You are on page 1of 75

J.

CRACK2 Company
(logo or something)

PRESENTS

(picture)

The BEST place to get high

Company Members:
Avancena, Leah Anne E.
Bautista. Phoebe Cates P.
Beja, Ritz Anne K.
Enghog, Chaitanya S.
Flores, Kharlene Bea C.
Tan, Jemima Y.

Uy, Kristine B.
TABLE OF CONTENTS
Page
I. Executive Summary
II. Product Brief

-------------------------------------------

--------------------------------------------------

1-2
3-4

III. Organizational Plan

-----------------------------------------

5-8

IV. Research Methods

------------------------------------------

9-12

V. Marketing Program

------------------------------------------

13-16

VI. Technical Plan

-------------------------------------------------

VII. Financial Statements


VIII. Exhibits

----------------------------------------

------------------------------------------------

17-21
22-24
25-74

Exhibit 1: Production Site --------------------------------

26

Exhibit 2: Production Cost --------------------------------

27

Exhibit 3: Production Schedule

-----------------------

28-31

Exhibit 4: Financial Statements

-----------------------

32-34

Exhibit 5: Observation Results

-----------------------

35-68

Exhibit 6: FGI Results and Photos ------------------------

69-74

ii

Executive Summary
Our company, J. CRACK2 Company, which consists of 7 members, forms a
partnership business. The members contributed equal amount of cash as capital to put up
a business.
J. CRACK2 Companys business is a Coffee & Tea house called CRACKhouse. A
Smore Tart is a graham crusted, chocolate filled, and marshmallow topped pastry. Our
company boasts of our products uniqueness and delicious taste. Our product will be sold
by consignment. Our primary target market is Xavier University College, and our
secondary market is Corpus Christi market.
Research Methods:
Our company did two research methods that gave us an idea on the demand for
our product and on the quality of our product. We did the Observation Method to
determine the possible demand for our product, and Focus Group Interview (F.G.I.) to
know how our market finds our product.
Marketing Program:
The marketing program for our product will be more on advertising since the
companys members agreed not to rent a stall, which would make it difficult to hold
marketing activities such as raffle.
Technical Plan:
Production Cost and Selling Price:
Materials
Labor
Variable Factory Overhead
Total Production Cost
Fixed Factory Overhead/Unit
Total
Add: Contingency 3%
Total
Add: Mark Up 50%
Selling Price:

P4.40
P0.50
P0.37
P5.27
1.58
6.85
0.21
7.06
3.53
P10.59 P11.00

Financial Plan:
Our company invests P14,500 into the business to be able to acquire the necessary
equipment and utensils, raw materials, taxes and licenses, and other expenses that are
1

needed in the business. The financial statements on the Exhibit part of this paper shows
how our business will do based on our projections.

Product Brief
Overall Objective:

To achieve consistency of quality in our product, get to know our customers


better, take innovation to another level to earn more, and achieve our target profit by
selling our product to our target market.
Target Market:
Our primary market is Kong Hua School community. They include the students,
faculty and staff. Our secondary market is the neighboring community.
Description:
Our
group
took
the
classic
American
snack,
Smores
(chocolate and roasted marshmallows sandwiched between graham crackers), in a
different form. Our product has the same components a Smore has, the graham crackers,
chocolate and roasted marshmallows. But instead of taking its sandwich form, our group
turned this snack into a tart form, thats why our product is appropriately called Smore
Tarts.
Crust:
The crust has the shape of a small tart cup, has a brownish
color and crumbly texture because it is made up of crushed
graham crackers. Therefore, the crusts taste is similar to
graham crackers.
Filling:
The filling has a chocolate brown color and has a thick,
creamy, and smooth consistency. It is made up mainly of
chocolate and cream. Its taste, therefore, is sweet and
chocolaty.
Topping:
The topping has a white color and has a soft and chewy
consistency, like melted mozzarella cheese since it is made up
of marshmallows roasted in the oven for a few minutes. Its
taste, therefore, is similar to marshmallows, which is slightly
sweet.

Packaging:
The packaging used in each tart is a paper cup, which is usually
used in cupcakes and brownies. If purchased by 8 pieces, the
tarts will be packaged with a pastry box.
Size:

The diameter of the top of the Smore Tart is 2.5 inches. The
diameter of the bottom is 1.75 inches. The height of the tart is 1
inch.
Shelf Life:
The tarts could last up to 14 days in the refrigerator and 6 days
outside the refrigerator.
Overall Description:
Smore Tart has the combination of different textures,
consistencies and tastes, which brings a unique experience in
indulging pastries, particularly tarts.
Product Usage:
Our Smore Tart is a pastry, a tart in particular, which could be eaten as a snack
or a dessert.
Brand Personality:
Brand name:
Tag Line:

SMORE TARTS
Leaves you wanting more...

We got our brand name from the American snack, which is Smores, but since our
product is a tart form, we then called it Smore Tarts. Our tag line, Leaves you wanting
more, relates to our brand name, Smore, which means Some more. It signifies
whenever you ate one, you cant get enough with the taste already, which leaves you to
buy some more. Aside from this, the tag line is rhyme with our brand name. It is simple
but catchy.

Organizational Plan

Company Name:

J. CRACK2 Company

Our company decided to have J. CRACK2 because it has the letters that represent
the each members name.
J
C
R
A
C
K
2

Jemima Tan
Chai Enghog
Ritz Beja
Anne Avancena
Cates Bautista
Kharlene Flores
Kristine Uy

Form of Ownership:

Partnership

The members of the company contributed equal amount of cash, P5,000 to


achieve a capital of P35,000. The members will also divide the business income/loss
equitably.
Organizational Chart:
J. CRACK2 Company
Ritz Beja
General Manager

Cates Bautista &


Jemima Tan
Production Managers

Chai Enghog &


Kharlene Flores
Marketing Managers

Anne Avancena
Personnel Manager

Kristine Uy
Financial Manager

Functions of Each Position:


General Manager
She has the overall responsibility for the company. She oversees the financial,
production, marketing, and personnel aspects of the business. The decisions made in each
aspect are consulted with the General Manager.

Production Managers

They are responsible for all the production aspects of the business such as the
production schedule and the production process. They monitor the run of production, if
the assigned workers follow the proper procedure and if the outputs or finished products
are well made. Thus, should be present in all of the production sessions.
Marketing Managers
They are responsible for all the marketing aspects of the business. They develop
strategies, activities, programs that would serve as tools in promoting the companys
business. They manage the marketing programs the company has, and thus, should be
present in all of the companys marketing activities.
Financial Manager
She is responsible for all the activities concerning the financial aspects of the
business. She prepares financial reports to see if the company generates income or loss,
monitors cash flows, and develops strategies to minimize financial risks, and maximize
income.
Personnel Manager
She is responsible for the human resource aspect of the company. Aside from
hiring and recruitment, she classifies jobs, prepares the job descriptions and
specifications, provides training programs, and deals with employees concerns.
J.M. PhoeNix Company Policies
Section 1:

Equitable Contribution of Capital

Each member of the company should contribute equal amount of Capital required
to run the business since the company is a partnership.
Section 2:

Division of Profit/Loss

The members of this company will divide the profit/loss that is earned by the
business equally since we all have our share of capital and labor and this company is a
partnership form of business.

Section 3:

Company Meetings

3.1:

Follow-up Meetings

Every end of the month, the company will hold a meeting, which requires all
members of the company to attend. This is to follow up and report on the development
and problems that the business is experiencing in production, finance, personnel, and/or
marketing aspects. By having these meetings, problems will be solved easily and
decisions will be made collectively, as a company.
3.2:

Emergency meeting

Every once in awhile, problems may occur in the company and emergency
meetings will be required. All members must be present in these emergency meetings so
that every member will be informed of what the emergency is about and discussions will
be made and all members could help and participate in solving the problems.
Section 4: Production
4.1:

Schedule of Production

Production of Smore Tarts will be done twice in one week. This is to ensure the
products freshness. Production will be done on Sundays and Wednesdays.
4.2:

Production Assignment

In each production session, the Production Manager will always be present. Then,
there will be two members will always be present. Then, there will be two members
assigned in each production session. Only three persons are needed in production because
productivity level and efficiency level is higher. Each member, except the production
manager, will work only once a week. Thus, the members who worked in the first
production session will not be working in the second production session, the other two
who were not assigned in the first production session will work on the second.
4.3:

Sanitation in Production

Sanitation should be practiced strictly during production. Clean hands are a must.
Section 5:

Absence and lateness

For three consecutive unexcused absences and lateness, a corresponding fine will
be imposed, 100Php for both absences and lateness. The company does not, and will
never tolerate absences and tardiness, thats why these fines are imposed.
An absence or lateness will only be excused considering the following conditions:

Any emergency situations that would need his or her presence.

Illness/accident

It is encouraged that the member who will be absent or late inform the company
ahead of time of his absence or lateness.
Section 6:

Credit

The company strictly practices NO credit policy. This is to avoid bad debt.
Company Logo:

Since the combination of our names form the word Phoenix, our company
decided to have a phoenix as the primary image in our logo.

Research Methods
Introduction:
Our company used two Research Methods, the Focus Group Interview Method
and the Observation Method. We used the F.G.I. to know how our markets find our
product. We used the Observation Method to have an idea on the demand for our product.
A. Observation
Xavier University College Market
Store
Location Products
Observed
Waffle time Xu
Belgian
Canteen
Chocolate
Waffle
Swiss
Chocolate
Waffle
Total
Dunkin
Xu
Chocolate
Donuts
Canteen
Filled
Donut
Choco
Wacko
Total
Cinnamon
Divisoria
Brownies
Oat bar
Total
Persimmon Divisoria
Brownies
Tarts
Total
TOTAL

Corpus Christi Market


Store
Location
Barangay
Bakery and
Pharmacy

Products
Observed

Macasandig Brownies
Chantilly
Total

Price

Buyers

P 16

172

Unit Sales Peso Sales


(1 week)
(1 week)
184
P2,944

P 12

123

133

P1,596

P15

295
174

317
209

P4,540
P3,135

P16

125

134

P2,144

299
68
61
129
114
85
199
922

343
93
88
181
167
116
283
1,124

P5,279
P930
P836
P1,766
P1,837
P812
P2,649
P14, 234

Price

Buyers

Peso Sales
(1 week)

