ET-Corporate Citizen Award of the Year 2010-11 to GCMMF

Amul receives Green Globe Foundation Award

Dr. V.Kurien honoured with Life Time Achievement Award

GCMMF receives Srishti's G-Cube Award - 2010

Amul Bags International Dairy Federation Award

Amul Bags Srishti G-cube Award For Good Green Governance - 2009

Amul Pro-Biotic Ice-cream Gets No. 1 Award At World Dairy Summit

Ramkrishna Bajaj National Quality Award - 2003

Qimpro Gold Standard Award - 2003

Amul - The Taste Of India (GCMMF) Receives International CIO 100 Award For Resourcefulness

Rajiv Gandhi National Quality Award - 1999

GCMMF is India's largest exporter of Dairy Products. It has been accorded a "Trading House" status. GCMMF has received the APEDA Award from Government of India for Excellence in Dairy Product Exports for the last 13 years. The major export products are:

Consumer Packs

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Amul UHT Milk (Long Life) Amul Gold Extra Cream Milk Amul Taaza Full Cream Milk Amul Slim and Trim Milk Amul Pure Ghee Amul Mithaee Gulabjamun Nutramul Brown Beverage Amul Fresh Cream Amul Kool Beverages Flavoured Milk Butter Milk Lassee Amulspray Amul Butter Amul Shrikhand Amul Cheese Amul Malai Paneer Amul Ice Cream

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Bulk Packs

Amul Skimmed Milk Powder Amul Full Cream Milk Powder Many of our products are now available in in different countries. (Please click on the below mentioned countries in the map to contact the distributors of our products)

For further information please fill in the form below:

About us

The Amul Model

The Amul Model of dairy development is a three-tiered structure with the dairy cooperative societies at the village level federated under a milk union at the district level and a federation of member unions at the state level.

Establishment of a direct linkage between milk producers and consumers by eliminating middlemen

Milk Producers (farmers) control procurement, processing and marketing

Professional management

The Amul model has helped India to emerge as the largest milk producer in the world. More than 15 million milk producers pour their milk in 1,44,246 dairy cooperative societies across the country. Their milk is processed in 177 District Co-operative Unions and marketed by 22 State Marketing Federations, ensuring a better life for millions.

Organisation
GCMMF

Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), is India's largest food product marketing organisation with annual turnover (2011-12) US$ 2.5 billion. Its daily milk procurement is approx 13 million lit (peak period) per day from 16,117 village milk cooperative societies, 17 member unions covering 24 districts, and 3.18 million milk producer members.

It is the Apex organisation of the Dairy Cooperatives of Gujarat, popularly known as 'AMUL', which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for money. Its success has not only been emulated in India but serves as a model for rest of the World. It is exclusive marketing organisation of 'Amul' and 'Sagar' branded products. It operates through 47 Sales Offices and has a dealer network of 5000 dealers and 10 lakh retailers, one of the largest such networks in India. Its product range comprises milk, milk powder, health beverages, ghee, butter, cheese, Pizza cheese, Ice-cream, Paneer, chocolates, and traditional Indian sweets, etc

GCMMF is India's largest exporter of Dairy Products. It has been accorded a "Trading House" status. Many of our products are available in USA, Gulf Countries, Singapore, The Philippines, Japan, China and Australia. GCMMF has received the APEDA Award from Government of India for Excellence in Dairy Product Exports for the last 13 years. For the year 2009-10, GCMMF has been awarded "Golden Trophy' for its outstanding export performance and contribution in dairy products sector by APEDA.

For its consistent adherence to quality, customer focus and dependability, GCMMF has received numerous awards and accolades over the years. It received the Rajiv Gandhi National Quality Award in1999 in Best of All Category. In 2002 GCMMF bagged India's Most Respected Company Award instituted by Business World. In 2003, it was awarded the The IMC Ramkrishna Bajaj National Quality Award - 2003 for adopting noteworthy quality management practices for logistics and procurement. GCMMF is the first and only Indian organisation to win topmost International Dairy Federation Marketing Award for probiotic ice cream launch in 2007.

