A MARKETING MIX ON

VARMORA VITRIFIED TILES

PREPARED BY
MAYUR R. JAT

T.Y. B. B. A.
Roll No. 29 Seat No. __ Academic Year = 2010-2011 College
SHREE H.N. SHUKLA, Rajkot

Submitted To
Saurashtra University

Guided By
Prof. Vishwas Mulani

Declaration
I, the undersign JAT MAYUR R. Student of T.Y.B.B.A. here by declare the project work presented is my own work and has been carried out under the supervision of Prof. Vishwas Mulani . This work has not been previously submitted to any other university for any examination.

Date: Place: Rajkot

Signature: JAT MAYUR R.

Acknowledgem ent
First of all, I express my gratitude to lecturer Vishwas Molani for his great response and guidance. Then I am greatly obliged to my principal. I would thank to the marketing manager of Varmora Granito PVT. LTD., Morbi. Mr.Kishor Bhai, I am very thankful to all the staff for the support.

Date: Place:Rajkot Signature: JAT MAYUR R.

Preface
In the present world with lots of odds & with decreasing importance of education & the decreasing loyalty towards education. There is a need to revies the method of educate employee.One of the method is to practical study with the theoretical method. This would strengthen the principles & concept of theoretical education & would become world applicable. In the present day the business would become a highly complicated faculty which has to undergo staff competitior & has to operated in such an environmental where there is no look back formula to sucess. Thus Saurashtra University has been running a business management faculty under the degree of B.B.A. to keep the student interested in it which has practical study under the subject, Practical Training. This practical study is useful to determine the parameters between the theoretical study and the actual situation. It is useful to increase the knowledge and the foreshight of the student and they provide them actually step into the dynamic. Everchanging, world of business. I have taken opportuniy to undergo practical training during the year 2010-2011 in Vamora Granito PVT.LTD. and I have done my research in Morbi city.
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Sr. 1 2 3 4 5 6 7 8 9 10 11 12

Particulars PROJECT AT GLANCE HISTORY & DEVELOPMENT OF ORGANISATION ORGANISATION CHART LOCATION & PREFERENCE SITE

Page No. 7 9 11 12 13 14 OF 15 18 20 26 35 45

RAW MATERIAL AVALIBILITY RAW MATERIAL USED INSPECTION RAWMATERIAL TYPES OF MACHINERIES MARKETIN MIX PROMOTION MIX MARKETING RESEARCH PRODUCT RANGE

13 14 15 16 17

MARKETING STRATEGY
MY OBSERVATION SWOT ANALYSIS CONCLUSION BIBLIOGRAPHY

48 57 59 62 64

Project at glance
Name of the Firm Year of Establishment Form of Organisation Size of Organisation Location of Office Complex, :::::Varmora Granito Pvt. Ltd. 2002 Private Limited Medium Scale Priya Darshini

Office No. 415, Savsar Plot, Morbi 363 641 Location of Factory Ltd. :Varmora Granito Pvt.

8/A, National Highway, Dhuva Phone Number Office Phone Number Factory Fax Number E-Mail ::::02822 220213, 227171 08282 287500-700-900 02822 287558 info@varmora.com

Web Site Registered Certificate No. Sales Tax No. CST No. Excise Registration No. Product No. of Employees Bankers Name of Promoters

:::::::::-

www.varmora.com U26914GJ2002PPC 43194 0922008001 99984063 AABCV7523MXM001 Vitrified Tiles 107 SBS Main Branch, Morbi Shri Vallabhbhai J Patel Shri Jagjivanbhai G Patel Shri Pramodbhai P Patel Mr. V J Patel Mr. T J Patel Mr. P P Patel 15 Crores 17 Acres National and International

Board of Directors

:-

Investment Area Covered Market

:::-

History & Development Of Organisation

The Sunshine group is a private company limited which produces different kinds of things. Each and every unit has got other industries of its town. It contained when the firm was incorporated, who were the raise, what way its purpose, what are the products manufactured by them. This group of all promoters are mostly from the Village Sara, which comes under the District Surendranagar. They incorporated to cultivation and they have good business of cotton and other products in Village Sara. It was established in 1984. They started a unit of manufacturing of roofing tiles under name and style M/s. Sunshine Tiles and potteries at Morbi. Branch, Morbi. They have secured mill from SBS Main

