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Imagine a world where smiles are delivered through the touch of a button. A
convenience like this is straight out of 1960’s commercial, where everyday features are
automated. Smiley Comics will do just that, providing smiles through personalized
comics delivered directly to our customers.
Many applications are offered to mobile phones. Text messaging, stock quotes,
internet links, etc. All these information services can be burdensome and impersonal.
Comics are a classic entertainment medium, popular with all ages, virtually untapped in
the mobile communication world. Smiley Comics uses this classic medium in a unique
and personalized way, in order to fulfill our motto: ‘We want to put a smile on your face!’
Smiley Comics offers a unique and personalized product. It is unique because our
product is created within our company; it is not currently out on the market. Personalized,
because we will be creating products based on our customers’ age, interests, likes and
dislikes. A key part of our strategy is connecting with our customer, and creating a
personalized product for them.
Smiley Comics has recruited a team of diverse and talented leaders. This team
consists of over 15 years of telecommunications industry experience, and over 20 years of
management experience. We have a creative director with a history in the comic industry,
giving key insights into our product. Our management team is fluent in five languages, a
key advantage in any global marketplace. With two MBA’s, one PhD, and an award-
winning artist, this team is prepared to successfully lead Smiley Comics.
Use of wireless applications for entertainment purposes continues to rise. There are
currently 3.2 million worldwide users utilizing the wireless application platform Smiley
Comics will be using. This growth is projected to continue at an annual cumulative rate of
Smiley Comics core values stem from our commitment to the customer:
Innovation: We strive to keep our product and the technology that delivers it them fresh
and innovative.
Variety: Our goal is to create a personalized product for all customers by continuously
updating and expanding our product base.
Quality: Product quality is a key element to success, both with the technology utilized,
and product creativity. Wireless customers demand fast downloads, utilizing cutting edge
technology. A visually based product, such as Smiley Comics, also requires high picture
quality. Finally, creativity of our product will determine our ultimate success.
On-time Delivery: Our goal is for our customers to look forward to their Smiley Comics.
Any deviation from our promised delivery would undermine that goal.
Industry Analysis
From the Personal Wireless Data Subscribers in United States, we have chosen the
category of Entertainment (Jokes, Video Clips Cartoons and ring Tones)
The following table shows the number of existing and/or projected subscribes in the
targeted market segment.
This table also shows that the customer supply has a tremendous growth of (between
2000 and 2003; this growth is expected to double almost every year until 2005.
Expected revenue data shows the similar rapid growth expecting a 300% increase from
2003 to 2004, and 587% growth between 2003 and 2005.
SWOT Analysis
Smiley Comics weakness is that we are a start-up company, new to a competitive wireless
application market.
Smiley Comics opportunities are given by the dynamic nature of the telecommunications
industry.
Threats are presented by existing and future competitors, such as Gaming, Information
Services, M-Couponing and M-Commerce industries. This information is detailed in
competitor analysis.
Customer Benefits
As our motto mentions, ”We want to put a smile on your face everyday!”
Customers will get small funny stories once a day to make their life more enjoyable.
What We Guarantee
To make our products more unique and creative, we will seek the talented,
relatively unknown comic writers not only in domestic but also outside of the country.
Our unique comics will be available only in through our provided wireless services.
The name of the “SMILEY COMICS” and “logo” are protected trademark of Smiley
Comic, Inc. All comics and comic products are property of Smiley Comics, Inc.
Writers and designers will be paid for their services and will release all rights to Smiley
Comics, Inc.
Production Process
First, we will recruit talented and obscure writes worldwide. Once comics are submitted
by “contractors”, these comics will be judged by an internal creative panel. Upon
acceptance, all comic strips will become property of Smiley Comics, Inc.
Our vision is to target not only domestic, but international markets. This process will be
possible by our multicultural and multilingual leadership. In addition, we are looking for
a possibility to extend our services to supply educational application.
Target Market
Our target market consists of anyone who enjoys and relies on their wireless devices on a
daily bases. However, we set up our target market specifically to teenagers, university
students, and professionals who respond to comic humor.
