Plan Outline 1.0Acknowledgement 2.0 Executive Summary 3.0 Objective 4.0 Mission 5.0 University Summary 6.

0 SWOT Analysis 7.0 Market Segmentation Strategy 8.0 HUMS focuses 9.0 Advertising Strategy Summary 10. Web Plan Summary 11. Management Summary 12. Financial Summary

Acknowledgement
This feasibility study is impossible without the support of group of peoples who have expertise in the relevant field such as our venerable teacher Mr.Adil Ibrahim Paracha who helped us and provide us valuable guidelines. Special thanks to friends, especially seniors, Mr.mohsin sadqat, MR.safiullah, Mr.Syed Ehtisham Haider, for sharing the past experience and valuable guidelines. I am unable to finish this report without the support of my family who has always been there for me whenever I need them, the prayers of my parents & my siblings to keep me going ahead in studies has also contribution in this achievement. Special thanks to my father who gave me financial assistance with regards to my studies . To my Sister whose support has always been my source of strength and inspiration. To my friends who helped me in researching my caliber on different fields concerning this project. Thank you. I would also like to thanks to my group members hinna shazia, salma, jibran, mamoon, habib,azam who provide me a platform for flourish my ideas, views, etc. They gave me a lot confidence as well. I also pay thanks to Allah the almighty who blessed me with intellect, & with bundle of blessings on me. without the support of Allah the almighty I am nothing Allah the almighty is only that gave me shelter in all ups & downs of life. By waqas asif

2.0 Executive Summary

HUMS Haripur university of management science is established by building & construction company in Pakistan _ Habib Rafiq construction company. The HUMS university designs, develops, and markets instructional products and services for the corporate, education, government, and healthcare e-learning industries. It is committed to high quality instructional design and educational new media development, and provides a core deliverable of programs, courses, and learning objects for the distance education, distributed learning, and e-learning markets. The university employs an object-oriented design methodology that yields flexible, scalable, and reusable content, supporting students with rich, targeted solutions that are easily replicated and maintained. It seeks a balanced portfolio of students from a variety of industry sectors, and plans to mitigate business fluctuations with an appropriate number of local, national, and international students. HUMS develop strategic relationships and builds its business on a returning student base and an accumulation of educational content. HUMS will provide some at-cost work to influential students to create a solid reputation for our work and capabilities; this reputation forms the necessary basis for marketing and sales strategies after the first year. .

3.0 Objective
Key objectives for HUMS in the first year are as follows:

Establish a legal university recognized by HEC. Complete business planning and pursue funding--via venture capital, bank loans, grants, and contracts. Establish relevant websites and publications. Contract with scholars and professionals requiring consulting, training, design or development work of an appropriate scope (RS4250,000 or more).

4.0 Mission
HUMS University is a multi-department institution of higher education, which will remain committed to the attainment of highest standards in teaching, learning and research. The scholars and professionals it produces will be encouraged to pursue truth, civility and integrity. In pursuing this mission, the University has following procedure: Establish Campuses, Research Institutes, Schools and Colleges across the length and breadth of Pakistan to turn the rapidly increasing population into knowledge based force. Prepare the younger generation to become future leaders and managers for a prosperous and educated Pakistan, through development of their physical, mental, moral and professional strengths. Ensure academic excellence through quality education in disciplined and peaceful learning environments. To offer students the benefits of intellectual challenge, and to nurture skills and qualities they need for their professional careers ahead and to enable them to achieve full potential as individuals. Constantly monitor and upgrade facilities and update the curricula to keep pace with the emerging trends and technologies. Coordinate and provide facilities for exchange of knowledge and applied research in the newly emerging fields in collaboration with national and international Universities and Research Institutions.

5.0 University Summary

HUMS is located in Haripur, Hazara division. It sells instructional design products and services to the corporate, education, government and healthcare e-learning markets. The university is committed to high quality instructional design and educational new media development. It sells program/curriculum design and development, course design and development, program/curriculum and course evaluation, content analyses and revision, rich-media production, e-learning training, e-learning consulting, and additional services, such as market research, editing, document workflow, and translation. HUMS employs an object-oriented design methodology that yields flexible, scalable, and reusable content. This approach provides students with rich, targeted solutions that are easily replicated and maintained.

Start-up Summary
1ist of all erection expenses Legal Expenses

Attorney Consultation required by HEC RS25500 Initial Filing Fee for LLC required by HEC -- RS 34000 Name and Logo Trademark required by HEC RS25500

Communications Expenses

Stationery/Letterhead + Envelopes (500 set) RS42500 Business Cards (500 x 3) -- RS25500

Start-up Investment HUMS management will make an equal investment of RS 2975,000 in starting the business. In addition, the management intend to secure a 2-year commercial loan in the amount of RS 2250,000 to cover the working capital requirements for the initial period of operations. All startup expenses and funding requirements are summarized in the tables below.

