Forum

Monthly Newsletter
April 2009
www.amsoc.com.br

In This Issue
NYC burger staple
now in SP
Page 3: Board Member Jacques Vaney
thinks Brazil now has the definitive,
authentic Grade-A U.S. burger, offered
in Itaim Bibi at P.J. Clarke’s. Check out
his raving review, and photos.
Attorneys provided
by Consulate?
Page 4: Learn the answer to this and
other common questions Americans
have posed to the U.S. Consulate,
regarding help when they’re caught in a
legal bind in Brazil.
Companies help
AmSoc succeed
Page 5: Corporate donations make up
55 percent of AmSoc’s annual revenue,
playing a big role in allowing our non-
profit organization to aid local charities.
Culture shock advice
Page 10: Psychologist Heloisa Garman
discusses the common phases of mental
adjustment that ex-pats experience
abroad, and how to avoid pitfalls in
your personal and professional lives.
Easter Party full of activities
By Kim Beecheno, staff writer
For the child in all of us, Easter is one of the
most enjoyable holidays of the year. We find
Easter around the world
chocolates and painted eggs around the house and
l In Bermuda, traditional
garden, make a mess of the fake grass in our baskets, kites are flown to symbolize
and get the chance to finally meet the big Bunny and
pull its tail when mom isn’t looking.
Christ’s ascent.
On April 5 from 3-5 p.m. at Chapel School, AmSoc l In Belgium and France,
will hold its annual Easter Party. Tickets for members churchbells are silent for
are R$30 per child or R$60 per family, and for non- Maundy Thursday, as a
members R$50 per child and R$90 per family. sign of mourning. It’s said
“It’s a great, American traditional Easter Party, remi- the bells depart for Rome
niscent of the ones I attended in the U.S. as a child,” said and return on Easter
Felicia Smith, organizer of this year’s event. “The kids Day bringing eggs with
simply love it.” them to drop during
All the children will receive an Easter basket, and ac- their passage together
tivities will include egg decorating, a mini petting zoo with with the Easter Bunny.
ducks and rabbits, an Easter Egg hunt, and most importantly
a meet-and-greet with the Easter Bunny itself. l In Norway it’s a
The Easter Bunny has its origin in pre-Christian fertility contemporary tradition
lore, mentioned as early as the 1600s in German literature. to solve murder mys-
The Hare and the Rabbit were the most fertile animals teries at Easter. All the
known, and served as symbols of the new life during Spring. major television chan-
The Easter Bunny was introduced to American folklore by
nels show crime and
the German settlers who arrived in Penn- (Continued on page 7) detective stories and
magazines print stories
for readers to solve.

Annual meeting l In the Czech Republic

closing in
Page 12: The AmSoc Annual General
Meeting will be held in early May.
Read here about what is in store for all
members, who are encouraged to come
out for both business, and pleasure.
AmSoc Events
April 3: INC Vegan Cooking Class
April 6: Scottish Country Dancing
April 21: France’s ‘Year in Brazil’
Young AmSoc members enjoy egg-painting activities
at last year’s Easter Party.
and Slovakia, a tradition of
spanking or whipping is
carried out on Easter Mon-
day. In the morning, men
spank women with a special
handmade whip or throw cold
water on them. A legend says
that women should be spanked
in order to keep their health and
beauty during whole next year.
The women can get revenge in the
afternoon or the following day when
they can pour a bucket of cold water
on any man, and in Poland this has
turned into an all-day water fight.
 President’s
Letter
I hope all of you en-
joyed the St. Pat-
rick’s/Welcome Back
party on March 19.
It was a tremendous
success. During April
we have planned the
By Marlene Chumo Children’s Easter
Rubeiz, AmSoc president Party, and restaurant
night at P.J. Clarke’s, a New York clone
here in São Paulo.
One of the most important ways we
can guarantee the continuing success
of the American Society in vue of the
world’s current woes is by getting the
support of our membership and corpora-
tions. The more members and corporate
sponsors we have, the more money we
have to help us plan great activities and
guarantee our future, especially for the
charity organizations we support.
Help us get new members. The great
advantage currently for prospective new
members is that joining now gets you
15 months of membership for the price
of 12. Becoming a Patron or Helping
Hands member helps us keep our Com-
munity Action endeavors alive.
We recently had a cocktail party,
hosted by the American Counsel Gen-
eral, exclusively for these members and
corporate sponsors at an art gallery to
thank them for this added support.
Forum is published monthly, with
the exception of January and July, by
About Forum
The monthly Forum, the annual Membership
yearbook which has members’ contact
game winner
information as well as important infor-
mation about São Paulo, children and
adult sports, traditional celebrations By Richard Wegman, AmSoc board member
such as Fourth of July and Thanksgiv-
ing, cultural trips and the chance to meet
The AmSoc Member-
with fellow Americans and their friends
ship Game completed
make membership a great value. Here
at the end of February,
are some tips on how to help us get new
and the winner with 36
members.
points is Humberto Iz-
ü Invite a friend to one of our activities
idoro. Humberto wins
and introduce him around.
two tickets on GOL
ü Lend your latest issue of Forum and
to anywhere in South
show your annual yearbook.
America that the airline flies.
ü Talk about Little League and chil-
He pulled out the victory by concen-
dren’s parties organized for families
trating his efforts in bringing in new
with little ones.
Helping Hands members, as well as
ü Talk about how the American Foot-
Patron members (high-level member-
ball and Softball leagues, as well as
ship fees). Overall, our new member
watching the Superbowl together,
campaign was very successful, with 14
make members feel like they are
contributors helping to enroll 106 new
back home.
members, boosting AmSoc membership
ü Most importantly, talk about our Com-
to nearly 1,300 people. Congratulations
munity Action Committee, which
to everyone who participated.
reaches out to 10 underprivileged
Our runners up were: Fifth Place –
institutions helping them with their
David Warren with 19 points, Fourth
finances, organization and hands-on
Place – John Kennedy with 25 points,
volunteers. All members can join in
Third Place – Mark Abrams with 28
helping these causes.
points, and Second Place – Richard
We welcome suggestions on how we
Wegman with 33 points.
can improve. The Board of Governors
work hard for you, and if you are in- Final standings at end of
terested in becoming a Board Member February
or committee member with new ideas,
please contact us at amsoc@amsoc. Contestant Number of New Points
Members Awarded
com.br . We hope that you are as proud Humberto Izidoro 5 36
as we are of our organization. Looking Richard Wegman 6 33
forward to seeing you in April. Mark Abrams 6 28
John Kennedy 6 + 1 Guest 25
David Warren 3 + 1 Guest 19
Jacques Vaney 3 9
Sue Banman Sileci 2 9
Bob Moser, editor Simone Kliass 2 6
Kim Beecheno, staff writer Joe Sherman 2 6

Rita Ferreira, layout Vivian Leite 1 3

Yule Bisetto, editorial assistant
Steven Silva 1 3
Zeke Wimert 1 3
Forum is printed by Tom Artes.
Grant Belanger 1 3
(www.tomartes.com.br)
Maria Fernanda Faville 3 (Guests) 3
Views expressed in Forum do not Other (Internet, INC,
The American Society of São Paulo necessarily reflect those of the American 69 N/A
Consulate, events, etc.)
Rua da Paz, 1431 n 04713-001 São Paulo, SP Society board of governors, members,
Tel: (11) 5182-2074 n Fax: (11) 5182-9155 or staff. Forum reserves the right to edit 106 New Members
forum@amsoc.com.br content for brevity and/or clarity. TOTAL 5 Potential
Members

2 Forum April
 The American Society
of São Paulo

Member Tip
Great burgers and taste of NY at P.J. Clarke’s By Jacques Vaney, AmSoc board member

