1.

Company overview
BDGift.Com is an e-commerce website which basically focuses on Business to Consumer (B2C), where enterprises sell directly to the customer, often cutting out wholesalers or retail outlets. It is a division of FastNet Communications.FastNet Communications which was established in 2001 and was registered with the Department of trade and Industry, Manila, Philippines. Presently BDgift.Com is in the process of expanding its network and services to other countries. They have a claim to have started their business with a philosophy that clicks the idea of lowprice product with a high level of service. Their vision of cost-effective, fair price policy and dedicated support has leaded the business to run its website for the 8 th year today. They provide a reliable gifting service for Bangladeshi Nationwide. Their gift delivery mainly consist of goods like flowers, send birthday anniversary food, cakes, chocolates, bears, gift basket, Eid gift, mothers day, fathers day, valentine day, new year, weddings cakes, sweets chocolates, greeting cards, fruits, birthday gifts, share, different dresses for man woman and kids, etc. they make deliveries to Dhaka, Chittagong, sylhet, rajshahi, Khulna, Barisal and anywhere in Bangladesh.

2. Strategic Value proposition:

Offerings: Claims to have always trying their best to make all their items sold same as the picture as shown in their websites. Benefits: Substitution only takes place when the gift is of equal value and greater value of similar theme will only be offered if the requested gift is not available. Basket, vase, bears, chocolate packets may vary and subject to substitute with size, color, shape, brand, etc. when original (shown our website) is not available in stock.
accepts all major credit cards like Visa, MasterCard, Paypal, American Express, Discover Novus, Diners Club and JCB derivative of these brands. For credit cards verification, name is needed as it appears on credit card and the address where credit cards are sent.

Free Delivery within Metro Dhaka.

Cost and Risk: Delivery service is limited to the point where courier service is covered from delivery, or else recipient are requested to pick the items from the advised courier office. Same day delivery possible, if you place order before 10:00 AM (Bangladesh time). Order received after 10:00 AM,will be delivered next day unless delivery date is specified. depends on the availability of the product and substitution may be necessary only to ensure that the arrangement or specialty gifts are delivered on a timely manner. Incomplete shipping address might cause delay delivery. If the recipient's address is incorrect, item will not be delivered and no refund will be made.

Delivery time guarantee will be suspended during extreme weather such as typhoon, heavy rain etc.

Price:

Price ranges from USD 1.99 to USD 100 for any convenient items.
Flat delivery charge for districts USD 9.99 Cash Payments can be done direct to the bank and orders will be delivered as soon as possible.

Check Payments need clearance and verification before we deliver orders.

Alternatives: Deshigreetings.com Deshigifts.com Bangladeshigifts.com DinRat.com Upoharbd.com Gronthamela.com Other sites in Bangladesh which sells individual products and provides delivery service and a very cheap price than that offered by bdgifts.com.

3. SWOT Analysis:
a. Strength:
Deliver nationwide in the Bangladesh Free delivery within Metro Dhaka Deliver 7 days a week Customized gifts. Make it, the way you want it Garden fresh flowers and delicious foods delivery Free greetings card with own message, delivered with all items Prompt customer support- Email/Phone. Track checking online. has a Google Page rank of 3 190 Inbound Link Claimed to be secured which is guaranteed by BBB online and verified by VISA and MasterCard.

b. Weakness
Rated to have 0% trustworthiness and privacy by dnfight.com.

Alexa Ranked 1,304,867 The company may at some point need to reconsider its strategy of offering free shipping to customers. This cost could add up to a significant value if there is high sales leading to a fall in overall profit.

Bdgift.com is estimated to worth of $4,174 USD with an income of about $1 a day.

This is comparatively lower when compared to other websites. This proves that the growth of the page is very slow. Very high priced. Other sites provides the same goods at half the price.

c. Opportunity
Deliveries anywhere in the country. Hence, has a tendency to expand office to remote areas. Attracting young and enthusiastic consumers through discounting. Merging with ventures and allow them to sell VIA internet through bdgift.com. Allow payments to be done through new technology Promote homemade gifts so as to increase both variety and allow business among SME to expand.

d. Threat
All successful Internet businesses attract competition. Since Bdgift.com sells the same or similar products as retailers and other online businesses, it may become more and more difficult to escape from its competitors. Amazon does have its brand. It also has a huge range of products. Those domestic (BD-based) rivals unable to compete with Bdgift.com in the US, may entrench overseas and compete with them on foreign fronts. Joint ventures, strategic alliances and mergers could see Bdgift.com losing its market

4. Reasons for strategic success or failure

Failure:
a. They may have difficulties making innovation happening internally

b. Other companies start off with idea generation platforms and that the external contributor contributes with great ideas and/or technologies that they cant adopt. c. They fail to make their employees, partners and customers understand what open innovation means to the company and they fail to explain the impact of such a new direction to the internal and external stakeholders. d. Companies focus more on their own gains rather than working towards creating a true win-win scenario.

