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76 N Broadway, Suite 2004, Hicksville, NY 11801 | Ph: 516.390.7847

Advertise@TheSouthAsianTimes.info | TheSouthAsianTimes.info
Forsythe Media Group, LLC
Greetings,
We welcome you to experience our newspaper, The
South Asian Times, which is a widely-circulated and
recognized publication for the South Asian community
in the United States.

The South Asian Times has attained leadership to be-
come a prominent South Asian newspaper within the
US. An encouraging response from the community has
enabled us to expand our circulation and reach large
South Asian populations in New York, New Jersey,
Connecticut, Pennsylvania, Virginia and Washington
DC. Both our print publication and online portal have
provided our readers and advertisers a platform to ac-
tively interact.

We take pride in our commitment to maintain the high-
est standards in journalism, value-based content and
design.

We strive for excellence in journalism and deliver tan-
gible results for our clients. If the affuent South Asian
community is your target demographic, we offer you
our customized advertising solutions, both in print and
online media.

We invite you to see our Media Kit, and to initiate a
dialogue with us. We look forward to working with you
to serve the South Asian community.
Warm Regards,

Kamlesh C. Mehta
Chairman
The South Asian Times
The South Asian Times
The South Asian Times (TSAT) is a
prominent publication for the South
Asian community in the United States.
This weekly paper is a voice of over
3.4 million South Asians in the US and
a channel to link the aspirations of the
South Asian community to the stories
that affect it locally and globally.
The paper is published from New
York, which reports the highest num-
ber of Indian, Pakistani, Bangladeshi,
Sri Lankan and Nepali communities
in the USA.
With encouraging response from the
community and increased circula-
tion, TSAT now reaches 120,000 print
and online readers. Our print edition
reaches South Asians in New York,
New Jersey, Connecticut, Pennsyl-
vania, Virginia and Washington DC
areas.
We pride on offering a family-orient-
ed and value-based weekly covering
glocal issues of interest to the South
Asian diaspora. Along with the weekly
editions, we present special editions
from time to time, which draw huge
appreciation from the readers and ad-
vertisers.
Digital Edition
Website:
www.TheSouthAsianTimes.info
The print publication is also comple-
mented by an online portal, which is
an active platform for interaction be-
tween the readers and advertisers.
Previous editions along with latest
news from all over the world is avail-
able on the website.
Objective Journalism
We strive to obtain excellence in
journalism and take pride in our
commitment to maintain the highest
standards of journalism and provide
value-based content to our readers.
ROI for our Advertisers
In addition, we remain committed to
provide return on investment to our
print and digital clients. We also pro-
vide marketing analytics to give you a
complete account of your marketing
investment.
Services offered
We also offer customized advertising
solutions, both in print and online for
you to effectively target the affuent
South Asian community. Our team
works to design advertisements and
write advertorials.
Innovative work culture
We pride on having a participative and
innovative work culture. Our team of
designers and content experts design
advertisements and write advertorials
for effectively targeting your product
or services.
Our readership comprises of the affuent and educated US based South Asian commu-
nity, including small businesses. This demographic is a viable target audience for adver-
tisers aiming to expand their brand awareness in this community. Some facts about the
South Asian demographic in the US:
Indians constitute the second largest Asian American group in the US after Chinese
68.6% have a Bachelors degree or higher, having the highest educational
qualifcations of all ethnic groups in the US - Professional occupations in Medicine,
Law, Finance, Education, Engineering and Technology
56 % of Indians, 55% of Pakistanis, 61% of Sri Lankans and 44%
of Bangladeshi Americans are home owners. 90% own one or more cars
Median Ages in the community:
Indians: 32
Pakistanis: 29
Sri Lankans: 36
Bangladeshis: 31
The South Asian Population, in comparison to other ethnic groups in the United
States, has a higher prevalence of graduate degrees and achieved more suc-
cess fnancially, making it the target audience for advertisers.
South Asian American population contribute towards the fastest growing groups
among all other Asian Americans.
The South Asian community consists of Indians, Pakistanis, Bangladeshis and
Sri Lankans.
Their consumer choices include frequent trips overseas (54%), dining out (54%),
and purchase of high-price electronics (92%).
One in every nine Indians in the US is a millionaire, comprising 10% of US
millionaires.
Estimated annual buying power of $20 Billion.
Here are some reasons why you should advertise with The South Asian Times
TSAT is frst to be published and distributed every week
It is published from New York, which reports the highest number of people from India,
Pakistan, Bangladesh, Sri Lanka and Nepal
Targets affuent South Asian population with large disposable incomes
1,20000 print and online readership
Excellence in journalism
Creative team to design advertisements and meet all your content needs
Innovative solutions to maximize your return on the advertising dollar for
print and online advertising
Trusted partner of prestigious brands such as T mobile, Zee TV, Xavier University,
State Bank of India, Turkish Airlines, Lufthansa and many more
Media & Entertainment
Zee TV
B4U TV
Aapka Colors
Dish
Sony
Star Plus
Times Now
NEO
Education & Culture
Xavier Medical University
Spartan Medical University
Pandit Jasraj Music School
Kinnar School of Music
Vedic Heritage
Briar Cliff University
Columbia Business School
Harvard Business School
Wharton School
Telecom
T Mobile Limited
Rebtel
Portables Unlimited
Blackberry
Insurance
New York Life
State Farm
Mass Mutual
IT/Technology
Infosys International
Nettlinx
Finance
Habib American Bank
Navika Capital Group
Indus American Bank
State Bank of India
MoneyGram
Bank of Baroda
BofI
Realty
Hiranandani
Sherman Oaks Realty
Live NRI