F
or Americans living abroad in any
country, getting a decent burger is
a real challenge.
The first burgers I sampled in Brazil
tasted more like sausage patties than
ground beef. Over the past few years the
burgers have improved a lot in São Paulo,
and a number of new restaurants have
opened and even expanded into good
chains. But some strange burger-traits
remain, particularly the ubiquitous green
mayonnaise, funny retro waiter uniforms,
and serving them in a paper wrapper even
while inside the restaurant.
Now Brazil has the definitive, authen-
tic Grade-A U.S. burger, offered in Itaim
Bibi at P.J. Clarke’s. For those of you
who’ve lived in New York City, the name
will be familiar. Since 1884, P.J. Clarke’s
has been serving the finest burgers in
Manhattan, as well as ample beer, drinks
and assorted American dessert classics Maria Rita Pikielny Marracini, at the bar of P.J. Clarke’s in São Paulo, with a dish of warm apple pie and
from its landmark location on the corner vanilla ice cream.
of 55th Street and Third Avenue.
Completely surrounded by skyscrap- a loyal Brazilian clientele. According to of opening a restaurant in Brazil. The
ers and high-rise apartment buildings, the restaurant’s founder in São Paulo, manager called owner Phil Scotti, who
the original P.J. Clarke’s has defied Maria Rita Pikielny Marracini, every day was at his weekend home in upstate New
modernization, serving New York from from 3-5 p.m. P.J. Clarke’s in Manhattan York and couldn’t get back until Monday
an ancient two-story building manned is filled with Brazilians. This has been morning. Maria Rita had to leave that
by Irish barmen, filled with old photos, going on for many years, as Brazilian Sunday night, but in classic New York
memorabilia and a distinct old Manhat- tourists, who generally stay in Midtown style Scotti had a creative solution, and
tan ambiance. and enjoy a late lunch, have consistently sent a limo for Maria Rita on Sunday to
Apparently, over the years P.J. Clarke’s gathered there in the late afternoon. bring her to his summer house for a lunch
developed an interesting relationship with Maria Rita, who has been traveling to meeting. As fate would have it, Scotti had
the U.S. for over 20 years, was no excep- been planning to expand his restaurant
tion. Every time she passed through beyond its original location, but never
New York, she always stopped there could have imagined that the push would
to enjoy her favorite burger and la- come from Brazil. After one meeting,
ment that the offering in São Paulo they decided to pursue the project.
just wasn’t up to snuff. In March 2007, A 20-year-veteran of the food industry
Maria Rita decided to do something and recent franchisee in Brazil, Maria
about it. Rita made a highly-detailed business plan
After arriving one morning from for the restaurant project, and convinced
Brazil and having to wait for her ho- owner Scottie to not only bring his res-
tel room to be ready, she went to P.J. taurant to Brazil, but invest as a majority
Clarke’s for an early lunch. She asked joint-venture partner. From the outset, the
to speak with the owner about the idea New York /São Paulo (Continued on page 6)

2009 Forum 3

Common Questions about
Emergency Services
The Consulate receives regular inquiries
about emergency services available to
Americans. Here are some frequently-
asked questions.
If I am arrested, will the U.S.
Consulate provide an attor-
ney?
No. The Consulate will neither provide
an attorney nor legal advice. We can pro-
vide a list of attorneys within the consular
district that are available for hire at your
expense. This list includes attorneys that
have indicated that they speak English.
The type of law practice is included (ex:
family, immigration, criminal law, etc.)
as well as contact information. Consulate
staff will not recommend one attorney
over another but merely provides the list
as a service. Should the consulate receive
verifiable complaints about a particular
law practice, that attorney is removed
from the list. Note that Americans ar-
rested in Brazil are subject to Brazilian
law; however, the officials must alert
the Consulate promptly of arrest of our
nationals under the Vienna Convention.
Can the Consulate pay
for me to get back to the
United States?
In rare instances, the State Department
will provide repatriation loans to cover
the cost of travel for American citizens to
return to the U.S. To be eligible, you must
be a U.S. citizen, destitute, and would
experience hardship if not returned to the
U.S. In addition, the applicant is required
to provide contact information for three
people who might be able to assist – usu-
ally family and friends. A consular officer
will call these people to ask whether they
can provide financial assistance for the
applicant to return home. If they can’t,
the State Department may provide a loan
for the transportation. The Consulate will
purchase the ticket home, but the loan
must be repaid. The recipient is provided
with a limited validity passport good for
4 Forum
By Elizabeth Sunday, vice consul, American
Citizen Services, U.S. Consulate General in São Paulo
the return trip to the U.S. and a new pass-
port for further travel will not be issued
until the loan is satisfied.
Donations for Americans in
Prison in Brazil
Consular officers visit all U.S. citizens
imprisoned in Brazil on a quarterly basis.
When possible, we give out personal hy-
giene products, American magazines, vi-
tamins, food, and pens/paper during these
visits. If you’re interested in contributing
to the effort, we would be happy to send
you a list of allowable items. Contact
American Citizen Services for more in-
formation at (11) 5186-5315 or via e-mail
at acsinfosaopaulo@state.gov.
Quicknappings on the
Rise
Like other forms of crime, “sequestro
relâmpago” or “quicknapping” is on the
rise in Brazil. Quicknappings are gener-
ally committed against random targets
who are either taken to an ATM machine
to withdraw cash for their captors, or
forced to provide ATM passwords or
other valuables. Victims are generally
not harmed and are released quickly
or left in a remote area. The increase
in this type of crime is not restricted to
any certain location. The Consulate’s
Regional Security Officer urges people
to be aware of this danger and take ap-
propriate precautions.
How to Avoid
Avoid attracting attention. Do not wear
flashy jewelry or flash money in public.
Use public parking lots that are full of
people and cars and are well lit.
Vary your routes and times. Do not
keep to the same routine.
Be careful at traffic lights and keep
alert to pedestrians approaching your
vehicle.
Avoid stopping too close to the vehicle
ahead of you at traffic lights – leave room
to maneuver.
counsel by consul
Keep your doors locked and your
windows rolled up – at all times.
Be aware of your surrounding as you
depart and arrive at your residence. If you
see something suspicious, drive away and
call the Police (190).
Avoid walking along poorly lit streets
and parks – drive or take a taxi.
Try to be with at least one other person
– especially at night.
Avoid flashing bank and credit cards
in public.
Always be aware of your surround-
ings.
When using a bank or an ATM, make
sure that you are not being followed and
that it is in a public, well-lit place.
Avoid carrying all your bank and
credit cards. Make copies and leave in
your office/home.
Do not flash large amounts of money
in public. Before you leave home, set
some money aside, just for small ex-
penses.
Most common places
In your vehicle
When you are entering your vehicle –
especially in non-public places that are
not well-lit or coming from an ATM.
At traffic lights – especially at
night when there are no other vehicles
around.
Arriving or departing your residence
– especially when you are getting in or
out of your car.
When you are involved in a “minor”
collision. Criminals sometimes bump
your car in order to get you to park and
get out of your car.
While walking
When you are walking – especially
when you are by yourself.
When returning to your residence –
especially if there are unfamiliar people
in your neighborhood.
When making withdrawals at ATMs
– especially if you are not aware of your
surroundings.
April

