Mohammad Ali Jinnah University Final Presentation Report SPRING 2013

Marketing Plan of PAPER TABLET

Presented by:

Mohammad Daniyal
Group Members:

Asghar Ali Khan Mohammad Hashim Presented to:

Ms. Anita Laila

Table of Contents S.No.

1.

TITLE

..Introduction ..Abstract ..Architecture of Paper Tablet ..Company`s Product Services and Objectives ..Market Overview for Paper Tablets ..Environments ..Distribution Reviews for Product ..Product SWOT Analysis ..Conclusion ..References

2. 3. 4. 5. 6. 7. 8. 9. 10.

Introduction
PaperTab - World's First Paper Tablet PC

 PaperTab as the name tells all about it. It's a paper tablet, as thin and flexible as paper. It was unveiled to the media at the Consumer Electronics Show (CES) in Las Vegas.

Abstract
The PaperTab tablet feels just like a sheet of paper yet is equipped with a flexible, high-resolution 10.7-inch plastic display developed by Plastic Logic, with an interactive touch screen. The device is lightweight and robust so it can be pushed around on a desk while providing a magazine-like reading experience. By bending one side of the display, users can also navigate through pages like a magazine without needing to press a button. Instead of using several apps or windows on a single display, users have 10 or more interactive displays or 'PaperTabs' -- one per app in use.

Architecture of Paper Tablets

Company Product`s Services and Objectives

The days of the old PC computer that take up an entire desk with the huge monitor, gigantic modem, keyboard, and mouse are quickly fading away. With the introduction of the iPad and Windows Tablet, the world of technology took agiant leap towards the future of computing. But, this Paper Tablet is teleporting us to a Jetsons kind of world. A team made up of people from Plastic Logic, Intel Labs, and from Canadas Queens University. This dream team of sorts developed this revolutionary piece of technology. A whole computing system operated on, basically, sheets of paper. Though this is just a prototype, there is a lot of optimism that in a few years this will become the norm. Imagine that, a world void of the computers and even tablets we are used to. What will come next? This Paper Tablet will send us all rocketing into a science fiction world. Check out the video and prepare for your past ideas of how technology would advance to be blown away.

Market Overview of Paper Tablet

Queens University researchers from Kingston, Ont. have teamed up with Intel and Plastic Logo to invent a tablet prototype that resembles and feels like a piece of paper. Dubbed the PaperTab tablet, the fully-flexible device has an interactive plastic display and a 10.7-inch, high resolution E-ink touch screen. The tablet, showcased at the International Consumer Electronics Show (CES) in Las Vegas, Nevada Jan. 8, features plastic transistor technology courtesy of Plastic Logic and is run by a second generation Intel core i5 processor.

Instead of using several apps or windows on a single display, users have 10 or more interactive displays or PaperTabs one per app in use as seen in this video.

Using several PaperTabs makes it much easier to work with multiple documents, Queens Universitys Human Media Lab director Roel Vertegaal said in a statement.

Within five to 10 years, most computers, from ultra-notebooks to tablets, will look and feel just like these sheets of printed color paper.

Environments
Despite the availability of best touch and tangible ePads, the developers havent taken a stop yet. More and more is coming with glimpse of time. Same is the case at Queens University Canada, where the sharpest and thinnest tab is developed, look alike a paper and working down in the attribute of a core i5 processor by Intel, this paper tablet is fully integrated with the smart app community. You can always experience the high quality images and videos on a 10.7 plastic sheet display which is flexible and molding in nature, it works this way. More comprehensive feature is that each tab is a complete app and you can join multiple tabs to show a larger display with ongoing effect of each particular tab. You can change the page by curving the corners up and down. You can fast forward the videos and audios by simply folding the tab.

You can always check for your e-mails and PDF files by simply tapping them.

Moreover one can share the things between two tabs by drag and drop method.

The best part is, by limiting a specific application to each tab, you can simply tap two tabs to share the things.

Distribution Reviews for Product

The concept of paper tablet is a multi-dimensional working approach to combine the tangible existence and weightless features of paper along with the smart computation of digital processor. Once the product is launched the distribution channels will be mainly the freelancers, the showrooms and yes advertisement. The introductory price is going to b a little less than original as initially the distributers will gain less profit so that the product can be in the market for sure. Experts are expecting more from both Intel and developers to be engraved on the smart app panel. This paper tablet is quite useful and broad features in regards to human desires.

Product SWOT Analysis Strengths:

Among other tablets and note books, PaperTabs are light, thik, flexible and reliable Usage is based on plug and play features Economically best product for businessmen and for corporal employees for handy and better connections in business meetings and dealerships Effective in creativity and productivity User friendly equipment and technology

Weaknesses:
Sensitive in packaging Mass expensive technology than other tablets Vulnerable from of water which may cause short circuits in tablet or not water resistant Shortage of product distribution and requires high market penetration for trend of paper tablets in modern generations May required high promotion sales and some high market share advertising

Opportunities:
Increase the reliability of the modern computing and individuals can have access in the world of networking by this thin technology May have opportunity to change the era of computer technologies People will have on-the-go and a file architecture computer with this technology of paper tablets With respect of time, company hope that this technology will become popular in future and may take place against lap tops and note books Individuals will have opportunity to increase mobility of this technology by giving their views and reviews for this product

Threats:
Hardware installation safety and security issues are some of threats for paper tablets Lack of power and control of energy is required high definitions for better developments Costly in price and may affect low class users Authorities are mandatory to recognized to prevent of misuse of this technology

Conclusion
The PaperTab tablet looks and feels just like a sheet of paper. However, it is fully interactive with a flexible, high-resolution 10.7-inch plastic display developed by Plastic Logic and a flexible touchscreen. It is powered by the second generation I5 Core processor developed by Intel. Instead of using several apps or windows on a single display, users have ten or more interactive displays or "PaperTabs": one per app in use. PaperTab's intuitive interface allows users to create a larger drawing or display surface by placing two or more PaperTabs side by side. PaperTab emulates the natural handling of multiple sheets of paper. It can file and display thousands of paper documents, replacing the need for a computer monitor and stacks of papers or printouts.

References
http://knue.com/revolutionary-paper-tablet-the-windows-tablet-and-ipadhave-some-amazing-competition-videopoll/

http://www.techblis.com/review-on-paper-tablets-perfect-flexible-epads2013/

http://www.dailymail.co.uk/sciencetech/article-2258509/iPad-twistPaperTab-revolutionary-paper-tablet-launched-CES-2013.html

http://www.deccanchronicle.com/130109/news http://www.firstpost.com

businesstech/article/flexible-paper-tablet-unveiled

Thanks for Review!!

X=====X=====X=====X=====| END | =====X=====X=====X=====X