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Russia: Premium Cheese Market

Analysis and Forecast to 2017 September 2012 Marketing Research

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Russia: Premium Cheese Market. September 2012 (Demo-version)

Brief Overview
The report on the Russian premium cheese market contains: Analysis and forecast of market dynamics; Analysis of exports and imports; Distribution of the product; Analysis of the retail market; Chain of forming the final value of the product.

Methodology: Expert interviews with top managers of the largest players on the market; Analysis of information, received from the main market participants; An analysis of statistical information: o o o o o Federal Service of State Statistics (Rosstat); The Federal Customs Service (FTS); The Ministry of Economic Development; The Federal Tax Service; Industry associations.

The report contains information on the following commodity groups: Blue premium cheeses; Young premium cheeses; Hard premium cheeses; Soft premium cheeses.

The report will allow you to: 1. Identify key indicators of the market, build your own business forecasts, based on market data; 2. Evaluate the growth potential and threats in the market. Key figures presented in the report on the Russian premium cheese market: Volumes of production, exports and imports; Indicators of market development; Consumption indicators.

This report contains 142 pages, 96 tables, 85 figures.

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The report contains the consensus market forecast based on the average value of the forecasts of market participants. As market experts are considered: manufacturers, importers, wholesale distributors, high-volume consumers, professional associations and unions, and trade publications. The experts, participating in the survey, are provided with special conditions on the purchase of the reports.

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Why People Choose Us

We have been professionals in marketing research for over 9 years, and have completed over 1000 industry studies which are updated on a regular basis. We collect data via expert interviews with market participants. Industry experts verify all secondary information used in the report. We have an extensive database of economic information in almost every sector of the economy. Cross-analysis of related industries enables our clients to get a complete picture of the market of interest. Our own research methodology guarantees the consistently high quality of our work. We offer unique and individualized customer service: o Personal account on the website with a personal manager; o Monitoring of the status of your order online; o Pre-sale specialist advice and answers to post-purchase questions. We offer special conditions for the actualization of our research reports. If interested, find out about these conditions from our specialists now!

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Research Design
The purpose of the study is to analyze the state of the Russian premium cheese market and build a forecast of the industry in the medium term. Geography of the research: Russia Methodology 1. Analysis of secondary market data:

Secondary data refers to data from the Internet (industry portals, competitors sites, shopping sites, articles and reviews, reference materials), specialized publications, state and private media companies, marketing agencies, commercial databases, IndexBox Marketing own research. 2. Analysis of Materials from Market Participants (price lists, brochures, etc.):

Data collection from market participants is needed to analyze the specifics of the market and the parties involved in it, their pricing and assortment policy. Data on market participants is gathered during the analysis of secondary information, and also by sending requests for price lists and other presentation materials. 3. The Expert Interviews with Market Participants analysis of secondary information is completed by expert interviews with

representatives of market participant companies manufacturers and trading companies.

Our approach to the estimation The consensus market forecast is the average value of the forecasts of market participants (experts). Experts As market experts are considered: manufacturers, importers, wholesale distributors, highvolume consumers, professional associations and unions, and trade publications. Expert opinions are collected during telephone interviews conducted by IndexBox on a regular basis (the standard is every six months, but can be more often, based on a special request or under conditions of high volatility in the market). IndexBox has created an extensive database of experts within key industries. The experts, participating in the survey, are provided with special conditions on the purchase of the reports.

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Accuracy of forecasts The accuracy of forecasts is verified by experts in the given industry, based on the historical period (3 years). In accordance with this accuracy, each expert weighs out the forecasts to create the overall average forecast Indicators 1. Consumption: Consumption is the main index estimated by our experts and features the dynamics of consumption in real terms in the short to medium term. Experts give an estimate of the potential volume of consumption in accordance with their expectations and production plans (for manufacturers). 2. Internal production: It is based on the projected volume of consumption and production capacity in any given industry, assessing, of course, and factoring in the dynamics of domestic production. 3. Imports and Exports: Takes into account the retrospective dynamics of export-import operations, strengths and weaknesses of the domestic production, changes in legislation, the macroeconomic situation in the countries of the supplier (beneficiary) of a product, an assessment of the dynamics of imports and exports.

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Table of Contents
1. Executive summary 2. Research design 3. Classification of and characteristics of cheese 4. Volume of the premium cheese market 4.1. Consumption on the premium cheese market and share of premium cheeses on the cheese market in Russia 4.2. Forecast for development of the premium cheese market and its share on the cheese market until 2017 4.3. Consumption on the premium cheese market by segments (young, blue, hard and soft cheeses) 4.4. Forecast of consumption on the premium cheese market by segments (young, blue, hard and soft cheeses) until 2017 4.5. Structure of consumption on the premium cheese market by segments (young, blue, hard and soft cheeses) 4.6. Structure of the imports and domestic production on the premium cheese market 4.7. Structure of the imports and domestic production on the premium cheese market until 2017 4.8. Dynamics of the imports of premium cheeses by segments (young, blue, hard and soft) 4.9. Forecast of dynamics of the imports of premium cheese by segments (young, blue, hard and soft cheeses) until 2017 4.10. Capacity of the cheese market 5. Characteristics of the imports of cheese to the Russian market 5.1. Volume, dynamics and structure of the imports of cheese 5.2. Manufacturing countries, leading suppliers of the imports of cheese to the territory of the Russian Federation 5.3. Foreign companies, manufacturers of the cheese, imported to the Russian Federation 5.4. Russian companies, recipients of the imports of cheese 5.5. Recipient regions of the imports of cheese to the Russian Federation 6. Characteristics of the imports of blue premium cheeses to the Russian market 6.1. Volume, dynamics and structure of the imports of blue premium cheeses 6.2. Manufacturing countries, leading suppliers of the imports of blue premium cheeses to the territory of the Russian Federation 6.3. Foreign companies, manufacturers of the blue premium cheeses, imported to the Russian Federation 6.4. Russian companies, recipients of the imports of blue premium cheeses 6.5. Recipient regions of the imports of blue premium cheeses to the Russian Federation 7. Characteristics of the imports of young premium cheeses to the Russian market 7.1. Volume, dynamics and structure of the imports of young premium cheeses