2009 Corporate Donations Drive
kicks in
Part of the American Society’s purpose
is to keep the U.S. cultural heritage
alive through celebrations of traditional
holidays such as the Fourth of July, Hal-
loween, Easter and Thanksgiving, as
well as offering assistance and informa-
tion to Americans in Brazil. But another
very American tradition is the desire to
help, whether it be through funding local
charities or the sweat and effort of our
own members. This is where AmSoc
needs financial assistance, and Corpo-
rate Donations each year make up a big
chunk of that.
“Because we have been so well re-
ceived in this country, we should give
something back,” said Eric Street, AmSoc
board member and former president.
AmSoc, a non-profit organization,
is centrally focused on community as-
sistance and charity work. Corporate
donations account for 55 percent of its
revenue, while membership makes up
25 percent and the annual yearbook 20
percent. Donations, above all else, help
AmSoc maximise outreach programs
and guarantee the survival of charity
organisations, supporting some of the
city’s poorest neighbourhoods.
Organisations like Projeto Sol, located
in an Interlagos Favela, that teaches non-
violence, drug and juvenile delinquency
prevention and allows children the possi-
bility to spend up to six non-school hours
at the center, taking part in an array of
classes, including art and dance.
“The donations we receive from
AmSoc represent to us the spirit of the
American, people who always look
beyond their own needs and to those of
others with such kindness,” said Sister
Angela Mary Carey. Many institutions
are also helped with specific projects,
such as raising money for new class-
rooms, recreational facilities and basic
sanitation improvements.
“These aren’t entitlement programs,
they empower people to become
productive in society,” said Tim Altaffer,
2009
By Kim Beecheno, staff writer
chairman of the Committee for Corporate
Donations. Many companies like BPC
Fertilizers Brazil, Gol Linhas Aereas,
GM, Cabot, Colgate-Palmolive, Cisa
Trading Boeing and others donate to
AmSoc year after year. So far in 2009,
Cabot has donated R$10,000, Cisa
Trading R$6,000, Opice Bloom R$2,000
and Ernst & Young R$4,000.
“They see the value of what we’re
doing, they like it and they appreci-
ate the level of transparency,” Altaffer
said. While companies benefit from the
knowledge that they are helping with a
social and ethical level of corporate in-
volvement, AmSoc also helps employees
of those companies volunteer with the
organizations and charities, creating a re-
lationship between business and charity.
AmSoc has several levels of sponsor-
ship (Emerald, Ruby and Sapphire) and
all donations however large or small,
are welcome. All companies get their
logo on the AmSoc banner displayed
at all events, as well as acknowledge-
ment in the Forum newsletter and at the
AGM in May.
Some donations include the spon-
sorship of a Little League team and
T-shirts with the company´s logo, as
well as advertising in AmSoc’s annual
yearbook.
“We are happy to donate every year
because we have our name on the soccer
T-shirts which gives us advertising and
at the same time supports AmSoc’s no-
ble community programs,” said Andrea
Guasti of Cisa Trading.
2009 Goal, How to Help
This year, AmSoc aims to raise at
least R$125,000 through corporate
donations, and over the last four
years it has distributed, directly
and indirectly, over R$1 million in
community assistance programs.
Companies interested in making a
donation should call the AmSoc office
on (11) 5182-2074.
The American Society
of São Paulo
Golf on April 17
As a warm-up for the annual Chal-
lenge Cup, AmSoc members can hit
the links together Friday, April 17,
at Guarapiranga Golf and Country
Club.
It is a great chance to whip your
game into shape, with plenty of wa-
ter hazards and challenging holes.
All adult members are invited to
attend. The day starts at 11 a.m., and
the cost is R$100 per person.
Call the AmSoc office at 5184-
2074 to reserve your spot today.
Diagnostic Testing and
Follow-up Treatment
Specializing in sensory cognitive treatment and Dual
Coding Theory for dyslexia, dyscalculia, dysgraphia,
aphasia, apraxia, AD/HD and Autism Spectrum Disorders
Comprehensive diagnostic evaluation
for the following areas:
n Mathematics
n Oral language comprehension
n Oral language expression
n Oral vocabulary and directions
n Phonemic awareness
n Phonetic processing
n Reading comprehension
n Spelling
n Symbol imagery
n Visual memory
n Word attack
n Word recognition
n Written language skills
Analysis includes:
ü Strengths
ü Weaknesses
ü Recommendations
ü Treatment proposal
Wendy M. Smith, Ed.D. (11) 3885.7256
Learning Specialist (11) 9236.5267
Forum 5
 Pet Profile
Every month we feature a local pet
that one of our AmSoc members
knows is in need of a good home.
Take a look at this guy:
Name: Cookie
Age: Almost 7 years
Color: Chocolat and white
Sex: Male
Fleas: None
Ticks: None
Size: Medium
Kilos: About 20
Farts: He’s polite
Housebroken: Needs a walk!
Hobbies: Likes to play
Vaccines: Ok
Neutered: No
Quirks: He needs a house, where he
could be the “only dog”
Injuries: Skin and ear infection, but
under treatment
Found: He use to live in a house
with two adults, in a small part of
the apartment
A bility to walk on a leash :
Good
Level of perfect goodness for a
nice family: High
What if I don’t find him a home:
He’s staying at a pet hotel, but look-
ing for love and caring home.
Cost to you: Free
Applications: Being accepted at
carol.kliass@uol.com.br
6 Forum
Member Tip
Great burgers and taste of NY at P.J. Clarke’s
(Continued from page 3) duo hit if off very
well together, and over the next 18
months they set about making P.J.
Clarke’s in São Paulo a reality.
Maria Rita’s personality and
business style define “attention to
detail,” and it’s visible from every
angle in her restaurant. She’s nailed the
ambiance, and most importantly the
culinary accuracy, of the original P.J.
Clarke’s. Her success is in the details:
from easy aspects like checkered table
cloths and memorabilia, to obscure
details like the N.Y.-restaurant’s old
copper ceiling and photos of 1920’s
N.Y. baseball legends.
But the most unique detail is in the
men’s room. In the N.Y. restaurant,
it seems to be straight out of a 1920s
film, with enormous porcelain urinals
which look like something from Rag
Time. Here in Brazil, Maria Rita had
replicas of the original bathroom
fixtures made especially for the
restaurant.
The most important similarity,
however, is the fantastic food. You
get an amazing burger cooked to
perfection, charbroiled on the outside
and a bit pink in the middle. Instead of
being served with that strange green
mayonnaise in a paper wrapper, you
get a genuine pickle, a wonderfully
A P.J. Clarke’s chef sends out a fresh salad from
the kitchen with sliced fig and mussarella.
Many dishes at P.J. Clarke’s will remind you of
New York City, but few match the restaurant’s
thick, juicy hamburgers, this one layered in
mussarella and onion.
fresh burger bun and, yes, a good old
fashioned slice of raw onion.
In addition to the burgers you’ll be
pleased to find N.Y. Strip steak and
N.Y. Cheesecake (with graham cracker
crust), apple crumb dessert, a true
Reuben sandwich and a host of other
familiar items. But while P.J. Clarke’s
in São Paulo is incredibly loyal in
form and content to the Manhattan
flagship restaurant, it doesn’t try to
nor intend to be an exact clone.
The local restaurant proudly
displays an old São Paulo-state flag
in the entrance, old photos of the
city and even a few Brazilian dishes,
like pastel, bolinho de arroz and a
churascinho com queijo sandwich. For
anyone who wants an excellent burger
and genuine New York ambiance,
there’s nowhere better in the southern
hemisphere than P.J. Clarke’s in São
Paulo.
Visit P.J. Clarke’s at Rua Dr. Mario
Ferraz 568, in Itaim Bibi, call 11 3078-
2965, or learn more at www.pjclarkes.
com.br.
Want to recommend someplace
or something to other members?
Write us your idea at forum@am-
soc.com.br
April

Easter Party full of activities
sylvania Dutch
(Continued from cover page)
country during the 1700s.
The arrival of the “Oschter Haws” was
considered childhood’s greatest pleas-
ure, next to a visit from Kris Kringle on
Christmas Eve. The children believed that
if they were good the “Oschter Haws”
would lay a nest of colored eggs.
Children in those days would build a
nest in a secluded place of their home,
barn or garden. Boys would use their
caps and girls their bonnets to make the
nests. The use of elaborate Easter bas-
kets would come later, as the tradition
of the Easter Bunny spread throughout
the country.
2009
Easter is one of the most important cel-
ebrations in the Christian calendar, because
Christians believe it’s when Jesus Christ
was resurrected from the dead three days
after his crucifixion, also known as Resur-
Children enjoy the petting zoo activities at last year’s AmSoc Easter Party.
Wine Tasting event in May
AmSoc members can attend a wine
tasting at the Grand Hyatt on Tues-
day, May 26, from 8-10 p.m..
Participants will be able to sample
wines from several countries, and
bottles will be available for purchase
at reduced prices. There will also
be a buffet of cheese, cold cuts, and
selected finger foods.
“Our first wine tasting at the Hyatt
Wine Club sold-out quickly,” AmSoc
board member and event organizer
Simone Kliass said. “We are offer-
ing this event again so more AmSoc
members can learn about wines from
different regions, and purchase a
bottle or two if they want.”
The American Society
of São Paulo
rection Day, two days after Good Friday.
Easter marks the end of Lent, a period of
fasting and penitence in preparation for
Easter, which begins on Ash Wednesday
in February and lasts for 40 days.
The Grand Hyatt’s renowned wine
library, located at the front of the
hotel’s restaurant complex, houses a
two-story wine wall containing more
than 2,500 bottles from North and
South America and Europe.
While this Hyatt Wine Club event
is open to the public, AmSoc mem-
bers will pay a discounted price and
have an English-speaking member
of the Hyatt staff accompanying
their group. Spaces are limited, so
reserve your spot soon by calling
the AmSoc office at 5182-2074, or
e-mailing amsoc1@amsoc.com.br.
Ticket prices are: R$ 45 (members),
or R$ 65 (non-members).
Forum 7