The Amul brand is not only a product, but also a movement. It is in one way, the representation of the economic freedom of farmers. It has given farmers the courage to dream. To hope. To live.

GCMMF - An Overview

Year of Establishment Members No. of Producer Members No. of Village Societies

1973 17 District Cooperative Milk Producers' Unions (16 Members & 1 Nominal Members) 3.18 Million 16,117

Total Milk handling capacity 13.67 Million litres per day per day Milk Collection (Total 3.88 billion litres 2011-12) Milk collection (Daily 10.6 million litres (peak 13 million) Average 2011-12) Milk Drying Capacity Cattlefeed manufacturing Capacity Sales Turnover -(2011-12)

Our 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. Kaira Mehsana Sabarkantha Banaskantha Surat Baroda Panchmahal Valsad Bharuch Ahmedabad Rajkot Gandhinagar Surendranagar Amreli Bhavnagar District District District District District District District District District District District District District District District Cooperative Cooperative Cooperative Cooperative Cooperative Cooperative Cooperative Cooperative Cooperative Cooperative Cooperative Cooperative Cooperative Cooperative Cooperative CRISIL Rating for GCMMF Member Milk Milk Milk Milk Milk Milk Milk Milk Milk Milk Milk Milk Milk Milk Milk Producers' Producers' Producers' Producers' Producers' Producers' Producers' Producers' Producers' Producers' Producers' Producers' Producers' Producers Producers Union Union Union Union Union Union Union Union Union Union Union Union Union Union Union Ltd., Ltd., Ltd., Ltd., Ltd., Ltd, Ltd., Ltd., Ltd., Ltd., Ltd., Ltd., Ltd., Ltd., Ltd., Unions Anand Mehsana Himatnagar Palanpur Surat Vadodara Godhra Valsad Bharuch Ahmedabad Rajkot Gandhinagar Surendranagar Amreli Bhavnagar

647 Mts. per day 3690 Mts. per day Rs. 11668 Crores (US $2.5 Billion)

16. Kutch District Cooperative Milk Producers' Union Ltd., Anjar Sales Turnover Rs (million) US $ (in million)

1994-95 1995-96 1996-97 1997-98 1998-99 1999-00

11140 13790 15540 18840 22192 22185

355 400 450 455 493 493

Sales Turnover

Rs (million)

US $ (in million)

2000-01 2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12
The Product Range

22588 23365 27457 28941 29225 37736 42778 52554 67113 80053 97742 116680

500 500 575 616 672 850 1050 1325 1504 1700 2172 2500

Breadspreads Cheese Range

Amul Butter, Amul Lite, Delicious Table Margarine Amul Pasteurized Processed Cheddar Cheese, Amul Processed Cheese Spread, Amul Pizza (Mozarella) Cheese,Amul Emmental Cheese, Amul Gouda Cheese, Amul Malai Paneer (cottage cheese), Utterly Delicious Pizza Amul Gold Full Cream Milk 6% fat, Amul Shakti Standardised Milk 4.5% Fat, Amul Taaza Toned Milk 3% fat,Amul Slim & Trim, Amul Cow Milk Amul Gold 4.5% fat Milk, Amul Shakti 3% fat Milk, Amul Taaza 1.5% fat Milk, Amul Lite Slim-n-Trim Milk, Amul Fresh Cream Amul Full Cream Milk Powder, Amulya Dairy Whitener, Sagar Skimmed Milk Powder, Amulspray Infant Milk Food, Sagar Tea and Coffee Whitener Amul Kool Flavoured Milk, Amul Kool Cafe, Amul Kool Koko,Amul Kool Millk Shaake, Amul Kool Chocolate Milk,Nutramul Energy Drink Stamina Instant Energy Drink Nutramul Malted Milk Food Amul Masti Dahi (fresh curd), Amul Masti Spiced Butter Milk,Amul Lassee, Amul Flaavyo Yoghurt Amul Pure Ghee, Sagar Pure Ghee Amul Mithaimate Amul Shrikhand, Amul Mithaee Gulabjamuns, Amul Basundi,Avsar Ladoos

