MICROSOFT SQL SERVER 2012 DATA WAREHOUSE ON HITACHI CONVERGED PLATFORM

CHRIS MARSH SENIOR SOLUTIONS MARKETING MANAGER CLAUDE LORENSON, PH.D. DIRECTOR OF PRODUCT MANAGEMENT, SQL SERVER BUSINESS GROUP

NOVEMBER 2012

WEBTECH EDUCATIONAL SERIES

MICROSOFT SQL SERVER 2012 DATA WAREHOUSE ON HITACHI CONVERGED PLATFORM
Accelerate breakthrough insights across your organization with Microsoft SQL Server 2012 Data Warehouse running on the mission-critical and ready-to-deploy Hitachi server-storage-networking platform, Hitachi Unified Compute Platform. Amplify infrastructure performance with Hitachi and Microsoft SQL Server 2012 Fast Track Data Warehouse xVelocity in-memory technologies. Learn how your organization can extract 100 million+ records in 2 or 3 seconds versus the 30 minutes required previously. With SQL Server 2012 Fast Track Data Warehouse and Hitachi software, your organization will be able to leverage a data platform that processes any data anywhere. By attending this webcast, youll learn How to reduce deployment time with ready-to-deploy solutions that have been engineered and preconfigured by Hitachi and validated by the Microsoft Fast Track Data Warehouse program How Hitachi and Microsoft have optimized performance for your data warehouse requirements How your organization can realize immediate ROI from your data warehouse investment

Claude Lorenson, Ph.D. Director of Product Management, SQL Server Business Group

AGENDA
Trends and Introduction of SQL Server 2012 Overview of Customer Demand-DW Vision Market, Business Status, Fast Track DW RA Value of Microsoft-Hitachi together

Over 130,000

Youre at a station in an unfamiliar city on business and your train is delayed Your smart phone, aware of the delay, alerts you to the fact that you will be late for your scheduled meeting It offers to direct you to a bus stop, calculating that you can still arrive on time by taking the next bus

Instead you decide use an app on your phone that contacts local cab firms and automatically orders a car from the company that can get to you fastest

The cab locates you by GPS, gets you to your meeting on time, and the fare is paid automatically via your phone

Its all about the data warehouse

Scale
Scale to house massive volumes of data from multiple sources

Availability
Ensure that the service remains available at all times

Performance

Answer complex queries almost instantly

Deliver accurate information to any device, any time, and any place

Delivery

Where are we now? Transport for London has already implemented a Microsoft solution that offers real-time journey options through mobile devices, making it faster and simpler for travellers to find their way around in this very large city Portable and mobile devices in peoples hands are a great way to help customers benefit from
our data. Our challenge is to get information to people in a way that helps them make their journeys better, faster, and less stressful. - Michael Gilbert, Chief Technology Officer, Transport for London

WHY SQL SERVER FOR DATA WAREHOUSING?

power and scalability the reliability to ensure virtually 100% availability

Plus
Low cost of acquisition, operation, and maintenance

Increased productivity with integrated tools

Fastest time to solution

Credible and consistent data with built-in EIM

Fast insights with built-in analysis and reporting Reference architectures and appliance options

Easy to use, familiar BI tools

LEADERS IN BOTH DATA WAREHOUSING AND BI

Gartner
Challengers

Data Warehousing

Leaders

Challengers

Business Intelligence

Leaders

Ability to Execute

Ability to Execute
Niche players
As of February 2012

Niche players

Visionaries

Visionaries
As of February 2012

Completeness of Vision
favorable price / performance ratio

Completeness of Vision
- Gartner, February 2012

Microsoft exhibits one of the best value propositions on the market with a low cost and a highly
[Gartner, Inc., Magic Quadrant for Data Warehouse Database Management Systems Magic Quadrant, Mark A. Beyer, Donald Feinberg, Merv Adrian, Roxane Edjlali, February 6, 2012. The Magic Quadrant is copyrighted 2012 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

14

BREAKTHROUGH PERFORMANCE AT MASSIVE SCALE

Wolfgang Kutschera, bwin.party

ENTERPRISE CLASS AVAILABILITY

Enterprise Ready

Paul Gleason, VP SQL Administration Team

LOWEST TOTAL COST OF OWNERSHIP

Save hundreds of thousands on new licence and maintenance costs by migrating to SQL Server

Save Hundreds of Thousands of Dollars

Fastest time to solution with Appliances or RAs Save hundreds of thousands of dollars on new license and maintenance costs

Monitor HW and SW with single tool

Key components of Business Intelligence and Enterprise Information Management at no extra cost

Open industry hardware your staff already knows

-Dale Danilewitz, CIO, AmerisourceBergen

Flexibility and Choice

Customers acquire and tune the software to their own hardware without guidance.