In 1987, they started another roofing tiles unit at Lilapur Road, Morbi under the name and style of M/s. Jaystar Industries. industry. In 1991, they started another unit of manufacture of nuts and bolts of MS and SS at Vadhwan GIDC under the name and style of Sunshine Fasteners. In 1994, they have started the other products. They manufacture of ceramic glazed wall tiles under the name and style of M/s. Sunshine Ceramics. Jayson Ceramics Looking to the demand of ceramic floor tiles experience in this line is most important and the group has more than 60 dealers network, which is necessary to business. So, they have also started another industry, under the name and style of M/s. Sunhill Ceramics Pvt. Ltd. In 2002, they have also started another industry, under the name and style of M/s. Varmora Granito Pvt. Ltd. This industrys product is to manufacture vitrified tiles only. It is good for them that they dont have to find another young team because it is already well equipped with the family members. In 1998, they have also started another industry, under the name and style of M/s. The workers are very familiar to work in this

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Organisation Chart Of Varmora Granito Tiles

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Chairman Chairman Production Production Department Department Production Production Manager Manager Laboratory Laboratory Testing Testing Supervision Supervision Manager Manager Workers Workers Marketing Marketing Manager Manager Marketing Marketing Officer Officer Dispatch Dispatch Executive Executive Clerk Clerk Marketing Marketing Department Department StateMarketing Marketing State Manager Manager Marketing Marketing Office Office Sales Sales Finance Finance Department Department Finance Finance Administrative Administrative Chief Chief Accountant Accountant Accountant Accountant Peon Peon

Location & Site Preference

The site of this unit is located at 8/A National Highway, at Dhuva, which is only 18 Kms. away from Morbi City. units. It is in ceramic zone with numbers of other ceramic It is a main and most important part of industry has

chosen very simple and suitable location. It plays a vital role for location. Land At Dhuva in Morbi, land and labour are found very cheap, so VARMORA GRANITO PVT. LTD. started at this place.

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Labour In big city labour cost is very high, but at Dhuva,Morbi provide cheap and educated skilled labour because of the ceramic zone is situated. Transport At Dhuva,Morbi is situated in ceramic zone, so transportation facilities are also available.

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Raw Material Avalibility

Raw materials are the basic requirement for any industry. Raw materials are converted into finished goods after various processes on it. Raw materials are available with help of roadways if purchased from the country.If the materials are purchased from other countries than it is available with help of railways.

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Rawmaterial Used

List of raw materials used for production of vitrified tiles Raw Material Pots feldspar Soda feldspar Quartz Ball Clay Ashapura Clay Kadappa Clay LPG China Clay Ukraine Clay STPP Body Stain Soluble Salts Zircon Place where it is obtained Rajasthan Rajasthan Rajasthan Rajasthan Kutch Andhra Pradesh Madhya Pradesh Gujarat Gujarat Europe China Italy China Australia

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Inspection Of Rawmaterial
Raw materials are inspected and checked before they are sent to production department. Varmora as per guidelines of ISO-9002. Flow chart for inspection of raw material can be showed as follows. Sampling from truck Grinding Drying Powder preparation Pressing Drying Firing Loss on ignition Fired colour Water absorption It is maintained in

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Types Of Machines
90% of machineries used in VARMORA GRANITO PVT. LTD. are imported from Japan. List of Machineries Weighing hopper Conveyor Wader Ball mill Stirrer Blunger Spray drier Slip pump Silos Vibrator with magnet Elevator Hydraulic press (h600 mt) Chilling plant Loading machine Horizontal dryer cooler box Glaze line Unloading machine

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 Screen printing machine Compensator Head polishing line Fast single layer roller kiln Chamfering line Souring line Plastic strapping machine Fork lift Air compressor Vertical drier Generators

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Marketing Introduction
Marketing management is the heart of management. Marketing management is a process of planning & execution of conception, pricing , motivation & distribution of ideas, goods

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&

services

for

exchange

process

for

organizational

achievement. Marketing is a basic activity for the total business.

CORE CONCEPT OF MARKETING

IDENTIFYING CONSUMER NEEDS UNDERSTANDING THE NEEDS DEVELOPING PRODUCT & SERVICES DELIVERING PRODUCTS MEASURIN GCUSTOMER SATISFACTION

As in case of Varmora marketing work in the customer market is formally carried out by sales managers, sales executives, sales people, distributors, marketing, researchers, market & industry managers & the marketing vice president. Each job carries well defined tasks and responsibilities. Demand is managed by carring out marketing research, planning, implementation and control within marketing planning.

