MARKETING MANAGEMENT

Full Mark: 30 Answer all the following questions Times: 1 Hr.

1. Select the correct definition of a market.

a. A market is a collection of buyers and sellers willing to exchange a product. b. A market is a mechanism that determines the price of products and services. c. A market is a collection of people who actually or potentially want or need a product,

and are able to exchange in order to acquire it. d. None of these 2. Which of the following statements about marketing is true?
a. b. c. d.

Marketing is only possible if exchange is possible. Marketing is concerned with making the sale; contract law is concerned with the exchange. Marketing is consumer exploitation It only needs one person willing to pay for a marketing exchange to take place.

3. Customer satisfaction occurs when: a. A successful transaction occurs. b. Customers make positive comments about a product or service. c. The value customers receive from a product equals or exceeds the expectation they had of that value. d. A customer repeats a purchase.

4. Competitors are part of the:

a. Target market. b. Micro-environment.

c. Marketing mix. d. Macro-environment.

5. Advertising agencies are an example of:

a. Supplier. b. Physical distribution firm. c. Financial intermediary. d. Marketing services agency.

6. The ______________ consists of the factors that affect consumer purchasing power and spending patterns.
a. cultural environment b. economic environment c. demographic environment d. consumer environment

7. Which of the following is not part of the microenvironment?

a. Customer markets. b. Marketing channel firms. c. Suppliers. d. Cultural forces.

8. Which of the following factors do not affect the economic environment for organisations?
a. Disposable income. b. Exchange rates. c. Donations to charities. d. Inflation.

9. Which of the following is not a part of the macro-environment?

a. Demographic forces. b. Natural forces. c. Political forces. d. Competitors' forces.

10. Which of the following is not a trend in the natural environment of concern to marketers?
a. A shortage of raw materials. b. Increased pollution. c. Changing consumer spending patterns. d. The increased cost of energy.

11. Stockholders are members of which of the following publics?

a. Government. b. Media. c. General. d. Financial.

12. Which of the following is not a stage in the consumer decision-making process?
a. Evaluation of alternatives. b. Straight re-purchase. c. Post-purchase evaluation. d. Purchase.

13. Which of the following is not one of the expected outcomes to a successful buying process?
a. Brand choice. b. Dealer choice. c. Product choice.

d. Brand awareness.

14. What are the two types of research data?

a. Qualitative and quantitative. b. Primary and secondary. c. Qualitative and predictive. d. Predictive and quantitative.

15. When backed by buying power, wants become ________.

a. demands b. social needs c. self-esteem needs d. exchanges

16. The set of marketing tools a firm uses to implement its marketing strategy is called the ________.
a. TQM b. marketing effort c. marketing mix d. promotion mix

17. wholesaler is a a) middleman b) producer c) manufacturer d) customer

18. Marketing mix is Price, Place Promotion and a) Advertisement b) Discount c) Product d) Gift

19. Customers are a) Buyers b) Consumers c) Sellers d) Both a & b

20. In --------- demand, consumers may share a strong need that cannot be satisfied by an existing product. a) Latent b) Unwholesome c) Declining d) Non-existent

21. What is the name given to research that has already been conducted for another purpose ? a. b. c. d. Primary research Secondary Research Outdated research Secondary Tertiary research

22. Which of the following is not a source of primary data? a. A nonprofit's records of past research b. Questionnaires c. User panels d. Personal interviews

23. Which of the following is not an advantage of conducting primary research? a. Low cost b. Can be tailored to the organization's specific needs c. Allows a variety of methods to be employed d. Gives the organization greater control over the data collected

24. A marketing Mix consists of : a. Policies, procedures, plans, and personnel. b. The customer and the "four Ps." c. All variables, controllable and uncontrollable. d. Product, Price, Place, Promotion

25. The Marketing Environment consists:-a. Socio-economic b. Competition c. Technology d. All of these

26. AMA Stands for: a. American Marketing Association b. All Marketing Association c. Apple money act d. Non of these 27. Which statement is true? a. B2B - Business to consumer b. B2C Business to Consumer c. C2C b Consumer to Consumer d. All of these

28. Effective marketing begins with a good consumer_______________. a. Price b. Promotion c. Database d. Service

29. b2b stands for: a. Business to Board b. Board to Business c. Business to Business d. None of these 30. The internet is an example of: a. A context b. A promotional tool c. A market place d. A marketing medium