Fresh Milk

UHT Milk Range

Milk Powders

Milk Drink Health Drink Brown Beverage Curd Products Pure Ghee Sweetened Condensed Milk Mithaee Range (Ethnic Sweets)

Ice-cream Chocolate & Confectionery

Our Office: Head Office: Gujarat Amul P Gujarat, Phone: +91-2692-258506, Fax: +91-2692-240208 Email: gcmmf@amul.coop B

Sundae Range, probiotic,,sugarfree and probiotic Amul Milk Chocolate, Amul Fruit & Nut Chocolate, Amul Chocozoo, Amul Bindass, Amul Fundoo

Cooperative No.10,

Milk Dairy Anand

Marketing -

Federation 388

Ltd. Road, 001, India.

258507,

258508,

258509

 Operating AnalysisAmuls only source of raw material is Village Milk societies. Milk is brought from suchvillage milk societies every morning and evening. This milk is then sent to the dairy plant. In thedairy plant the milk is processed i.e. it is made free from germs. Milk Processing The entire process of milk can be divided into following steps: Steps:Milk Processing Chart: Collection of Raw-Milk Electronic Milk TestMethyline Blue Reduction TestPurchasing And Standardizing ProcessSeparation ProcessQuality Check Packaging ProcessCold Storage

Amul
January 2011 Everyday Amul collects 9.10 million litres of milk(daily average 2009-2010) from over 13,328 village societies consisting of 2.9 million milk producer members. Its supply chain is easily one of the most complicated in the world. Amul is the largest food brand in India and world's Largest Pouched Milk Brand. How to managers at Amul prevent the milk from souring? Amul Dairy has transformed the milk collection process for millions of small farmers by using an automatic, computerized collection system which reduces the time for weighing, quality testing and payment processing from a few hours with payment days later, to five minutes and immediate payment. Each day, milk is collected no more than 10 miles from the farmer with this nationwide, decentralized, collection process. Silverstar Tracking Solutions has been enabling Amul Dairy to plan and monitor milk collection to optimize the collection process for the last two years. Drawbacks of the Milk Collection Process before implementation of the SilverStar Solution Milk collection at the designated centers takes place twice daily, at 6am and at 5.30pm. An Amul tanker arrives at the villages at around 10am to gather milk collected that morning and the previous evening. This tanker takes the stock to the Amul factory in Anand for pasteurization. Under the old scenario: No system was available to pinpoint the location of tankers during the collection process except by phone calls to driver. This system was flawed due to poor telephone networks in rural areas and dependence on the word of the driver. There was no way to monitor the movement of tankers in real-time. There was no system to monitor arrival or departure times at milk collection centers. There was no system to audit the late arrivals of tankers, or to analyze the best routes to take. Present Scenario at Amul Dairy after the implementation of SilverStar Tracking Solutions The SilverStardevices installed on all the milk collection tankers use GPS AVL technology combined with premier mapping to provide real-time locations and record historical vehicle activity. The user-friendly reporting features of gives fleet managers at Amul the control they need to manage daily milk collection operations.

The fleet manager now deploys tankers with greater speed and efficiency, and accurately predicts arrival times or delays. Location Reports, Activity Reports and Work Hours Reports provide control over routes and collections. Detailed real time vehicle monitoringwith accurate start/ stop times,and idling/extended stop times form important monitoring tools. Managers see at a glance where their tankers are at all times, thus reducing dependence of mobile phone with erratic connectivity. Managers select and view any problematic tanker, or their entire fleet, or see if the tanker is moving at the optimum speed, or see if it is idling, etc. Managers map the shortest route and ensure that the tanker stays on its predetermined route, saving time and fuel. Managers monitor all unauthorized stops made by the driver and view the duration/location of those stops. Mangers generate collection reports for each tanker and transporter to monitor their overall collection performance.

Benefit brought by SilverStar to Farmers & Amul The on-time performance of tankers have increased - thus cutting down delays that potentially lead to the souring of milk. In case of an emergency, managers are aware of the exact scenario and are able to take an appropriate action. When societies and farmers call,managers are able to easily locate tankers and predict ETA. The chances of adulteration of milk have been reduced due to elimination of unauthorized stoppages or idling. Safety standards have gone up.