How are we going to motivate consumers to buy our products? We have differentiating
characteristic in our services and products. This is demonstrated in lower priced service
fee compared to other wireless applications, the uniqueness and quality of our product, the
ease of access to the services, and finally, the satisfaction and humor an individual
receives for our products! We believe all of these factors will build a happy customer
base, that will continue to grow.
Media Uses:
• TV and Radio commercial will be most effective and utilized for our cartoon
publications.
• Promotion of our products on college campuses and high schools are.
• Positive effects from Internet advertising and word of mouth. Today the Internet is
one of the largest resource of information for our target market.
Upon product acceptance and popularity, there is a possibility that we will target
additional demographics.
Media Costs:
Total media costs will be $400K distributed as follow
• $200 for Radio and TV (Carrier will aid in providing co-advertising for using their
service).
• $100K for Internet advertising. Will also look into affiliate programs with other
existing websites that offer cartoons to their users
• $50K for banner ads at local colleges and high schools
Pricing
Cost Structure:
A subscription of $1.99/mth will consist of a comic strip sent directly to the users phone
daily and conveniently billed to the individual’s carrier at the end of each period. We
will also offer a free trial period that includes five free comics before a subscription
fee will be assessed
Distribution Strategy
Sales techniques that we will utilize through the wireless devices and the use of the
Internet will be alerting our potential customers of new and exciting comic information
Labor Needs
Our “writer base” will be recruited from talented schools and college students. In Ventura
County there are 21 school districts, 3 community colleges, and 1 four-year university. A
34,350 total students enrolled in VCCC college district on 2003 spring session.
Additionally, in Greater Los Angeles area there is a large talent pool within the
entertainment industry that Smiley Comics will utilize.
Wages Rate:
The wages of executive management will be negotiated. The contractor wages are paid
based on the economical standards applied to comic strip writers.
We are planning to locate main offices in Thousand Oaks or Westlake Village area. This
area has many available office buildings. The advantages presented by this solution are
• Ready furnished.
• Ready networked.
• Ready phone lines.
• Professionally maintained meeting rooms – usually a couple per building and
they can be used freely by schedule by the office renters.
• These buildings are already conforming with all ADA, federal and state
regulations.
• Many of these offices offer a secretarial service that gives a big business look.
These services include picking up the phone, messages taking etc.
Office space rental rates are $650 - $850 depending on size and location.
How much of a threat are these competitors? Games are already a popular
application, only expected to grow as network-based multi-player games become more
common. A few disadvantages are that the network-based multi-player games charge on a
‘pay-to-play’ basis. The free games provided in the original wireless device are generally
of poor quality. Finally, all games require significant user interaction, and can take up
significant end-user time and attention. This application would not practical for young
business professionals, with little spare time during the day.
The nature of wireless technology demands that Smiley Comics look into future as
well as existing competitors. A few future competitors that stand out are M-Commerce
and M-Couponing. M-commerce is any sale of goods or services using a wireless
connection. To date, the future competitors have more disadvantages than advantages.
The primary disadvantage to M-commerce is public awareness and perception. The
public is not yet aware of M-Commerce possibility, and those that are aware are skeptical
This table illustrates Smiley Comic’s potential to take, and hold, significant market
share as the wireless application market grows.
Matt Dickinson – Over 10 years experience as a financial advisor in FCC and FDA
environment with detailed knowledge of the wireless phone industry. Matt also brings the
second MBA to the company.
Form of Ownership
Smiley Comics will be incorporated as Smiley Comics, Inc.
We have chosen the corporate ownership for all the positive reasons offered by corporate
status. However, there were some key reasons that we thought that are important for our
endeavor available only by the form of corporate ownership. These are as follow
• Ability to continue indefinitely
• Ability to attract capital
• Transferable ownership
• Limited liability for executives
Every executive will be responsible for his/her own department on day-to-day bases
.
All major contracts will be submitted for approval by Marketing to the executive
committee formed by executive officers. Major transactions will be judged based on
investment value as specified in company bylaws.
In my vision when a new project is on the horizon I expect that the Marketing VP will tell
us what we need the Operations VP will tell us how can or can not accomplish the
requested task and CFO will let us know if we have enough funds to accomplish the
marketing requirement.