Búzios: A seaside resort in Rio de Janeiro state
By Bill Hinchberger, AmSoc member
A
visit by Brigitte Bardot in 1964
sparked the transformation of
Armação de Búzios (its official
name) from an isolated fishing village
into the St. Tropez of South America.
A better comparison perhaps might be
with the Spanish island Ibiza, but in
any case the ambiance on this amoeba-
shaped peninsula is more reminiscent of
the Mediterranean than anywhere else
in Brazil.
First a joke: “The history books say
that the Portuguese discovered Búzios
in the 16th century, but in fact it was
discovered by the French explorer
Brigitte Bardot in 1964.” Armação de
Búzios (its official name) was an isolated
fishing village when Bardot fled there
from the paparazzi in Rio de Janeiro.
Her visit sparked a juggernaut of tourism
development that transformed the little
town into the St. Tropez of South America.
A better comparison perhaps would be
with the Spanish island Ibiza, but in
any case the ambiance on this amoeba-
shaped peninsula is more reminiscent
of the Mediterranean than anywhere
else in Brazil. A babble of languages
float through the air. Many commercial
establishments are owned by expatriates,
and during peak periods prices approach
continental levels. Of course there are
plenty of Brazilians sprinkled among the
foreigners. They include many of Rio de
Janeiro’s rich and/or famous; soccer stars,
actors and other social-column regulars
keep beach houses in Búzios. Despite
overdevelopment that even patron saint
Bardot lamented in her autobiography,
Búzios’ officials have avoided the worst
sins committed elsewhere – for instance,
they haven’t authorized high-rise hotels
smack dab on the sand. If cosmopolitan,
Búzios has remained relatively small and
definitely exclusive.
Búzios Things to Do
Here’s what most people do in Búzios.
8 Forum
They get up late, around 11 a.m., and
have breakfast. Then they hit the beach
for the afternoon, maybe partaking in
water sports or a pick-up soccer game,
but always having a couple of beers or
caipirinhas and snacking on fried squid or
shrimp at one of the numerous beachside
kiosks. Then back to the hotel or B&B
for a shower and maybe a nap. In the
evening it is off to the Rua das Pedras
for some window shopping and a drink
at one of the bars. Then comes dinner at
a restaurant in the downtown area. Then
back to a bar and perhaps to a nightclub
for some dancing. Late to bed – and of
course late to rise the next day. Though
most people don’t take advantage of
them, there are other options – many of
them nature related.
Búzios Trolley – If you don’t have
a car, this two hour tour of 12 beaches
and two vista points will give you a good
overview. Passengers sit in on benches
in the adapted bed of a truck. A roof
keeps them in the shade. There are three
departures daily and the price is about
US$25. Juice, water, fruit and crackers
are provided. Most hotels and B&Bs will
help you reserve a seat. Avenida José
Ribeiro Dantas, 550. Telephone: +(55-
22) 2623-4733.
Búzios Golf Club & Resort – No
internationally acclaimed resort town
worth a hoot can be without its golf
course, and Búzios is no exception.
Claiming to be one of the best in Latin
America, the course was designed by
Pete and Perry Dye of Dye Designs in
Colorado. The course spans out over
1,000,000 square meters of greenery,
running through valleys and hills astride
a series of lakes. The 17th hole includes
a Dye-trademark island-green, and hole
18 is the most challenging. One day
and seven-day package green fees are
available to visitors. Telephone: +(55-
22) 2629-1240.
Coastal Tour in a Native Fishing
Boat – Leave the huddled masses to the
travel
Visitors to Búzios frequent the sand and surf, in
addition to other nature-based attractions, shopping
and nightlife.
schooners with their scripted itineraries.
Hire a local fisherman to take you where
you want to go on your own schedule.
Most boats can be hired by the hour for
as long as you want and leave from the
Porto dos Pescadores at Armação Beach.
Additional information by telephone:
+(55-22) 2620-8020. Or make a reserva-
tion at the Colônia dos Pescadores, the
fishermen’s cooperative, on the Rua das
Pedras. Telephone: +(55-22) 2623-4515
or +(55-22) 9211-4723.
Tauá Ecological Reserve – This
100,000 square meter privately-owned
and operated nature reserve has been
reforested. It offers numerous walking
trails and is rich in bromeliads: experts
estimate that 40% of the 1,300 species
of bromeliads in Brazil can be seen here.
Wildlife includes raccoons, capuchin
monkeys, agoutis and armadillos. Estra-
da Búzios-Cabo Frio, kilometer 5, Cabo
Frio. Telephone: +(55-22) 2623-2200.
Scuba Diving – One of the best spots
is Âncora Island, about nine kilometers
offshore. On average visibility is about 12
meters but can reach 25 during the sum-
mer. Only in May, when the winds pick
up, is visibility sometimes a problem.
Three leading companies offer lessons
and outings: Casamar (Rua das Pedras,
242; Telephone: +(55-22)  2623-2441;
Mar Azul (Rua das Pedras, 275 - loja
4; Telephone: +(55-22)  2623-4354);
and True Blue (Rua (Continued on the next page)
April