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7.2. Manufacturing countries, leading suppliers of the imports of young premium cheeses to the territory of the Russian Federation 7.3. Foreign companies, manufacturers of the young premium cheeses, imported to the Russian Federation 7.4. Russian companies, recipients of the imports of young premium cheeses 7.5. Recipient regions of the imports of young premium cheeses to the Russian Federation 8. Characteristics of the imports of hard and soft premium cheeses to the Russian market 8.1. Volume and dynamics of the imports of hard and soft premium cheeses 8.2. Manufacturing countries, leading suppliers of the imports of hard and soft premium cheeses to the territory of the Russian Federation 8.3. Foreign companies, manufacturers of the hard and soft premium cheeses, imported to the Russian Federation 8.4. Russian companies, recipients of the imports of hard and soft premium cheeses 8.5. Recipient regions of the imports of hard and soft premium cheeses to the Russian Federation 9. Distribution of cheese on the Russian market 10. Retail market of premium cheeses 10.1. Characteristics of the retail market of premium cheeses 10.2. Consumption of premium cheese (young, blue, hard and soft) by retail sales channels 10.3. Main product retail chains in the Russian Federation 10.4. Sales of premium cheese in the main product retail chains 10.5. Average wholesale prices of premium cheese in 2011 10.6. Segmentation of the retail prices on the premium cheese market 10.7. Average retail price of premium cheese in Russia 10.8. Average per capita consumption of cheese 10.9. Average per capita consumption of premium cheese by segments (young, blue, hard and soft) 10.10. Forecast of the per capita consumption of premium cheese in 2005 - 2017 10.11. Consumption of premium cheese by regions of the Russian Federation in 2011 11. Shares of the main players on the premium cheese market 11.1. Leading players on the young premium cheese market 11.2. Leading players on the blue premium cheese market 11.3. Leading players on the hard and soft premium cheese market 12. Profiles of the leading domestic manufacturers of premium cheese 12.1. Umalat 12.2. Russian Farms 12.3. Mstinskoe Milk 13. Profiles of the leading foreign manufacturers of premium cheese 13.1. Bayernland eG 13.1.1. Company characteristics 13.1.2. Key indicators

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13.2. Kserei Champignon Hofmeister GmbH & Co. KG 13.2.1. Company characteristics 13.2.2. Brand portfolio 13.2.3. Key indicators 13.3. Lactalis 13.3.1. Company characteristics 13.3.2. Brand portfolio 13.3.3. Key indicators 13.4. Zott GmbH & Co 13.4.1. Company characteristics 13.4.2. Brand portfolio 13.4.3. Key indicators 13.5. Open Country Cheese Company 13.5.1. Company characteristics 13.5.2. Key indicators 13.6. Molfino hnos S.A 13.6.1. Company characteristics 13.6.2. Brand portfolio 13.6.3. Key indicators 13.7. Friesland Foods Cheese 13.7.1. Company characteristics 13.7.2. Brand portfolio 13.7.3. Key indicators 13.8. BONGRAIN EXPORT OVERSEAS 13.8.1. Company characteristics 13.8.2. Brand portfolio 13.8.3. Key indicators 13.9. Berglandmilch reg.Gen.m.b.H. 13.9.1. Company characteristics 13.9.2. Brand portfolio 13.9.3. Key indicators 13.10. Alpenhain Ksespezialitten-Werk Gmbh & Co. Kg 13.10.1. Company characteristics 13.10.2. Key indicators 13.11. Fude & Serrahn Milchprodukte GmbH & Co.KG 13.11.1. Company characteristics 13.11.2. Key indicators 13.12. Nordmilch AG 13.12.1. Company characteristics 13.12.2. Key indicators 13.13. Arla Foods 13.13.1. Company characteristics 13.13.2. Brand portfolio 13.13.3. Key indicators

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Appendix 1. Financial and economic indicators of the industry Appendix 2. Profiles of the leading manufacturers