5. Problems, prospects and suggestions Problems:

Very minimum number of user of websites. High price of computer and hardware in terms of living standards. Small number of credit card users Limitation of supportive legal system Absence of cyber law Lack of government level of E-commerce issue Poor electronic payment Lack of technically efficient payment

Prospects:
The idea of global business gives an opportunity for the business to think globally and reach the global market. Expanding along with the suppliers and distributors might add a connection between the different firms which will help all the industry to grow.

Approaching to the customers directly and making them informative will add up to the overall business strength of market power. Improved customer service to your clients: It results in higher satisfaction and more sales

Suggestions: There should be an EFT (Electronic Fund Transfer) Gateway, which will connect all finance and banking institutions, ATMs, POS and related websites. Such Gateway will speed up the transactions among banks, commercial institutions. This sort of infrastructure needs to be implemented on priority basis. To improve banking mechanism, Bangladesh government should compel the banking sectors to automate their operation and going online by a specific period. The barriers of flow of foreign currencies should be liberated Political commitment should be focused on the improvement of governance for successful application of business to consumer business.

Deshigreetings.com

1. Company overview
Deshigreeings.Com is an e-commerce website which basically focuses on Business to Consumer (B2C),

where enterprises sell directly to the customer, often cutting out wholesalers or retail outlets. It is a division of Deshigreetings.com is a WebBangladesh Group International Company which earned its in 2001. This is based on an advertisement driven business model combined with our estimated traffic (117,087 page views per month) which is estimated to turn into revenue of $ 736 a month. Deshigreetings.com, the page, is said to be 10 years old. The IP of this company is hosted by ISP Data Communication Division. We know the site is hosted in Wheat Ridge, United States. Deshigreetings.com describes itself as: DeshiGreetings.com - Send gift to Bangladesh, Bangladeshi gift, sharee, salwar kamiz, Panjabi, saree, sari, fatua, send birthday gift to Bangladesh, send flower to Bangladesh, eid gift, valentines day . Send gift to Bangladesh, 100% secured and guaranteed gift delivery services for Bangladesh, send birthday, anniversary, eid gift, iftar, mothers day, fathers day , etc. Deshigreetings.com has a traffic volume of 45,821 page views per month. Unlike other shopping sites Deshigreetings.com just does not act like an order taking site for various merchants. We operate through fulfillment centers owned & operated by us (currently our fulfillment centers operate in Dhaka, Chittagong, Sylhet and Khulna. Goods are delivered by persons hired by us. Thus resulting in better service, faster delivery.

2. Strategic Value proposition:

Offerings: Gifts from one person to another by choosing from the following category from the internet page: Flowers, Cakes, Chocolates, Sweets, Electronics, Handicrafts, Apparel, Religious Frames & statues, stuffed toys, kids crockery, household products, lifestyle products and much more.

Benefits:
All items are hand delivered by Deshigreetings.com personnel. A single order containing both non-perishables and perishables are delivered in 2 lots are couriered from the nearest fulfillment center (Dhaka, Chittagong, Sylhet, Khulna, Rajshahi also) to the destination. All products are sourced from reputed vendors who are renowned for their quality. Cancelling of orders within 24 hours will be exempted of charges but If the cancellation it before 48 hours of delivery - 6% of the total amount If you cancel within 48 hours - 15% of the total amount. A Monday to Saturday customer service and this operates 24 hours a day. All products and companies referred to in the Website are trademarks or service marks or registered trademarks or service marks of their respective companies or mark holders. Committed to protecting the privacy of all the customers. Deshigreetings.com does not sell, rent, or loan any identifiable information at the individual level regarding its customers to any third party. Bound to co-operate fully should a situation arise where we are required by law or legal process to provide information about a customer.

Cost and Risk:

The Website reserves the right to refuse or cancel any order placed for a product that is listed at an incorrect price on the Website. This shall be regardless of whether the order has been confirmed and whether payment has been already collected from you. If the event that a delivery becomes impossible due to a mistake made by the client (i.e. wrong name or address) any extra cost incurred by the Website for redelivery shall be claimed from the person who ordered.

The Website shall not be liable for any delay in delivery due to delays caused by acts of God like floods, fire, war, strike, riots or any cause that is beyond the control of the Website.

Price:

Price ranges from USD 9 to USD 300 for any convenient items.
For any goods that have to be delivered outside Bangladesh, all customs and duties shall be levied once the goods reach their destination.

All such charges shall be borne by the recipient of the product. For international deliveries it is not always possible to foresee any custom duties. The recipient specifically should agree that such government levies or taxes will be borne by them.

Cash Payments can be done direct to the bank and orders will be delivered as soon as possible. Check Payments need clearance and verification before we deliver orders.

Alternatives: Bdgifts.com Deshigifts.com Bangladeshigifts.com DinRat.com Upoharbd.com Gronthamela.com Other sites in Bangladesh which sells individual products and provides delivery service and a very cheap price than that offered by bdgifts.com.