P6
P7

283
142
425

Unit
Sales
(1 week)
426
276
702

P10
P9.50
P11
P7

P2,556
P1,932
P4,488
9

Dunkin
Donuts

Macasandig Chocolate
Filled
Donut

P15

TOTAL

68

88

P1,320

493

790

P5,808

B. Focus Group Interview


Our primary market is Xavier University College. We conducted F.G.I. last
November 30, 2007 and December 1, 2007 inside XU campus. Overall, we had
positive feedback for our product from all five sets of respondents, though they found
the crust a little hard. We got the same result from conducting F.G.I. in our secondary
market, Corpus Christi High School, which occurred last December 10, 2007 and
December 12, 2007.
C. Demand Analysis
1. Per Capita Consumption: PCC=Total Purchases/Total Number of Buyers
XU Market:
Waffle Time
Dunkin Donuts
Cinnamon
Persimmon

P15.39= P4,540/295
P17.66= P5,279/299
P13.69= P1,766/129
P13.31= P2,649/199

XU Market PCC = P14,234/922= P15.44


Corpus Christi Market:
Barangay Bakery and Pharmacy
Dunkin Donuts

P10.56= P4,488/425
P19.41=P1,320/68

Corpus Christi Market PCC = P5,808/493= P11.78


2. Total Units sold
XU Market
Waffle Time
Total Units Sold per Week = 317 units
Total Units Sold per Day = 317/6=53 units
Total Units Sold per Month= 53x26= 1,378 units
Dunkin Donuts
Total Units Sold per Week = 343 units
Total Units Sold per Day = 343/6= 57.17 or 57 units
Total Units Sold per Month= 57x26= 1,456 units
Cinnamon

10

Total Units Sold per Week = 181 units


Total Units Sold per Day = 181/7= 25.86 or 26 units
Total Units Sold per Month= 26x30= 780 units
Persimmon
Total Units Sold per Week = 283 units
Total Units Sold per Day = 283/7= 40.43 or 40 units
Total Units Sold per Month= 40x30= 1,200 units

Corpus Christi Market:


Barangay Bakery and Pharmacy
Total Units Sold per Week = 702 units
Total Units Sold per Day = 702/7= 100.29 or 100 units
Total Units Sold per Month= 100x30= 3000 units
Dunkin Donuts
Total Units Sold per Week = 88 units
Total Units Sold per Day = 88/6= 14.67 or 15 units
Total Units Sold per Month= 15x26= 390 units
3. Market Share
XU Market
Stores
Waffle Time
Dunkin Donuts
Cinnamon
Persimmon
TOTAL

Total Units
1,378
1,456
780
1,200
4,814

Corpus Christi Market


Stores
Total Units
Barangay Bakery 3,000
and Pharmacy
Dunkin Donuts
390
TOTAL
3,390

Percentage
28.62%
30.25%
16.20%
24.93%
100%
Percentage
88.50%
11.50%
100%

4. Desired Market Share


XU market:
Maximum: 15% x 4,814= 722 units
Minimum: 10% x 4,814= 481 units

11

Corpus Christi market:


Maximum: 12% x 3,390= 407 units
Minimum: 10% x 3,390= 339 units
D. Complete F.G.I and Observation Data: (See Exhibit)

12

Marketing Program
JUNE
Advertise through fliers.
To further promote or advertise our product, our company chose to hand out
fliers. This way, more and more people, particularly our market, will be aware of our
product and its existence. Handing out of fliers will run for the whole month of June.
Fliers:
Quantity
1
1
20
1
TOTAL

Unit
hour
page
Pages
Pc.

Material
Computer Rental
Printing
Photocopy
Scissors

Unit Price
P15
P2.50
P0.50
P15

Amount
P15
P2.50
P10
P15
P42.50

JULY
Buy five Smore tarts; get a free pen
For every purchase of 5 Smore Tarts, the customer will get a free pen. The
promo will run for the whole month of June and will be advertised through posters.
Posters:
Quantity
3
3
2
1
1
TOTAL

Unit
Pcs.
Pcs.
Pcs.
Pc.
Pc.

Material
Yellow Cartolina
Green Cartolina
Pentel Pen
Scissors
Scotch Tape

Prizes:
Quantity
10
TOTAL

Unit
Pcs.

Material
Sign Pens

Unit Price
P7
P7
P25
P15
P15

Unit Price
P20

Amount
P21
P21
P50
P15
P15
P 122

Amount
P200
P200

* The quantity of the prizes is an assumption.

13

AUGUST
Fiesta Promo: Buy 5 Smore Tarts, get a pin for free.
This fiesta season, customers can avail our promo of getting one free pin for every
five Smore Tarts purchased. This promo will run for the whole month of August and will
be advertised through posters.
Posters:
Quantity
2
2
1
1
1
TOTAL
Prize:
Quantity
20

Unit
Pcs.
Pcs.
Pcs.
Pc.
Pc.

Unit
Pcs.

Material
Yellow Cartolina
Green Cartolina
Pentel Pen
Scissors
Scotch Tape

Unit Price
P7
P7
P25
P15
P15

Material
Pins

Unit Price
P20

Amount
P14
P14
P25
P15
P15
P 83
Amount
P400

* The quantity of the free pins is an assumption.


September

No promo will be done in these months. This is to regain


what has spent in the past months promotions. The month of
October is also the month of semestral break, thus students will not
be in school.

October
November
Advertise through fliers.
To further promote or advertise our product, our company chose to hand out
fliers. This way, more and more people, particularly our market, will be aware of our
product and its existence. Handing out of fliers will run for the whole month of
November.
Fliers:
Quantity
1
1
20
1
TOTAL

Unit
hour
page
Pages
Pc.

Material
Computer Rental
Printing
Photocopy
Scissors

Unit Price
P15
P2.50
P0.50
P15

Amount
P15
P2.50
P10
P15
P42.50
14

December
Christmas Promo: Buy Smore Tarts in a Christmas themed box.
This Christmas season, customers can get Smore Tarts in a special Christmas
themed box, which makes it appropriate as a gift. This is only applicable to customers
buying 8 pieces of Smore Tarts, as it is the capacity of one box. The promo will run for
the whole month of December and will be advertised through fliers.
Fliers:
Quantity
1
1
20
1
TOTAL

Boxes:
Quantity
30

Unit
hour
page
Pages
Pc.

Material
Computer Rental
Printing
Photocopy
Scissors

Unit
Pcs.

Material
Boxes

Unit Price
P15
P2.50
P0.50
P15

Unit Price
P10.50

Amount
P15
P2.50
P10
P15
P42.50

Amount
P315

* Our company assumed that 30 boxes will be used for this promo.
JANUARY
Advertise through fliers.
To further promote or advertise our product, our company chose to hand out
fliers. This way, more and more people, particularly our market, will be aware of our
product and its existence. Handing out of fliers will run for the whole month of January.
Fliers:
Quantity
1
1
20
1
TOTAL

Unit
hour
page
Pages
Pc.

Material
Computer Rental
Printing
Photocopy
Scissors

Unit Price
P15
P2.50
P0.50
P15

Amount
P15
P2.50
P10
P15
P42.50

15

FEBRUARY
Valentines Promo: Buy Smore Tarts in a Valentine themed box.
This Valentine season, customers can get Smore Tarts in a special Valentine
themed box, which makes it appropriate as a gift. This is only applicable to customers
buying 8 pieces of Smore Tarts, as it is the capacity of one box. The promo will run for
the whole month of December and will be advertised through fliers.
Posters:
Quantity
4
2
1
1
1
TOTAL
Boxes:
Quantity
30

Unit
Pcs.
Pcs.
Pc.
Pc.
Pc.

Unit
Pcs.

Material
Red Cartolina
Pink Cartolina
Pentel Pen
Scissors
Scotch Tape

Unit Price
P7
P7
P25
P15
P15

Material
Boxes

Unit Price
P10.50

Amount
P28
P14
P25
P15
P15
P 97
Amount
P315

March
No promo will be done this month since this is the end
of the semester.

16

Technical Plan
Production Process
Production Schedule:
Production schedule is twice a week, every Sunday and Wednesday to ensure our
products freshness. In each production session, 64 pieces of Smore Tarts will be
produced. In a week, 128 pieces will be produced.
Each recipe yields 32 units.
Preparation:
For the crust:
1. Prepare 400 grams crushed graham crackers, cup brown
Sugar, and egg white of two medium eggs.
2. Melt butter in a pan over low heat.
3. Butter the tin cups.
For the filling:
1. Prepare 1 teaspoon of vanilla,3/4 cups of all purpose
Cream, 1 tablespoon of light corn syrup,2 grams of coffee
2. Chop 150 grams of dark sweet chocolate
For the topping:
1. Chop 24 pieces of large, white marshmallows into 4.
TOTAL TIME
Cooking:
1. Mix all the ingredients for the crust.
2. Form the crust by putting about 35 grams of the crust
Mixture With fingers evenly in bottom and up sides.
3. Bake for 15 minutes.
4. While the crusts are baking, the chocolate filling can be
Cooked. Mix cream, vanilla, light corn syrup, and
coffee. (1 min.)
5. Heat the cream mixture until it reaches a thick consistency.
Then add the chocolate. Mix the chocolate filling mixture
until the chocolate melts. Add butter, then mix. (7 min.)
6. After cooking the crust, let it cool for 10 minutes
7. Remove the crusts from the tin cups.
8. Fill the crusts with teaspoon of chocolate filling
9. Put the marshmallow toppings on top (3 slices of

Time
1 min.
3 min.
2 min.

2 min.
2 min.
10 min.
20 min.
3 min.
20 min.
15 min.

10 min.
3 min.
5 min.

17

Marshmallows each.)
10. Bake the Smore Tarts for 7 minutes to melt the
Marshmallow topping.
11. After baking, let the Smore Tarts cool for 20 minutes to
Get ready for packaging.
TOTAL TIME

5 min.
7 min.
20 min.
88 min.

Packaging:
1. Put each Smore Tarts in individual paper cups.
TOTAL TIME

7 min.
7 min.

TOTAL TIME for preparation, cooking and packaging

115 min.