University Ownership HUMS is structured as a limited-liability university (LLC), consisting of three executive partners, who will function in the roles of chief executive officer (CEO), chief learning officer (CLO), and chief creative officer (CCO). 6.0 SWOT Analysis HUMS Strengths: Affordable for low-middle class students Haripur states location near capital full-time faculty teach most classes, and there is a strong bond and a high level of interaction between faculty and students expertise in teaching non-traditional students comprehensiveness, quality, and growth of online education accessibility day, night classes interdisciplinary and experiential education at both the undergraduate and graduate levels. Faculty service to the university and the larger community. HUMS Weaknesses: underfunding in many departments and programs lack of financial support for faculty Scholarship thin on cultural/racial/ethnic diversity(hazray wal,pashtoon,punjabi,etc) understaffing at many levels

inadequate resources for recruitment, retention, advising, and marketing all the things needed to recruit and retain students lack of infrastructure including physical, financial, and human resources; inadequate capital funds to support all that we want to do underdeveloped campus life and facilities not enough undergraduate degree programs HUMS Opportunities:

continuing education for intellectual enrichment and for people of all ages opportunities worldwide downtown presence for classes and a residential center for graduate students/interns opportunity to build an undergraduate experience using the best practices from throughout the country tap into the health care industry, which is growing in Springfield with major hospitals, & medical schools. more conversations and partnerships with local employers those in the private, nonprofit, and public sectors so that our students are more appealing to them

partner with the University of Illinois in unlimited university online initiative educational opportunities related to tourism seminars and off-campus study and exchange programs becoming a leader in interdisciplinary and integrated learning HUMS Threats:

reduced public funding of higher education in Illinois risk of losing prominent faculty and staff for genuinely better opportunities at other universities loacly accesable e.g(COMSTS university Abbotabad, Hazara university)

growing competition from nearby public universities and small privates in central institutions

7.0 Market Segmentation Strategy

HUMS is focusing on the corporate and educational markets because they represent the E-learning growth sectors. The partnership is well positioned to tap these markets locally and regionally. Haripur is experiencing genuine growth in high-tech businesses and is home to over laeding industrial zone. HUMS constitutes competitive colleges, competitive universities, technical institutes, and educational centers in higher education. Segmenting capital territory (Islamabad) in general & hazara region in particular:

Students of institutions affiliated with Peshawar University are our target customers Students of institutions affiliated with Punjab University are our target customers Students of institutions affiliated with University of Gujrat are our target customers Students of institutions affiliated with University of Sargodha are our target customers Students of institutions affiliated with BAHIRIA University are our target customers Students of institutions affiliated with AIR University are our target customers

Higher Education Students All of the university founders have worked for at least one institution of higher education in Haripur, and the university CEO, who has a 10-year employment history in Hazara division at several colleges and universities, plans to extend that experience to another Haripur-based university. Another strategy of HUMS is to read about and research the higher education e-learning market continuously. There will be no "cold calling." Instead, institutions will be approached when there is a natural context for doing so. Institutions in likely need of instructional design products and services include those with high-volume e-learning programs, troubled or ineffective e-learning programs (that may be "on probation"), or ambitious curricula rollouts. Current candidates include:

COMSATS University (Abbotabad) NUML university Islamabad HAMDARD university Islamabad ARID(agriculture) Rawlpindi Muhmmad Ali Jinnah University Islamabad abbotabad Tech Regional Engineering Program Haripur College of Art and Design University of Hazara

Other potential higher education students may be non-Pakistani institutions wanting to establish themselves in the Pakistan. e-learning market and wanting to utilize designers and developers more familiar with regional accreditation and compliance standards.

Market Analysis

Year 1 Year 2 Year 3 Year 4 Year 5

Potential Customers

Growth

CAGR

Corporate

30% 144,000 187,200 243,360 316,368 411,278 30.00%

HigherEducation

25% 180,000 225,000 281,250 351,563 439,454 25.00%

K-12 Education

30% 36,000 46,800 60,840 79,092 102,820 30.00%

Total

27.57% 360,000 459,000 585,450 747,023 953,552 27.57%

Strategy summary
HUMS will focus on four e-learning markets-- the corporate, educational, healthcare, and government sectors. While it seeks business from Univirsities and institutions across the United States and abroad, it will make a concerted effort to develop long-term local and regional students. HUMS's target customers are the upper-level management of Univirsities and institutions who are charged with the day-to-day operations of e-learning implementation and delivery.

Competitive Edge
HUMS provides its students the personal touch that large, proprietary systems vendors are ill-equipped to deliver. There is no universal recipe for a "good" instructional design. However, all effective instructional solutions share similar ingredients: a dash of market opportunity, a pinch of business goals, and a generous helping of user requirements. As its name implies, HUMS is committed to "interrogating" the relevant stakeholders to determine the appropriate mix of ingredients. Better questions yield better results. HUMS will ask probing questions and deliver superior instructional solutions.

