Air Media

Media Production Proposal

April 21st

2013

To: Al Mezmah Dubai, UAE Submitted by: Enass Hamad, Sr. Service Advisor

Service Description Media Production About the Service

Our screens are over 400 locations in the UAE and Oman alone. Not only do we have the reach, we also bring your campaign to life through dynamic animation and real-time targeting. From receipt of brief, to release of animation across our networks, we can achieve all of this in less than 2 hours, ensuring we are not only reactive, but also incredibly flexible to market trends and our Clients needs. Not limited by format or environment; we deliver highly relevant communications based on time, mindset and place. We offer an opportunity to integrate tailored content into peoples daily lives, driving consumer action based on needs, relevance and location. We also develop stand-alone animation for TVCs, cinema ads, presentations, corporate videos and a lot more. Our animators were responsible for the creation of the GCCs first 3D fashion show and developed the UAEs first 3D cinema ad

Features:
The fastest GSM enabled media platform globally The highest reach of all digital networks in the MENA It is proven to directly increase sales of products or services Delivers measurable ROI Fully accountable campaign measurement Facial tracking software proves the impact of your campaign Load and amend campaigns within 3 minutes, regionally and internationally Run live RSS campaigns Remove all print / delivery and logistics costs from a campaign

Why choose us
Your Media in Real time Highest Reach Time specific as apposed 24/7 Targeted (points of retail & Purchase, travel & Leisure venues) Accountability and highest level of compliance Face tracking

Air Animation
Air Animation is a standalone production team which delivers stunning animation. No matter what the brief we can develop animation which will meet your budget and requirements TVCs, online, corporate commercials, events etc Air Animation have been responsible some firsts. For instance, the worlds first 3D fashion show experience for P&G and also the regions first home grown 3D cinema ad Air Animation is also the driving force behind the creative content for all of our Clients Amscreen campaigns
2

Technology USPs
GPRS router communication network Multiple media - poster image, Flash and video with red LED ticker text and LIVE RSS feeds Low cost, high impact advertising and messaging solution Multiple adverts and messages, targeted by region or site Plug and Play - no need for satellite, internet or IT input Stand-alone, portable and lightweight screens requiring only a13 amp plug Reduce campaign costs, trim printed material and waste No need for a TV or PRS license Upload content instantaneously Proof of play, immediate or scheduled delivery and playback Portal hub to control all screens in network. Can have multi screen messages, or single Permanent branding on lower panel Public service notices breaking, live RSS news Central management from head office, stand-alone system Automatic monitoring, logging and reporting of content screen targeted messages Unique play list, media play-back, day-part scheduling and on/off Maximum security of network and content monitoring, automatic content delivery

Established Relationships

Network Types
Gas station C stores - UAE & OMAN coverage Motorists are habitual by nature. They visit gas stations 2.1 times per week each, making the gas station one of the highest visited locations in their weekly lives. Lake Research 2012 C store environments offer an audience who are receptive to the notion of purchasing and are therefore 56.4% more likely to remember a brand message or promotional call to action. GGT 2011 Dubai Metro The Dubai metro offers a clean, premium, high tech environment rich in commuters. High propensity for commuting professionals Our service positioned prominently in store at Point of Purchase ensuring maximum OTS for our campaigns

Extensive market research

To demonstrate impact and accountability Extensive Exit Interviews 79% notice the screen; of these 89% stated that sites were good locations for this sort of advertising 82% recalled seeing a particular ad or promotion on screen 78% liked and found the Live News updates valuable

EPOS analysis conducted Proven connection between adverts on screen increasing sales of in store promotional lines

Cost Estimation
We can assure you that you will find our rates competitive as compared to the quality of service that we are offering you. The following is an estimate and summary of the costs associated with our services. See below:

Terms and conditions

The project will take two working weeks to complete from the date of initiation. This will entail a combination of 2D graphics and Virtual shooting, Music, Edit and Rendering. This is based upon the sample provided by the client. A complete 3D presentation will require estimated 3.5 weeks and an estimated cost of AED 28,000. Payment to be made 50% in Advance and 50% after completion. Please note. Payment should be under our Company name Arabisk Network Internet Services

For Arabisk Network

for Al Mezmah

Samer Shaban Business Development Manager Date: Signature:

Name: Designation: Date: Signature

Air Media
Arabisk Network Email : info@arabisknetwork.com Web : www.arabisknetwork.com Support : www.arabisk.net Tel : +971 6 731 3199 Horizon Towers, Block D, Offices 1905 & 1906 Al Ittihad Street, Musherif Commercial Area, P.O. Box 13621, Ajman, UAE Latitude : 25.394028,55.454385