*The paper cups are pre made and are bought in a store.
Monthly Production Schedule:
Month
June
555 units
July
Increase by 5%
August
Increase by 5%
September
Decrease by 3%
October
Decrease by 25%
November
Increase by 15%
December
Increase by 20%
January
Increase by 5%
February
Increase by 3%
March
Decrease by 30%
Total
Average
Units/Month

Units
555
583
612
594
446
513
616
647
666
466
5,698
569.8 570

18

Materials:
Ingredients
400g Crushed Graham
175g Butter
150g Sugar
2 Eggs
180mL Cream
150g Dark sweet Chocolate
60mLLight Corn Syrup
2g Coffee
5mL Vanilla
24 pcs. Or 120g Marshmallows
TOTAL

Price
P21.30 (200g)
P21.10 (225g)
P14.50 (500g)
P 3.50 per piece
P33.40 (250mL)
P80.00 (500g)
P52.00 (750mL)
P 2.00 (2g)
P 8.55 (60mL)
P132.50 (1000g)

Price/Unit
P 1.33
P 0.51
P 0.14
P 0.22
P 0.75
P 0.74
P 0.13
P 0.06
P 0.02
P 0.50
P 4.43

Labor:
P0.50 per unit
Schedule of Labor Cost per month: (Labor Cost per unit x Total Units produced
per month)
Month
June
July
August
September
October
November
December
January
February
March

Labor Cost per


Unit
0.5
0.5
0.5
0.5
0.5
0.5
0.5
0.5
0.5
0.5

Total Units
produced

Labor Cost per month

555
583
612
594
446
513
616
647
666
466

277.50
291.38
306.08
296.82
222.75
256.45
307.80
323.40
333.21
233.10

19

Fixed Factory Overhead:


Refrigerator Rental
Production Site Rental
Water and Electricity
Total

Price
P150/month
P500/month
P250
P900/month

Fixed Factory Overhead per Unit: P900/570 units = P1.58


Variable Factory Overhead:
Price
Gas
P612
Paper Cups
Total

Price/Unit
P612/ 60 cooking
sessions/32 units
P0.32
P 0.05
P0.37

P 4.50 (100 pieces)

Baking Equipment Needed:


Stove
Oven
Weighing Scale
Baking Utensils:
Measuring Cups
Mixing Bowls
Sauce Pan
Baking Sheets
Chopping Board
Knife
Tin Cups
Whisk

P1,050
4,300
250
P120
P250
P150
P120 * 2= P240
P80
P100
P8.50*32= P272
P100

20

Production Cost and Selling Price:


Materials
Labor
Variable Factory Overhead

P4.40
P0.50
P0.37

Total Production Cost


Fixed Factory Overhead/Unit
Total
Add: Contingency 3%
Total
Add: Mark Up 50%
Selling Price:

P5.27
1.58
6.85
0.21
7.06
3.53
P10.59 P11.00

Production Site Map: (See Exhibit)

21

Financial Plan
I. Financial Assumptions:
1. Partner's Allowance is P 150 per month.
2. The selling will be done through consignment.
3. All Sales are for cash.
4. All Materials purchases are for cash.
5. Materials purchases will vary proportionately with production.
6. Unit sales are 95% of Goods Available for Sale. Spoilage is 1% of Goods Available for Sale.
7. Inventory end:
Raw Materials - 10% of total materials available for use.
Finished Goods - 4% of goods available for sale
8. Selling price per unit is P11.
9. Variable production cost per unit of S'more Tart:
Direct Material
4.4
Direct Labor
0.5
Variable Overhead
0.37
5.27
10. Fixed Overhead is:
Refrigerator Rental
150
Production Site Rental
500
Electricity and Water
250
900
11. Advertising Expense will vary in each month.
12. The following equipment will be purchased:
Stove
1050
Oven
4300
Baking Utensils
1312
Weighing Scale
250
13. After the 10-month period, we will continue to operate our business. Thus, the equipment
purchased will continue to depreciate after the 10-month period.
14. Fixed selling expenses per month:
Partner's Allowances (150x5)
750
Supplies
100
Transportation
120
Depreciation:
Stove (P1050/120 months)
8.75
Oven (P4300/120 months)
35.83
Baking Utensils (P1312/60 months)
21.87
Weighing Scale (P250/120 months)
2.08
68.53

22

* Baking Utensils include:


Measuring Cups
P120
Mixing Bowls
P250
Sauce Pan
P150
Baking Sheets
P120 * 2= P240
Chopping Board
P80
Knife
P100
Tin Cups
P8.50*32= P272
Whisk
P100
Total
P1312
15. Pre-Operating Expenses:
FGI
474.3(90 units of Smore Tarts x P5.27)
Encoding
120
Tape
35
Batteries
50
Transportation
150
Photocopy Expenses
60
Miscellaneous
50
Total
939.3
16. Taxes and licenses for the year cost P 1400.
17. Each partner will contribute P 2900 each to achieve a P 14500 capital.
18. In the last month of operation, the remaining materials (ending inventory of materials)
will be saved for the next period.
19. In the last month of operation, the 4% ending inventory of finished goods will be considered
spoiled.
II. Financial Statements: (See Exhibit)
III. Break- Even Analysis:
Contribution Margin per Unit = Selling Price - Variable Cost per Unit
= P11 P5.27= P5.73
Break Even Unit Sales = Fixed Costs/CM/unit = P1,938.53/P5.73 = 338units
Break Even Peso Sales = 338 units x P11 = P3,718

IV. Financial Ratios:

23

1. Gross Profit Rate = Gross profit/Sales = P22,485.21/P61,758.40 = 36.40%


2. Rate of Return on Sales = Net Income/ Sales = P8,311.77/P61,758.40= 13.46%
3. Return on Investment = Net Income/ Investment = P8,311.77/P14500 = 57.32%
4. Operating Ratio = (Cost of Goods Sold + Operating Expenses)/ Sales
= P43,769.76/P61,758.40= 70.09%

24

EXHIBITS

25

Exhibit 1: Production Site

26

Exhibit 2: Production Cost


Production cost per unit
Ingredients

Amount needed per unit

Actual cost of ingredients

Material cost per unit

Crushed Graham

400 grams

P21.30(200 grams)

1.33

Butter

175 grams

P21.10(225 grams)

0.51

Sugar

150 grams

P14.50(500 grams)

0.14

Eggs

2 pieces

P3.50(per piece)

0.22

Cream

180 ml

P33.40(250 ml)

0.75

150 grams

P79.00(500 grams)

0.74

P52.00(750 ml)

0.13

Dark sweet chocolate


Light corn syrup

60 ml

Coffee

2 grams

Vanilla

5 ml

Marshmallows

24 pcs/120 grams

P2.00(2 grams)

0.06

P8.55(60 ml)

0.02

P132.50(1000grams)

Direct material cost per unit

0.50
4.40

Direct materials

4.4

Direct labor

0.5

Variable overhead
Packaging

0.05

Gas

0.32

Total variable production costs

0.37
5.27

Fixed overhead
Rent-production site

900

Fixed selling expenses


Partners' allowances

750

Supplies

100

Transportation

120

TOTAL

970
1870

Exhibit 3: Production Schedule

27

Production
schedule:
Production per Week = 128 units/6 days x 26 days = 554.66 555 units

Month
June.
July.
Aug.
Sept.
Oct.
Nov.
Dec.
Jan.
Feb.
Mar.
Total

Units/month
555
Increase by 5%
Increase by 5%
Decrease by 3%
Decrease by
25%
Increase by 15%
Increase by 20%
Increase by 5%
Increase by 3%
Decrease by
30%

555
583
612
594
446
513
616
647
666
466
5697

Schedule of Finished Goods

28

Month
June
July
August
September
October
November
December
January
February
March

1%

95%

Inventory
Beginning

Production this
Month

Goods Available for


Sale

Spoilage

Sales

0
22
24
25
25
19
21
25
27
28

555
583
612
594
446
513
616
647
666
466

555
605
636
619
471
532
637
672
693
494

6
6
7
6
5
6
7
7
7
25

527
575
604
588
447
505
605
638
658
469

4%
Inventory
End
22
24
25
25
19
21
25
27
28

Schedule of Variable Production Cost on Finished Goods


1%

95%

Month

Inventory
Beginning

Production this
Month

Goods Available for


Sale

Spoilage

Sales

June
July
August
September
October
November
December
January
February
March

0
115.94
126.48
131.75
131.75
100.13
110.67
131.75
142.29
147.56

2924.85
3071.09
3226.03
3128.48
2350.42
2703.51
3246.32
3409.69
3509.82
2455.82

2924.85
3188.35
3351.72
3262.13
2482.17
2803.64
3356.99
3541.44
3652.11
2603.38

31.62
31.62
36.89
31.62
26.35
31.62
36.89
36.89
36.89
131.75

2777.29
3030.25
3183.08
3098.76
2355.69
2661.35
3188.35
3362.26
3462.39
2466.36

4%
Inventory
End
115.94
126.48
131.75
131.75
100.13
110.67
131.75
142.29
147.56

Schedule of Raw Materials Cost

29

Materials Available

90%

Month

Inventory
Beginning

Materials
Purchases

for use

Material

10%
Inventory
End

June
July
August
September
October
November
December
January
February
March

0.00
271.33
285.02
299.20
290.40
218.04
250.80
301.16
316.31
325.60

2713.33
2578.89
2706.98
2604.80
1890.04
2289.96
2760.76
2861.95
2939.70
1952.62

2713.33
2850.22
2992.00
2904.00
2180.44
2508.00
3011.56
3163.11
3256.00
2278.22

2442.00
2565.20
2692.80
2613.60
1962.40
2257.20
2710.40
2846.80
2930.40
2050.40

271.33
285.02
299.20
290.40
218.04
250.80
301.16
316.31
325.60
227.82

Schedule of Labor Cost per month: (Labor Cost per unit x Total Units produced per
month)
Month
June
July
August
September
October
November
December
January
February
March

Labor Cost per Unit


0.5
0.5
0.5
0.5
0.5
0.5
0.5
0.5
0.5
0.5

Total Units produced

Labor Cost per month

555
583
612
594
446
513
616
647
666
466

277.50
291.50
306.00
297.00
223.00
256.50
308.00
323.50
333.00
233.00

30

Schedule of Variable Overhead per month: (Variable Overhead per unit x Total Units Produced per
month)
Variable Overhead
Variable Overhead
Month
per unit
Total Units produced
per month
June
July
August
September
October
November
December
January
February
March

0.37
0.37
0.37
0.37
0.37
0.37
0.37
0.37
0.37
0.37

555
583
612
594
446
513
616
647
666
466

205.35
215.71
226.44
219.78
165.02
189.81
227.92
239.39
246.42
172.42

Exhibit 4: Financial Statements

31

J.M. PhoeNix Company


Income Statement
For the period ended March 31, 2009
Month

June

Units Sold
Sales

July

August

September

October

November

December

January

February

March

527

575

604

588

447

505

605

638

658

469

5797.00

6325.00

6644.00

6468.00

4917.00

5555.00

6655.00

7018.00

7238.00

5159.00

2318.80

2530.00

2657.60

2587.20

1966.80

2222.00

2662.00

2807.20

2895.20

2063.60

263.50

287.50

302.00

294.00

223.50

252.50

302.50

319.00

329.00

234.50

Less: Cost of Sales


Variable production Cost
Direct Materials
Direct Labor
Variable Overhead

194.99

212.75

223.48

217.56

165.39

186.85

223.85

236.06

243.46

173.53

2777.29

3030.25

3183.08

3098.76

2355.69

2661.35

3188.35

3362.26

3467.66

2471.63

968.53

968.53

968.53

968.53

968.53

968.53

968.53

968.53

968.53

968.53

2051.18

2326.22

2492.39

2400.71

1592.78

1925.12

2498.12

2687.21

2801.81

1718.84

Partners' Allowances

750.00

750.00

750.00

750.00

750.00

750.00

750.00

750.00

750.00

750.00

Supplies

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

Transportation

120.00

120.00

120.00

120.00

120.00

120.00

120.00

120.00

120.00

120.00

Advertising and Promotion

42.50

322.00

483.00

0.00

0.00

42.50

357.50

42.50

412.00

Spoilage

31.62

31.62

36.89

31.62

26.35

31.62

36.89

36.89

36.89

131.75

Fixed Overhead
Gross Profit
Operating Expenses:

Pre-operating Expenses

939.30

Taxes and Licenses

1400.00

Total Operating Expenses

3383.42

1323.62

1489.89

1001.62

996.35

1044.12

1364.39

1049.39

1418.89

1101.75

-1332.24

1002.60

1002.50

1399.09

596.43

881.00

1133.73

1637.82

1382.92

617.09

Net Income/Loss

J.M. PhoeNix Company

32

Statement of Cash Flows


For the period ended March 31, 2009
Month

June

July

August

September

October

November

December

5555.00

6655.00

January

February

March

Total

Cash Receipts
Investment by Partners
Cash Sales

14500.00
5797.00

6325.00

6644.00

6468.00

4917.00

7018.00

7238.00

5159.00

61776.00

20297.00
Cash Disbursements
Pre-operating Expenses

939.30

939.30

Purchase of Stove

1050.00

87.50

Purchase of Oven

4300.00

358.30

Purchase of Baking Utensils

1312.00

218.70

Purchase of Weighing Scale


Purchase of Raw Materials

250

20.8

2713.33

2578.89

2706.98

2604.80

1890.04

2289.96

2760.76

2861.95

2939.70

1952.62

25299.03

Payment for Direct Labor

277.50

291.50

306.00

297.00

223.00

256.50

308.00

323.50

333.00

233.00

2849.00

Payment for Variable Cost

205.35

215.71

226.44

219.78

165.02

189.81

227.92

239.39

246.42

172.42

2108.26

Payment for Rental

900.00

900.00

900.00

900.00

900.00

900.00

900.00

900.00

900.00

900.00

9000.00

Partners' Allowances

750.00

750.00

750.00

750.00

750.00

750.00

750.00

750.00

750.00

750.00

7500.00

Supplies

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

1000.00

Transportation

120.00

120.00

120.00

120.00

120.00

120.00

120.00

120.00

120.00

120.00

1200.00

42.50

322.00

483.00

0.00

0.00

42.50

357.50

42.50

412.00

0.00

1702.00

14359.98

5278.10

5592.42

4991.58

4148.06

4648.77

5524.18

5337.34

5801.12

4228.04

53682.89

5937.02

1046.90

1051.58

1476.42

768.94

906.23

1130.82

1680.66

1436.88

930.96

8093.11

5937.02

6983.92

8035.50

9511.92

10280.86

11187.09

12317.91

13998.57

15435.45

82501.12

6983.92

8035.50

9511.92

10280.86

11187.09

12317.91

13998.57

15435.45

16366.41

90594.23

Taxes and Licenses


Advertisement and Promotion

Net cash Inflow (outflow)

1400.00

Cash, Beginning
Cash, End

5937.02

1400.00

J.M. PhoeNix Company

33

Balance Sheet
For the period ended March 31, 2009
Month

June

July

August

September

October

November

December

January

February

March

ASSETS
Cash

5937.02

6983.92

8035.50

9511.92

10280.86

11187.09

12317.91

13998.57

15435.45

16366.41

Finished Goods

115.94

126.48

131.75

131.75

100.13

110.67

131.75

142.29

147.56

Raw Materials

271.33

285.02

299.20

290.40

218.04

250.80

301.16

316.31

325.60

Stove,net

1041.25

1032.50

1023.75

1015.00

1006.25

997.50

988.75

980.00

971.25

962.50

Oven, net

4264.17

4228.34

4192.51

4156.68

4120.85

4085.02

4049.19

4013.36

3977.53

3941.70

Baking Utensils, net

1290.13

1268.26

1246.39

1224.52

1202.65

1180.78

1158.92

1137.04

1115.18

1093.31

Weighing Scale, net

247.92

245.84

243.76

241.68

239.6

237.52

235.44

233.36

231.28

229.2

13167.76

14170.36

15172.86

16571.95

17168.38

18049.38

19183.11

20820.93

22203.85

22820.94

14500.00

13167.76

14170.36

15172.86

16571.95

17168.38

18049.38

19183.11

20820.93

22203.85

Inventory:

TOTAL

227.82

PARTNERS' Capital
Capital, beg
Investments
Income/Loss for the period
CAPITAL, end

-1332.24

1002.60

1002.50

1399.09

596.43

881.00

1133.73

1637.82

1382.92

617.09

13167.76

14170.36

15172.86

16571.95

17168.38

18049.38

19183.11

20820.93

22203.85

22820.94

Exhibit 5: Observation Results

34

Market:
Day / Date:
Store:
Product:
Price:
Time
07:00 - 08:00 am
08:00 - 09:00 am
09:00 - 10:00 am
10:00 - 11:00 am
11:00 - 12:00 am
12:00 - 01:00 am
01:00 - 02:00 pm
02:00 - 03:00 pm
03:00 - 04:00 pm
04:00 - 05:00 pm
05:00 - 06:00 pm
06:00 - 07:00 pm
07:00 - 08:00 pm
08:00 - 09:00 pm
09:00 - 10:00 pm
Total

Market:

Xavier University
December 1, 2007 / Saturday
Cinnamon
Brownies
P 10.00

Market:
Day / Date:
Store:
Product:
Price:

Number of Buyers Unit Sales Peso Sales


Male
Female

P 10.00

10

2
3

3
1
4

30
10
40

3
1

30
10

14

P 140

Xavier University

Time
07:00 - 08:00 am
08:00 - 09:00 am
09:00 - 10:00 am
10:00 - 11:00 am
11:00 - 12:00 am
12:00 - 01:00 am
01:00 - 02:00 pm
02:00 - 03:00 pm
03:00 - 04:00 pm
04:00 - 05:00 pm
05:00 - 06:00 pm
06:00 - 07:00 pm
07:00 - 08:00 pm
08:00 - 09:00 pm
Total

Market:

Xavier University
December 1, 2007 / Saturday
Cinnamon
Oat Bar
P 9.50
Number of Buyers Unit Sales Peso Sales
Male
Female

P 19

1
1

1
3
2
2

1
4
5
3

9.5
38
47.5
28.5

10

15

P 142.5

Xavier University

35

Day / Date:
Store:
Product:
Price:
Time
07:00 - 08:00 am
08:00 - 09:00 am
09:00 - 10:00 am
10:00 - 11:00 am
11:00 - 12:00 am
12:00 - 01:00 am
01:00 - 02:00 pm
02:00 - 03:00 pm
03:00 - 04:00 pm
04:00 - 05:00 pm
05:00 - 06:00 pm
06:00 - 07:00 pm
07:00 - 08:00 pm
08:00 - 09:00 pm
09:00 - 10:00 pm
Total

Market:
Day / Date:
Store:

December 2, 2007 / Sunday


Cinnamon
Brownies
P 10.00

Day / Date:
Store:
Product:
Price:

Number of Buyers Unit Sales Peso Sales


Male
Female

P 20

1
1

10
10

1
1
3
1

1
4
3
1
2

10
40
30
10
20

15

P 150

Xavier University
December 3, 2007 / Monday
Cinnamon

Time
07:00 - 08:00 am
08:00 - 09:00 am
09:00 - 10:00 am
10:00 - 11:00 am
11:00 - 12:00 am
12:00 - 01:00 am
01:00 - 02:00 pm
02:00 - 03:00 pm
03:00 - 04:00 pm
04:00 - 05:00 pm
05:00 - 06:00 pm
06:00 - 07:00 pm
07:00 - 08:00 pm
08:00 - 09:00 pm
Total

Market:
Day / Date:
Store:

December 2, 2007 / Sunday


Cinnamon
Oat Bar
P 9.50
Number of Buyers Unit Sales Peso Sales
Male
Female

1
2

P 9.5

2
1
2
1
1

2
3
4
2
1

19
28.5
38
19
9.5

13

P 123.5

Xavier University
December 3, 2007 / Monday
Cinnamon

36

Product:
Price:
Time
07:00 - 08:00 am
08:00 - 09:00 am
09:00 - 10:00 am
10:00 - 11:00 am
11:00 - 12:00 am
12:00 - 01:00 am
01:00 - 02:00 pm
02:00 - 03:00 pm
03:00 - 04:00 pm
04:00 - 05:00 pm
05:00 - 06:00 pm
06:00 - 07:00 pm
07:00 - 08:00 pm
08:00 - 09:00 pm
09:00 - 10:00 pm
Total

Market:
Day / Date:
Store:
Product:
Price:

Brownies
P 10.00

Product:
Price:

Number of Buyers Unit Sales Peso Sales


Male
Female

P 10

1
1

1
3

10
30

1
2

2
5

12

Xavier University
December 5, 2007 / Wednesday
Cinnamon
Brownies
P 10.00

20
50

Time
07:00 - 08:00 am
08:00 - 09:00 am
09:00 - 10:00 am
10:00 - 11:00 am
11:00 - 12:00 am
12:00 - 01:00 am
01:00 - 02:00 pm
02:00 - 03:00 pm
03:00 - 04:00 pm
04:00 - 05:00 pm
05:00 - 06:00 pm
06:00 - 07:00 pm
07:00 - 08:00 pm
08:00 - 09:00 pm
Total

Oat Bar
P 9.50
Number of Buyers Unit Sales Peso Sales
Male
Female

1
1
1
1
1
1
2
4

1
1
1
3
1
2
3

P 9.5
9.5
9.5
28.5
9.5
19
28.5

12

P 114

P 120

Market:
Day / Date:
Store:
Product:
Price:

Xavier University
December 5, 2007 / Wednesday
Cinnamon
Oat Bar
P 9.50

37

Time
07:00 - 08:00 am
08:00 - 09:00 am
09:00 - 10:00 am
10:00 - 11:00 am
11:00 - 12:00 am
12:00 - 01:00 am
01:00 - 02:00 pm
02:00 - 03:00 pm
03:00 - 04:00 pm
04:00 - 05:00 pm
05:00 - 06:00 pm
06:00 - 07:00 pm
07:00 - 08:00 pm
08:00 - 09:00 pm
09:00 - 10:00 pm
Total