Benefits Package
Retirement Package
Comprehensive 401(K) Plan managed through T.Rowe Price brokerage
• Choice of 50 mutual fund
• Choice of 6 level growth strategy plans
• Up to 15% contribution by employee
We will comply with all federal and state laws regarding birth, adoption , FMLA ,
dependent care etc.
Additional Benefits
Operating Expenses
Salaries and wages 100,000 150,000 200,000 250,000 300,000 1,000,000
Employee benefits 40,000 60,000 80,000 100,000 120,000 400,000
Payroll taxes 30,000 45,000 60,000 75,000 90,000 300,000
Rent 33,600 33,600 33,600 33,600 33,600 168,000
Utilities 8,400 8,400 8,400 8,400 8,400 42,000
Consulting 50,000 50,000 50,000 50,000 50,000 250,000
Insurance 20,000 20,000 20,000 20,000 20,000 100,000
Travel 75,000 75,000 75,000 75,000 75,000 375,000
Telephone 6,000 9,000 12,000 15,000 18,000 60,000
Office supplies 1,800 1,800 1,800 1,800 1,800 9,000
Advertising 200,000 300,000 450,000 600,000 720,000 2,270,000
Professional fees 25,000 25,000 25,000 25,000 25,000 125,000
Interest on Loan Payment 28,058 23,655 18,975 14,014 8,746 93,448
Training and development 50,000 60,000 70,000 80,000 90,000 350,000
Lease Payments for Office Equipment 12,000 14,400 18,000 21,600 25,200 91,200
Income (Loss) Before Taxes (106,738) 1,273,345 4,379,177 6,883,514 8,317,768 20,747,066
Number of Months 12
Fixed Expenses
Salaries and wages $150,000
Employee benefits $60,000
Payroll taxes $45,000
Consulting Fees $50,000
Rent $33,600
Utilities $8,400
Office Supplies $1,800
Insurance $20,000
Travel $75,000
Telephone $9,000
Advertising $300,000
Professional fees $25,000
Training and development $60,000
Lease Payments for Office Equipment $14,400
Interest on Loan Payment $23,655
Total Fixed Expenses $875,855
Month: 0 1 2 3 4 5 6 7 8 9 10 11 12 2003
Receipts
Collections from Subscribers 47,760 47,760 47,760 47,760 47,760 47,760 47,760 47,760 47,760 47,760 47,760 47,760 573,120
New equity inflow 500,000 500,000
Loans received 500,000 500,000
Total Receipts 1,000,0 47,760 47,760 47,760 47,760 47,760 47,760 47,760 47,760 47,760 47,760 47,760 47,760 1,573,1
00 20
Payments
Salaries and wages 8,333 8,333 8,333 8,333 8,333 8,333 8,333 8,333 8,333 8,333 8,333 8,333 100,000
Employee benefits 3,333 3,333 3,333 3,333 3,333 3,333 3,333 3,333 3,333 3,333 3,333 3,333 40,000
Payroll taxes 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 30,000
Rent 2,800 2,800 2,800 2,800 2,800 2,800 2,800 2,800 2,800 2,800 2,800 2,800 33,600
Recruiting 5,000 0 0 0 0 0 0 0 0 0 0 0 0
Utiltities 700 700 700 700 700 700 700 700 700 700 700 700 8,400
Consulting 10,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 60,000
Insurance 1,667 1,667 1,667 1,667 1,667 1,667 1,667 1,667 1,667 1,667 1,667 1,667 20,000
Travel 6,250 6,250 6,250 6,250 6,250 6,250 6,250 6,250 6,250 6,250 6,250 6,250 75,000
Telephone 500 500 500 500 500 500 500 500 500 500 500 500 6,000
Office supplies 5,000 150 150 150 150 150 150 150 150 150 150 150 150 1,800
Advertising 250,000 16,667 16,667 16,667 16,667 16,667 16,667 16,667 16,667 16,667 16,667 16,667 16,667 200,000
Professional fees 10,000 2,917 2,917 2,917 2,917 2,917 2,917 2,917 2,917 2,917 2,917 2,917 2,917 35,000
Training and development 4,167 4,167 4,167 4,167 4,167 4,167 4,167 4,167 4,167 4,167 4,167 4,167 50,000
Lease payment 500 500 500 500 500 500 500 500 500 500 500 500 6,000
Loan repayments 8,286 8,286 8,286 8,286 8,286 8,286 8,286 8,286 8,286 8,286 8,286 8,286 99,432
Total Payments 280,000 63,769 63,769 63,769 63,769 63,769 63,769 63,769 63,769 63,769 63,769 63,769 63,769 1,045,2
32