Turibio de Farias 127; Telephone: +(55-
22) 2623-6226).
Búzios Hotels
Pousada Corsário Búzios – Located
on Ossos Beach, five kilometers from the
downtown nightlife – just close enough
for comfort. There are 32 nicely appointed
apartments, adult and kids swimming
pools, a beauty farm, sauna and game
room. Rua Agripino de Souza, 50. Tele-
phone: +(55-22) 2623-4582.
Hotel Galápagos – Set above the
Fernandinho Beach, this property of-
fers 37 rooms, including two master
suites. The Galápagos prides itself on
its nice views, attractive architecture,
the privacy of its guests, and top-notch
service. The Galápagos is a member
of the exclusive Roteiros de Charme,
Brazil’s version of Relais & Châteaux.
João Fernandinho Beach. Telephone:
+(55-22) 2623-2245.
Pérola Búzios – This self-styled de-
sign hotel is set close to the hubbub of
the Rua das Pedras nightlife - perhaps
too close since the inauguration of the
popular buy noisy discothèque Privilège.
All 60 of the spacious rooms feature
widescreen televisions and nine have pri-
vate whirlpools. Use of a well-equipped
gym and yoga classes are included in the
rate. Av. José Bento Ribeiro Dantas, 222.
Telephone: +(55-22) 2620-8507.
Pousada Casas Brancas – Set atop
Humaitá hill, with an impressive view
of the bay and Ossos Beach, this bou-
tique hotel boasts a multilingual staff
and a refined yet laid-back atmosphere.
The sunset as viewed from the pool
is spectacular. Morro de Humaitá, 10.
Telephone: +(55-22) 2623-1458.
Pousada Pedra da Laguna – On the
exclusive Ferradura Beach, this pastel-
painted inn resembles a villa. Ask for the
room with the whirlpool on the veranda
with the ocean view. Praia da Ferradura.
Telephone: +(55-22) 2623-1965.
Búzios Restaurants
Sawasdee – This Thai place is the
hands down consensus choice as the
best restaurant in Búzios, independent of
2009
specialty. Seafood dominates the menu
and is clearly the best choice. After a
decade on the Orla Bardot, Sawasdee
has opened a branch in Rio de Janeiro
proper. Expensive. Avenida José Bento
Ribeiro Dantas, 422. Telephone: +(55-
22) 2623-4644. Website:
Bar do Zé – The fare in this little place
is contemporary fusion, featuring grouper
with passion fruit sauce, cerviche and
Brazilian rumpsteak with Thai sauces.
The food is served at candlelit tables.
Expensive. Orla Bardot, 382. Telephone:
+(55-22) 2623-4986.
Quintal – The waiting list is long
for the private group dinners hosted by
gourmet Nelson Ramos Filho, who has
catered for Brazilian presidents. Groups
are limited to 30 guests who distribute
themselves among five tables on a deck
with an ocean view. Nelsinho, as the
chef and owner is known, might serve
his “presidential gnocchi,” “Ramos cod
fish,” or another of his contemporary
inventions. Expensive. Estrada Ponta de
Sapata, 208, Manguinhos. Telephone:
+(55-22) 2623-1934.
Boom – Pay-by-weight buffets are
popular throughout urban Brazil for
quick and cheap lunches for executives
and office workers on the go. In this
spot with the funky design by architect
Helio Pellegrino, they take the food up
a notch. Rua Manoel Turíbio de Farias,
110. Telephone: +(55-22) 2623-6254.
Brigitta’s – Brigitta Andes was born
in the former Czechoslovakia and went
at least half-way around the world
before settling down in Búzios. The
idiosyncratic menu includes shrimp,
lobster, T-bone steaks and of course an
authentic goulash. Moderately priced.
Rua das Pedras, 131. Telephone: +(55-
22) 2623-2940.
Búzios Nightlife
Búzios is a true city of night. People
rise late and remain in the bars and clubs
until 3 a.m. or even later. If you plan to
go out dancing, there’s not much point
in arriving at the club before midnight.
Nightlife is concentrated along the two
adjacent main drags, Rua das Pedras and
the Orla Bardot.
The American Society
of São Paulo
Chez Michou – Technically specialized
in crepes, this place has been a hangout
for the younger crowd for two decades.
The music is loud and the clientele tanned
and buffed. Avenida José Bento Ribeiro
Dantas, 90. Telephone: +(55-22)  2623-
2169.
Patio Havana – There are five different
environments: a Cuban-themed patio, a
bistro with an ocean view, a cigar bar, a
whisky bar with pool tables, and a wine
tasting area. Live music nightly. Patio
Havana is the anchor venue for the Búzios
Jazz and Blues Festival in July. Rua das
Pedras, 101, Telephone: +(55-22) 2623-
2169.
Zapata – Opened in 1994, this
Mexican-themed discothèque is the “old-
timer” of the Búzios scene. Located on
the Orla Bardot, just beyond the Rua das
Pedras, capacity is 600. Be prepared for
the line outside at peak times. Avenida
José Bento Ribeiro Dantas, 352. Tele-
phone: +(55-22) 9205-2663. Website:
Privilège – Located on the Orla Bar-
dot just steps away from the Rua das
Pedras. Designed by Búzios’ architect of
choice, Helio Pellegrino, this nightclub
attracts celebrities, models, rich kids and
others whose names frequently land in
the social columns. With a capacity of
1,200, there’s room for some regular
folks as well. There are occasional live
shows by name acts. The music goes on
until dawn. Avenida José Bento Ribeiro
Dantas, 550. Telephone: +(55-22) 2623-
0150.
Gran Cine Bardot – In a town
inspired by a film star, this is the only
movie theater. The Gran Cine Bardot
offers four screenings a day, with a mix
of commercial movies and art films. Its
adjacent café is a favorite hangout for
intellectuals. Travessa dos Pescadores,
80. Telephone: +(55-22) 2623-1466.
Búzios Day Trips
Most of the places near Búzios offer
similar attractions: sun, sand, nature and
a bit of nightlife. Some of them are less
expensive. Some are less raucous. Some
are more relaxed. But if you wanted
cheap or tranquil or down-to-earth, you
wouldn’t have come (Continued on page 13)
Forum 9
 The challenge of culture shock
Having to live in a
very different culture
from our own is a far
greater challenge than
we think at first. The
initial excitement of
being in a different
By Heloisa Garman, environment soon be-
AmSoc member
comes overwhelming.
Nothing works like at home, and the sim-
plest tasks such as mailing a letter or even
getting things fixed can become a hurdle.
On top of if all, our usual ways of acting
don’t usually get the expected responses.
Does this sound familiar? Don’t be dis-
couraged, culture shock happens to most
ex-pats, but it can also become a window
of opportunity for growth.
The shock of moving to a foreign
country has been described in psychol-
ogy literature as comprising three distinct
phases.
During the first, an Overcompensating
or Honeymoon period, most things are
seen from a romantic view. Everything
is new and exciting -- smells, foods,
people’s habits and pace of life. During
this time, we aren’t aware of the stresses
related to the transition, and conflicts tend
to remain dormant.
After some time, (two to three months),
however, the struggle of having to com-
municate in a different language and deal-
ing with cultural differences on a daily
basis becomes quite tiring. Things we
initially were curious about start annoying
us, and we long for the conveniences of
home. This is the beginning of the second,
Decompensating or Crisis period.
Excitement gives way to feelings of
isolation and depression. Minor nuisances
and irritations lead to serious distress. A
client once said, “Living in São Paulo is
just like trying to run a marathon with
heavy weights attached to your ankles …
nothing works.”
At that point we tend to lose our abili-
ties to work as effectively as we did at
home, and we feel disoriented. In order
to understand this state of mind, we must
remind ourselves that our ability to func-
tion in the world depends on our under-
standing of subtle cues and our response
10 Forum
to implicit and explicit rules.
Lacking a way of interpreting the new
culture, we tend to use our own cultural
interpretive system, and that is not only
ineffective but can lead to terrible mis-
understandings that in turn make us feel
even more isolated.
Common reactions during that phase
are physical symptoms, boredom, irrita-
tion, homesickness, withdrawal (only
seeing other Americans and avoiding
contact with Brazilians), stereotyping or
even feeling hostile towards local people.
One can easily get judgmental and even
develop a strong dislike for certain ele-
ments of the different culture.
Fortunately, most of us only experience
a few of those reactions. It is, however,
helpful to be aware of them so we can
understand and cope with them better.
I had a few clients that said they didn’t
feel free to discuss their feelings with
their fellow Americans, because they felt
ashamed and thought they’d be judged as
weak and ineffective.
Sometimes spouses do not discuss
those feelings, leading to misunderstand-
ing. A lack of communication can drive a
wedge between a couple. When a family
relocates, some couples may develop a
split. One member, (usually the man)
through his work develops activities that
entail a connection with the current envi-
ronment and the development of contacts
with others. The other member (usually
the woman) usually centers on activities
associated with raising her children and
running the household. She now sees
herself as facing language and cultural
barriers when trying to communicate
with maids, shopping or going to the
supermarket.
She no longer feels safe and competent
as she did at home and sees herself very
much alone. I found women to experience
more difficulties, for their sense of loss is
more pronounced. The man being more
in the world feels more autonomous, and
in comparison, the woman who is home
alone can feel even more isolated. When
these differences of roles are not dis-
cussed and understood, couples may not
find the needed support from each other.
Over time, typically around six months
in their stay, ex-pats gradually begin to
feel oriented, are more able to interpret
the subtle cultural cues and become more
familiar and comfortable in their environ-
ment. Their self-confidence increases,
and the negative feelings of the previous
phase subside.
Although this model suggests predict-
able stages of adaptation to a new culture,
individual reactions may vary depending
on feelings towards the move and access
to support networks.
Despite the difficulties and negative
symptoms of culture shock, this experi-
ence can be an extraordinary period of
growth. It’s an opportunity to acquire new
information and understand diverse ways
of living. One can acquire a multicultural
perspective and a greater flexibility to-
wards understanding others.
Here are some suggestions to better
deal with culture shock:
n Talk with someone who understands
U.S. and Brazilian cultures.
n Talk openly with your family to avoid
harboring feelings of guilt and resent-
ment and gain the needed emotional
support from each other.
n If you develop physical symptoms or
negative emotional reactions, these
may be signs of stress. Discuss your
problems with a counselor or a doc-
tor.
n Develop a network of friends to find
the needed emotional and practical
support.
n Learn the language.
n Even if you do not plan to stay long
in Brazil, view São Paulo as your
home and not just a temporary place
to stay.
n Take it easy on yourself, and set time
aside each day to do something special
and meaningful to you.
Heloisa Garman, Psy.D. U.S.-Licensed clini-
cal psychologist, has practiced with adults,
couples and family for 25 years in the U.S.
and Brazil. Fo more information about her
practice and credentials call : 3898-2330;
7179-9723, or write hcbgarman@aol.com
April