In Jewelry/Fashion
Liberty Gems
Jewelry/Fashion
Esha Jewels Inc.
Diamonds R Must
Travel & Tourism
Air India
Kingfsher Airlines
India Tourism
Incredible India
Turkish Airlines
Lufthansa
Internet
BharatMatrimony.com
CoolJodi.com
Intersections Matchmaking
Medical
Doshi Diagnostic
NY-Queens Hospital
LIJ North shore Hospitals
St. Johns Hospital
IPS Hospital
Atlantic Dialysis
Central Island Healthcare
Services
Malloy Funeral Homes
Associciations & Bodies
AARA, FIA, AAPI, AIA
AAOHA
Hospitality
Islandia Marrriott
Melville Marriott
Garden City Hotel
Diya Lounge
Singas Famous Pizza
Ada Infight Catering
Singh Hospitality
Taj Hotels
Woodlands
Uniondale Marriot
Marriot Marquis
We offer category specifc pages to give your ad greater impact:
Supplements
Wrap Around
Page 1: Horizontal Banner & Box ad
Page 2: Full Page Color Display
Back Cover Full Page Color Display
Full Page Color, Back Cover $2,750
Full Page Color, Inside Cover $2,400
Full Page Color $2,000
Full Page B & W $1,400
Half Page Color $1,100
Half Page B & W $800
Quarter Page B & W $400
One-Eighth Page B & W $200
Business Box B & W $90
Wrap Around $10,000
(4 Full Color Pages)
Center Spread $6,000
(2 Full Color Pages)
Front Page Horizontal $400
Banner Color
Horizontal Banner, $300
Inside Color
Horizontal Banner $250
Inside B&W
Sticker (Per 1000) $200
Flyer Insertion (Per 1000) $300
Advertorials
Classifeds
Legal $60
Maximimum 25 words $45
Boxed Ad $90
Please contact us for customized display and
sponsorship rates. Frequency discounts
available on all advertisements.
New Year Issue: Jan 5, 2013
Republic Day of India: Jan 25, 2013
Holi, Festivals of Colors: March 30, 2013:
Independence Day of United States: June 28, 2013
Independence Day of India: August 9, 2013
Raksha Bandhan: August 16, 2013
AIA-NY Festival of Lights at Seaport, Manhattan: October 2013
Deepawali, Festival of Lights: Nov 3, 2013
The South Asian Times is a trendsetter in special supplements and is reputed for
its comprehensive and exclusive coverage. In 2013, we partnered with many pres-
tigious organizations and produced several special supplements.
Pravasi Bharatiya Divas
Republic Day of India
India Conference at Harvard Business School
India Business Conference Columbia Business School
Holi, Festivals of Colors
AAPI, American Association of Physicians of Indian Origin
FeTNA, Fedration of Tamil Sanghams of North America
RANA, Rajasthan Association of North America
FIA NY-NJ-CT, Federation of Indian Associations
India Day, Independence Day of India
NFIA, National Federation of Indian Association
IALI, Indian Association of Long Island
AIA, NY, Association of Indians in America
Deepawali, Festivals of Light
Sikh Heritage & Film Festivals
We reserve the rights to the display of content & advertisement in our print and
online publications.
Although we are not responsible for products & services advertised, we do reserve
the right to refuse the display of materials found against the basic norms of our
Advertisement Display Policy.
The South Asian Times does not solicit, promote, or display: Nudity, Porn, Tobacco,
Liquor, Gambling, Night Clubs, Psychic Readers, Illegal services and many other
products & services not consistent with our policy.
We are committed to maintaining Excellence in Journalism and value based
Content, Display & Advertising.
In our efforts to provide maximum exposure, shelf life, reach & return on investment
to our advertisers, our aim is to sustain a value-based and high quality weekly news-
paper targeting South Asian households and communities.
The South Asian Times maintains its position as a leading newspaper by only printing
a maximum of 35% advertisements per issue in a clean and easy-to-read layout.
120, 000 ONLINE AND PRINT READERSHIP
New York, New Jersey & Connecticut (70%)
Philadelphia, Virginia & Washington DC (30%)
Excellence in Print Media - National Federation of Indian Association, NFIA
Excellence in South Asian Community Journalism - Nassau County Citation
Honored for empowering South Asian-American Community
American Community Empowerment (ACE)
The South Asian Times is distributed through:
Print and online subscribers
Direct Vendors
National and Local Events (FIA, AIA, SASA, AAHOA, AAPI, Chamber of Commerce, TiE, India Day
Parades, Concerts, Theater, Expos & Trade Shows)
Over 400 Public libraries
Prominent Indian (cultural, political, commercial and social) hubs
Excellence in Journalism
Full Page: 10 W x 14 L
Half Page: 10 W x 7 L
Quarter Page: 7 W x 5 L
Horizontal Banner 10 W x 2 L
Creative Delivery
All fles must be in 300dpi and delivered in print-ready PDF format via email to
advertise@TheSouthAsianTimes.info if under 5MB, otherwise contact for FTP instructions.
Ad must meet industry standards (fonts embedded, color ads should be in CMYK, B&W in
greyscale, etc.). Publisher reserves all rights to accept/reject creatives.
Deadlines
Space reservation must be received by Wednesday for the following weeks insertion.
Artwork and payment must be received by 5PM (EST) Wednesday
Billing
Advertisers will be billed for space reserved.
For extra designing services, additional charges may apply.
Artwork Design
We also create your artwork. For further information please contact us at
advertise@TheSouthAsianTimes.info
One-Eighth Page: 3.5 W x 5 L
Business Box: 3.25 W x 3 L
Center Spread: 14 W x 21 L
All sizes without Bleed
Through our online presence via our popular website and social media platforms,
we offer your advertisments a greater reach and impression.
Web Inventory
Placements in : Homepage, Category Homepage, Category Stories and Epaper
Submisssion Guidelines
All web advertisement fles must be in either
GIF, JPEG, JPG, PNG or FLASH (.swf) format.
File Size cannot exceed 50K for each ad.
Advertisers will be billed for space reserved.
For extra designing services, additional charges may apply.
Size
234 x 60
160 x 600
300 x 250
728 x 90
300 x 600
Name of Banner
Half Banner
Skyscraper
Square Box
Leader Board
Half Page
Rate/Month
$200
$600
$650
$700
$800
The fagship media company of The South Asian Times, Indo US Media Inc., and
IANS International.
A Long Island-NY based media organization helping brands, advertisers, and small
businesses to expand its reach to South Asian communities.
The South Asian Times is a New York based print and online publication for the Global
Indian and South Asian Communities.