Deliver hardware and software separately containing pre-tested, pre-tuned configuration best practices
Effort to build

Effort to build Tuning Flexibility in configuration Initial Price Investment

Variable to High Mid High Low

Low - Mid Low Mid SW HW

Tuning
Flexibility in configuration Initial Price Investment

Offerings SQL Server 2012 SQL Server 2008 R2

Offerings Fast Track for SQL Server 2012 Fast Track for SQL Server 2008 R2 19

REFERENCE ARCHITECTURES
Choice of Form Factors: Eliminate planning and deployment times

Fast Track Data Warehouse

Pre-tested and tuned reference architectures based on commodity hardware from major partners Certified with 10+ open industry standard HW partners

. Large Fast Track customer

We anticipate huge data growth across all of our properties, and SQL Server Fast Track Data Warehouse gives us confidence that we can meet any scalability needs that arise. - Jordan Zommick, Las Vegas Sands

REFERENCE ARCHITECTURES
Guided-Build Data Warehouse with Fast Track
Benefits

Hasan Rahmi Atlganer, Data Process Manager

Tom Grina, CFO

Microsoft and Hitachi Data Systems (HDS)

 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

HITACHI SOLUTIONS FOR MICROSOFT SQL SERVER 2012 FAST TRACK DATA WAREHOUSE
CHRIS MARSH SENIOR SOLUTIONS MARKETING MANAGER NOVEMBER 2012

HITACHI SOLUTIONS FOR MICROSOFT SQL SERVER 2012 FAST TRACK DATA WAREHOUSE
CHRIS MARSH SENIOR SOLUTIONS MARKETING MANAGER NOVEMBER 2012

AGENDA
HITACHI SOLUTIONS FOR MICROSOFT SQL SERVER FAST TRACK DATA WAREHOUSE

Microsoft SQL Server Performance on Hitachi Unified Compute Platform Scalability and Reliability solutions for Microsoft SQL Server Data Warehouse environment

Hitachi-Microsoft partnership overview

PERFORMANCE CHALLENGES MICROSOFT SQL SERVER DATA WAREHOUSE

PERFORMANCE

A system must be optimized and balanced

- Servers with storage to process complex queries
- Right amount of CPUs working with storage performance for the complexities of data warehouse workloads

Number of users, amount of scanned data, concurrency and data affect data warehouse performance

Hitachi Solutions for

Microsoft SQL Server Fast Track Data Warehouse

ENTRY-LEVEL DATA WAREHOUSE SMALL CONFIGURATION Hitachi Compute Rack 220H

16 cores
192GB memory 8 x 8Gb/sec HBA ports

Hitachi Unified Storage 150

32Gb cache 115 x 900Gb 10K Disk

RAID 10 (3D+3D)

48.5TB; initial usable capacity 32TB Passed Microsoft SQL Server 2012 Fast Track validation

HITACHI PUBLISHED PERFORMANCE

COMPLETE REFERENCE ARCHITECTURE Compute-storage-networking elements RAID group details Benchmarked SQL Server DW data
SQLIO disk subsystem benchmark tool Benchmark 1 50MB file size Benchmark 2 35GB file size Validation for low latency and high data throughput

Results
Benchmark 1 50MB file size: 6200MB/sec Benchmark 2 35GB file size: 4500MB/sec Low Latency: 0.06 0.18 ms

Available at www.hds.com

HITACHI DATA AVAILABILITY MICROSOFT SQL SERVER FAST TRACK DATA WAREHOUSE
HITACHI DATA AVAILABILITY FOR MICROSOFT SQL SERVER DATA WAREHOUSE Hitachi HUS 150 is a midrange storage solution with a 99.999% uptime rating Redundancy: More than 1 path from storage to server for data availability