Cashflow Surplus/Deficit 720,000 (16,009 (16,009 (16,009 (16,009 (16,009 (16,009 (16,009 (16,009 (16,009 (16,009 (16,009 (16,009 527,888
(-) ) ) ) ) ) ) ) ) ) ) ) )
Opening Cash Balance 0 720,000 703,991 687,981 671,972 655,963 639,953 623,944 607,935 591,925 575,916 559,907 543,897
Closing Cash Balance 720,000 703,991 687,981 671,972 655,963 639,953 623,944 607,935 591,925 575,916 559,907 543,897 527,888
Current Assets
Cash 527,888 1,772,799 4,257,113 5,108,536 6,130,243
Accounts receivable from Subscribers 573,120 2,149,200 5,501,952 8,252,928 9,903,514
Current Liabilities
Accounts payable 50,986 62,086 78,278 94,441 107,575
Wages Payable 6,800 10,200 13,600 17,000 20,400
Income taxes payable 108,234 372,230 585,099 707,010
Current portion of Long-Term Debt 41,115 73,909 78,467 83,307 88,447
Total Current Liabilities 98,901 254,429 542,575 779,847 923,432
Total Liabilities and Owners' Equity 1,101,008 3,921,999 9,759,065 13,361,464 16,033,757
DATA COLLECTION
Balance Sheet
Cash 527,888 1,772,799 4,257,113 5,108,536 6,130,243
Accounts receivable, net 573,120 2,149,200 5,501,952 8,252,928 9,903,514
Total current assets 1,101,008 3,921,999 9,759,065 13,361,464 16,033,757
Total current liabilities 98,901 254,429 542,575 779,847 923,432
Total long-term liabilities 458,885 384,976 306,509 223,202 134,755
Total owners' equity 543,222 3,282,594 8,909,981 12,358,415 14,975,570
Income Statement
Total sales 573,120 2,149,200 5,501,952 8,252,928 9,903,514
Gross profit 573,120 2,149,200 5,501,952 8,252,928 9,903,514
Total operating expenses 679,858 875,855 1,122,775 1,369,414 1,585,746
Income (loss) before taxes (106,738) 1,273,345 4,379,177 6,883,514 8,317,768
Net income (loss) (106,738) 840,408 2,890,257 4,543,119 5,489,727
KEY RATIOS
Profitability Ratios
Return on equity -20% 26% 32% 37% 37%
Return on sales -19% 39% 53% 55% 55%
Gross profit margin 100% 100% 100% 100% 100%
CAREER SUMMARY
Over 5 years of quality, manufacturing, test engineering and supervision experience in test equipment development,
software design development and manufacturing process optimization and control using SPC and Six-Sigma
methodology in ISO9001 environment. Over 11 years of intensive IT industry experience in planning, requirement
analysis, programming, development and teaching.
Management
• Supervised a Manufacturing Engineering Department with 7 engineers.
• Managed high profile aerospace and industrial projects from engineering board to production floor with cross-
functional teams.
• Coordinated manufacturing floor restructuring and optimization dealing with several business dynamics.
• Managed hardware and software requirements as an IT department Manager with a team of 6 programmers.
Process optimization, quality improvement
• Implement SPC (Statistical Process Control) on the manufacturing floor and increased first pass yield 15% in
less than 2 months.
• Designed statistical application for SPC implementation.
• Used design and process FMEA and DOE to reduce defects and MRB actions, with 25%.
• Coordinated and followed corrective action implementation.
• Implemented Crystal Reports to improve reporting procedure.
• Established automated process control for test data processing in a multi-user environment.
Manufacturing/Test Engineering
• Relocated full (5 million) production line in less than 2 weeks and line had running production second day after
relocation.
• Built test system network of ATE stations for ease of test data communication and test setup adopted by
company.
• Designed fully automated test stations for pressure transducer testing.
Programming
• Over 2.5 years of SBT Pro 5.0i, Pro 3.2i, Pro 3.0i developing, modifying experience.