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Introduction of Marketing Mix

The term marketing mix has been designed by different expert in different ways. But the presentation of them agree with the same thing that it is the combination of 4 ps i.e. product, place, promotion and price, marketing mix is the

24

blending of 4 inputs which forms the care of whole marketing system. Marketing mix is the set of marketing tools that the firms use to pursue its marketing objectives in the target market. From the above definition it is clear that marketing mix is the mixture of product, place promotion & price. These 4 ingredeint are closely interrelated. All the activities & programmed which a business firm towards winning the customer, are related with these 4 elements. These 4 elements constitiute the marketing mix of the firm. The ultimate goal of these elements is to help the manager to take right decision and to deliever standard products and service to customer. This will ultimately help to achieve the objective of customer satisfaction.

Elements of Marketing Mix

Marketing mix can be explained as the set of marketing tool that a firm can use to influence the bagers response within a given marketing mix have 4 sub elements namely, product,
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place, promotion & price. These 4 elements have also several elements for e.g. packaging is one of the sun element of product and transportation is one of the sub element of place. The complete set of marketing mix and sub elements is presented below :

Marketing Mix

Product
- Product Mix -Brand -Quality -Size -Packaging

Place
-Inventory -Storage facility -Distribution -Location -Coverage

Promotion
-Advertising -Sales Promotion -Public relation -Personal selling

Place
-Pricing Objective -Pricing Policy -Price list -Credit terms -Discount

-Product Planning

Product :Product is a basic element of marketing two important aspect of product strategy are t place a new product & t make changes in the existing product. Product is something more than a mere physical commodity. Product the most substantives elemement in any marketing offer. Place :Place or physical distribution is also an important element of the marketing mix. Physical distribution means delivery of

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the product. A proper channel of distribution is selected so that the product of the company can easily reach into the hand of its final consumer. Promotion :Promotion is one of the element of marketing mix. Largely it deals with non price competition. Promotion is used to include the customer to purchase the product, to inform them about product existence & advantage. Price :Price is the valuation placed upon the product by the offer. Pricing is one of the most important decision area of marketing, using available three criteria of price that is cost, competition & demand, price becomes most acceptable.

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INDEX
PARTICULARS

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INTRODUCTION ADVERTISING SALES PROMOTION PUBLIC RELATION PERSONAL SELLING DIRECT MARKETING

INTRODUCTIO N
Basically speaking promotion means to push forward or to advance an idea in such a way as to gain its acceptance and approval. Promotion is any communicative activity whose main
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object is to move forwards a product, service or idea in a channel of distribution. It is an effort by a marketer to inform and pursued buyers to accept, resell, recommend or use the article, service or idea which is being promoted. Promotion is a form of communication with an additional element of persuasions. Essentially promotion is persuasive communication to inform potential customers of the existence of the product, to persuade them that those products have want satisfying capabilities. Promotional activities always attempt to affect knowledge, attitude, preference & behaviour of buyers. It communicates marketing information to consumers, users & reseller. Promotion mix is the particular combination of promotional tools asked by a company to communicate with its audience. So far as Varmora is concerned the decision regarding promotion mix are taken by company. According to market attitude activities are designed. promotional activities are designed.

ADVERTISING
Advertising is one of the most common tools. Companies use to direct persuasive communications to target buyers and publics.
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Advertising is any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor. Advertising are a cost effective way to disseminate messages whether to build brand preference. Organizations handled their advertising in different ways. In small companies advertising is handling by someone in sales of marketing department who work with an advertising agency. A large company will set up its own develop advertising strategy, advertising budget and set the advertisement for the company. In Varmora advertising is handled by marketing manager, who works with an advertising agency, who reports to the vice president of marketing. The company use an outside advertising agency to help them create advertising campaigns and to select and purchase media . Varmora uses tool for advertisement is print media.

SALES PROMOTION
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Sales promotion is important in marketing. Today Sales promotion is necessity and not a fashion. It is not expenditure. It is an investment which an pay rich dividend. It is an integral part of the marketing effort. objectives. To increase buying response by ultimate consumers. To increase selling efforts and intensity by dealers as well as personnel. Sales promotion consist of a diverse collection of incentive tools, mostly short term, designed to stimulate quicker and or greater purchase of particular products / services by consumers or the trade. Varmora uses the following tools for sales promotion:Samples, coupons, Price off, premium prizes, different allowances, free goods, Exhibition etc. Price Off
Varmora gives price off to dealer or distributor on bulk purchaser of products or at a particular sales quantity. The company is also giving some gift on bulk purchase of goods.

