Analyzing a Case Instructions for all participants: All participants are required to read the case thoroughly and

fill out the case analysis form. The filled in form should be emailed to the instructor before the day of case discussion. After the case analysis presentation by the designated team, there will be a Q & A session in which all participants will be allowed to ask questions from the presenters. Though participation in Q & A is voluntary, some questioners may be selected through name/number slips draw. Once a participant is selected as a questioner, he/she is required to ask a relevant question from the presenters. Failure to ask a relevant question may result in deduction of marks from the selected participants case analysis score. During the case analysis presentation, the participants are advised to listen carefully and take notes so as to participate in the open discussion/Q & A after the presentation. Instructions for case analysis presenters: The team selected for presentation of a case analysis is required to take the following steps in preparing the case analysis presentation: Each team member is required to analyze the case study individually and fill out the case analysis form and email it to the instructor. The team should discuss the case and develop a case analysis presentation jointly. Each member may select a specific part of case analysis and develop his/her section individually in light of the case discussion. A record of team discussion, either in the form of meeting minutes or email exchange among team members should be made available to the instructor so that a record of each member s participation may be kept. The team leader is responsible for providing this record to the instructor. The team is required to present its analysis of the assigned case before the class on a designated date. The team leader should prepare a presentation plan and communication this to the resource person. This plan should identify the division of the following presentation tasks among team members: 1. 2. 3. 4. 5. 6. 7. Case and Team Introduction (preferably by group leader) Important facts of the case and key players (participant name) Core Business Problem and Management Objective (participant name) Identification and Rank-Ordering of Critical Issues (participant name) Case Study Questions and Possible Solutions (participant name) Conclusion/Solution to the case (preferably by group leader) Audience Questions (entire team)

All these steps must be completed and communicated to the resource person at least two days before the case analysis presentation. The case analysis presentation should be completed in 30 minutes including the Q & A session.

The following plan will be used to evaluate the case analysis presentation: 1. Important Facts of the Case and Key Players (Did the participant summarize the key facts and identify the key players?) (10 marks) 2. Core Business Problem and Management Objective(s) (Did the participant identify the core business problem being faced by the company/individual and the objective(s) to be achieved by the company/individual?) ( (10 marks) 3. Identification and Rank-Ordering of Critical Issues (Did the participant identify critical issues related to the core problem and present them in the order of importance (10 marks) 4. Case Study Questions and Possible Solutions (Did the participant answer the given study questions properly/thoroughly and list down possible solutions to the problem?) (10 marks) 5. Conclusion/Solution to the case (Did the participant/group leader recommend and justify one solution from the list of possible solutions? Did the participant/group leader conclude effectively, relating the case to the communication concepts, and identify lessons learnt?) (10 marks) 6. Organization and Coherence (Was the presentation well organized and coherent? Did the presenters emphasize conclusions and recommendations by putting them upfront?) 10 marks 7. Audiences needs (Did the presenters use visual aids/white board to explain/illustrate their arguments? Did they use language appropriate to the audiences understanding?) 10 marks 8. Audience Questions (Did the team provide proper answers to questions from the audience?) (10 marks) 9. Teamwork (Did the team work coherently and smoothly, each member delivering his/her assigned task properly and relating his/her comments to other members contribution?) (10 marks) 10. Individual Participation in Case Analysis (Did the participant develop and present the selected section of case analysis effectively? Did the participant take part in Q & A and answered questions regarding the relevant section effectively?) (30 marks) Warning: Do not plagiarize! If caught, your scores will be cancelled and you will get a zero in this section (10 marks) and the class participation section (5 marks) of the course.