Market:
Day / Date:
Store:
Product:
Price:
Time

Number of Buyers Unit Sales Peso Sales


Male
Female

P 10

20

1
4

10
40

50

13

P 130

1
1

Xavier University
December 6, 2007 / Thursday
Cinnamon
Brownies
P 10.00
Number of Buyers Unit Sales Peso Sales

Time
07:00 - 08:00 am
08:00 - 09:00 am
09:00 - 10:00 am
10:00 - 11:00 am
11:00 - 12:00 am
12:00 - 01:00 am
01:00 - 02:00 pm
02:00 - 03:00 pm
03:00 - 04:00 pm
04:00 - 05:00 pm
05:00 - 06:00 pm
06:00 - 07:00 pm
07:00 - 08:00 pm
08:00 - 09:00 pm
Total

Market:
Day / Date:
Store:
Product:
Price:
Time

Number of Buyers Unit Sales Peso Sales


Male
Female

2
1
1
1
1
1
3

1
1
2
1
4
3
12

P 9.5
9.5
19
9.5
38
28.5
P 114

Xavier University
December 6, 2007 / Thursday
Cinnamon
Oat Bar
P 9.50
Number of Buyers Unit Sales Peso Sales

38

Male
07:00 - 08:00 am
08:00 - 09:00 am
09:00 - 10:00 am
10:00 - 11:00 am
11:00 - 12:00 am
12:00 - 01:00 am
01:00 - 02:00 pm
02:00 - 03:00 pm
03:00 - 04:00 pm
04:00 - 05:00 pm
05:00 - 06:00 pm
06:00 - 07:00 pm
07:00 - 08:00 pm
08:00 - 09:00 pm
Total

Market:
Day / Date:
Store:
Product:
Price:
Time
07:00 - 08:00 am

Female

P 10

1
1

10
10

20

1
1

1
1
1

Male

1
5

2
1
3

20
10
30

1
13

10
P 130

Xavier University
December 7, 2007 / Friday
Cinnamon
Brownies
P 10.00
Number of Buyers Unit Sales Peso Sales
Male
Female

07:00 - 08:00 am
08:00 - 09:00 am
09:00 - 10:00 am
10:00 - 11:00 am
11:00 - 12:00 am
12:00 - 01:00 am
01:00 - 02:00 pm
02:00 - 03:00 pm
03:00 - 04:00 pm
04:00 - 05:00 pm
05:00 - 06:00 pm
06:00 - 07:00 pm
07:00 - 08:00 pm
Total

Market:
Day / Date:
Store:
Product:
Price:
Time

Female

P 28.5

9.5

1
2

9.5
19

1
3
2
13

9.5
28.5
19
P 123.5

1
1
1
3

1
1
6

Xavier University
December 7, 2007 / Friday
Cinnamon
Oat Bar
P 9.50
Number of Buyers Unit Sales Peso Sales
Male
Female

07:00 - 08:00 am

39

08:00 - 09:00 am
09:00 - 10:00 am
10:00 - 11:00 am
11:00 - 12:00 am
12:00 - 01:00 am
01:00 - 02:00 pm
02:00 - 03:00 pm
03:00 - 04:00 pm
04:00 - 05:00 pm
05:00 - 06:00 pm
06:00 - 07:00 pm
07:00 - 08:00 pm
08:00 - 09:00 pm
09:00 - 10:00 pm
Total

Market:
Day / Date:
Store:
Product:
Price:
Time
07:00 - 08:00 am
08:00 - 09:00 am

10

10

2
3

20
30

1
2
1
2
9

1
3
2
2
16

10
30
20
20
P 168

P 10

Xavier University
December 2, 2007 / Sunday
Persimmon
Brownies
P 11

Market:
Day / Date:
Store:
Product:
Price:

Number of Buyers Unit Sales Peso Sales


Male
Female
1

08:00 - 09:00 am
09:00 - 10:00 am
10:00 - 11:00 am
11:00 - 12:00 am
12:00 - 01:00 am
01:00 - 02:00 pm
02:00 - 03:00 pm
03:00 - 04:00 pm
04:00 - 05:00 pm
05:00 - 06:00 pm
06:00 - 07:00 pm
07:00 - 08:00 pm
Total

P 55

Time

1
1

P 9.5
9.5

28.5

1
2
1

1
2
1
3

9.5
19
9.5
28.5

12

P 114

1
2

Xavier University
December 2, 2007 / Sunday
Persimmon
Tarts
P7
Number of Buyers Unit Sales Peso Sales
Male
Female

07:00 - 08:00 am
08:00 - 09:00 am

40

09:00 - 10:00 am
10:00 - 11:00 am
11:00 - 12:00 am
12:00 - 01:00 am
01:00 - 02:00 pm
02:00 - 03:00 pm
03:00 - 04:00 pm
04:00 - 05:00 pm
05:00 - 06:00 pm
06:00 - 07:00 pm
07:00 - 08:00 pm
Total

Market:
Day / Date:
Store:
Product:
Price:
Time
07:00 - 08:00 am
08:00 - 09:00 am
09:00 - 10:00 am
10:00 - 11:00 am
11:00 - 12:00 am

1
2

2
4

22
44

3
1

33
11

2
1
1

4
1
2

44
11
22

22

P 242

Xavier University
December 3, 2007 / Monday
Persimmon
Brownies
P 11

09:00 - 10:00 am
10:00 - 11:00 am
11:00 - 12:00 am
12:00 - 01:00 am
01:00 - 02:00 pm
02:00 - 03:00 pm
03:00 - 04:00 pm
04:00 - 05:00 pm
05:00 - 06:00 pm
06:00 - 07:00 pm
Total

Market:
Day / Date:
Store:
Product:
Price:

Number of Buyers Unit Sales Peso Sales


Male
Female
1
3

1
3

P 11
33

22

Time
07:00 - 08:00 am
08:00 - 09:00 am
09:00 - 10:00 am
10:00 - 11:00 am
11:00 - 12:00 am

1
1

3
1

4P 28
3

21

1
1
1

1
2

3
4
2

21
28
14

16

P 112

Xavier University
December 3, 2007 / Monday
Persimmon
Tarts
P7
Number of Buyers Unit Sales Peso Sales
Male
Female
2
1

3
1

P 21
7

14

41

12:00 - 01:00 am
01:00 - 02:00 pm
02:00 - 03:00 pm
03:00 - 04:00 pm
04:00 - 05:00 pm
05:00 - 06:00 pm
06:00 - 07:00 pm
07:00 - 08:00 pm
Total

Market:
Day / Date:
Store:
Product:
Price:
Time
07:00 - 08:00 am
08:00 - 09:00 am
09:00 - 10:00 am
10:00 - 11:00 am
11:00 - 12:00 am
12:00 - 01:00 am
01:00 - 02:00 pm

3
1

4
3
5
2

5
6
6
2

55
66
66
22

19

25

P 275

Xavier University
December 4, 2007 / Tuesday
Persimmon
Brownies
P 11

Market:
Day / Date:
Store:
Product:
Price:

Number of Buyers Unit Sales Peso Sales


Male
Female
2
1
1
1

1
1
1
3
1

12:00 - 01:00 am
01:00 - 02:00 pm
02:00 - 03:00 pm
03:00 - 04:00 pm
04:00 - 05:00 pm
05:00 - 06:00 pm
06:00 - 07:00 pm
07:00 - 08:00 pm
Total

3
2
2
4
2

P 33
22
22
44
22

Time
07:00 - 08:00 am
08:00 - 09:00 am
09:00 - 10:00 am
10:00 - 11:00 am
11:00 - 12:00 am
12:00 - 01:00 am
01:00 - 02:00 pm

2
1

1
3
2
1
1

1
1
6
3
4
2

7
7
42
21
28
14

13

23

P 161

Xavier University
December 4, 2007 / Tuesday
Persimmon
Tarts
P7
Number of Buyers Unit Sales Peso Sales
Male
Female

4P 28

42

02:00 - 03:00 pm
03:00 - 04:00 pm
04:00 - 05:00 pm
05:00 - 06:00 pm
06:00 - 07:00 pm
07:00 - 08:00 pm
Total

Market:
Day / Date:
Store:
Product:
Price:
Time
07:00 - 08:00 am
08:00 - 09:00 am
09:00 - 10:00 am
10:00 - 11:00 am
11:00 - 12:00 am
12:00 - 01:00 am
01:00 - 02:00 pm
02:00 - 03:00 pm
03:00 - 04:00 pm

2
1

1
2

3
3

33
33

10

19

P 209

Xavier University
December 5, 2007 / Wednesday
Persimmon
Brownies
P 11

Market:
Day / Date:
Store:
Product:
Price:

Number of Buyers Unit Sales Peso Sales


Male
Female

2
1

2
2

P 22
22

3
2
1
5
2

33
22
11
55
22

2
1
1
1

02:00 - 03:00 pm
03:00 - 04:00 pm
04:00 - 05:00 pm
05:00 - 06:00 pm
06:00 - 07:00 pm
07:00 - 08:00 pm
Total

Time
07:00 - 08:00 am
08:00 - 09:00 am
09:00 - 10:00 am
10:00 - 11:00 am
11:00 - 12:00 am
12:00 - 01:00 am
01:00 - 02:00 pm
02:00 - 03:00 pm
03:00 - 04:00 pm

1
2

1
2
1

3
6
3

21
42
21

18

P 126

Xavier University
December 5, 2007 / Wednesday
Persimmon
Tarts
P7
Number of Buyers
Male
Female

1
1
3

Unit Sales Peso Sales

2P 14

3
1
3
5

1
1

43

21
7
21
35

04:00 - 05:00 pm
05:00 - 06:00 pm
06:00 - 07:00 pm
07:00 - 08:00 pm
Total

Market:
Day / Date:
Store:
Product:
Price:
Time
07:00 - 08:00 am
08:00 - 09:00 am
09:00 - 10:00 am
10:00 - 11:00 am
11:00 - 12:00 am
12:00 - 01:00 am
01:00 - 02:00 pm
02:00 - 03:00 pm
03:00 - 04:00 pm
04:00 - 05:00 pm
05:00 - 06:00 pm

11

18

P 198

Xavier University
December 6, 2007 / Thursday
Persimmon
Brownies
P 11

Market:
Day / Date:
Store:
Product:
Price:

Number of Buyers Unit Sales Peso Sales


Male
Female

1
1

04:00 - 05:00 pm
05:00 - 06:00 pm
06:00 - 07:00 pm
07:00 - 08:00 pm
Total

2
1
3

2
1
3

P 22
11
33

2
1
2
5
1
2

2
1
3
9
1
3

22
11
33
99
11
33

Time
07:00 - 08:00 am
08:00 - 09:00 am
09:00 - 10:00 am
10:00 - 11:00 am
11:00 - 12:00 am
12:00 - 01:00 am
01:00 - 02:00 pm
02:00 - 03:00 pm
03:00 - 04:00 pm
04:00 - 05:00 pm
05:00 - 06:00 pm

15

P 105

Xavier University
December 6, 2007 / Thursday
Persimmon
Tarts
P7
Number of Buyers Unit Sales Peso Sales
Male
Female
2
1

1
1
4

1
3

2
1
2
3

P 14
7
14
21

1
2
1

3
3
7

21
21
49

44

06:00 - 07:00 pm
07:00 - 08:00 pm
Total

Market:
Day / Date:
Store:
Product:
Price:
Time
07:00 - 08:00 am
08:00 - 09:00 am
09:00 - 10:00 am
10:00 - 11:00 am
11:00 - 12:00 am
12:00 - 01:00 am
01:00 - 02:00 pm
02:00 - 03:00 pm
03:00 - 04:00 pm
04:00 - 05:00 pm
05:00 - 06:00 pm
06:00 - 07:00 pm
07:00 - 08:00 pm

19

25

P 275

Xavier University
December 7, 2007 / Friday
Persimmon
Brownies
P 11

Market:
Day / Date:
Store:
Product:
Price:

Number of Buyers Unit Sales Peso Sales


Male
Female

6P 66

3
1
4
7
5

1
1
1

2
1
2

06:00 - 07:00 pm
07:00 - 08:00 pm
Total

33
11
44
77
55

Time
07:00 - 08:00 am
08:00 - 09:00 am
09:00 - 10:00 am
10:00 - 11:00 am
11:00 - 12:00 am
12:00 - 01:00 am
01:00 - 02:00 pm
02:00 - 03:00 pm
03:00 - 04:00 pm
04:00 - 05:00 pm
05:00 - 06:00 pm
06:00 - 07:00 pm
07:00 - 08:00 pm

21

P 147

Xavier University
December 7, 2007 / Friday
Persimmon
Tarts
P7
Number of Buyers Unit Sales Peso Sales
Male
Female

1
1

1P 7

14

1
2
5

7
14
35

45

Total

Market:
Day / Date:
Store:
Product:
Price:
Time
07:00 - 08:00 am
08:00 - 09:00 am
09:00 - 10:00 am
10:00 - 11:00 am
11:00 - 12:00 am
12:00 - 01:00 am
01:00 - 02:00 pm
02:00 - 03:00 pm
03:00 - 04:00 pm
04:00 - 05:00 pm
05:00 - 06:00 pm
06:00 - 07:00 pm
Total

26

P 286

Total

11

Xavier University
December 4, 2007 / Tuesday
Dunkin' Donut
Choco Filled
P 15
Number of Buyers
Male
Female

2
1

1
1
3
3
2
1
14

Unit Sales Peso Sales

1
2
1
1

1
4
2
1

P 15
60
30
15

1
1
2
4
2
15

3
2
5
7
5
3
33

45
30
75
105
75
45
P 495

46

P 77

Market:
Day / Date:
Store:
Product:
Price:
Time
07:00 - 08:00 am
08:00 - 09:00 am
09:00 - 10:00 am
10:00 - 11:00 am
11:00 - 12:00 am
12:00 - 01:00 am
01:00 - 02:00 pm
02:00 - 03:00 pm
03:00 - 04:00 pm
04:00 - 05:00 pm
05:00 - 06:00 pm
06:00 - 07:00 pm
Total

Xavier University
December 5, 2007 / Wednesday
Dunkin' Donut
Choco Filled
P 15
Number of Buyers
Male
Female
1
1
2

1
1
2
2
1
1
12

Unit Sales Peso Sales

1
2
1
1
1
2
1
2
3
4
1
19

2
3
3
2
2
3
2
4
5
7
5
38

P 30
45
45
30
30
45
30
60
75
105
75
P 570

47

Market:
Day / Date:
Store:
Product:
Price:
Time
07:00 - 08:00 am
08:00 - 09:00 am
09:00 - 10:00 am
10:00 - 11:00 am
11:00 - 12:00 am
12:00 - 01:00 am
01:00 - 02:00 pm
02:00 - 03:00 pm
03:00 - 04:00 pm
04:00 - 05:00 pm
05:00 - 06:00 pm
Total

Market:
Day / Date:
Store:

Xavier University
December 6, 2007 / Thursday
Dunkin' Donut
Choco Filled
P 15
Number of Buyers
Male
Female
2
1
1
2
1
1
3
3
2
16

Unit Sales Peso Sales

1
1
1
1

2
2
2
3
4

P 30
30
30
45
60

2
1
2
2
1
12

3
3
5
5
8
37

45
45
75
75
120
P 555

Xavier University
December 7, 2007 / Friday
Dunkin' Donut

48

Product:
Price:
Time
07:00 - 08:00 am
08:00 - 09:00 am
09:00 - 10:00 am
10:00 - 11:00 am
11:00 - 12:00 am
12:00 - 01:00 am
01:00 - 02:00 pm
02:00 - 03:00 pm
03:00 - 04:00 pm
04:00 - 05:00 pm
05:00 - 06:00 pm
06:00 - 07:00 pm
Total

Market:
Day / Date:
Store:
Product:
Price:
Time

Choco Filled
P 15
Number of Buyers
Male
Female
1
1
2
1
1
2
1
3
4
1
17

Unit Sales Peso Sales

1
2
1
1
1
1
2
4
1
1
15

1
3
4
2
2
3
3
3
7
6
4
38

P 15
45
60
30
30
45
45
45
105
90
60
P 570

Xavier University
December 8, 2007 / Saturday
Dunkin' Donut
Choco Filled
P 15
Number of Buyers

Unit Sales Peso Sales

49

Male
07:00 - 08:00 am
08:00 - 09:00 am
09:00 - 10:00 am
10:00 - 11:00 am
11:00 - 12:00 am
12:00 - 01:00 am
01:00 - 02:00 pm
02:00 - 03:00 pm
03:00 - 04:00 pm
04:00 - 05:00 pm
05:00 - 06:00 pm
Total

Market:
Day / Date:
Store:
Product:
Price:
Time

Female
2
1
3
1
3
2
3
1

16

2
2
4
2
3
3
5
4
2

P 30
30
60
30
45
45
75
60
30

27

P 405

1
1
1
1
2

Xavier University
December 10, 2007 / Monday
Dunkin' Donut
Choco Filled
P 15

Number of Buyers
Male
Female
07:00 - 08:00 am
1
08:00 - 09:00 am
1

Unit Sales Peso Sales


1

2
1

P 30
15

50

09:00 - 10:00 am
10:00 - 11:00 am
11:00 - 12:00 am
12:00 - 01:00 am
01:00 - 02:00 pm
02:00 - 03:00 pm
03:00 - 04:00 pm
04:00 - 05:00 pm
05:00 - 06:00 pm
06:00 - 07:00 pm
Total

2
1
1
1
2
3
1
13

1
1
2
1
2
1
3
4
1
1
18

3
2
2
2
2
2
5
7
6
2
36

45
30
30
30
30
30
75
105
90
30
P 540

Market:

Xavier University

Market:

Xavier University

Day / Date:

December 4, 2007 / Tuesday

Day / Date:

December 4, 2007 / Tuesday

Store:

Waffle Time

Store:

Waffle Time

Product:

Belgian Chocolate Waffle

Product:

Swiss Chocolate Waffle

Price:

P 16

Price:

P 12

Time

Number of Buyers Unit Sales Peso Sales


Male

07:00 - 08:00 am

Time

Female

Number of Buyers Unit Sales Peso Sales


Male

Female

07:00 - 08:00 am

51

08:00 - 09:00 am

P 16

08:00 - 09:00 am

1
2

09:00 - 10:00 am

48

09:00 - 10:00 am

10:00 - 11:00 am

48

10:00 - 11:00 am

16

11:00 - 12:00 am

11:00 - 12:00 am
12:00 - 01:00 am

12:00 - 01:00 am

P 12

36

12

12

36

01:00 - 02:00 pm

64

01:00 - 02:00 pm

02:00 - 03:00 pm

48

02:00 - 03:00 pm

03:00 - 04:00 pm

80

03:00 - 04:00 pm

60

04:00 - 05:00 pm

112

04:00 - 05:00 pm

48

05:00 - 06:00 pm

48

05:00 - 06:00 pm

24

06:00 - 07:00 pm

16

06:00 - 07:00 pm

12

31

P 496

10

21

P 252

Total

15

16

Total

Market:

Xavier University

Market:

Xavier University

Day / Date:

December 5, 2007 / Wednesday

Day / Date:

December 5, 2007 / Wednesday

Store:

Waffle Time

Store:

Waffle Time

Product:

Belgian Chocolate Waffle

Product:

Swiss Chocolate Waffle

Price:

P 16

Price:

P 12

Time

Number of Buyers Unit Sales Peso Sales


Male

Female

07:00 - 08:00 am
08:00 - 09:00 am

Time

Male
1

Number of Buyers

P 16

07:00 - 08:00 am

32

08:00 - 09:00 am

Unit Sales Peso Sales

Female
1

52

P 24

09:00 - 10:00 am

10:00 - 11:00 am

64

09:00 - 10:00 am

32

10:00 - 11:00 am

11:00 - 12:00 am

11:00 - 12:00 am

12:00 - 01:00 am

12:00 - 01:00 am

01:00 - 02:00 pm

16

01:00 - 02:00 pm

24

24

12

02:00 - 03:00 pm

48

02:00 - 03:00 pm

24

03:00 - 04:00 pm

64

03:00 - 04:00 pm

60

04:00 - 05:00 pm

128

04:00 - 05:00 pm

60

05:00 - 06:00 pm

64

05:00 - 06:00 pm

12

16

Total

11

20

P 240

13

30

P 480

06:00 - 07:00 pm
Total

15

Market:

Xavier University

Market:

Xavier University

Day / Date:

December 6, 2007 / Thursday

Day / Date:

December 6, 2007 / Thursday

Store:

Waffle Time

Store:

Waffle Time

Product:

Belgian Chocolate Waffle

Product:

Swiss Chocolate Waffle

Price:

P 16

Price:

P 12

Time

Number of Buyers Unit Sales Peso Sales


Male

Time

Female

07:00 - 08:00 am

Male
1

08:00 - 09:00 am

09:00 - 10:00 am

Number of Buyers Unit Sales Peso Sales

P 16

07:00 - 08:00 am

32

08:00 - 09:00 am

64

09:00 - 10:00 am

Female
P 12
1
1

12

12

53

10:00 - 11:00 am

48

10:00 - 11:00 am

11:00 - 12:00 am

11:00 - 12:00 am

12:00 - 01:00 am

12:00 - 01:00 am

01:00 - 02:00 pm

48

01:00 - 02:00 pm

12

12

12

12

24

1
1
1

02:00 - 03:00 pm

32

02:00 - 03:00 pm

03:00 - 04:00 pm

80

03:00 - 04:00 pm

60

04:00 - 05:00 pm

80

04:00 - 05:00 pm

72

05:00 - 06:00 pm

96

05:00 - 06:00 pm

36

06:00 - 07:00 pm

16

Total

11

22

P 264

32

P 512

Total

16

14

Market:

Xavier University

Market:

Xavier University

Day / Date:

December 7, 2007 / Friday

Day / Date:

December 7, 2007 / Friday

Store:

Waffle Time

Store:

Waffle Time

Product:

Belgian Chocolate Waffle

Product:

Swiss Chocolate Waffle

Price:

P 16

Price:

P 12

Time

Number of Buyers Unit Sales Peso Sales


Male

Time

Female

Male

07:00 - 08:00 am

P 16

07:00 - 08:00 am

08:00 - 09:00 am

16

08:00 - 09:00 am

48

09:00 - 10:00 am

09:00 - 10:00 am
10:00 - 11:00 am

Number of Buyers Unit Sales Peso Sales

10:00 - 11:00 am

Female
1
1

P 12

12

36

12

54

11:00 - 12:00 am

16

12:00 - 01:00 am

11:00 - 12:00 am

24

12

12:00 - 01:00 am

01:00 - 02:00 pm

16

01:00 - 02:00 pm

02:00 - 03:00 pm

32

02:00 - 03:00 pm

24

03:00 - 04:00 pm

128

03:00 - 04:00 pm

36

04:00 - 05:00 pm

128

04:00 - 05:00 pm

48

05:00 - 06:00 pm

96

05:00 - 06:00 pm

84

06:00 - 07:00 pm

48

06:00 - 07:00 pm

24

34

P 544

27

P 324

Total

Market:
Day / Date:
Store:
Product:
Price:
Time
07:00 - 08:00 am
08:00 - 09:00 am
09:00 - 10:00 am
10:00 - 11:00 am
11:00 - 12:00 am
12:00 - 01:00 am
01:00 - 02:00 pm
02:00 - 03:00 pm

12

19

Xavier University
December 8, 2007 / Saturday
Waffle Time
Belgian Chocolate Waffle
P 16
Number of Buyers Unit Sales Peso Sales
Male
Female
2
1
3
P 48
2
1
3
48
3
3
48
2
1
3
48
1
1
16
1
1
2
32
1
1
2
32
2
3
5
80

Total

Market:
Day / Date:
Store:
Product:
Price:
Time
07:00 - 08:00 am
08:00 - 09:00 am
09:00 - 10:00 am
10:00 - 11:00 am
11:00 - 12:00 am
12:00 - 01:00 am
01:00 - 02:00 pm
02:00 - 03:00 pm

12

14

Xavier University
December 8, 2007 / Saturday
Waffle Time
Swiss Chocolate Waffle
P 12
Number of Buyers Unit Sales Peso Sales
Male
Female
2
1

1
1

3
1
1
2

P 36
12
12
24

24

55

03:00 - 04:00 pm
04:00 - 05:00 pm
Total

Market:
Day / Date:
Store:
Product:
Price:
Time

1
15

32

24

P 384

Xavier University
December 10, 2007 / Monday
Waffle Time
Belgian Chocolate Waffle
P 16

Number of Buyers Unit Sales Peso Sales


Male
Female
07:00 - 08:00 am
1
1
P 16
08:00 - 09:00 am
1
2
3
48
09:00 - 10:00 am
2
3
5
80
10:00 - 11:00 am
11:00 - 12:00 am
12:00 - 01:00 am
1
1
16
01:00 - 02:00 pm
1
1
3
48
02:00 - 03:00 pm
3
2
5
80
03:00 - 04:00 pm
1
3
5
80
04:00 - 05:00 pm
2
2
4
64

03:00 - 04:00 pm
04:00 - 05:00 pm
05:00 - 06:00 pm
06:00 - 07:00 pm
Total

Market:
Day / Date:
Store:
Product:
Price:
Time
07:00 - 08:00 am
08:00 - 09:00 am
09:00 - 10:00 am
10:00 - 11:00 am
11:00 - 12:00 am
12:00 - 01:00 am
01:00 - 02:00 pm
02:00 - 03:00 pm
03:00 - 04:00 pm
04:00 - 05:00 pm

2
2
1
10

1
2
1
8

3
5
1
1
19

36
60
12
12
P 228

Xavier University
December 10, 2007 / Monday
Waffle Time
Swiss Chocolate Waffle
P 12
Number of Buyers Unit Sales Peso Sales
Male
Female
1
1
P 12
1
1
12
1
1
12
2
1
4
48

1
2
4

1
1
1
2
2

1
2
2
4
6

56

12
24
24
48
72

05:00 - 06:00 pm
Total

Market:
Day / Date:
Store:
Product:
Price:
Time
06:00 - 07:00 am
07:00 - 08:00 am
08:00 - 09:00 am
09:00 - 10:00 am
10:00 - 11:00 am
11:00 - 12:00 am
12:00 - 01:00 am
01:00 - 02:00 pm
02:00 - 03:00 pm
03:00 - 04:00 pm
04:00 - 05:00 pm
05:00 - 06:00 pm

2
13

2
16

6
33

96
P 528

Corpus Christi
December 5, 2007 / Wednesday
Bgy. Bakery
Brownies
P6

Market:
Day / Date:
Store:
Product:
Price:

Number of Buyers Unit Sales Peso Sales


Male
Female
1
1

3
1
2

1
2
1
3
4

1
2
1
1
2
6
5

8
6
3
1
1
7
3
2
2
11
12

05:00 - 06:00 pm
Total

P 48
36
18
6
6
42
18
12
12
66
72

Time
06:00 - 07:00 am
07:00 - 08:00 am
08:00 - 09:00 am
09:00 - 10:00 am
10:00 - 11:00 am
11:00 - 12:00 am
12:00 - 01:00 am
01:00 - 02:00 pm
02:00 - 03:00 pm
03:00 - 04:00 pm
04:00 - 05:00 pm
05:00 - 06:00 pm

1
9

12

2
24

24
P 288

Corpus Christi
December 5, 2007 / Wednesday
Bgy. Bakery
Chantilly
P7
Number of Buyers Unit Sales Peso Sales
Male
Female
1

2
1
2
1
1

5
7
10
1
4
3

P 35
49
70
7
28
21

1
2
1

2
2
10
4

14
14
70
28

1
3
1

57

06:00 - 07:00 pm
Total

Market:
Day / Date:
Store:
Product:
Price:
Time
06:00 - 07:00 am
07:00 - 08:00 am
08:00 - 09:00 am
09:00 - 10:00 am
10:00 - 11:00 am
11:00 - 12:00 am
12:00 - 01:00 am
01:00 - 02:00 pm
02:00 - 03:00 pm
03:00 - 04:00 pm
04:00 - 05:00 pm
05:00 - 06:00 pm
06:00 - 07:00 pm
Total

2
15

2
26

7
63

42
P 378

Corpus Christi
December 6, 2007 / Thursday
Bgy. Bakery
Brownies
P6

Market:
Day / Date:
Store:
Product:
Price:

Number of Buyers Unit Sales Peso Sales


Male
Female
1
2
1
1
1
1
6
3
2
18

3
1
1
2
3
1
1
5
8
4
1
30

06:00 - 07:00 pm
Total

12
8
2
1
4
4
1
2
6
21
12
5
78

P 72
48
12
6
24
24
6
12
36
126
72
30
P 468

Time
06:00 - 07:00 am
07:00 - 08:00 am
08:00 - 09:00 am
09:00 - 10:00 am
10:00 - 11:00 am
11:00 - 12:00 am
12:00 - 01:00 am
01:00 - 02:00 pm
02:00 - 03:00 pm
03:00 - 04:00 pm
04:00 - 05:00 pm
05:00 - 06:00 pm
06:00 - 07:00 pm
Total

11

48

P 336

Corpus Christi
December 6, 2007 / Thursday
Bgy. Bakery
Chantilly
P7
Number of Buyers Unit Sales Peso Sales
Male
Female
1
1
1
1

1
1

2
1
3
1

P 14
7
21
7

28
35
21
42
63
P 238

2
2

1
4
5

4
5
3
6
9

13

34

58

Market:
Day / Date:
Store:
Product:
Price:
Time
06:00 - 07:00 am
07:00 - 08:00 am
08:00 - 09:00 am
09:00 - 10:00 am
10:00 - 11:00 am
11:00 - 12:00 am
12:00 - 01:00 am
01:00 - 02:00 pm
02:00 - 03:00 pm
03:00 - 04:00 pm
04:00 - 05:00 pm
05:00 - 06:00 pm
06:00 - 07:00 pm
Total

Corpus Christi
December 7, 2007 / Friday
Bgy. Bakery
Brownies
P6

Market:
Day / Date:
Store:
Product:
Price:

Number of Buyers Unit Sales Peso Sales


Male
Female
1
6
P 36
1
1
3
18
2
4
24
1
1
6
1
2
12
2
2
12
3
1
5
30
1
1
2
12
2
4
3
2
19

4
7
5
3
26

9
16
9
7
66

54
96
54
42
P 396

Time
06:00 - 07:00 am
07:00 - 08:00 am
08:00 - 09:00 am
09:00 - 10:00 am
10:00 - 11:00 am
11:00 - 12:00 am
12:00 - 01:00 am
01:00 - 02:00 pm
02:00 - 03:00 pm
03:00 - 04:00 pm
04:00 - 05:00 pm
05:00 - 06:00 pm
06:00 - 07:00 pm
Total

Corpus Christi
December 7, 2007 / Friday
Bgy. Bakery
Chantilly
P7
Number of Buyers Unit Sales Peso Sales
Male
Female
1
4
P 28
1
3
21
2
2
14
1
3
21
1
6
42
2
2
49

1
4
2
1
11

1
2
5
1
14

8
5
11
6
2
57

59

56
35
77
42
14
P 399

Market:
Day / Date:
Store:
Product:
Price:
Time
06:00 - 07:00 am
07:00 - 08:00 am
08:00 - 09:00 am
09:00 - 10:00 am
10:00 - 11:00 am
11:00 - 12:00 am
12:00 - 01:00 am
01:00 - 02:00 pm
02:00 - 03:00 pm
03:00 - 04:00 pm
04:00 - 05:00 pm
05:00 - 06:00 pm
06:00 - 07:00 pm
Total