Sales promotion has dual

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PUBLIC RELATION
A public is any group that has an actual and potential interest on a companys ability to achieve its objectives. Public relation implies a variety of programs design to promote and protect companys image. A pubic can facilitate a companys ability to achieve its objectives. The wise company takes concert steps to manage successful relations with its key public. Public relation deals with relationship of the organization with its public, individual consumer, organizational user, press etc. The purpose of the marketer is to develop a favourable image of their organization and product in the eye of the public. Public relation activities include press relations, product publicity, and corporate communication. So far as Varmora is concerned they give us importance to public relation as advertising and sales promotion. They believe that it helps to create a favorable image of the firm and allows the public better satisfaction. Following are the activity which is done by the Varmora supports.

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PUBLICATION Varmora published some material to reach and influence their target market. Varmora published annual reports, brochures, and pamplets that builds up the companys image. EVENT Companies can draw attention to new product or other activities of the company by arranging events. conference etc. Varmora arranges such types of event like arrangement of exhibition and This way VARMORA gives high visibility among their suppliers, distributors & customers. PUBLIC SERVICE ACTIVITIES Varmora publication along with their professional business activities, are practicing social responsibility towards their society. They are donating fund in the charitable trusts in saurashtra through these trusts they provide educational & medical facilities to the needy, poor families coming to Ahmedabad for availing medical facilities are provided by Varmora. They provide scholarships to the students who are eligible for higher education but are not financially sound. It also gives donation to the other social welfare institutes of the state, for helping the poor people.

IDENTIFY MEDIA
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Varmora creates its logos and stamps on price lit. Varmora also created business cards for attention of public.

PERSONAL SELLING
Personal selling is an interactive marketing system that uses one or more advertising media to affect a measurable response or transation at any location. Varmora also uses personal selling as a tool of promotion. As Varmoras showroom are available in each and every big cities. Direct marketing or personal selling helps to introduce a product & attract the people to buy it. The company having the web site. Varmora has direct contacts with retail outlets and dealers.

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DIRECT MARKETING
Direct marketing is an interactive system of marketing, which uses one or more advertising media like direct mail, catalog, telemarketing electronic shopping etc. it has been growing at more rates because it is very useful than store marketing it is used. By any organization it has advantage of selectivity personalization, continuity, better timing high leadership and privacy. Varmora has many depose in India and in abroad also, so it does not believe in direct marketing. It feels that, it is waste of time and money. However in local area there are direct promotional activities. Thus, promotion mix includes advertising, sales promotional. Public relations, sales force and direct marketing has some benefits and some drawbacks. However, they all are used in marketing a proper use of promotional tools can lead the company on the steps of success.

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Market Research
Market research is the systematic and intelligent investigation or study of the who, what, where, when, why and how of actual and potential buyers. It is the systematic gathering and analyzing data about problems connected with the market place. It is the scientific and controlled process of gathering of non routine marketing information helping management to solve marketing problems. It acts as the investigative aims of marketing manager and management tool in planning control cycle.

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In this industry, first of all they study about customers requirements. They try to introduce good facilities every time.They have a market research team which goes all over country.

METHODOLOGY OF SURVEY
In this survey sample units were selected through the probability sampling method. In this method, the population elements have equal chance of being selected for inclusion in a sample. We have few methods of probability sampling as follows. ----------Simple Random Sampling Systematic Random Sampling Stratified Random Sampling Cluster Sampling Area Sampling
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The method used in this survey is Simple Random Sampling. As the CUSTOMERS of the VARMORA are geographically dispersed all over the country, it is not possible to conduct a census survey and so sampling is the only alternative in this case.

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SURVEY DETAILS
As a part of study, CUSTOMERS of Rajkot,Morbi,and others were surveyed through an appropriately designed Questionnaire. Following are the details of the Survey. Area of Survey Population Sample Size Saurashtra CUSTOMERS of VARMORA 100 Simple Random Sampling Personal

Method of Survey Contact Method

Survey Instrument Structured Questionnaire Type of Question Checklist

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ANALYTICAL FINDING
Q. 1 what is Customers occupation? 1. 2. Business Service Professional

3.

