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Industry

Indian market for Ayurvedic Industry (Treatment & Allied Services) is estimated at Rs.800 crore Present annual growth rate of about 22% Expected to touch Rs.2800 crore by 2015 Combined market for products, treatments and allied services is estimated at Rs.8000 crore and growing at 10% p.a. Major Corporates in health care and FMCG have drawn up plans for a foothold in the industry HHLs business model is aptly designed to capture a major chunk of market share Indian economy poised for an average growth rate of 8.5 to 9.5% p.a. in the next 10 years HHL is at the threshold of a scalable business model that has been carefully built over the last 8 years

Therapy Ayurveda
Established in 2002 Started expanding through franchising in 2005 At present enjoys the status of the Largest chain of ISO 9001:2008 certified centers with 50 centers across India Health Tourism Partner of A.P. Tourism Partnered with Media giant Times of India Based out of Hyderabad, Andhra Pradesh - Fourteen centers in Andhra Pradesh Associated with many Hotels and Resorts National presence, with centers spread across over 15 cities: Chennai, Bangalore, Pune, Delhi, Ahmedabad, Bhopal, Dehradun, Kolkata, Jabalpur, Bareili, Kanpur, Bhubaneshwar, Nagpur and Warangal Largest Technical Team with 50 Doctors, 450 plus Therapists and 100 plus Counselors Company enjoys 1st mover and trend setter advantage having pioneered the business from last 8-years. Satisfied clientele have become the brand ambassadors Company Owned training centers for Doctors and Therapists to Support growth High quality treatments at affordable prices through membership cards and schemes

PROMOTERS / KEY SHAREHOLDERS


Sanil Kumar Managing Director
Post Graduate Engineer with a management degree. Prior to forming Therapy Ayurveda, worked for a TATA group company for over 14 years in executive level

Ranveer Puri Executive Director


Graduate with 15 years experience in Sales and Marketing in the Healthcare industry. Worked with Multinational companies such as Wockhardt Ltd, Nicholas Piramal, Tyco Health Care US Dr. Morepen and Parle Exports, all in Senior Management level

Krishnenndu Senior Director


Graduate with over 16 years experience in IT for the Pharmaceutical and Finance Industry. Prior to forming Therapy Ayurveda, worked with companies like Escorts, Nuchem, KHDP (an European Union venture), Shriram and Satyam Computers .

Ram Tumuluri - Head International operations


Post Graduate with Management Degree from Birmingham University. Worked in various Management levels at The Marriott Hotels and Wickaninnish Inn. Ownes Cable Cove Inn, Tofino

Financials
Rs in Lakhs
1000 1000 870

800 650 600 509 382 400 313 275 240 200 170 172 425 430

9.17 0 2006-07 2007-08

9.81 2008-09 System

-7.55

21

22

45

2009-10 Topline PAT

2010 1st half

Projctd-2010

-200

Journey So Far.
Started Operations in 2002 Since the Promoters are from Non-Ayurvedic field, used the first 3 years to learn the art of the business Started franchising from the year 2005 Opened our first center outside Hyderabad at Chennai in 2006 New centers at Bangalore and Pune in 2007, Started opening more centers in Hyderabad Our first center came-up in New Delhi in 2008, More centers opened at Pune, Hyderabad and Bangalore in the same year Started Ahmedabad Operations with new center at Drive-in and opened more centers in Hyderabad and Bangalore during First Half of 2009 Opened our first center at Kolkota, more centers in Hyderabad and Ahmedabad during the Second Half of 2009 Expanded further to new cities like Bhubaneshwar, Jabalpur, Bhopal and opened one more center at Kolkota during the First Half of 2010 More Cities getting added to our map during the Second Half 2010. Started Centers at Kanpur, Dehradun, Nagpur and Bareili to our map and opened one more center at Ahmedabad. Opened a Center inside Barefoot Resorts, Andaman

Demographic Spread
North South East West

9 3

24

BUSINESS MODEL
Fully integrated operations with a chain of wellness centers duly backed by qualified Doctors and technically trained Therapists

Planning to start a chain of Consultation rooms to support inflow to the centers

HHL has its own Training Centers for imparting formal training to Doctors as well as Therapists Company is establishing its own hospital at Hyderabad for treating in-patients for chronic ailments

Undertakes project consultancy in relative segments

Proven business model. Can be rapidly scaled up with infusion of funds

BUSINESS MODEL Contd..


Established with internal generations of the company The entire operations are undertaken by HHL whereas the investment is made by individual investors on minimum guaranteed return basis

Company owned centers

Company run centers

Cobranded centers
Centers at reputed star hotels on revenue sharing basis

Franchisee centers
HHL offers man management, technical know-how and business promotion, franchisee takes care of local promotions & generates footfalls

Revenue Model
Built on a multi-stream revenue generation model through :
Company Owned Centers
Avg. sale / centre : Rs.4.00 lakhs

Company Run Centers

Franchise Centers

Avg. sale per centre :Rs.3.00 lakh

One time license fee :Rs.3.00 lakh

Direct /Indirect exp. : Rs.2.00 lakh

Direct & Indirect exp.:Rs.2.00 lakh

Average revenue :Rs.0.25 lakh

Corp- Office Exp. : Rs.0.50 lakh

Corporate Office Exp.:Rs.0.50 lakh

Profit before tax

: Rs.1.50 lakh

Profit before tax

:Rs.0.50 lakh

Co-branded centers at reputed star hotels on revenue sharing basis

Products / Services Overview


Joint pains, Slip disc, Spondilitis, Arthritis, Par alysis, Psoriasis, Diabetes, Mig raine, Sinusitis, Asthma, Froze n disc, Back pain, Sciatica, Infertility, Nerv ous disorders, Gynaec Problems, Sexual problems and Pediatric Problems Weight Reduction, Sleep Disorders, Stress Management, Hair Fall and Weight Gain

Treatments for Chronic Ailments

Treatment for Lifestyle Disorders

Beauty Care
SOUNDRYA VARDHINI, Bride and Groom , Pada Raksha & Hastha Raksha , Skin Care and Hair Care

Health Maintenance
Rejuvenation, Detoxification, R evitalization programs Body, Mind & Soul therapies, Sensory Bliss, PUNARNAVA, NAVATEJAS, NIRAMAYA, Post Natal care

Fund Requirement
Company closed the first half of 2010 with a top-line of 275 lacs and a profit of 30 lacs. Expected to close this financial year with a top-line of 6.5cr and profit of around 50 lacs. At present company owns/runs 19 centers and 8 more is getting added to this by the end of this year. Even of the 19 centers only 11 where operational during this financial year. So collectively 16 more centers will add to our top-line during next financial year. This way, even without adding any further centers itself we will be able to show a huge jump in our financials. Even though we have offers for majority stake buy-outs from various companies, we want to take the company to one more level, realize the full potential of our hard work and than look-out for better options. Any one joins at this juncture will be the biggest winner, since they will be getting the entire benefit of all the above calculations, with-in a short span of time

TA Centers

TA Centers

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