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List of Tables Table 1. Consumption on the premium cheese market and share of premium cheese on the cheese market in physical terms in 2005 -2011, in thousands of tons Table 2. Consumption on the premium cheese market and share of premium cheese on the cheese market in physical terms in 2012 -2017, in thousands of tons Table 3. Consumption on the premium cheese market by segments in 2005 -2011, in thousands of tons Table 4. Consumption on the premium cheese market by segments in 2005 -2011, in billions of RUR Table 5. Forecast of consumption of premium cheese by market segments in 2012 -2017, in thousands of tons Table 6. Forecast of consumption of premium cheese by market segments in 2012 -2017, in billions of RUR (forecast in 2011 prices) Table 7. Structure of consumption of premium cheese by market segments in 2005 -2011 Table 8. Structure of the imports and domestic production on the domestic market in 20052011 in physical terms Table 9. Structure of the imports and domestic production on the domestic market in 20112017 in physical terms Table 10. Dynamics of the imports of premium cheese by segments in 2005-2011, in thousands of tons Table 11. Dynamics of the imports of premium cheese by segments in 2012-2017, in thousands of tons Table 12. Structure of the imports of cheese by countries of origin in 2011, in thousands of tons Table 13. Structure of the imports of cheese in the Russian Federation by countries of origin in 2011, in millions of USD Table 14. Structure of the imports of cheese by countries of origin in January-May 2012, in thousands of tons Table 15. Structure of the imports of cheese in the Russian Federation by countries of origin in January-May 2012, millions of USD Table 16. Structure of the imports of cheese by manufacturing companies in 2011, in thousands of tons Table 17. Structure of the imports of cheese in the Russian Federation by manufacturing companies in 2011, in millions of USD Table 18. Structure of the imports of cheese by manufacturing companies in January-May 2012, in thousands of tons Table 19. Structure of the imports of cheese in the Russian Federation by manufacturing companies in January-May 2012, in millions of USD Table 20. Structure of the imports of cheese in the Russian Federation by recipient companies in 2011, in thousands of tons Table 21. Structure of the imports of cheese in the Russian Federation in 2011 by recipient companies, in millions of USD

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Table 22. Structure of the imports of cheese in the Russian Federation by recipient companies in January-May 2012, in thousands of tons Table 23. Structure of the imports of cheese in the Russian Federation by recipient regions in January-May 2012 to the recipient company, in millions of USD Table 24. Volume of the imports of cheese in the Russian Federation by recipient regions in 2011, in thousands of tons Table 25. Structure of the imports of cheese in the Russian Federation in 2011 by recipient regions, in millions of USD Table 26. Structure of the imports of cheese in the Russian Federation by recipient regions in January-May 2012., In thousands of tons Table 27. Structure of the imports of cheese in the Russian Federation by recipient regions in January-May 2012, in millions of USD Table 28. Structure of the imports of blue premium cheeses by countries of origin in 2011, in tons Table 29. Structure of the imports of blue premium cheeses in the Russian Federation by countries of origin in 2011, in thousands of USD Table 30. Structure of the imports of blue premium cheeses by countries of origin in January-May 2012, in tons Table 31. Structure of the imports of blue premium cheeses in the Russian Federation by countries of origin in January-May 2012, in thousands of USD Table 32. Structure of the imports of blue premium cheeses by manufacturing companies in 2011, in tons Table 33. Structure of the imports of blue premium cheeses in the Russian Federation by manufacturing companies in 2011, in thousands of USD Table 34. Structure of the imports of blue premium cheeses by manufacturing companies in January-May 2012, in tons Table 35. Structure of the imports of blue premium cheeses in the Russian Federation by manufacturing companies in January-May 2012, in thousands of USD Table 36. Structure of the imports of blue premium cheeses in the Russian Federation by recipient companies in 2011, in tons Table 37. Structure of the imports of blue premium cheeses in the Russian Federation by recipient companies in 2011, in thousands of USD Table 38. Structure of the imports of blue premium cheeses in the Russian Federation by recipient companies in January-May 2012, in tons Table 39. Structure of the imports of blue premium cheeses in the Russian Federation by recipient companies in January-May 2012, in thousands of USD Table 40. Structure of the imports of blue premium cheeses in the Russian Federation by recipient regions in 2011, in tons Table 41. Structure of the imports of blue premium cheeses in the Russian Federation by recipient companies in 2011, in thousands of USD Table 42. Structure of the imports of blue premium cheeses in the Russian Federation by recipient regions in January-May 2012, in tons Table 43. Structure of the imports of blue premium cheeses in the Russian Federation by recipient regions in January-May 2012, in thousands of USD