Former AmSoc president passes
It’s with great sadness
that the American So-
ciety bids farewell to
Paul Levison, who
died peacefully in
his home in Sarasota,
Fla., on March 14,
2009 after a long bout
with cancer.
A long-term resident of Brazil, Paul
was active in American community
activities in São Paulo, where he served
many terms on the AmSoc Board of
Governors and was twice its President,
in 1978 and 1997-1998. He was an out-
standing person and wonderful friend
of many in the community, and will be
greatly missed.
Paul was a graduate of the University
of Pittsburgh. He first came to São Paulo
in the early 1960’s to work for Expan,
an earth-moving equipment dealership.
In 1970, he founded TASA – Brazil,
the first executive search firm in Brazil.
The rest of his career was dedicated to
executive search, first with TASA – Bra-
zil, then TASA – Mexico from 1983 to
1985, and finally with Korn Ferry Brazil,
which he took the reigns of when he
returned to Brazil in 1985, a company
he remained with until his retirement
in 2005.
Paul was the consummate executive
search professional. His friend Eric
2009
Street, who worked several years with
Paul at Tasa, emphasized his intuitive
skills.
“Sometimes a company would give
Paul a search and, without having to do
any research, Paulo would just know
exactly the right person for the posi-
tion,” said Street, who also noted Paul’s
mentoring. “What made Paul stand apart
from many of his competitors was that
he cared as much about the people he
was placing as he did about serving
his clients. If the fit wasn’t as good for
the position-candidate as it was for the
company, he wouldn’t make the recom-
mendation.”
Along with his service to the Ameri-
can Society, Paul was involved with
other community activities, including as
a founder of the Little League. He was
also very active in organizing Democrats
Abroad in the 1980’s.
Paul was always ready to lend a help-
ing hand to AmSoc and anyone who
needed him. He was a warm human be-
ing, a charming man with an engaging
smile, an infectious laugh and a great
conversationalist.
He is survived by his wife, Telma, his
three sons Adam, Leonard and Thomas,
and two daughters Karen and Deborah.
Offerings in Paul’s memory can be made
as a donation to the cancer society of
your choice.
The American Society
of São Paulo
Newcomer
Profile
Name, age: Katie
Kittredge, 34
Origin, time here:
San Francisco, Calif.,
five months
Profession: For the
past four years I’ve
been working in Napa, Calif., in various
corporate finance roles with Diageo’s
U.S. wine business. I took a leave of
absence when we moved to São Paulo,
and am now transferring to Diageo’s São
Paulo office in a regional finance role for
Latin America.
Why São Paulo?: My husband’s com-
pany is expanding their business into
Brazil, and he was asked to be part of
the new joint venture.
Best thing so far: The family oriented,
kid-friendly culture. When we moved
my son was 12 months old, and we’ve
really enjoyed how friendly people are
toward babies and toddlers. It’s really
helped our transition.
Early frustrations: Bureaucracy and
language differences. If you don’t speak
Portuguese well it can be very difficult to
get things accomplished. Not being able
to handle common problems on your
own can be tough.
Have saudade for anything back
home?: Trader Joes! Central air condi-
tioning at home (although we didn’t need
it in San Francisco) would also be nice.
Progress with Portuguese: I didn’t
start learning Portuguese until we arrived
and I’m now able to handle basic con-
versations. There is still a lot of progress
to be made however.
Favorite place to hang out: I love
going out to breakfast with my husband
and son on the weekends. There are
lots of great padarias and cafes, and it’s
nice to see the city so quiet early in the
morning.
Recommend a newly-relocated Ex-pat
for this column by e-mailing forum@
amsoc.com.br
Forum 11
 Members urged to meet in May
By Kim Beecheno, staff writer
“Good food, great company, a lovely
atmosphere…” These are just some of
the words AmSoc members have used
to describe the Annual General Meeting,
which takes place this year on May 12 at
the Consul General’s residence.
The AGM, held in the form of a cock-
tail party, is an excellent opportunity for
AmSoc members to share their ideas with
the board and learn more about AmSoc’s
activities, while doing the important work
of voting in a new president for the next
two years, approving the financial state-
ment and voting in new board members.
The AGM is a time to get to know
those responsible for all the events that
AmSoc organises. For those interested,
it’s a chance to discover how to take
part more actively in AmSoc’s work, the
community assistance programs or even
become a board member.
“People are welcome in any position,
wherever they feel comfortable,” said
Eric Street, former president and current
board member.
AmSoc is always looking for volun-
teers who are willing to help with the
various committees, such as Charity,
You in for an AmSoc trip across
the border?
We’re in the early stages of planning
a four-day trip to Buenos Aires, from
June 11-14.
Organizers are taking a poll of mem-
bers to know if this date is can draw up
to 45 members (adults and children),
since the dates are very close to school
vacation break and we want to verify if
most of you would be in Brazil during
that period.
The trip would include air travel,
airport transportation, hotel accommo-
12 Forum
Entertainment, Fundraising or Sports,
among others. AmSoc would love to
hear from members who are interested in
volunteering and have time or experience
to share.
The meeting takes no longer than 30
minutes, and for longstanding members
and new members alike, it’s a chance to
socialise, make new friends and catch up
with old ones.
“We like to avoid boring meetings and
tone down the formal part,” Street said.
Debbie Riveros, who has organised the
event on many occasions, described it
as “a social event with a meeting in the
middle.”
All members will receive an invite to
the event, and it’s essential they RSVP.
Who can come?
AGM is free and for members only,
space is limited so please contact the
office at amsoc@amsoc.com.br or (11)
5182-2074 to confirm. Be sure to bring
your passport or RNE to the meeting,
as identification will be checked on the
door.
By Alan Blau, AmSoc board member
dations, city tour, shopping, lunch and
dinner at fine restaurants, shows, a day
trip for the kids, and Portuguese and
English-speaking guides.
Please e-mail or call the office if
you’d be interested in these dates,
and if there’s enough interest, we’ll
be publishing an article in the May
Forum providing more details. Your
e-mail will also serve as a reservation
list. Write to amsoc1@americansoci-
ety.com.br or call 5182-2074.
Member wins
award
AmSoc member Katleen Felix
Ranger won both the Young Profes-
sional and People’s Choice awards
at the 2009 Jeune Chambre de
Commerce Haitienne Excellence
Gala, held in Montreal, Canada,
on Feb. 28.
Ranger, who was featured in the
Newcomer Profile in the March is-
sue of Forum, was born and raised
in Montreal, thought spent the past
six years living in New York before
moving to São Paulo in August
2008.
With about 15 years in corporate
finance, Ranger is now the director
of projects for the largest microfi-
nance institution in Haiti.
TRAIN AT THE BEST!
Improve David’s Tennis and Squash School
your
game. Lessons l One-on-one (all levels)
l Group lessons
l Junior’s for competition
l Mini-tennis for tinytots
Social l Clinics - Parties with churrasco
Play l Tournaments
at l Fitness by Mario’s
David´s
São Benedito, 2575 l Alto da Boa Vista
Alves Pontual, 437 l Granja Julieta
Phones: 5686-6848 / 5546-0226
April

Búzios: A seaside resort in Rio de Janeiro state
to Búzios anyway,
(Continued from page 9)
right? Still, if two dozen beaches and
the boisterous nightlife aren’t enough
to hold your attention, there are other
places you can visit.
Barra de São João – This small
village about 30 kilometers from Búzios
is set on the banks of the clear, mangrove-
lined São João River. Many of the houses
date to the 17th century and are the same
ones celebrated in the verses of homeboy
poet Casimiro de Abreu (1839-1860).
Tamar Project – The excellent marine
turtle preservation initiative maintains
a base in the Campos Basin, about 190
kilometers north of Búzios. The Visitors
Center displays models of the five species
of marine turtle in Brazil, a tank with
baby loggerhead sea turtles (Caretta
caretta), and explanatory posters. Farol
de São Thomé, Campos de Goytacazes.
Telephone: +(55-22) 2747-5939.
Scuba Diving in Arraial do Cabo –
Nearly 40 kilometers from Búzios, this is
the take-off point for Cabo Frio Island, the
unofficial scuba diving capital of Brazil.
Coastal currents change directions here
– from north-south to west-east - and the
deep waters of the Atlantic Ocean are
channeled to the surface. As a result, the
region is rich in marine species. Sand’Mar
Náutica is the oldest scuba diving tour
company in town. Rua Epitácio Pessoa,
21, loja 2, Arraial de Cabo. Telephone:
+(55-22) 2622-5703.
Restaurante Flutuante – Literally
called the “Floating Restaurant,” this
eatery is located astride a beach can be
reached by hiring a boat at the docks in
Arrial do Cabo, about 40 kilometers from
Búzios. Ingredients are fished right out
of the ocean or pulled from cages where
oysters and other sea critters are raised
on the premises.
Poço das Antas Biological Reserve
– About 80 kilometers from Búzios, the
town of Silva Jardim is home to one of the
best-known rainforest conservation initia-
tives in Brazil, the Golden Lion Tamarin
Conservation Project. The reserve is
one of the main remaining habitats for
2009
the little squirrel-sized money. Rio de
Janeiro-based Brazil Ecotravel offers
tours of the reserve, including a visit
to the conservation project. Telephone:
+(55-21) 2512-8882.
When To Go to Búzios
High Season – Trendy 30-somethings
descend on the town during the southern
hemisphere summer, December-March.
Brazilian families are common both then
and during the July winter school break.
Holiday weekends are busy throughout
the year. Early reservations are highly
recommended for Christmas, New Years,
Carnaval, Easter and most three-day
weekends.
Low Season – Weekdays between
April and August. Some argue that the
low season is the best time to visit. Prices
are lower and things are less crazy and in
general the weather is nice.
Shoulder Season – Things begin
to heat up in the spring, September-
November.
Average annual temperature is 25 C.
Average highs are 29 C in the summer
and 24 C in the winter. Average lows are
22 C and 19 C, respectively.
Getting to Búzios
Air – There are limited flights to the
Cabo Frio Airport (CFB) in the neighbor-
ing city of Cabo Frio, including from São
Paulo, Rio de Janeiro and Buenos Aires.
Flight time from Rio de Janeiro is 30
minutes. The Brazilian airline Gol offers
the most service.
Transfers from Rio de Janeiro –
Many of the upscale hotels and pousadas
offer transfer service from airports and
hotels in Rio de Janeiro. Ask when you
make your reservation.
Driving – Búzios is located 179 kilo-
meters northeast of Rio de Janeiro. The
drive can be made comfortably in less
than two hours. The website Búzios On-
line contains detailed directions from Rio
de Janeiro to Búzios in English.
The American Society
of São Paulo
Bus – The bus company Viação 1001
offers several departures a day from the
Novo Rio bus depot in Rio de Janeiro.
It also offers once-a-week service from
São Paulo.
Búzios Tips
Scout out the beaches – Each piece
of sand is occupied by a different “tribe,”
so sample a few to figure out where you
fit in.
Aquataxis – The same fishermen who
lead seaside day tours moonlight as “wa-
ter taxis,” dropping tourists off at distant
beaches for a reasonable fee.
Take a Nap – Nightlife goes late, so
take a nap after returning from the beach
in the afternoon.
Parking – If you drive, remember that
downtown parking is scarce at night as
the bars and clubs start heating up. As in
many parts of Brazil, as you get out of
your car you will probably be accosted
by a freelance parking attendant who of-
fers to “watch your car.” The best thing
is to do is agree on a price beforehand but
insist on paying when you leave. If you
don’t pay the protection money, the guy
might take revenge, but if you pay him in
advance, he will likely to take the money
and run, leaving your car unprotected.
Beachwear – Emulate what the Bra-
zilians are wearing. At first that string
bikini or those speedos might feel odd,
but eventually you’ll get used to it and
you’ll mix much better with the locals
as a result.
Búzios Online -- a privately-run trilin-
gual (Portuguese, English and Spanish)
online guide to Búzios, www.buzioson-
line.com.br
(Originally published on July 10,
2008 at BrazilMax.com)
AmSoc member Bill Hinchberger is the founding
editor of the travel portal BrazilMax.com, and former
president of the São Paulo Foreign Press Club.
BrazilMax (www.BrazilMax.com) offers
in-depth information and practical tips,
personalized travel planning, online hotel
reservations, music downloads, discussion
forums, an online radio program, and more.
Forum 13