Corpus Christi
December 8, 2007 / Saturday
Bgy. Bakery
Brownies
P6

Market:
Day / Date:
Store:
Product:
Price:

Number of Buyers Unit Sales Peso Sales


Male
Female

1
1
1
1
2
1
4
3
14

3
1
2

6
4
5

P 36
24
30

1
1

2
6
2
5
5
13
8
2
58

12
36
12
30
30
78
48
12
P 348

1
1
6
5
1
22

Time
06:00 - 07:00 am
07:00 - 08:00 am
08:00 - 09:00 am
09:00 - 10:00 am
10:00 - 11:00 am
11:00 - 12:00 am
12:00 - 01:00 am
01:00 - 02:00 pm
02:00 - 03:00 pm
03:00 - 04:00 pm
04:00 - 05:00 pm
05:00 - 06:00 pm
06:00 - 07:00 pm
Total

Corpus Christi
December 8, 2007 / Saturday
Bgy. Bakery
Chantilly
P7
Number of Buyers Unit Sales Peso Sales
Male
Female
1
1

2
1

6
5

P 42
35

14

2
1
1

1
2
3
1
1

2
3
8
4
7

14
21
56
28
49

12

37

P 259

60

Market:
Day / Date:
Store:
Product:
Price:
Time
06:00 - 07:00 am
07:00 - 08:00 am
08:00 - 09:00 am
09:00 - 10:00 am
10:00 - 11:00 am
11:00 - 12:00 am
12:00 - 01:00 am
01:00 - 02:00 pm
02:00 - 03:00 pm
03:00 - 04:00 pm
04:00 - 05:00 pm
05:00 - 06:00 pm
06:00 - 07:00 pm
Total

Corpus Christi
December 9, 2007 / Sunday
Bgy. Bakery
Brownies
P6

Market:
Day / Date:
Store:
Product:
Price:

Number of Buyers Unit Sales Peso Sales


Male
Female
2
1
2
3
1
1
1

4
3
1
2
2
1
1
3
1

14

2
1
21

9
5
3
6
4
3
1
6
1
3
4
2
47

P 54
30
18
36
24
18
6
36
6
18
24
12
P 282

Time
06:00 - 07:00 am
07:00 - 08:00 am
08:00 - 09:00 am
09:00 - 10:00 am
10:00 - 11:00 am
11:00 - 12:00 am
12:00 - 01:00 am
01:00 - 02:00 pm
02:00 - 03:00 pm
03:00 - 04:00 pm
04:00 - 05:00 pm
05:00 - 06:00 pm
06:00 - 07:00 pm
Total

Corpus Christi
December 9, 2007 / Sunday
Bgy. Bakery
Chantilly
P7
Number of Buyers Unit Sales Peso Sales
Male
Female
1
1

2
1

3
8
1

P 21
56
7

14

1
2

2
1
2

5
4
2

35
28
14

25

P 175

61

Market:
Day / Date:
Store:
Product:
Price:
Time
06:00 - 07:00 am
07:00 - 08:00 am
08:00 - 09:00 am
09:00 - 10:00 am
10:00 - 11:00 am
11:00 - 12:00 am
12:00 - 01:00 am
01:00 - 02:00 pm
02:00 - 03:00 pm
03:00 - 04:00 pm
04:00 - 05:00 pm
05:00 - 06:00 pm
06:00 - 07:00 pm
Total

Corpus Christi
December 10, 2007 / Monday
Bgy. Bakery
Brownies
P6

Market:
Day / Date:
Store:
Product:
Price:

Number of Buyers Unit Sales Peso Sales


Male
Female
1
2
1
2
1

4
2
1
14

1
2
1
1
3
1
1
1
2
6
4
2
25

4
8
3
2
8
3
4
3
2
12
9
3
61

P 24
48
18
12
48
18
24
18
12
72
54
18
P 366

Time
06:00 - 07:00 am
07:00 - 08:00 am
08:00 - 09:00 am
09:00 - 10:00 am
10:00 - 11:00 am
11:00 - 12:00 am
12:00 - 01:00 am
01:00 - 02:00 pm
02:00 - 03:00 pm
03:00 - 04:00 pm
04:00 - 05:00 pm
05:00 - 06:00 pm
06:00 - 07:00 pm
Total

Corpus Christi
December 10, 2007 / Monday
Bgy. Bakery
Chantilly
P7
Number of Buyers Unit Sales Peso Sales
Male
Female
2
1
1

7
5
2
3

P 49
35
14
21

21

3
2

4
4

7
6

49
42

13

33

P 231

62

Market:
Day / Date:
Store:
Product:
Price:
Time
06:00 - 07:00 am
07:00 - 08:00 am
08:00 - 09:00 am
09:00 - 10:00 am
10:00 - 11:00 am
11:00 - 12:00 am
12:00 - 01:00 am
01:00 - 02:00 pm
02:00 - 03:00 pm
03:00 - 04:00 pm
04:00 - 05:00 pm
05:00 - 06:00 pm
06:00 - 07:00 pm
Total

Corpus Christi
December 11, 2007 / Tuesday
Bgy. Bakery
Brownies
P6

Market:
Day / Date:
Store:
Product:
Price:

Number of Buyers Unit Sales Peso Sales


Male
Female
2
4
P 24
1
1
6
36
1
1
2
12
1
2
12
1
1
6
2
1
5
30
1
2
4
24
1
3
4
2
16

3
2
6
4
23

6
3
10
8
2
53

36
18
60
48
12
P 318

Corpus Christi
December 11, 2007 / Tuesday
Bgy. Bakery
Chantilly
P7

Time

Number of Buyers Unit Sales Peso Sales


Male
Female
06:00 - 07:00 am
1
2
P 14
07:00 - 08:00 am
2
8
56
08:00 - 09:00 am
1
1
3
21
09:00 - 10:00 am
1
1
4
28
10:00 - 11:00 am
11:00 - 12:00 am
12:00 - 01:00 am
01:00 - 02:00 pm
1
1
7
02:00 - 03:00 pm
1
2
10
70
03:00 - 04:00 pm
04:00 - 05:00 pm
4
4
9
63
05:00 - 06:00 pm
2
3
5
35
06:00 - 07:00 pm
Total
10
14
42
P 294

63

Market:
Day / Date:
Store:
Product:
Price:
Time
08:00 - 09:00 am
09:00 - 10:00 am
10:00 - 11:00 am
11:00 - 12:00 am
12:00 - 01:00 am
01:00 - 02:00 pm
02:00 - 03:00 pm
03:00 - 04:00 pm
04:00 - 05:00 pm
05:00 - 06:00 pm
Total

Corpus Christi
December 6, 2007 / Thursday
Dunkin' Donut
Choco Filles
P 15
Number of Buyers
Male
Female

Unit Sales Peso Sales

P 45

30

2
3

4
5

60
75

14

P 210

64

Market:
Day / Date:
Store:
Product:
Price:
Time
08:00 - 09:00 am
09:00 - 10:00 am
10:00 - 11:00 am
11:00 - 12:00 am
12:00 - 01:00 am
01:00 - 02:00 pm
02:00 - 03:00 pm
03:00 - 04:00 pm
04:00 - 05:00 pm
05:00 - 06:00 pm
Total

Corpus Christi
December 8, 2007 / Saturday
Dunkin' Donut
Choco Filled
P 15
Number of Buyers
Male
Female

Unit Sales Peso Sales

1
3

P 15
45

1
2
1

2
3
1
1

30
45
15
15

11

P 165

1
1
3

65

Market:

Corpus Christi

66

Day / Date:
Store:
Product:
Price:
Time
08:00 - 09:00 am
09:00 - 10:00 am
10:00 - 11:00 am
11:00 - 12:00 am
12:00 - 01:00 am
01:00 - 02:00 pm
02:00 - 03:00 pm
03:00 - 04:00 pm
04:00 - 05:00 pm
05:00 - 06:00 pm
Total

December 11, 2007 / Tuesday


Dunkin' Donut
Choco Filled
P 15
Number of Buyers
Male
Female

1
1
3

Unit Sales Peso Sales

1
1
2

2
3
5

P 30
45
75

15

2
1
9

3
2
16

45
30
P 240

67

Exhibit 6: FGI Results


Xavier University Market FGI (Answers of the majority):
Introductory Questions:
Do you like Pastries? If yes, what kind?
(please specify)
How often do you eat/purchase pastries?
Are you familiar with the American snack
Smore (chocolate and roasted
marshmallows sandwiched between 2
graham crackers)?
We are introducing the same snack, but in a
tart form. Would you be interested to try
and buy a new pastry, The Smore Tarts?

YES, Brownies
Sometimes
NO

YES

Appearance:
Is our product, Smore Tarts, presentable?
How do you find our products appearance
compared to the other pastries that youve
seen?
Do you think our product will stand out
with other pastries such as brownies,
cookies, etc.?
Do you like the packaging of our product?
How do you find the size of our product?

YES
Delicious
Yes
Yes
Just Right

Taste:
Is our product a.) Too sweet
b.) Just right
c.) Lack sweetness
How do you find the graham crust?
How do you find the chocolate filling and
the roasted marshmallow topping?
How would you rate the over-all taste of
our product from the scale 1-5 (5 being the
highest)?

Just Right
Thick and Hard
Yummy/ Delicious
5

68

Corpus Christi Market (Answers of the majority):


Introductory Questions:
Do you like Pastries? If yes, what kind?
(please specify)
How often do you eat/purchase pastries?
Are you familiar with the American snack
Smore (chocolate and roasted
marshmallows sandwiched between 2
graham crackers)?
We are introducing the same snack, but in a
tart form. Would you be interested to try
and buy a new pastry, The Smore Tarts?

YES, Brownies
Sometimes
YES

YES

Appearance:
Is our product, Smore Tarts, presentable?
How do you find our products appearance
compared to the other pastries that youve
seen?
Do you think our product will stand out
with other pastries such as brownies,
cookies, etc.?
Do you like the packaging of our product?
How do you find the size of our product?

YES
Unique
Yes
Yes
Just Right

Taste:
Is our product a.) Too sweet
b.) Just right
c.) Lack sweetness
How do you find the graham crust?
How do you find the chocolate filling and
the roasted marshmallow topping?
How would you rate the over-all taste of
our product from the scale 1-5 (5 being the
highest)?

Just Right
Just Right
Delicious
4

69

70

71

72

73

You might also like