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Table 44. Structure of imports of young premium cheeses by countries of origin in 2011, in tons Table 45. Structure of the imports of young premium cheeses in the Russian Federation by countries of origin in 2011, in thousands of USD Table 46. Structure of the imports of young premium cheeses by countries of origin in January-May 2012, in tons Table 47. Structure of the imports of young premium cheeses in the Russian Federation by countries of origin in January-May 2012, in thousands of USD Table 48. Structure of the imports of young premium cheeses by manufacturing companies in 2011, in tons Table 49. Structure of the imports of young premium cheeses in the Russian Federation by manufacturing companies in 2011, in thousands of USD Table 50. Structure of the imports of young premium cheeses by manufacturing companies in January-May 2012, in tons Table 51. Structure of the imports of young premium cheeses in the Russian Federation by manufacturing companies in January-May 2012, in thousands of USD Table 52. Structure of the imports of young premium cheeses in the Russian Federation by recipient companies in 2011, in tons Table 53. Structure of the imports of young premium cheeses in the Russian Federation by recipient companies in 2011, in millions of USD Table 54. Structure of the imports of young premium cheeses in the Russian Federation by recipient companies in January-May 2012, in tons Table 55. Structure of the imports of young premium cheeses in the Russian Federation by recipient companies in January-May 2012, in thousands of USD Table 56. Structure of the imports of young premium cheeses in the Russian Federation by recipient regions in 2011, in tons Table 57. Structure of the imports of young premium cheeses in the Russian Federation by recipient regions in 2011, in thousands of USD Table 58. Structure of the imports of young premium cheeses in the Russian Federation by recipient regions in January-May 2012, in tons Table 59. Structure of the imports of young premium cheeses in the Russian Federation by recipient regions in January-May 2012, in thousands of USD Table 60. Structure of the imports of hard and soft premium cheeses by countries of origin in 2011, in tons Table 61. Structure of the imports of hard and soft premium cheeses in the Russian Federation by countries of origin in 2011, in millions of USD Table 62. Structure of the imports of hard and soft premium cheeses by countries of origin in January-May 2012, in tons Table 63. Structure of the imports of hard and soft premium cheeses in the Russian Federation by countries of origin in January-May 2012, in thousands of USD Table 64. Structure of the imports of hard and soft premium cheeses by manufacturing companies in 2011, in tons Table 65. Structure of the imports of hard and soft premium cheeses in the Russian Federation by manufacturing companies in 2011, in thousands of USD

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Table 66. Structure of the imports of hard and soft premium cheeses by manufacturing companies in January-May 2012, in tons Table 67. Structure of the imports of hard and soft premium cheeses in the Russian Federation by manufacturing companies in January-May 2012, in thousands of USD Table 68. Structure of the imports of hard and soft premium cheeses in the Russian Federation by recipient companies in 2011, in tons Table 69. Structure of the imports of hard and soft premium cheeses in the Russian Federation by recipient companies in 2011, in millions of USD Table 70. Structure of the imports of hard and soft premium cheeses in the Russian Federation by recipient companies in January-May 2012, in tons Table 71. Structure of the imports of hard and soft premium cheeses in the Russian Federation by recipient companies in January-May 2012, in thousands of USD Table 72. Volume of the imports of hard and soft premium cheeses in the Russian Federation by recipient regions in 2011, in tons Table 73. Structure of the imports of hard and soft premium cheeses in the Russian Federation by recipient regions in 2011, in thousands of USD Table 74. Volume of the imports of hard and soft premium cheeses in the Russian Federation by recipient regions in January-May 2012, in tons Table 75. Structure of the imports of hard and soft premium cheeses in the Russian Federation by recipient regions in January-May 2012, in thousands of USD Table 76. Main distribution companies Table 77. Consumption of premium cheese by retail sales channels in physical terms in 2011 Table 78. Leading retail chains in Russia in 2008-2011 Table 79. Efficiency rating of the largest Russian food retailers until the first half of 2011 Table 80. Sales of premium cheese in major grocery retailers in value terms in 2011 Table 81. Average wholesale prices of premium cheeses in the Russian Federation in 2011 Table 82. Segmentation of the retail prices of premium cheese in 2011 Table 83. Dynamics of the average retail price of premium cheese in 2005-2011, in RUR per kilogram Table 84. Household expenditure on cheese in 2009-2012, in RUR Table 85. Per capita consumption of premium cheese by segments in 2005-2010, in grams per person Table 86. Per capita consumption of premium cheese in 2005-2011, in grams per person Table 87. Per capita consumption of premium cheese in 2012-2017, in grams per person Table 88. The leading players on the young cheese market in physical terms in 2011 Table 89. The leading players on the blue cheese market in physical terms in 2011 Table 90. The leading players on the hard and soft cheese market in physical terms in 2011 Table 91. Basic data of the company Saputo Inc. Table 92. Data on the structure of production of the company Nordmilch Table 93. Revenues (net) from sales of goods and services (net of value added tax, excise duties and similar charges) for the production of cheese on 1 January in the Russian Federation, in thousands of RUR

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Table 94. Commercial and administrative expenses for the production of cheese in the Russian Federation as of January 1, in thousands of RUR Table 95. Cost of goods sold for the production of cheese as of January 1, in thousands of RUR Table 96. Profit / loss (gross) from sales of cheese as of January 1 by regions of the Russian Federation, in thousands of RUR

