TABLE OF CONTENTS Page(s)

Title Page Acceptance and Approval Approval and Endorsement Abstract Acknowledgement Table of Contents CHAPTERS I. INTRODUCTION Name of the Business Enterprise Objective of the Study Methodology Scope and Limitation of the Study Definition of Terms II. EXECUTIVE SUMMARY Description of the Project Profile of the Entrepreneur Project Contribution to the Economy Summary of the Findings Summary of Recommendation

i ii iii iv v vi

2 3 3 3 3

4 4 4 5 5

III.

MARKETING PLAN Target Market Past Demand and Supply Projected Demand and Supply Projected Price Projected Annual Sales 6 7 8 9 11

IV.

SUBDIVISION PLAN Topographic Plan Drainage Plan Electrification and Water Utilities Telephone Connection Common Areas

V.

ORGANIZATIONAL AND MANAGEMENT PLAN Form of Business Organizational Structure

VI.

FINANCIAL PLAN Projected Income Statement Projected Balance Sheet Projected Cash Flow Break Even Point

LIST OF TABLES: Table 1: Past Demand, Supply and Gap

Table 2: Projected Demand and Supply Table 3: Projected Selling Price and Unit Cost REFERENCES

Chapter I RATIONALE Shelter has always been considered as a basic necessity in life. This is especially true for us Filipinos. One of every Juans fondest dreams is to buy his dwelling and create a home for the family. People usually will live the most part of their lives in their residences1, sometimes even beyond the lifetime like when the house is bequeathed from the father to his child. Generally, the house is the familys biggest investment. A residence can have two components: the shelter component which is a basic necessity and the luxury aspect which is a gauge of ones social standing and stature.2 This latter factor would largely depend on the kind of environment where the house is located. A majority of families would regard as a critical factor the kind of surrounding neighbourhood and community where their houses are placed; creating an incentive for calm and stability.3 The abode, whether it is single detached or an apartment, is considered the basic building block of the community. While community is defined as a section of a city, primarily a residential area comprising of two to three miles across, the neighbourhood would be the residential area with homogeneous characteristics.4 There are lot of factors to be taken into consideration when setting up a housing development. The better the resulting development is, the higher a price the unit can command.
1 nd

Smith, Halbert C. And Corgel, John. Real Estate Perspectives: An Introduction to Real Estate , 2 edition (Richard D. Irwin, Inc, 1987 and 1992), page 386 22 Ibid. 3 Ibid 4 De Chiara, Joseph, Panero Julius and Zelnick, Martin, Time-Saver Standards for Housing and Residential nd Development, 2 edition (Mc-Graw-Hill, Inc,1195. Page xi.

Some of the factors to be considered are the land costs, building costs, operating and/or maintenance expenses, taxes, insurance rates, and interest rates. Moreover, two essential conditions that should be accounted for are location and planning. With respect with location, the project should be situated where the demand for the same housing units are more or less assured; its suitability as a development; accessibility and obsolescence possibilities. The planning aspect deals with the design and construction in terms of open space, lawns and planting, light and air, convenience and privacy.5 Put in another way, the manner of development of a certain property should be such that would satisfy the demand or appeal to the buyers taste. For no matter how ideal the location of the land is, if it will be addressed adequately the needs of a typical purchaser, nobody will give it a glance.

Name of the Business Enterprise: Our client, Ezza Loren Mae Legaspi, owns a parcel of land, covering more or less eight hectares in Digos City. It is conveniently located at the intersection of two provincial roads, both cemented. At present, a geodetic engineer is already in the process of finishing the various layouts needed, including the subdivision plan, topographic plan, drainage plan, etc. for the subdivision project. At the moment, the project is temporarily named LEGASPIS HAVEN.

Ibid

This will be Ezzas first subdivision project. One aim of this study is to determine the steps needed to complete the subdivision project. After which, these steps will be evaluated against the prospect of entering into a joint venture project with a developer. To give more options for the buyer,

the latter can opt for a of lot only and house and lot package. In this way, a potential buyer can opt to buy a lot now and create the house later or if he/she wants to reside there immediately, then he/she can avail of the house and lot combination. Objectives of the Research: The objectives enumerated below will be the guidelines in conducting this research: 1. To know if the proposal is feasible, the best way to go about the subdivision project. 2. To aid in the development of the community 3. To generate funds or financing for the project 4. To give additional employment to the community Methodology: The researchers will draft letters signed by the adviser and the Dean of College to be given to the National Statistics Office for the population list of Digos City, which will be the basis for the demand data and supply data will be sourced from the the Housing and Land Use Regulatory Board. Additional data will come from the surrounding subdivisions in the same city.

Scope and Limitations of the Study: The research is limited to Digos City, focused mainly on the subdivision projects.

MARKET The target market for this feasibility study must possess certain characteristics, namely, being identifiable, sufficiency, stability and accessibility. Of these four (4) named, the third can be considered as the least important for in this project, there is a definite number of lots to be sold, Hence, there is a maximum number to the buyers needed. The sufficiency criterion, then, is met if the number of purchasers equal the total number of lots to be sold. The people who will be greatly attracted to this subdivision development are those working professional Digos residents, married with or without children and do not have their own homes yet. These employees, either employed by the government or the private sector, would be ideal indeed for they can avail of the housing loan program of PAG-IBIG. Since it is mandatory for both employees and employer to remit premium payments to the government, then it is easier and cheaper for an average working man to avail of this facility. Even overseas foreign workers who came from Digos City could be a target market for this project for they also are required to pay their PAG-IBIG contributions. In terms of accessibility, this would pose no problem for the target market are just working in downtown Digos or in nearby towns. On how to reach these potential buyers, one effective and efficient way would be to give out flyers. Another would be by putting up a stall, for a limited time, in Gaisano Mall-Digos City. The latter mall is the biggest and newest mall in Digos so most likely, a lot of people converge there for relaxation and shopping.

With respect to competition, one thing good about this type of business is that the developer can have almost full access to all data from the competitors. Why? This is because at this time, these competitors have almost finished with their subdivision developments. So, it would be easy to criticize and determine how to develop better. In a way, in this set-up, it is relatively simple to create ones competitive advantage, defined as A superiority gained by at value an organization when a lower price, it or

can provide the same value as its competitors but can charge higher prices by providing greater

through differentiation. Competitive

advantage results from matching core competencies to the opportunities.6

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