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Introduction: Personal finance discipline demands every individual to plan for expenditure and savings against current income.

While moving up in the hierarchy of needs, one must simultaneously save money for future. As one goes on in life, the standard of living rises, needs increases and the expenditure to meet those needs also increases. Without proper financial planning the future can be a miserable struggle to meet these demands. Role of financial system is to enthuse economic development. As investors are getting more educated, aware and prudent, they look for innovative investment instruments so that they are able to reduce investment risk, minimize transaction costs and maximize returns along with certain level of convenience. As a result there has been advent of numerous innovative financial instruments such as bonds, company deposits, insurance and mutual funds. Mutual funds score over all other investment options in terms of safety, liquidity, and returns and are as transparent, convenient as it can get. Goal of mutual fund is to provide an efficient way to make money. Different mutual funds have different risks, which differ, because of the funds goal, fund managers and investment styles. Sharekhan is the retail broking arm of SSKI, an organization with more than eight decades of trust & credibility in the stock market. It is India's leading retail financial Services Company with We have over 250 share shops across 115 cities in India. While our size and strong balance sheet allow us to provide you with varied products and services at very attractive prices, our over 750 Client Relationship Managers are dedicated to serving your unique needs. Sharekhan is lead by a highly regarded management team that has invested crores of rupees into a world class Infrastructure that provides our clients with real-time service & 24/7 access to all information and products. The objectives of the project report: - To gain an insight into the level of public awareness regarding mutual fund and shares. - To understand the existing level of popularity of mutual funds and shares, investments patterns of individual, their attitude towards and response to different type of mutual fund offerings. - To know about the awareness of online trading. - To know about the best brokerage house among the people of Delhi. - To know whether they are satisfied with their preferred broking house. - To know whether people prefers to invest in equity or mutual funds. Number of Pages of Project Report: 70 Package Includes: Synopsis/Project Proposal + Project Report Project Format: Document (.doc) Table of Contents of Project Report: Preface 1. Introduction - Shares and Its Types 2. Company Profile - Sharekhan - Investment Bank and Investment Banking - NSDL - Depository participants - Mission - SSKI Corporate Structure - SSKI as an Institutional Broker - Product Profile - Services offered by Sharekhan 3. Literature Review - Account Opening - Type of Account - The Bombay Stock Exchange -- History of Stock Exchange in India -- BSE Sensex -- Management Team -- Listing of Securities -- Key Statistics - List of Holidays - Sensex- The Barometer of Indian Capital Markets - Sensex Calculation Methodology - National Stock Exchange 4. Research Methodology - Introduction to the survey - Methodology - Objective of the Survey - Data Collection

5. Facts and Findings 6. Limitations 7. Conclusion 8. Recommendation 9. Appendix - Questionnaire - Bibliography

Introduction: This project discusses the "TRADING IN STOCK MARKET (METHODOLOGY FOLLOWED BY INDIA BULLS SECURITIES LIMITED)". Indian Capital Market has been linked to the International Financial Market and the Standard has been increased in terms of efficiency and transparency through Dematerialization of the Indian Capital Market. Considering the limitations exposed by the Indian Capital Market in terms of handling and dealing in securities in paper mode, the main objective of this study is to analyze trends in growth of dematerialization process in the Indian Capital Market. Dematerialization process was not keeping pace with the Indian Capital Market due to unpopularity of Demat, lack of information, and short direction after the inception of the scheme or the earliest time taken to evaluate its popularity. My project is base on study about dematelization in Indian capital market. The project covers issues related to depository and India bulls Securities Ltd as a depository. Project start with objective, methodology, and limitation of project than it highlight company profile with product details, than it explains capital market and depository part of this capital market. This project cover trading in equity of capital market, settlement of trade in depository, comparative analysis of structure and services offers in the same industry, analysis of dematerialization, issues related to demat e.g. opening account, nomination, dematerializations, transmission, freezing, defreezing. The broad objective of the project is to gain knowledge about Indian depository system and learn more about it altogether make clients and let them know about the different services offered by the India bulls Securities Ltd and study it as depository. Also to convince them about how India bulls services out score their rivals. And how in future they will be benefited from the services offered by India bulls Securities Ltd This project will accomplish to understand the problem faced by the existing client and find ways to solve there queries at your level otherwise let the above level know about there problem. We have to be in regular contacts with our clients so that we come to know about the problem they are facing. This also helps us to multiply our clients by getting the further references. By this we are able to make a chain of the customers, which expands as we satisfy there needs.

Project Report on Trading in Stock Market (India bulls Securities Limited) - Table of Contents : 1. 2. 3. 4. 5. 6.

ABSTRACT EXECUTIVE SUMMARY OBJECTIVE METHODOLOGY LIMITATION COMPANY PROFILE (with) KEY COMPETITIVE STRENGTH KEY BUSINESS STRATEGIES CORE PILLARS OF INDIA BULLS STRATEGY

7. INDIA BULLS SECURITIES LTD


KEY OPERATIONS INTERNAL ISLS SEGMENT RISK FACTOR ANALYSIS RIVALRY ANALYSIS & CUSTOMER ACQUISITION

8. CAPITAL MARKET- AN OVERVIEW


- PRIMARY MARKET - SECONDARY MARKET

9. MARKET INTERMEDIATARIES 10. DEPOSITORY 11. DEPOSITARY PARTICIPANT 12. ACCOUNT OPENING 13. TYPE OF ACCOUNTS 14. CLOSURE OF ACCOUNT 15. NOMINATION 16. DEMAT PROCESS 17. COMPULSORY SCRIPS FOR DEMAT 18. DATA ON DEMAT 19. CONCLUSION 20. REFERENCES

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