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List of Figures Fig. 1. Per capita consumption of cheese in Russia and in Europe in 2005 - 2011 Fig. 2. Dynamics of the imports of cheese in the Russian Federation in January-December 2011, in thousands of tons Fig. 3. Dynamics of the imports of cheese in the Russian Federation in January-December 2011, in millions of USD Fig. 4. Dynamics of the imports of cheese in the Russian Federation in January-May 2012, in thousands of tons Fig. 5. Dynamics of the imports of cheese in the Russian Federation in January-May 2012, in millions of USD Fig. 6. Structure of the imports of cheese in the Russian Federation by countries of origin in 2011 in physical terms Fig. 7. Structure of the imports of cheese in the Russian Federation by countries of origin in 2011 in value terms Fig. 8. Structure of the imports of cheese in the Russian Federation by countries of origin in January-May 2012 in physical terms Fig. 9. Structure of the imports of cheese in the Russian Federation by countries of origin in January-May 2012 in value terms Fig. 10. Structure of the imports of cheese in the Russian Federation by manufacturing companies in 2011 in physical terms Fig. 11. Structure of the imports of cheese in the Russian Federation by manufacturing companies in 2011 in value terms Fig. 12. Structure of the imports of cheese in the Russian Federation by manufacturing companies in January-May 2012 in physical terms Fig. 13. Structure of the imports of cheese in the Russian Federation by manufacturing companies in January-May 2012 in value terms Fig. 14. Structure of the imports of cheese in the Russian Federation by recipient companies in real terms in 2011 Fig. 15. Structure of the imports of cheese in the Russian Federation by recipient companies in 2011 in value terms Fig. 16. Structure of the imports of cheese in the Russian Federation by recipient companies in January-May 2012 kind Fig. 17. Structure of the imports of cheese in the Russian Federation by recipient companies in January-May 2012 in value terms Fig. 18. Structure of the imports of cheese in the Russian Federation by recipient regions in physical terms in 2011 Fig. 19. Structure of the imports of cheese in the Russian Federation by recipient companies in 2011 in value terms Fig. 20. Structure of the imports of cheese in the Russian Federation by recipient regions in January-May 2012 in physical terms Fig. 21. Structure of the imports of cheese in the Russian Federation by recipient regions in January-May 2012 in value terms

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Fig. 22. Dynamics of the imports of blue premium cheeses in the Russian Federation in January-December 2011, in tons Fig. 23. Dynamics of the imports of blue premium cheeses in the Russian Federation in January-December 2011, in millions of USD Fig. 24. Dynamics of the imports of blue premium cheeses in the Russian Federation in January-May 2012, in tons Fig. 25. Dynamics of the imports of blue premium cheeses in the Russian Federation in January-May 2012, in millions of USD Fig. 26. Structure of the imports of blue premium cheeses in the Russian Federation by countries of origin in 2011 in physical terms Fig. 27. Structure of the imports of blue premium cheeses in the Russian Federation by countries of origin in 2011 in value terms Fig. 28. Structure of the imports of blue premium cheeses in the Russian Federation by countries of origin in January-May 2012 in physical terms Fig. 29. Structure of the imports of blue premium cheeses in the Russian Federation by countries of origin in January-May 2012 in value terms Fig. 30. Structure of the imports of blue premium cheeses in the Russian Federation by manufacturing companies in 2011 in physical terms Fig. 31. Structure of the imports of blue premium cheeses in the Russian Federation by manufacturing companies in 2011 in value terms Fig. 32. Structure of the imports of blue premium cheeses in the Russian Federation by manufacturing companies in January-May 2012 in physical terms Fig. 33. Structure of the imports of blue premium cheeses in the Russian Federation by manufacturing companies in January-May 2012 in value terms Fig. 34. Structure of the imports of blue premium cheeses in the Russian Federation by recipient companies in physical terms in 2011 Fig. 35. Structure of the imports of blue premium cheeses in the Russian Federation by recipient companies in 2011 in value terms Fig. 36. Structure of the imports of blue premium cheeses in the Russian Federation by recipient companies in January-May 2012 in physical terms Fig. 37. Structure of the imports of blue premium cheeses in the Russian Federation by recipient companies in January-May 2012 in value terms Fig. 38. Structure of the imports of blue premium cheeses in the Russian Federation by recipient regions in physical terms in 2011 Fig. 39. Structure of the imports of blue premium cheeses in the Russian Federation by recipient regions in 2011 in value terms Fig. 40. Structure of the imports of blue premium cheeses in the Russian Federation by recipient regions in January-May 2012 in physical terms Fig. 41. Structure of the imports of blue premium cheeses in the Russian Federation by recipient regions in January-May 2012 in value terms Fig. 42. Dynamics of the imports of young premium cheeses in the Russian Federation in January-December 2011, in tons Fig. 43. Dynamics of the imports of young premium cheeses in the Russian Federation in January-December 2011, in thousands of USD

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Fig. 44. Dynamics of the imports of young premium cheeses in the Russian Federation in January-May 2012, in tons Fig. 45. Dynamics of the imports of young premium cheeses in the Russian Federation in January-May 2012, in millions of USD Fig. 46. Structure of the imports of young premium cheeses in the Russian Federation by countries of origin in 2011 in physical terms Fig. 47. Structure of the imports of young premium cheeses in the Russian Federation by countries of origin in 2011 in value terms Fig. 48. Structure of the imports of young premium cheeses in the Russian Federation by countries of origin in January-May 2012 in physical terms Fig. 49. Structure of the imports of young premium cheeses in the Russian Federation by countries of origin in January-May 2012 in value terms Fig. 50. Structure of the imports of young premium cheeses in the Russian Federation by manufacturing companies in 2011 in physical terms Fig. 51. Structure of the imports of young premium cheeses in the Russian Federation by manufacturing companies in 2011 in value terms Fig. 52. Structure of the imports of young premium cheeses in the Russian Federation by manufacturing companies in January-May 2012 in physical terms Fig. 53. Structure of the imports of young premium cheeses in the Russian Federation by manufacturing companies in January-May 2012 in value terms Fig. 54. Structure of the imports of young premium cheeses in the Russian Federation by recipient companies in physical terms in 2011 Fig. 55. Structure of the imports of young premium cheeses in the Russian Federation by recipient companies in 2011 in value terms Fig. 56. Structure of the imports of young premium cheeses in the Russian Federation by recipient companies in January-May 2012 in physical terms Fig. 57. Structure of the imports of young premium cheeses in the Russian Federation by recipient companies in January-May 2012 in value terms Fig. 58. Structure of the imports of young premium cheeses in the Russian Federation by recipient regions in physical terms in 2011 Fig. 59. Structure of the imports of young premium cheeses in the Russian Federation by recipient regions in 2011 in value terms Fig. 60. Structure of the imports of young premium cheeses in the Russian Federation by recipient regions in January-May 2012 in physical terms Fig. 61. Structure of the imports of young premium cheeses in the Russian Federation by recipient regions in January-May 2012 in value terms Fig. 62. Dynamics of the imports of hard and soft premium cheeses in the Russian Federation in January-December 2011, in tons Fig. 63. Dynamics of the imports of hard and soft premium cheeses in the Russian Federation in January-December 2011, in thousands of USD Fig. 64. Dynamics of the imports of hard and soft premium cheeses in the Russian Federation in January-May 2012, in tons Fig. 65. Dynamics of the imports of hard and soft premium cheeses in the Russian Federation in January-May 2012, in thousands of USD

