P r o d u c t Innovation PRESENTATION

P r e s e n t e d b y

Revolution Creative Agency

e m u s on

s t i b a rh

h c r a e Res

Heres the plan

Insights

1.Does it make sense?

2.What can a tea brand oer their consumer?

3. What are tea drinkers looking for?

Tea-Time

Bored?

.. .. .. .. .. .. .. .. .. .. .. ..

Product

C R E A T E

T H I S

m a p

This product provides a sense of experience

i. ii. iii. iv.

Stash T bloss ea om d uet
Tea Needs Blooming Tea
Teaposy

P e r c e p t u a l

Raw Tea

This product is easily accessible and convenient

This product is not easily accessible or convenient

This product provides no sense of experience

Ta r g e t Market

w a r y u b o t g n i o g s i o Wh tea?

Facebook

Chlos Purse

Positioning

statement

Raw Takes Tea Out of the Bag

N
.

Product Details

green tea base

Jasmine flower, wild hibiscus & lily blend Harmony, stability, calm and pure

White tea base Black tea base

Rose and lavender flowers blended with globe amaranth Violet, chrysanthemum & Omanthus Flowers

Elegance, sensuality, affection and bliss

Rejuvenating clarity, awakens and revives

Price
Retail Locatio ns

onli ne
In-store placeme nt

C a t e g o r y

D e f i n i t i o n

Essentially
Raw Tea provides a moment of inner clarity, making everyday a unique experience.

Three things you absolutely c a n n o t

Forget!

1. Dominate this Niche

2. They didnt even know they were missing this tea expereience

3. Raw offers tea with a built-in experience, and embodies both a personality and image that are currently non-existent in the tea c a t e g o r y

R
Thank you!