GROWING REQUIREMENTS
SCALABILITY: DATA VOLUMES GROW Increases in data sources, e.g., ERP, non-human data, machine-to-machine data Remote offices/branch offices have data too

More end users want access DATA WAREHOUSING BECOMES BUSINESSCRITICAL AND MISSION-CRITICAL

99.999% uptime rating High-availability systems Disaster recovery and business continuity

Hitachi Solutions for Growing Data Volumes and Reliability

Medium Large
Disaster Recovery and Business Continuity

ENTRY-LEVEL DATA WAREHOUSE MEDIUM CONFIGURATION

HITACHI COMPUTE BLADE 2000 Two X57 blades 32 cores 512GB memory 8 x 16Gb/sec HBA ports

(2) HITACHI UNIFIED STORAGE 150 32Gb cache 208 x 600Gb 10K disk RAID 10 (3D+3D) 16 x 8GB/sec FC ports

ENTRY-LEVEL DATA WAREHOUSE LARGE CONFIGURATION

HITACHI COMPUTE BLADE 2000 Four X57 blades 64 cores 768GB memory 16 x 16Gb/sec HBA ports

(4) HITACHI UNIFIED STORAGE 150 32Gb cache 416 x 600Gb 10K disk RAID 10 (3D+3D) 32 x 8GB/sec FC ports

RELIABILITY
RELIABILITY FOR DATA AVAILABILITY High-availability configurations for data warehouses enable end users to get access in case of unplanned downtime Business continuity solutions for data warehouses replicate data to a 2nd or 3rd site for data availability

HITACHI SOLUTIONS FOR SQL SERVER DW

HITACHI UNIFIED COMPUTE PLATFORM
SMALL NON-HA

Single CR 220 Server Hitachi Unified Storage up to 18TB Non-HA remote office/branch office 2-node CR 220 server cluster + FSW Hitachi Unified Storage up to 18TB Highly available remote office/branch office Up to 8-node CB 500 traditional blade server cluster Hitachi Unified Storage 10TB up to 80TB Highly available data center data warehouse hub Dual 64-core CB 2000 SMP blade 2-node+clusters Hitachi Unified Storage 20TB up to 1PB Highly available data center data warehouse hub

SMALL HA

MEDIUM HA

LARGE HA/BC

LARGE MICROSOFT SQL SERVER DATA WAREHOUSE FAST TRACK BUSINESS CONTINUITY ARCHITECTURE
SQL HIGH-AVAILABILITY GROUP ON 4-NODE MULTI-SITE CLUSTER Site A ROBO
Up to 200 km (125 miles)

Site B

ROBO SQL DB ROBO SQL DB ROBO SQL DB ROBO SQL DB ROBO SQL DB

ROBO SQL DB ROBO SQL DB ROBO SQL DB ROBO SQL DB ROBO SQL DB

SYNCHRONOU S REPLICATION

Up to 1PB Storage
ROBO SQL DB

Up to 1PB Storage For Each SMP Server

For Each SMP Server

ROBO SQL DB

LARGE MICROSOFT SQL SERVER FAST TRACK 3-SITE REPLICATION WITH DELTA RESYNC
Site A
ROBO SQL DB
LIVE DATABASE
Up to 200 km (125 miles)

Site B
ROBO SQL DB
LIVE DATABASE

SYNCHRONOU S REPLICATION

Asynchronous Replication

Asynchronous Replication

SQL FAILOVER STANDBY SERVERS

HITACHIMICROSOFT RELATIONSHIP
Strategic partners since 1989 Microsoft Gold Certified partner
Joint road maps and development Participation in developer programs, pre-testing, validation and certification

Hitachi Data Systems maintains presence at Microsoft HQ

Hitachi equipment for demonstrations, development, and benchmarking Technical personnel, project managers, systems engineers, and architects Alliance management

QUESTIONS AND DISCUSSION

UPCOMING WEBTECHS

Stay tuned for new WebTechs in January 2013!

Check www.hds.com/webtech for

Links to the recording, the presentation and Q&A (available next week) Schedule and registration for upcoming WebTech sessions

THANK YOU