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Fig. 66. Structure of the imports of hard and soft premium cheeses in the Russian Federation by countries of origin in 2011 in physical terms Fig. 67. Structure of the imports of hard and soft premium cheeses in the Russian Federation by countries of origin in 2011 in value terms Fig. 68. Structure of the imports of hard and soft premium cheeses in the Russian Federation by countries of origin in January-May 2012 in physical terms Fig. 69. Structure of the imports of hard and soft premium cheeses in the Russian Federation by countries of origin in January-May 2012 in value terms Fig. 70. Structure of the imports of hard and soft premium cheeses in the Russian Federation by manufacturing companies in 2011 in physical terms Fig. 71. Structure of the imports of hard and soft premium cheeses in the Russian Federation by manufacturing companies in 2011 in value terms Fig. 72. Structure of the imports of hard and soft premium cheeses in the Russian Federation by manufacturing companies in January-May 2012 in physical terms Fig. 73. Structure of the imports of hard and soft premium cheeses in the Russian Federation by manufacturing companies in January-May 2012 in value terms Fig. 74. Structure of the imports of hard and soft premium cheeses in the Russian Federation by recipient companies in 2011 in physical terms Fig. 75. Structure of the imports of hard and soft premium cheeses in the Russian Federation by recipient companies in 2011 in value terms Fig. 76. Structure of the imports of hard and soft premium cheeses in the Russian Federation by recipient companies in January-May 2012 in physical terms Fig. 77. Structure of the imports of hard and soft premium cheeses in the Russian Federation by recipient companies in January-May 2012 in value terms Fig. 78. Structure of the imports of hard and soft premium cheeses in the Russian Federation by recipient regions in physical terms in 2011 Fig. 79. Structure of the imports of hard and soft premium cheeses in the Russian Federation by recipient companies in 2011 in value terms Fig. 80. Structure of the imports of hard and soft premium cheeses in the Russian Federation by recipient regions in January-May 2012, in physical terms Fig. 81. Structure of the imports of hard and soft premium cheeses in the Russian Federation by recipient regions in January-May 2012 in value terms Fig. 82. Segmentation of the retail prices of premium cheese in 2011 Fig. 83. Per capita consumption of cheese in 2005-2011, in kilograms Fig. 84. Structure of consumption of premium cheese by regions of the Russian Federation in 2011 in physical terms Fig. 85. Structure of the revenues of the company Arla Foods by type of product

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Executive Summary*

Key figures and conclusions about the market

The volume of supply on the Russian premium cheese market in 2012 was almost tons, which is % higher than the the same figure for 2011. It should be noted that the volume of imported products on the premium cheese market was %. The volume of production of premium cheese in 2012 was tons, which is % higher than the volume of production in 2011. The largest share (%) of all premium cheese manufactured in the Russian Federation in 2012 belongs to the Federal District. In 2012, the import volume of premium cheese in Russia amounted to tons in physical terms and to thousand USD in value terms. In 2012, the volume of the Russian exports of premium cheese was tons, which was equal to thousand USD in value terms.

*The information provided from this point on in this demo version is for illustrative purposes only, so that you can get a general overview of how our reports look like. If you need more information, you can contact us at: info@indexbox.ru.

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6. Characteristics of the Russian premium cheese market

...
6.1. Volume and dynamics of the Russian premium cheese market in 2007 - 2012. Forecast for 2012 2017
The volume of supply on the Russian premium cheese market in 2012 was almost tons, which is % higher than the the same figure for 2011. It should be noted that the volume of imported products on the premium cheese market was % of the total market.