H ousing
Apartment for Rent
Lovely apartment in brand new condomini-
um, Reserva Granja Julieta. Located on Rua
Verbo Divino, near shoppings, banks, bakery,
schools, in quiet residential neighborhood.
Apartment has 3 suites, expanded living area
with large veranda, ample closets and lovely
kitchen/pantry area. Condominium has pools,
play, exercise and sports areas, library, social
areas, everything you would go to a club for,
right at your doorstep. For information and to
schedule a visit, call Jo Ann at 9971-4074.
Campos do Jordão – Italian Villa
Mountain climate, two hours from SP, 360º
panoramic view, 7 thousand square meter
garden with Peaches, Pears, Chestnut, Lime,
and others fruit trees, 4 suites, 2 living rooms,
fire place, resident house keeper (separate
house), complete privacy. For rent call Maria
Thereza (11) 7320.4865.
Fabulous apartment For Rent
Located in the heart of the Jardins but in
quiet part of R.Jose Maria Lisboa (close to
R. Augusta and Oscar Freire). Spacious 3800
sq. ft.; ideal for couples who love to enter-
tain; furnished or not; renovated, hardwood
floors, tiles & new carpet, lots of sunlight,
huge master suite, 1 large suite and 1 bdrm;
separate media room, breakfast room; and
dining room opening to a lovely veranda; 5
garage spots. Corporate relocations welcome.
Please contact ifranco@demarest.com.br or
(11) 9243 9911.
Furnished Apartment for Rent
Vila Nova Conceição. São Paulo’s best place
to live. Near Ibirapuera Park. Modern building
with sports facilities, heated swimming pool,
three bedrooms (one suite), a living room with
terrace, complete kitchen, maid’s bedroom
and bathroom, big service area, two parking
spaces. Fully furnished with all appliances.
Telephone included. Call Alex or Eliane at
(11) 3849-7085 or (11) 8635-7788, or send
an e-mail to alex@caboverde.com.br.
House for rent in Jardins
Completely renovated house in Jardins, S.P.
Near Ibirapuera Park. House has 4 bedrooms
(3 suites), expanded living area with large ve-
randa, ample closet, lovely kitchen, fireplace
and air conditioning. For information and to
14 Forum
schedule a visit, call Regina CRECI: 83892
at (11) 3528-4504/9986-8745.
Jacarandá dinning room table.
Size 1.60x0.95x0.75, plus 2 extensions 30cm
each. Maximum length 2.20cm.Sitting 8/10
people. Plus matching Buffet 2.00 x0.45x0.92
with 3 drawers. For viewing appointment call
Lilian-owner-9982-6265/5102-3746.
Panoramic beach-front homes
4 rent: 14, 9 or 7prs.
Pr. Lagoinha, Ubatuba, SP
180 degrees  Vistas! Sem-Prvt off-season. Pris-
tine Loc! 7 mtr fr sandy bch! Btfly dcrtd. Grmt
Kch.  24/7 Sec. Kid-safe bch, clean, qt, wide.  
Hst’l 1690 ruins, rain forest, wtrfalls, trails,
wtr sprts, fshn.  Pets ok. Restnt, grcry, phmcy,
MD, nrby. Safe str pkg. Photos: HTTP://
PICASAWEB.GOOGLE.COM/REISLUX
Rent: CELIA.LAGOINHA@YAHOO.COM.
BR
Priceless Jacarandá Bedroom
Furniture
Beautiful genuine solid Jacarandá bedroom
suite bought from renowned furniture
shop A RENASCENÇA in Rio de Janeiro
in early 1930´s. Unique opportunity to buy
a priceless bedroom furniture suite work of
art ideal for large size bedroom or even  take
back home if  leaving   Brazil. Call Astrid
at Great Start  8435-3083 5533-4958. R$
15,000.00
Ubatuba
Weekends, weekly, or monthly. In luxurious,
high-security, closed condominium, three
hours from Sao Paulo. Charming beach bun-
galow with large sweeping yard, incredible
ocean view. Quiet, private, rejuvenating. To
recharge your batteries. Call Ruth at (11)
9405-6424 or send an e-mail to ruthhollard@
hotmail.com. Visit: www.ubatubaescape.
com.
S ervices
American Psychologist Services for
Expats
Sukie Miller Ph.D. early director of Esalen,
former Board Member Jung Institute San
Francisco, 35 years experience private prac-
tice as coach, psycho-therapist with adults
and couples in eclectic approach to personal/
professional growth, woman’s’ issues, adjust-
classifieds
ment São Paulo, goal setting, dream work,
anxiety. Call Dr. Miller at 11- 9823-8730
email sukiemiller@gmail.com
American-Licensed Clinical
Psychologist
Heloisa Garman, Psy.D. U.S. Licensed
Clinical Psychologist (covered by U.S. health
insurance). Bilingual, with extensive private
practice in Chicago and former therapist at the
Family Institute at Northwestern University.
Treats individuals, couples, and families.
Specialized in anxiety, depression, cultural
issues, and adjustment disorders. Call Dr.
Garman at (11) 7179-9723 or 3898-2330 or
send an e-mail to hcbgarman@aol.com.
American-Licensed Psychologist
Offers psychotherapy for children and adults.
Experience in treating depression, anxiety, ad-
justment difficulties, behavior problems, etc.
Also provides thorough diagnostic evalua-
tions for children with academic or behavioral
difficulties (e.g., learning disabilities, ADHD,
autism, etc.), including practical recommen-
dations for school and home. Contact Richard
Morhaime, Psy.D. at (11) 5538-0099 or (11)
9669-8057
Argos Dog Kennel
Traveling? What about your dog? Argos Ken-
nel Hotel could be his second home in the
country. Food, water, and shelter with lots of
love and personal care. No lonely kennel for
him, but our home and the freedom of a spa-
cious garden. Fetch and carry service. English
and French spoken. Call Jean or Christine at
(11) 4661-1430 or (11) 9687-1815 or send
an e-mail to jean.chris@uol.com.br. Embu
Guaçu, São Paulo.
Caseiros for hire
Barbara and Douglas would like to find full-
time work w/American family. They are a
delightful, hardworking, married couple w/6
month old baby. For interview contact Bar-
bara’s father, Adão 8270-8450. For character
reference contact Mrs. Micki Yost in the U.S.
248-505-2187.
Math and Science Tutor
Former Graded and Chapel teacher, with
20-years experience, tutors Math, Physics,
Chemistry, and Science for all levels, includ-
ing but not limited to the IB, IGCSE, SAT-I
& II, AP and Brazilian (Continued on the next page)
April
 The American Society
calendar of São Paulo

For more information about this month’s AmSoc events (highlighted), visit www.amsoc.com.br.