3. SWOT Analysis:
a. Strength:
35% trustworthy as ranked by dnfight.com 1% privacy as compared to Bdgifts.com Membership option which allows consumer to reduce the stress of adding information frequently for every purchase. An office available which makes it easier for consumers to understand if the page is real or fraud. DeshiGreetings.Com offers a replacement policy, wherein we will replace products that are damaged, at no extra cost, provided these are returned within 72 hours of delivery.
Alexa Ranked 172,928 Webpage worth estimated 13,756 USD Daily earning from page worth 7 USD per day

b. Weakness
Rated to have 0% for child safety by dnfight.com. Shipping and delivery cost varies for location based on its accessibility. Google PageRank 4

Very high priced. Other sites provide the same goods at half the price. Compared to other B2C business in Bangladesh, Deshigreetings.com is not user friendly. Webpage very confusing in terms of finding links.

c. Opportunity
Deliveries anywhere in the country. Hence, has a tendency to expand office to remote areas. Attracting young and enthusiastic consumers through discounting. Merging with ventures and allow them to sell VIA internet through bdgift.com. Allow payments to be done through new technology Promote homemade gifts so as to increase both variety and allow business among SME to expand.

d. Threat
All successful Internet businesses attract competition. Since Bdgift.com sells the same or similar products as retailers and other online businesses, it may become more and more difficult to escape from its competitors. Amazon does have its brand. It also has a huge range of products.

Those domestic (BD-based) rivals unable to compete with Bdgift.com in the US, may entrench overseas and compete with them on foreign fronts. Joint ventures, strategic alliances and mergers could see Bdgift.com losing its market

4. Reasons for strategic success or failure

Failure:
e. They may have difficulties making innovation happening internally f. Other companies start off with idea generation platforms and that the external contributor contributes with great ideas and/or technologies that they cant adopt. g. They fail to make their employees, partners and customers understand what open innovation means to the company and they fail to explain the impact of such a new direction to the internal and external stakeholders. h. Companies focus more on their own gains rather than working towards creating a true win-win scenario.

6. Problems, prospects and suggestions Problems:

Very minimum number of user of websites. High price of computer and hardware in terms of living standards. Small number of credit card users Limitation of supportive legal system Absence of cyber law Lack of government level of E-commerce issue Poor electronic payment Lack of technically efficient payment

Prospects:
The idea of global business gives an opportunity for the business to think globally and reach the global market. Expanding along with the suppliers and distributors might add a connection between the different firms which will help all the industry to grow. Approaching to the customers directly and making them informative will add up to the overall business strength of market power. Improved customer service to your clients: It results in higher satisfaction and more sales

Suggestions: There should be an EFT (Electronic Fund Transfer) Gateway, which will connect all finance and banking institutions, ATMs, POS and related websites. Such Gateway will speed up the transactions among banks, commercial institutions. This sort of infrastructure needs to be implemented on priority basis. To improve banking mechanism, Bangladesh government should compel the banking sectors to automate their operation and going online by a specific period. The barriers of flow of foreign currencies should be liberated Political commitment should be focused on the improvement of governance for successful application of business to consumer business. E-Business Model Analysis among Strategic Groups We dont really know how common each business model is similar to the economy and how successful are these firms in terms of their performance financially. Selling gifts seems to be a blooming business when it comes to expressing happiness among the love ones. The basic idea is selling love instead of a physical object. In terms of giving it a definition, its the selling of intangible goods with tangible goods in reality. But these businesses perform less than those business that which sell goods that customers use. Durable goods are more preferable for this generation than non-durable goods that hold a high value.

The common thing about these businesses is how firm makes money instead of how firm provides service. For the look of it, the goods that are sold through these sites add value that is above the margin of the original distributor. All these with the insufficient value of service added into it. The pages for one dont add the desire to click on it again. There is therefore, no value added service for the value of the service that is charged. The strength of the business and the price to pay for it lays in the piece of part that each business fit together with a strategic differentiation of how the business itself. Meaning, if there is a price to pay for it, then the service provided should be differentiated then that of which the consumer can get by buying it him or herself. The business and the consumers should not be considered as there is no tomorrow. There should be a tomorrow and by this, the consumer has to be there to take part of it. The consumers hold purchasing power and with this, the basic idea that has to hold to this point is that, they have to be served well so they come tomorrow again. Provided that tomorrow, is always a new day for the consumer at the site. Its not about the company itself. For the government to earn a high foreign currency there should be enough space for these businesses to consumer firms to expand. With the restriction in terms of development, these businesses will never grow. Apart from that, assuring consumers protection in terms of internet fraught, there should be laws implemented to protect both the firms and the consumers. Apart from these, the more the consumers enter the websites, the greater is the value of the page itself. If the company goes public, then it is likely it will hold a greater value in terms of share price and the business environment will grow.