Source: Data (Rosstat, FTS), Analysis (IndexBox) Fig. 1. Volume of supply on the premium cheese market in 2008 - 2012 and forecast for 2013 -2017, in thousands of tons (base scenario)

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6.2. Structure of the premium cheese market in Russia: production, exports, imports, consumption
The volume of imports of premium cheese in 2012 was about tons, which was % of the total market volume. A more detailed analysis of the imports and exports is presented below. Table 6. Volume and dynamics of the premium cheese market in 2008 - 2012 and forecast until 2017, in thousands of tons
2009 2010 2011F 2012 2013F 2014F 2015F 2016F 2017F

Volume of production

In units In %, to the previous year

Volume of exports

In units In %, to the previous year

Volume of imports

In units In %, to the previous year

Volume of total supply

In units In %, to the previous year

Source: Data (Rosstat, FTS, Expert opinion), Analysis (IndexBox)

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Russia: Premium Cheese Market. September 2012 (Demo-version)

Production Exports

Consumption Imports

2008

2009

2010

2011

2012

2013F

2014F

2015F

2016F

2017F

Source: Data (Rosstat, FTS, Expert opinion), Analysis (IndexBox) Fig. 6. Volume and dynamics of the premium cheese market in 2008 - 2012 and forecast until 2017, in thousands of tons

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7. Characteristics of the domestic production of premium cheese in Russia in 2007 - 2012

Characteristics of domestic production - Volume and dynamics by type of product

- Production capacities
- Structure of production - Main producers and their market shares

7.1 Volume and dynamics of premium cheese production in 2007 - 2012

In 2011, the volume of production was higher than for the analogical period of the previous year.

Source: Data (Rosstat), Analysis (IndexBox) Fig. 8 Premium cheese production in 2007 - 2011, in thousands of tons

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Source: Data (Rosstat), Analysis (IndexBox) Fig. 9 Premium cheese production in 2011 - 2012, in thousands of tons and in %, to the previous year

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7.6 The main manufacturers of premium cheese and their corresponding market shares
The main manufacturers of premium cheese in Russia in 2011 were Company A, Company B, and Company C. They produced , , and tons, respectively. They were followed by Company D ( tons, equal to % of the total production) and Company E ( tons - %). Table 16. Characteristics of the largest manufacturers of pig iron in Russia in 2010 - 2011, in thousands of tons Manufacturer OTHERS TOTAL Production Market of premium share Region cheese, in tons Source: Data (Company data), Analysis (IndexBox)

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8. Characteristics of premium cheese prices

8.1. Dynamics of manufacturers prices of premium cheese
Manufacturers prices of premium cheese have been fluctuating a lot in the last 5 years from RUR/ton in 2007, through RUR/ton in 2009 to RUR/ton in December 2012. In 2012, the prices were lower in , when they were equal to RUR/ton. They reached thei r highest value in , when they were RUR/ton, which was % more, compared to the analogical period of the previous year. Table 20. Average manufacturers prices1 of premium cheese in Russia in January 2007 November 2012
2011 In % to analogica In % to In % to In In RUR/ In RUR/ In RUR/ In RUR/ l period December of the RUR/ ton ton ton ton of the the previous previous ton previous year month year % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % 2007 2008 2009 2010 2012 In RUR/ ton In % to In % to analogical December of period of the the previous previous year year % % % % % % % % % % % % % % % % % % % % % % % % In % to the previous month % % % % % % % % % % % %

January February March April May June July August September October November December

Source: Data (Rosstat), Analysis (IndexBox)

1

Manufacturers prices subject to registration, as a rule, are the actual prices of produced and shipped in the current month production for the domestic market (excluding value added tax, excise duty and other taxes not included in the cost).

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9. Characteristics of the imports of premium cheese to the Russian market

9.1. Volume and dynamics of the Russian imports of premium cheese

The volume of Russian imports of premium cheese in 2011 was tons. The largest amount of premium cheese was imported in , when were imported tons. Table 22. Dynamics of the imports of premium cheese in the Russian Federation in January-December 2011, in tons Month January February March April May June July August September October November December Total Quantity, in thousands of tons Source: Data (FTS), Analysis (IndexBox) % % % % % % % % % % % In %, to the previous month

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Source: Data (FTS), Analysis (IndexBox) Fig. 18. Dynamics of the imports of premium cheese in the Russian Federation in January-December 2011, in tons

9.2. Manufacturing countries, leading suppliers of the imported premium cheese on the territory of the Russian Federation
Country A was the leader in terms of imports of premium cheese (in physical terms) in 2011, with a share of % of the total. The country imported tons of premium cheese in 2011. The second place was taken by Country B, which in 2011 imported tons of premium cheese (a share of %, respectively). In the third place was Country C with a share of %.

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Country A 16.7% Country B 8.3% Country C 12.5% 20.8% Country E 16.7% 25.0%

Country D

OTHERS

Source: Data (FTS), Analysis (IndexBox) Fig. 20. Structure of the imports of premium cheese in the Russian Federation by manufacturing countries in 2011 in physical terms Table 24. Volume of the imports of premium cheese in the Russian Federation by manufacturing countries in 2011, in tons Country of origin Country A Country B Country C Country D Country E OTHERS TOTAL Source: Data (FTS), Analysis (IndexBox) Net weight, in tons Share, in % % % % % % % %

9.3. Foreign companies, manufacturers of the premium cheese, imported to the Russian Federation
Company A was the leader in terms of imports of premium cheese (in physical terms) in 2011, with a share of % of the total. The company imported tons of premium cheese in 2011. The second place was taken by Company B, which in 2011 imported tons of premium cheese (a share of %, respectively). In the third place was Company C with a share of %.

