Course: Class: Instructor: Room: Email:

Entrepreneurship MBA-IV (A, B, and C) H. Mushtaq Ahmad 122 New Campus h.mushtaqahmad@gmail.com

Course Description The Course is intended to provide students with an introduction to entrepreneurship. To achieve this, the course will provide an opportunity to learn about creativity and innovation. The course will be based on lectures and readings that illustrate the development of an idea from opportunity recognition through start up to the stage when outside money is needed. The lectures will identify the skills generally considered necessary for developing an entrepreneurial venture. The Entrepreneurship course also provides students with the opportunity to draw together elements of other courses in a way that will enable them to see the workings of an organisation as a whole, rather than as a series of unrelated components. The students will get used to business plan which is the bottom line. Aims and Objectives of the course: The purpose of this course is to explore the many dimensions of entrepreneurship, new venture creation, growth, and to foster innovation & new business formations in independent and corporate settings. The course will be concerned with process as well as formulation and implementation issues that relate to conceptualizing, developing and managing successful new ventures. The four main learning objectives of the course are: (1) Experience the process: identify and pursue a business opportunity in either an independent or corporate setting with a team of motivated peers. (2) Analyze the problems: ponder some fundamental issues related to venturing and learn to assess the risks, challenges and rewards involved in the venturing process. (3) Bridge the gap between theory and practice: learn to transform ideas into action, learn from your peers and role models on how to be both thoughtful and effective. (4) Write a plan: develop a business plan for a new venture. Detail of Class sessions and lectures along with supplementary material, i.e, case studies, and related articles. Week No 01 01 02 02 Activity What is Entrepreneurship; Who is entrepreneur? Traits of Entrepreneurship and entrepreneurs Entrepreneurship and new venture creation. Stages in the creative problem solving process. Case study: HBR case; Becoming entrepreneurs, how to start a Remarks

small enterprise or business. 03 03 What is opportunity? How do you recognize the opportunity? How do entrepreneur (you) screen opportunities? Case study: HBR case; Good Ideas and how to generate those ideas? Strategy and Entrepreneurship. Role and functions of strategy in entrepreneurship. Characteristics of effective strategy. HBR case: The question every entrepreneur must answer. Operations, control systems and pricing. What are the company programs for controlling cost and improving quality? How do operations contribute to the companys success? Or, what unique advantage does the operating function provide? What factors influence operations? Entrepreneurship and forms of Ownership and Franchising Advantages and disadvantages of various business forms HBR case; How entrepreneurs craft strategies that work. Business development plan I. What business we are in? What customer needs, wants, and fears are being addressed Importance of Business location. Selecting/Choosing the right location and layout for your business. Importance of layout for business. Manufacturing locations. Retail and service locations Business plan development II. How to develop and improve business plan. Key issues in the industry environment. Business operations and Controls. Operational Check list; and Pricing Check list Business plan II continued. Bargaining power of suppliers. Bargaining power of Buyers. Thinking Strategically. HBR case; How to write a great business plan Global aspect of Entrepreneurship. Why to go global? Strategies for going global. Different types of global strategies; Exporting, Intermediary. Barriers to International trade. Competition, Competitive advantages. Business Model. The Market Situation. Strengths and Weaknesses. Strategies to maintain competitive advantages. Pricing and Packaging. HBR Case: Walnut Venture Association: HBR Case: Walnut Venture Association. Background; Walnut Venture Association Principles. Continued HBR case: Walnut Venture Association Judo in Action: Soft soap, UK Petrol price war, The Cola wars, Yuan Dynasty China. HBR Case.

04 04 05 05

06 06 07 07 08 08 09

10

11

12

13 14

15

15 16

Entrepreneurship in new Technological era. Entrepreneurship and E-Commerce. Factors considering before launching into Ecommerce. Myths of E-commerce, Importance of Service and internet. Strategies and approaches to E-Commerce, Presentations: Viva voce, feedback to students on business plan preparation.

Recommended Books: Frederick, H; Kuratko, D.F & Hodgetts, R.M. (2007) Entrepreneurship: Theory, Process, & Practice. Asia-Pacific Ed. Publisher: Thomson-South Western Bruce, R. B., Ireland, R. D. (2010) Entrepreneurship: Successfully Launching New Venture. 3 rd Edition Prentice-Hall. Hisrich, R.D. (2010) International Entrepreneurship: Starting, Developing, and Managing A Global Venture. Sage Publication, India. Hisrich, R.D., Peters, M.P., Shepherd, P. (2007) Entrepreneurship. 6th edition, Tata McGraw Hill, India Evaluation: 2 Quizzes; each consist of 5 marks 10 % Assignments 10 Group project 15 Mid Term exam 25% Project will be further bifurcated into 3 parts, i.e, individual assignments and a group assignment (all written). The group assignment criterion is laid down in detail in the course outline, Final exam: 40% Total: 100