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Bennett Coleman & Co. Ltd

TIMESOFIND IA .COM

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TIMES
AA CONSUMER CONNECT INflAT E

ADVERTORLALAND PROMOTIONAL FEATURE

Miss India Navneet Kaur Dhillion to

Beauty Queens Beauty Secret

ation with them is not new I ye been using their products for many years. She has been chosen as the face of Pond s white beautyrM BB+ Fairness cream , Its an honour to represent to a brand that lye a! ways loved The brand has been part of my j ourney to the crown and Im m really excited and proud to be the face of this product , which is indeed the luLure of fairness. It is a first of its kind solution that not only makes one instantly spotless but also gives long lasting radiance. I look forward to beginning my first assignment as a Miss India with a brand that has been instrumental in my success , she added. This association marks the beginning of Navneets career as she features in n the TVC for the latest innovation from the Ponds portfolio .

AA GREAT COMPLEMENT

TO THE PONDS FACE

represent the brand. TM The new , all-in-one Ponds white beauty BB+ fairness cream
MUMBAI: Summer skin care consists of both, protecting ones skin from sun damage and keeping it hydrated and fresh looking. looking. And now there is a single solution for both; the BB cream i.e. the beauty ty benefit cream - a unique skin cream that promises all day long radiance with skin care even in the lace of scorching temperatures. Ponds, with over 160 years of experience when it comes to skin care , has recently introduced their revolutionary Pondswhite beauty BB+ fairness cream. An innovative beauty solution from the Ponds white beauty portfolio , this

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Convenie Convenience AHordablllty ty AHonlabili

CARE REGIME:

Yes, we want it all everything, generally tills is what a woman seeks for when shes buying a beauty product. AA beauty product that can make her as fair as snow white, works hard to keep , supple skin her moisturised r all day, blends quickly like a charm , covers those itsy-bitsy little spots in a wink, while she stays cool and makes herself appear mornkigfresh even at the end of the dayis that too much to ask ask for?

PONDS
white beauty BB+ fairness cream also completes the daily Ponds face care regime with its instant natural coverage and advanced sunscreen protection , in addition to superior skit skin lightening

and brightening benefits. coverage. With its smooth and light texProviding muili-targeted covture , Ponds white beauty TM BB erage with skin lightening benefits fairness cream is applied in three that lasts throughout the day, easy steps after cleansing wiLli Ponds white beauty TM BB+ fairPonds white beauty face wash. For ness cream is the perfect complea smooth , flawless complexion . ment to the Ponds daily face care simply squeeze a small amount ofof regime. Ponds white beauty TM BB fairness cream onto fingertips , dot the forehead , cheeks and chin, Then , Ponds while beauty BBi lainiess blend and spread outward towards cream is available b r Hs.125 for 18 gm and Rs69 for 9 om. the hairline and j awiine for an eveneven

WHY BB

CREAM IS
POPULAR AMONG CONSUMERS
care & cosmetics to offer cross-functional efficacies. ML MuIti-Function
The first beauty product hybrid between skin

THE GENERAL EFFICAA CIES

OF BB CREAM
The BB CREAM is billed as a hybrid between cosmetic and skin care benefits with different formulation and product claims across competing brands in the beauty industry. Some skin care benefits of BR CREAM: Contains whitening, hydrating, anti-aging and/or oil-control properties of a face moisturizer, Soothes skin like an anti-inflammatory, Suitable even for sensitive skin, ains LIV protection, eliminating the need to Cont apply additional sun block.

NOW GEr Instant natural coverage Reduces dark spots Lightens from within epidermis
level

Unique Proposition

Evens skin tone SPF 30 PA+ protects from UVA, UVB and visible light Non-pores dogging Light, non-oily texture
BB cream from Ponds offers mul-

tiple benefits. First is the instant coverage of spots which results in a blemish free look and the second is its lightening action on the skin from deep within to reveal perfect skin. With SPF 30 PA++ and GenWhite cover formula ,

the Ponds BB cream provides natural coverage that is suited to Indian n skin tone. The Ponds EB cream conceals spot inslanUy and also works from deep within the epidermis to lighten stubborn spots; it is the perfect solution for all day long, spot-less radiant skin and skin care. Currently, this revolutionary cream is being promoted by the newly crowned Miss India 2013, Navneet Kaur rDhillon. Currently basking in the glory of her prestigious win, talking about her relationship with the brand , she said , My associ-

AA Acom combination i between skin care and cosmetics benefts that gives that givc you instantgratification and longer-term skincare efficacies. efficacies Reduces the number Reducesthe r of beauty & skin care products required during beauty ritual. Available in different d iffer price ranges, making it affordable for
consumers to own owi one.

Benetits

Some cosmetics benefits of BB CREAM:

Brightens skin in the same way a primer does, weight foundation, like a light Evens out complexion complexion Covers blemishes like a concealer.