• Developed manufacturing, fixed capacity schedule and contact management systems for SBT applications.
(MRP I, MRP II, ERP).
• Acted as costumer support of SBT manufacturing modules.
• Converted projects between different versions of FoxPro, Visual FoxPro.
• Experience developing accounting, inventory and payroll systems.
• Created Century Date Kit for SBT 3.2 release in order to handle Y2K dates.
• Implemented data processing system with SQL back-end and Crystal report as front-end applications.
• Create and maintain personal and small business home pages using HTML, DHTML and Java code applets.
• Developed professional and user documentation for software packages.
Training
• Trained many technicians for test equipment and testing software use.
• Worked as a high school teacher for science and software programming classes.
• Accomplished as a mentor/trainer of FoxPro with over 2 years of service.
SOFTWARE
Smiley Comics Business Plan Page 29 3/26/2009
• Visual FoxPro 7.0, 6.0, 5.0, 3.0,
• FoxPro for Windows 2.6,
• FoxPro for DOS 2.6, 2.0.
• Visual Basic 3.0, 6.0
• DBase4,
• Seagate Crystal Reports,
• Seagate Info,
• Seagate Analysis,
• SQL
• Minitab, statistical software
• Web Development,
• Ms Office, MS Project, Visio
• C, C++,
• Windows 85/98/2000, NT
• Novell 3.x and 4.x support,
• Familiar with Linux environment
PROFESSIONAL EXPERIENCE
EDUCATION
PHD Physics Science
CERTIFICATION
Certification in Supervising and Management - Employers Group, Newport Beach
Six Sigma Methodology training – Ametek Aerospace
FCC General Class Ham Radio License
SPECIAL SKILLS
Fluent in Hungarian, Romanian
Trained Emergency Communication Operator
EMPLOYMENT HISTORY
(2002 – Present) Amgen Inc. Thousand Oaks, CA
“Amgen Inc. is the largest biotech company in the world that dramatically improves people’s lives by producing a variety of drugs that support over $5
billion annually”
Finance Manager
• Financial consolidator for Worldwide Sales & Marketing
• Support monthly close, latest estimates, annual planning and long range planning activities
• Construct financial models and develop valuation analyses
• Support a staff and oversee accounting operations
• Support development of presentations for Senior Management
• Monitor industry and competitive trends, companies, technologies and therapeutic areas of relevance to Amgen
MAJOR ACCOMPLISHMENTS
Saved a former company over $2 million dollars by re-evaluating the standard costs on their products
Instrumental in implementing new budgeting software that saved the company time and money
HARDWARE/SOFTWARE SKILLS
Software – Excel, Lotus 123, MSWord, WordPerfect, Results, Access, PowerPoint
Accounting and Financial Packages – Peoplesoft, COGNOS, G/L Report Writer, Peachtree, Quickbooks,Oracle,Siebel Systems,
Hyperion, and JDE
EDUCATION
2000 University California Los Angeles
MBA
Education:
University of Notre Dame, Notre Dame, Indiana. Double degree B.A. in Marketing and Philosophy.
UCLA, The Anderson School MBA program. Concentration in Marketing and Finance. Graduated Summa Cum
Laude.
Experience
Marketing Consultant.
• Developed and executed business plans; supervised product management, product marketing, business
development and partner/affiliate marketing programs.
• Designed and implemented direct response program that exceeded expectations.
• Streamlined and developed customer acquisition plan to meet high consumer demand and to reduce customer
acquisition costs.
Director of Marketing.
• Forecasted and managed a budget in excess of $40 million to launch and build our brand, as well as grow
operations.
• Developed initial branding and strategic marketing plans that launched key products.
• Negotiated and managed strategic alliances with leading trade and consumer Web sites.
• Implemented online and offline advertising, public relations, promotions and sponsorships.
Marketing Consultant.
• Provided marketing management services for non-profit and minority businesses.
(805) 777-7686
227 Encino Vista Dr
Thousand Oaks, CA 91362
Education
Experience
Language Skills
Szilard Gyalay
CEO
Executive Secretary
Position to be filled Paula Seapan
Marketing/Public
Relations Director
Tomoko Yamagami
Operations
Director
Matt Dickinson
CFO