3 24% 1 40%

1 2 3

2 36%

INTERPRETATION: ` people are professional. From the sample size of 100, 40% of the people are having their own business, 36% of the people are doing service,24% of the

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Q.2

what is customers educational qualification? 1. Under graduate 2. Graduate 3. Post Graduate

1 60%

2 25%

3 15%

INTERPRETATION: From the sample size of 100, 60% if the people are Under Graduate, 25% of the people are Graduate & 15% of the people are Post Graduate. This shows the literacy ratio of our country. Most of the people in village area are illiterate.

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Q.3 Do you have interest in watching advertisements? 1. 2. Yes No

1 95%

2 5%

INTERPRETATION: From the 100 samples surveyed, 95% of the people watch the advertisements, which are a good sign to concentrate more on advertising, which is one of the major sales promotion tools to create the awareness as well as to increase the sales. While only 5% of them are not interested in watching the advertisements.

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Q.4

Are you aware of the latest design of tiles? 1. Yes 2. No

1 95%

2 5%

INTERPRETATION: Again 95% of the people are well aware about the latest design of tiles while only 5% of the people are not aware about it. So Varmora should make efforts to create 100% awareness.

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Q.5

If yes, from where have you heard about it? 1. 2. 3. 4. 5. 6. 7. Friends News Paper Relatives Magazines Television Hoarding Demonstration

3 5%

4 10%

5 34%

2 10% 1 18% 7 12%

6 11%

INTERPRETATION: As Television is the most effective medium of advertising, we can see that the major part of the samples surveyed i.e. 34% have seen the advertisement on Television, 18% have heard about it from their friends, 12% have seen the demonstration while 11% have seen the hoarding. Both of the press advertising i.e. News Paper & Magazines shares equal ratio of 10% & relatives cover the 5% only of the samples surveyed.

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Q.6 Have you ever seen the Hoardings of VARMORA? 1. 2. Yes No

2 31%

1 69%

INTERPRETATION: The above chart makes it clear that 69% of the people have seen the Hoardings of Varmora while 31% of the people have not seen the Hoardings of Varmora. So Varmora should increase the number of Hoardings to increase the awareness among the people.

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Product Range
According to PHILIP KOTLER, A Product is anything that can be offered to a market for attention, acquisition, use of consumption that might satisfy a want or a need. It includes physical objects, services, persons, places, organization and ideas. According to EDLERSON, Product is a bundle of utilities consisting of various product features and accompanying services.

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Product mix and length

Product mix is the set of all product line and items that a particular seller offers for sale to the buyer. Product line is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed though same types of outlets of fall within a given price range.

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Marketing Strategy
The product life cycle is an important concept that provides insight into a products competitive dynamic.

Product life cycle is an attempt to recognize the distinct stages in the sales history of the product. By identifying the stage of product Life Cycle Company can formulate better marketing plans and strategies.

Most of the product life cycle portrays typical bell shaped curve or S-shaped product life cycle, which is as follows:

Marketing Strategy

30 25 20 15 Sales & pro 10 5 0 Introduction Maturity

Time

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There are other forms of product life cycle also. They are: Cycle-Recycle pattern Scalloped pattern Style pattern Fashion pattern Fad pattern

STAGE OF PRODUCT LIFE CYCLE The different stages of product life cycle are:
1.

Introduction Stage: This stage starts when the product is newly launched. In this

stage profit are negative or low. Main objective of the markets is to create product awareness. So, promotional expenditure is at their highest ratio to sales. 2, Marketing Strategies: Considering price and promotion marketing can pursue one of the strategies in the introduction stage: PROMOTION HIGH Rapid skimming strategy Rapid penetration strategy LOW Slow skimming strategy Slow penetration strategy

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VARMORA GRANITO PVT. LTDs LCD scale which is under their Snowcaps frozen scale division is in the introduction stage. As far as its marketing strategies are concerned it is as follows: Price: It is priced very reasonably i.e. 33% of a

retail price of other scale of company. Distribution: It is distributed through their

distribution Gold chain. They are given free training, advertising allowance; they were given 10 t0 15% of margin.

Quality: It is placed as high quality product. Promotion: They spend heavily on promotion to

compete with scale companies like Sansui, Rajmoti, AND deco.