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Company A 16.7% Company B 8.3% Company C 12.5% 20.8% Company E 16.7% 25.0%

Company D

OTHERS

Source: Data (FTS), Analysis (IndexBox) Fig. 22. Structure of the imports of premium cheese in the Russian Federation by manufacturing companies in 2011 in physical terms Table 26. Volume of the imports of premium cheese in the Russian Federation by manufacturing companies in 2011, in tons Manufacturing company Company A Company B Company C Company D Company E OTHERS TOTAL Source: Data (FTS), Analysis (IndexBox) Net weight, in tons Share, in % % % % % % % %

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10. Characteristics of the Russian exports of premium cheese

10.1. Volume and dynamics of the Russian exports of premium cheese

The volume of Russian exports of premium cheese in 2011 was tons. The largest amount of premium cheese was exported in , when were exported tons. Table 31. Dynamics of the exports of premium cheese in the Russian Federation in January-December 2011, in tons Month January February March April May June July August September October November December Total Quantity, in thousands of tons Source: Data (FTS), Analysis (IndexBox) % % % % % % % % % % % In %, to the previous month

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Source: Data (FTS), Analysis (IndexBox) Fig. 27. Dynamics of the exports of premium cheese in the Russian Federation in January-December 2011, in tons

10.2. Recipient countries of the Russian exports of premium cheese

In 2011, the main recipient country of the Russian exports of premium cheese was Country A. Its share in physical terms was %. It was then followed by Country B (%) and Country C (%). To Country D and Country E were exported % and %, respectively. The combined share of the other countries is %.

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Country A 16.7% Country B 8.3% Country C 12.5% 20.8% Country E 16.7% 25.0%

Country D

OTHERS

Source: Data (FTS), Analysis (IndexBox) Fig. 29. Structure of the Russian exports of premium cheese by recipient countries in 2011 in physical terms Table 33. Volume of the Russian exports of premium cheese by recipient countries in 2011, in tons Recipient country Country A Country B Country C Country D Country E OTHERS TOTAL Source: Data (FTS), Analysis (IndexBox) Net weight, in tons Share, in % % % % % % % %

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12.
12.1.

Characteristics of consumption
Volume and dynamics of consumption of premium

of premium cheese
cheese in 2008 - 2012. Forecast for 2013 - 2017
The volume of consumption of premium cheese in 2012 was tons, which was % more, compared to 2011. In 2011 was noted the largest drop in the consumption of premium cheese in recent years - a decline of % to thousand tons. Another decline in recent years was observed in 2009, when the growth rate was %, compared to 2008. At the end of 2012, the consumption of premium cheese almost reached the level in 2010, but the growth is not yet possible to reach the pre-crisis levels of 2007 - 2008. According to forecasts, the favorable development of the consuming industries can help consumption of premium cheese increase in the next few years with rates of -% annually. Thus, by 2017, the consumption can reach million tons. The demand for premium cheese in the country will be met, as before, by the Russian manufacturers, who account for over % of the market.

Source: Data (Rosstat, expert opinion), Analysis (IndexBox) Fig. 40. Dynamics of consumption of premium cheese in the Russian Federation in 2008 2012 and forecast until 2017, in thousands of tons

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12.2.

Structure of consumption of premium cheese by

industries
Currently, the largest shares in the consumption of premium cheese are taken by Industry A (%) and Industry B (%). Industry C accounts for about of the market, while Industry D consumes about % of the premium cheese in Russia.

Industry A

Industry B 8% 10%

10% 35%

Industry C

Industry D

Others

37%

Source: Data (Rosstat, expert opinion), Analysis (IndexBox) Fig. 42. Structure of consumption of premium cheese by industries in 2012

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12.3. Balance between production and consumption of premium cheese

In the forecasted balance between production and consumption are used estimates of the consumption of premium cheese and projections for increase in production. Throughout the forecast horizon, 2013 2017, there is a positive balance, calculated as the difference between production and consumption. The surplus on the market, as before, will be exported, mainly to the countries of the Customs Union, where most purchases are in made in Kazakhstan. Table 1. Balance between production and consumption on the premium cheese market in Russia in 2008 - 2012 and forecast until 2017, in thousands of tons
Indicator Production Consumption Balance (ProductionConsumption) 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Source: Analysis (IndexBox)

2008

2009

2010

2011

2012

2013F

2014F

2015F

Consumption Production

2016F

2017F

Source: Analysis (IndexBox) Fig. 47. Balance between production and consumption on the premium cheese market in Russia in 2008 - 2012 and forecast until 2017, in thousands of tons

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About IndexBox
"IndexBox" is one of the leading companies in the sphere of marketing consulting. We carry out pieces of marketing research and consult on questions about strategic marketing.

The "IndexBox" team has been working together for more than 7 years. The average experience of "IndexBox" specialists in the marketing sphere is 10 years. IndexBox" employs 15 specialists in its research analytical department. The gathering of the researched information is controlled by 8 employees, all with vast experience in field work. And who oversee more than 150 experienced interviewers.

Over 10 years, we have completed more than sixteen hundred projects, most of which are focused on the consumer and industrial markets. The geography of the research includes not only the territory of Russia, but also foreign markets.

In total, more than 80,000 respondents have taken part in our research studies. Not only does "IndexBox" have a wide partner network in the regions of the Russian Federation, the CIS, and the Baltic countries, but also has countless foreign partners, including the largest research companies in the USA, the UK, France, India, and China.

Our clients are big Russian and foreign companies:

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