AFB PROJECT DATA SET NO:3

GROUP MEMBERS NAME: CHANDRA MANI KARMAKAR (PGP20125678) SOMIA SHARMA (PGP20125630) PRAVEEN KUMAR (PGP20125708) NEELAM GAUTAM (PGP2012KARTIKAY AWASTHI (PGP20125453)

OBJECTIVE:
We have various objectives for solving this data set: To analyze the market demand for the various brands in a shopping mall . To analyze the purchasing power of the people of a particular segment. To find sales of various brands. To find the most successful and least successful brands. To find the no: of outlets of a given brand in the mall.

TOOLS AND FORMULAE USED:

For analyzing this data set we have used the following formulae. Sumif Countif Max Min Countblank Filter Data Validation If Nested if Average

FINDING:
We have had the following finding from the given data: There are only three people who have availed the discount. One of them has availed 5% discount while two have availed a discount of 15%. The total sales have been of Rs.146885.

 Though Pantaloons has got the highest sales of Rs. 30957 but its average sales comes out to be Rs.2814 for 1 store. Foodcourt has got the least sales of Rs.999 as it has got a single store in the mall. Lakshita has got the highest average sales of Rs.15208 though only 1 person has shopped from the store. Also it has given the maximum no: of discount coupons.

ANALYSIS:
By solving the data we have analyzed the following: Pantaloons have got the highest sales. Foodcourt has got the minimum sales. Average sales of each brand show a different story.

INTERPRETATION:
By seeing the given question we can interpret the following points: The purchasing power of this segment of the people is not very high and they are not much interested in buying the branded apparels. The total sales have been of Rs.146885 and the total no: of buyers is 44. This shows that the average purchasing power of a person is Rs. 3338. Foodcourt has got the lowest sales of Rs. 999. So it can be made out that it is quite unpopular among the people of this segment. Pantaloons has got the maximum sales of Rs. 30957 and seems to be quite popular among the people as there are around 11 stores of the brand in the mall. The lowest average sales is of Octave.

 The total no: stores is 41 while the total sales is Rs. 146885. The average sales of per store comes out to be Rs.3582.

LIMITATIONS:
The limitations of the data have been given below: The data set given is an unfiltered one. There are a no: of blank cells in the given data. The discount coupons have not been made use of.