Important Dates: 5 Palm Sunday | 8 First Passover Seder | 9 Second Passover Seder | 10 Good Friday | 12 Easter | 16 Last
April 2009 day of Passover and Yizkor services | 21 Tiradentes | 22 Earth Day

1 Wednesday INC Monthly Cofee 9 a.m.-12 p.m. For more information, visit www.newcomers-sp.com.br

3 Friday INC Vegan Cooking Class Chef Diogo Miranda leads a group of up to 10 INC members to teach
sophisticated vegan recipes. For more information, visit www.newcomers-
sp.com.br

5 Sunday AMSOC Easter Party for Check out our Web site for more information: www.amsoc.com.br
Kids
5 Sunday Sampa Community Church Join us any Sunday at 10:55 a.m. Directions at www.sampacommunity.
com
6 Wednesday St. Andrew’s Scottish At the BBC, 8 p.m. More information at www.standrews.com.br
Country Dancing
8 Wednesday INC Red Rose For more information, visit www.newcomers-sp.com.br

12 Sunday Sampa Community Church Join us any Sunday at 10:55 a.m. Directions at www.sampacommunity.
com
18 Saturday Concert at Fellowship A series of concerts of chamber music in a beautiful and calm atmosphere
as found in the sanctuary of Fellowship. 4 p.m. at Rua Carlos Sampaio
107
19 Sunday Sampa Community Church Join us any Sunday at 5:25 p.m. for some timeless and clear directions for
financial decisions -- personal and global. Directions at www.sampacom-
munity.com

22 Wednesday INC Monthly Luncheon For more information, visit www.newcomers-sp.com.br

26 Sunday Sampa Community Church Join us any Sunday at 10:55 a.m. Directions at www.sampacommunity.
com

vestibular. Elementary and middle school
students are also welcome (all subjects).
Call Fernando Knijnik at (11) 2533-3965 or
9134-6700.
Personal Trainer
I will come to your home, office, or workout
facility and create an exercise/fitness program
tailored to your health concerns, fitness goals,
and schedule. For adults and children, individ-
uals or groups. Sessions in English, Spanish,
or Portuguese. For more information please
contact Daniela Franco at (11) 9739-6191 or
dsf29@hotmail.com.
Relocation - Assistance for Expats
Visa; Documentation; Familiarization Visit;
Transfers; Home hunting; School searching;
Cross Cultural Training; Tax Consulting;
Hire a Maid; Acquisition of Vehicles; Tour
in the neighborhoods; Shopping; Cultural
tours; Organizing Trips; Introduction to
others expatriates. ANGELS EXPAT CARE.
Tel: +55-11-3624-9236. Cell +55-11-9101-
4390. contato@angels-expatcare.com.
www.angels-expatcare.com
Selling Up
Taylor Real Estate
Luxury spacious houses, apartments and
penthouses. Sales and rentals. Ten years
experience with expatriates. Furnished and
unfurnished. Trilingual Real Estate agents.
References from consulates and multina-
tionals. Photos sent by email. Relocation
Service Consult the site: www.taylorimoveis.
com. E Mail - taylor@taylorimoveis.com.
Phone: 5511 3079.8888 or 5511 8774 5100
(MariaElisa).
A classified of up to 50 words costs R$40
for AmSoc members and R$75 for non-
Classified
Place a

Go with a pro! We have been selling members. To place a classified please

Phone Services - Unlimited call to
the US
Yes, you can call any US number from Brazil,
unlimited minutes, for a very low monthly flat
household goods for families, individuals, call (11) 5182-2074 from 8:30 a.m. until
and companies for 17 years in São Paulo 1 p.m., or send an e-mail to amsoc1@
and nine in Brasilia for embassies. We have americansociety.com.br.
hundreds of pre-selected clients wanting
to buy from you, safe and sound! Send Forum does not check all of the advertisers
Our Readers
A Note to

fee of $24 US dollars! For more information:
Email: customer@bravoz.net or call +55
(11) 3466-2810 or +1-281-602-1190. www.
BravoZ.net
an e-mail to meredithsales@zaquie.com
or zaquie@zaquie.com or call (11) 5908-
1144 or 7997-8808. Ask for Ms. Zaquie
Meredith.
appearing in this newsletter. We urge you
to use these services; however, thoroughly
check prices and services prior to finalizing
any service or purchase agreement.

2009 Forum 15

In this occasional section, Forum recommends
books in English that will improve your under-
standing of Brazil.
This Month’s Pick:
The Accidental
President of Brazil:
A Memoir
By Fernando Henrique Cardoso,
with preface by Bill Clinton
PublicAffairs Book © 2006
304 pages
Summary
Fernando Henrique
Cardoso received a
phone call in the middle
of the night asking him
to be the new Finance
Minister of Brazil. As
he put the phone down
and stared into the dark-
ness of his hotel room,
he feared he’d been handed a political
death sentence. The year was 1993, and
he would be responsible for an economy
that had had seven different currencies in
the previous eight years to cope with infla-
tion that had run at 3000 percent a year.
Brazil had a habit of chewing up finance
ministers with the ferocity of an Amazon
piranha.
This was just one of the turns in a large-
ly unscripted and sometimes unwanted
political career. In exile during the harsh-
est period of the junta that ruled Brazil for
twenty years, Cardoso started his political
life with a tentative run for the Federal
Senate in 1978. Within fifteen years, and
despite himself, this former sociologist
was running the country.
And what a country! Brazil, it is often
said, is on the edge of modernity, striding
with one foot in mid-air towards the future,
the other still rooted deep in a traditional
past. It is a land of sophisticated music
and brutal gold-digging, of the next global
superpower and the last old-time coffee
plantations. It is gloriously ungovernable,
irrepressibly attractive, and home to the
family, friends and extraordinary life of
Fernando Henrique Cardoso. This is his
story and his love song to his country.
Fernando Henrique Cardoso was President
of the Federative Republic of Brazil for
two consecutive terms, from January 1995
to December 2002. Born in Rio de Janeiro
in 1931, he is married, with three children,
and lives in São Paulo.
A note from the author
This book is both a memoir, particularly
of my years in public life, and an attempt
to convey to foreign readers my vision of
Brazil.
My family’s story and my own have
been inextricably connected to Brazil’s
over the last century. I was an influential
sociologist who fought for the return of
democracy, finally achieved in 1985.
And then, thanks to a somewhat un-
planned series of events, I became the
first president ever to be elected twice
in Brazil, serving from 1995 to 2002.
Those were years in which Brazil came
democratically to a basic consensus on
the need to improve the conditions of
our largely poor people.
Brazil is an unknown giant. It is the
world’s fifth-biggest country, yet most
foreigners know only “The Girl From
Ipanema.” So I wanted also to write a
book to introduce “the country of the
future” whose time, in my view, has
finally come, and tell the marvelous
story about how the land of Carnival
and the favela, of futebol and caipirinha
book of the month
is slowly overcoming its legacy of dicta-
torship and slavery to become a modern,
powerful and vibrant society.
An excerpt…
The most fantastic bedtime stories of my
youth were about the Amazon, where my
mother was born.
It is for many Brazilian children a
magical land of treasure, snakes, rainbow-
colored fish flying across the water and
monstrously tall trees. When I later visited
as a supposedly more rational adult, I was
awestruck by one thing: the darkness. The
forest canopy mutes midday into dusk, and
nighttime is bereft of all light. There are no
stars, no moon; only the pitch darkness and
the primal screams of the deep jungle.
So the childhood fantasy was not that
different from reality, which I learned
the hard way as president. I liked to take
visiting foreign dignitaries to the Amazon
for tours. On a visit by Manuel Castells,
a Spanish sociologist and friend of mine,
we set out with our wives on the river one
night in small boats. We were just pulling
into shore when all power went out. That
same overwhelming darkness enveloped
us like a shroud. We grappled for flash-
lights, and when we shone them upon the
river surface we saw hundreds upon hun-
dreds of beady little crocodile eyes peering
back at us. Tiny, vicious, stinging insects
began to creep into the boat. I thought to
myself, only half-jokingly: Here I am, the
president of the world’s fifth-largest coun-
try, struggling to earn respect in the world,
about to be eaten alive in the Amazon....
Individual or Groups
WHERE
Course
English Company
Spanish Home
Portuguese University
ANY TIME !
www.englishintheoffice.com.br
relationship@englishintheoffice.com.br
Phone: 011 – 50443859
Remetente:
The American Society of São Paulo
Rua da Paz, 1431 - 04713-001 - São Paulo, SP