Professional Documents
Culture Documents
Monday, 22 April 13
Jemima Garthwaite | @_jemima Social Media Strategist working with Tech, Luxury, Charity, and Alcohol brands, plus a few that are still twinkles in their founders' eyes.
Monday, 22 April 13
Tom Szekeres | @tomszekeres Data Analyst with experience in Travel, Government, Fashion, and Telcos; advisor to an early-stage mobile photo-sharing startup.
Before we begin
Write down this link: bit.ly/socialcrash When you see a number (e.g [23]) in the presentation, just append it to the above, and youll be taken to the full URL. So for [09], the link is bit.ly/socialcrash09
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Social
Off piste
2013
(not 2010)
This talk
@_jemima | @tomszekeres | bit.ly/socialcrash
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Every week, a torrent of things that may or may not matter to your business.
We can give you an OPML list with only the good stuff (and none of the nonsense).
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How the average hour of internet use looks today - April 2013
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01
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Demonstrate expertise?
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Check if your name is available Sign up to Twitter First Use Twitter to create other accounts where possible Facebook Page comes later
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Design Once
Bio Keep it to 140 characters, save it once, roll-out everywhere. Link Make sure youve got a landing page, and then link out to other networks Prole Photo Make sure it works as a square (and at a small scale) - should be recognisable. Cover Photo 04 05 06 07 To make it future-proof, design at 2560 by 1440 px
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2560px 1440px
Google Plus / YouTube
Twitter
Facebook
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09
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Social = mobile rst - keep the most important apps on your home screen, always logged in. A few key apps:
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Plan in advance
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Dan Zarella is a data analyst who theorises about the best time/day to tweet/post etc.
These ndings are useful, but analysing your own (unique) community is the best solution.
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Noise
Launches and releases are tent-pole moments, and should be planned with creativity and military precision.
Piggy-back on another event Enlist the support of your friends, family, and wider network (in advance) Find usual ways to launch or seed out your product
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Noise - XX Coexist
The website showed a live visual of the virality of the album as it was seeded to the world through a single fan
Noise - Mr Cake
Mr Cake (Chris Holmes) asked his brother (who at the time had many more followers) to Tweet his resignation cake - its since been featured by the New York Times, Hufngton Post, MTV & Cosmo
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TGT Wallet, like many upstarts, realised the launch potential of the Kickstarter platform They took a hit in prot from their rst few thousand sales, but beneted from the visibility the platform can often create. They also made a lovely thank you video
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Make a list of people who mentioned you or helped in any way, and offer a small thank you
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@message instead of email Twitter Search results instead of Prole Link Google+ Local instead of "How to Find Us" 23
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Don't ask, don't get Track your domain name and your brand name, as well as your screenname Give everyone access
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Use click tracking to work out the best time to post on each network
Set up domain tracking to see how your blog or products are shared
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Tweak the copy - ensure its something people would actually say
With Twitter, you can even suggest to follow your account afterwards
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On Site: Metadata
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In Summary
Build
Dene Audience Get your Channels Design Once Plumb Together
Launch
Plan Ask for help Make Noise Thank bit.ly/socialcrash
Optimise
Listen Measure Tweak Amplify
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Thanks
from @_jemima and @tomszekeres
Monday, 22 April 13