The science behind Ponds white beauty TM BB+ lairness cream

Vitamin 63- Pond s signature ingredient, helps to reduce and
control melanin accumulation on the skin

FAQ For Consumer

HOW IS B8 CREAM DIFFERENT FROM LIQUID FOUNDATION?

convenient and easy use , wherever you go.

potent fat soluble anti-oxidant to neutralize the Vitamin E A A harmful effects of free radicals which can trigger melanin production which leads to darker skin Altantoin Recognized as an anti-inflammatory by US FDA found in the corncorn f rey plan t an d he lps to re duce processes tha t can

lead to increased pigmentation

Advanced Superior Sunscreen Protection SPF 30 PA++ SPF 30 PA++ - Helps to protect against skin tanning and photo ageing

WITH the Ponds Institute s

dual-acting sophisticated skin lightening GenWhite Cover

Formula and SPF 30 PA++ advanced sunscreen protection . Pondswhite beauty BB+ fair-

ness cream not only improves skin texture and effectively lightens skin from within but also provides Natural looking inlooking stant glow for Indian skin. Clinically proven en to lighten skin tone and reduce dark spots . GenWhlLe TM Formula is enriched with a powerful mix of Vitamin B3. Vitamin E Allantom and advanced su perior sunscreen protection

Liquid fou ndation offers sheer to heavy coverage , and predominantly no skincare benefit. BB cream offers various skincare benefits as well as sheer to medium coverage. DOES IT REPLACE MY FACIAL MOISTURIZER? Yes, it is an all in one solution for your skincare needs. WHERE DOES BB CREAM FIT INTO MY CURRENT BEAUTY REGIME? It is applied after washing your fac e, but before any makeup, like concealer , blush or powder. It may take the place of your primer or fouiidation.

THERE IS ONLY 1 SHADE AVAILABLE , HOW DOES THIS BLEND WELL

WITH MY SKIN TONE TO ACHIEVE

in Asia and South Africa , we have proven that our BB cream works with consumers with diffecent skiti tones to deliver a hh atural looking, even finish.
YOU CAN WOULD EXPECT FROM FUTURE OF FAIRNESS CREAM To get a perfect skin matching

PERFECT NATURAL COVERAGE? The Gen White formula works with your unique genetic makeup, giving you a natural glow that radiates from within. Our formula is scientifically designed to address different consumers skin lightening needs. Through consumer tests

WHAT IS THE UNIQUE BENEFIT THAT

been tested by over 1400 consumers , proven to be safe , nonirri tating, and unlikely to cause irriLatio ti under tiormal use. However , if you have a history of skin allergy or are prone to breakouts , it is always best to perform a skin test on your wrist or neck before applying the BB cream on the face. WILL IT CLOG MY PORES? No , Ponds BB Cream has a nonpore s clogging formulation THIS BB CREAM SEEMS MORE CAKEY , DOES THAT MEAN THAT IT IS MUCH T HICKER TH AA N COMPE T ITO RS? Our BB cream is specially designed with many skincare benefits , and it has been tested as a light texture formula , and does not leave unwanted residue on skin , does not make skin feeling sticky and absorbs quickly. It is proven to be suitable for different skin types. In fact , when you try on our BB cream , you will notice that you do not need to use as much of our product to achieve that instant natural coverage. www.facebook .com/Pondstndla I I @pond slndia Visit uu s at w w.punds.in

for Asian Skin tone. WILL BB CREAM HARM MY SKIN? Ponds BB creams are designed to work with your skin. IL has

ORIGIN OF BB CREAM
BB CREAM , also known

as Blemish Balm Cream was originally formulated in Germany by dermatologist Dr. Christine Schrammek in the 1950s , the cream was initially used to protect patient s skin after laser procedures and surgery, while also providing light coverage. Introduced to South Korea and Japan in the 1980s , BB C REAM has been named the secret of Korean actresses and in 2005 , has been heavily endorsed by Korean celebrities , which gained it large exposure in these Asian markets.

The cream became a hit especially in South Korea , where BB creams

make up 13% of the market This trend has since spread from South Korea to many Asian countries in cluding Singapore , Hong Kong, Taiwan and China Leading Korean brands include Missha , The Face Shop, Etude House , Suibwasoo, Skin Food . Dr. Jart and Hanskin . Today, many international brands have realised the importance of BB cream and hence have start ed launching their own BB Cream formats.

HOW LONG DOES AA

TUBE LASTS?

Under normal usage , Ponds BB cream is best used within 3 years after the date of manufacture , One tube is recommended for 2 months of of daily use.

WHY IS THE PACK SMALL IN SIZE? It is pocket-sized for

The Reason For BB cream

Ponds has been dedicated to snake real differences to women s skin-care need. The motive of the survey done by a leading beauty magazine was to understand a woman s daily beauty regimen better and subsequently offer her with a solution Hundreds of women wrote back ex pressing their skin care needs

About Ponds:

91% women said

that they want an all-in-one n-one fairness cream that provides Instant and long lasting fairness.
and they all resonated that no , women aren t satisfied t with how their skin feels at the moment. They wanted a skin cream , rich in vitamins and minerals , th att works simultaneously as a foundation. It is safe to say that the

Pond s is a global thce care expert that h a presence in over 50 countries includingAs hil pines Thailand lnd iesla China Vietnam Korea and Japan) and LISA making It a skin care brand to reciwn with The brand boastsof state of the art R&D facilities led from Ponds Institutes at New York,Tokyo and Madnd hel ng it create international beauty solutionsfor the discerningwoman The Ponds philosophy is basedon the application of leading edge technology to face care and giving customised solutions for different skin care needs. By combiningthis willian intimate understandingof the womans skin care neeth and requirements , Ponds delivers results women can see and feel

were not happy with what it does to their skin 1 83% said they and are ready to try something new. L
ladies weren t tttoo happy with their fairness creams. According to Ponds, the big advantages of of this new product is a more effective absorption , a more potent SPF rating and a lighter Lexture (oil-free). Some also highlight the power of of hydration and ant iox idanL action. The popularity is growing in Europe and promises to conquer the four corners of of the world.

85% women said that a fairness souffl is their magic beauty product that occupies the top slot on their dressing table ,which they turn to religiously; twice a week to look their best.