In short, as far as marketing strategies in introduction stage is concerned VARMORA GRANITO PVT. LTD. follows Rapid Penetration Strategy. 2. GROWTH STAGE:

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This stage is marked by rapid climb in the sales. Prices remain where they are or fall, promotional expenditure is maintain or raised, sales increases, profit also increases.

Marketing Strategies: The company uses several strategies to sustain market growth as long as possible. The company uses strategies like:

Add new features to the product Enter new segment Improve product quality Lower the price of the product.

In this stage company spends heavily on product improvement, promotion and distribution but they forgo current profit in the hope of making it in the future.

VARMORA GRANITO PVT. LTD. most of the product series are in growth stage like Gold, Silver, Diamond, Industrial, and retailer. To sustain their market growth VARMORA GRANITO PVT. LTD. Is:
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Adding new features to their product. Developing new varieties of existing product Trying to enter new market segment by

introducing new product.

3. MATURITY STAGE: At this stage the product rate or growth will down. This stage lasts longer than the previous stages. Maturity stage can be divided into 3 phase: Growth Maturity Stable Maturity Decaying Maturity

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Marketing Strategies: In this stage company feels they can do very little. But marketers can consider strategies of: Marketing modification strategies: The company should try to expand their market either by increasing the number brand users or by increasing usage rater per users. Product modification: They can also increase their sales either by improving the quality, features or style. Marketing mix modification: They can also stimulate sales by modify prices, distribution, advertising, sales promotion, services, personal selling strategies.

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VARMORA GRANITO PVT. LTDs scale of Gold series is in the maturity stage. To increase the sale they are:

Trying to enter new segment by introducing with

high accuracy and high capacity.

advertisement.

Trying to increase more usage per occasion by

Introducing sale promotion scheme like gifts,

discount, contest.

Improve their quality of product.

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4. DECLINE STAGE: In this stage sale of the product is decline. Due to fall in sales production decreases, price cuts and profit erosion. Some firms withdraw from the market, while some withdraw form the smaller segment. Marketing Strategies: Identifying weak product Determining the marketing strategies Drop decision

No products of VARMORA GRANITO PVT. LTD. are in the decline stage. Competitors: Sansui deco Rajmoti OTHERS

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My Observation
VARMORA GRANITO PVT. LTD. Product Ltd. is a unique unit in itself. Through establishment of DPL Public Ltd. movement is started which led to standard of living. I feel glad that I have been the part of it for few days. The unit is well equipped with latest technology and modern machines and equipments. Self discipline is followed by employees. As it is weighing industry accuracy plays a very important role because it affects the quantity of product. The unit is kept very accurate capacity. The staff and workers were well organized and cooperative. It has its unique name in the industry and it is one of the well known units. When I was under going training along with methodology many students were was under going training. I sincerely, wish VARMORA GRANITO PVT. LTD. all the best for its future and hope that it succeeds in achieving all the goals that it has set for itself.

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SWOT Analysis
The SWOT analysis just a nut sells view of all the important aspects of the product. SWOT stand for S Strength, W Weakness, O Opportunity T Threat. The SWOT analysis of the LCD screen displayed scale. Strength of the company Technically innovative product Better brand name Better brand preference Good distribution channels Good after sales service. Weakness of the company Low end product No scheme allowed and

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Opportunity of the company share new product company Low Threat of the Increase the sell of Increase market

end product may take over the market their by ecrease in market share ecrease in sales volume. Specifically dealer scheme And consumers scheme D D

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Conclusion
VARMORA GRANITO PVT. LTD. today is one of the leading

companies in the scale and now its aiming to become an entire scale company. With its newly added tag of the electronic weighing people and clever formulation of price and product it targets virtually all segments of the market.
VARMORA GRANITO PVT. LTD. LCD screen displayed scale

is also one such product with low price, high capacity and high accuracy added more value to the company targeting the price sensitive consumers in the market. This scale is facing some problem in the market and it not showing any growth trends. But it found to be showing some negative trends instead. But with proper consideration and some required changes like aggressive promotion, re-positioning, and better packaging the product can make it big into the market, provided there is no increase in its price levels and it remain at part with its local counter parts.
I wish VARMORA GRANITO PVT. LTD. Product Ltd. & its

LCD screen displayed scale all the truck for a progressive future.

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Bibliography
Name of book 1. Marketing Management 2. Marketing Management 3. Companys website Authors name S.A. Sherlekar J. C. Gandhi www.VARMORA.com

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