It provides latest news, stories, features and Op-Eds refecting the lifestyle, choices,
aspirations and trends of the South Asian communities in USA.
For national brands and advertisers aspiring to expand their customer base in affuent
Indo-American communities, The South Asian Times weekly offers a gateway through
print and digital medium.
Why TSAT?
First to be published and distributed every week
Print and digital presence, reaching over 120,000 readers through
strategic distribution
Targets affuent South Asian population with large disposable incomes
Weekly new letter and E-Paper
Reputed for Excellence in Journalism and delivers value based
content, display and advertising
Award winning publication
www.thesouthasiantimes.info
www.indousmedia.com
A one-stop solution for your marketing and advertising needs, we create customized
marketing solutions on both print and digital platforms to help you connect with the
South Asian population in the US. We understand the subtle cultural differences, which
require changing your marketing efforts to be accepted by this target market.

Our marketing solutions enable you to connect with the South Asian population in the
US, which now exceeds 3.5 million and is the fastest growing ethnic group in the US.
With the highest annual median household income among all US ethnic groups, the
combined disposable income of this segment exceeds $90 billion.

We also provide multilingual marketing support for more marketing effectiveness and
higher return on your marketing investment.
Solutions
Print and Broadcast
Digital Advertising
OOH/Events/PR
Benefts:
Direct contact with the targeted audience via media outlets
Provides access to a captivate audience
Higher market penetration in the community
Increased marketing ROI, lifetime value of customers
Increased average revenue per user (ARPU)
Focuses on the professional segment of this community, which is
affuent, brand conscious, and has a high level of disposable income
Services
Market Research
Production
Design and Creative
It is the only Newswire service in North America targeting South Asians and other Asian
communities. Hundreds of publications in more than 65 countries, broadcaster, and
websites like Yahoo, MSN, Rediff, TOI, HT, Washington Post, Guardian, etc. are part
of our network.
IANS International breaks through often clichd and stereotyped reporting about this
part of the world. Its talented team of journalists and contributors are some of the best
in the world and produces a steady output of diverse, well-researched news and back-
grounders, features, interviews, analyses and commentaries.
Subjects span politics, foreign policy, strategic affairs, corporate affairs, science, and
health. Aviation, energy, technology, environment, arts, literature, entertainment, social
trends, human interest, religion and sports are also extensively covered.
Given collaboration with several international news organizations, IANS International is
often used by media as a one-stop source of all news; both domestic and international.
Industry, media circles and government departments depend on it. Offcials use it for
policy publicity and public diplomacy. It is also a content source for our other SBUs. In
short, it is capable of meeting almost all information needs.

76 N Broadway, Suite 2004, Hicksville, NY 11801 | Ph: 516.390.7847
Advertise@TheSouthAsianTimes.info | TheSouthAsianTimes.info
Forsythe Media Group, LLC