Marketing Strategy
HUMS's marketing strategy for the first year requires that the university:

initiate as many personal contacts as possible demonstrate excellence with every personal contact identify six to eight key students, and win them over through demonstration of expertise provide excellent custom development services with enthusiasm and a personal touch make a name for they.

Corporate Students
While HUMS wants to build its reputation in education, it appreciates the need to keep a balanced client portfolio. Recognizing that industries fluctuate and that corporate e-

learning is the sector predicted to show the largest growth, the university will work to establish a number of corporate relationships, as well, approaching potential students through appropriate forums, and via a context that clarifies need (such as a news article or press release announcing a potential student's new e-learning infrastructure). HUMS has already begun to market its products and services to local Universitiesand particularly high-tech Universities--through a number of forums, associations and businesses.

Students Healthcare
Healthcare represents a small, but growing market (relative to the corporate and educational e-learning markets). Students that are likely to develop e-learning infrastructures are large, university-affiliated hospitals that do a good deal of teaching and research. HUMS has already established contacts with the University of Haripur Hospitals Academy and is planning to contact several of the local Haripur hospitals

Government Students
Like healthcare, government e-learning is demonstrating some growth, especially in sectors where training is mandated by law. The recent Forecast of Contract Opportunities for FY 2004 issued by the Department of Homeland Security features a number of projects that will require training that is flexible, mobile and cost-effective. A number of the projects are also based in Haripur and abbotabad.

New and Key Students

While HUMS seeks students who have established e-learning programs and wish to improve upon or extend them, many of its potential students (particularly the local students) will be forging ground in unfamiliar territory as they move from traditional educational and training environments to the e-learning arena. They will be uncertain about the benefits of e-learning and protective of their subject-matter expertise. They will be wary of third-party content developers claiming to have the "answer to their prayers."

8.0 HUMS focus on the following deliverables:

Program/Curriculum Design & Development New Program Services Existing Program Services Course Design and Development Learning Object Development Training Consulting Other Services

Program/Curriculum Implementation Strategy

The program/curriculum implementation strategy is the end result of a client-partnered consulting and research effort. It is a report that recommends ways to optimize program/curriculum support and to leverage the program/curriculum in order to maximize learning and revenues. The report recommends enrollment goals, scheduling, instructor recruitment, content-reuse, and technical support strategies. Estimated Development Cost 10 hours x RS500/hour = RS5000 15 hours x RS500/hour = RS7500 20 hours x RS50/hour = RS1,000 25 hours x RS500/hour = RS1,2500 Base Charge (1.5 times cost)

Programs/Curricula Types

3-to 6-Course Series (Training Program, Certificate or Undergraduate Minor) 7- to 12-Course Series (Professional Certificate, Masters Degree) 13- to 16-Course Series (PhD/Terminals, Other Professional Degrees) 17- to 20-Course Series (Corporate College, Undergraduate Major or Academic Core)

RS7500

RS1,1250

RS1,500

RS1,8750

Program/Curriculum Strategy Report

The program/curriculum strategy report is the end result of a client-partnered consulting and research effort. It is a report that analyzes the institution or universitys current implementation and operations strategy and recommends ways to optimize program/curriculum support and to leverage the program/curriculum in order to maximize learning and revenues. The report recommends enrollment goals, scheduling, instructor recruitment, content-reuse, and technical support strategies. Students who purchase a curriculum evaluation report are given a 20% discount on each corresponding program/curriculum strategy report.

Course Design and Development

HUMS provides course- or project-development services for students in accordance with established curriculum plans. The university employs a systematic instructional design process that produces instructionally sound, engaging course work, systematically aligned with program goals and learning outcomes and designed to exceed institutional accreditation standards. Course-design cost estimates are based upon the following assumptions:

A course or training project contains one or more units of instruction. A unit consists of approximately 8 pages of content and represents 3-5 hours of instruction. A page of content covers a single topic and represents information that would be presented to a learner at once (e.g. between clicks of a Next button). A page of content contains from 150-1500 words (as dictated by lesson flow and audience requirements). A typical unit contains approximately: o 16 content-related photos or illustrations (an average of 2 per page) o 1 collaborative discussion assignment o 2 hands-on or research-focused homework assignments, and o 1 standard assessment (e.g. 20-question multiple choice, true/false, or matching quiz).

Training
HUMS provides a number of training options for students who wish to expand their elearning skills and knowledge. Training sessions can benefit instructors, support staff and administrators. Description 16-hours of classroom training (maximum 10 participants) 4-hours of classroom training (maximum 10 participants) 8-hours of classroom training (maximum 10 participants) Training Title Course Development Training ePedagogy Training Base Charge RS36000

RS9000

CMS/LMS Training

RS18000

8-hours of classroom training (maximum 10 participants) 4-hours of classroom training (maximum 10 participants) 8-hours of classroom training (maximum 10 participants) 4-hours of classroom training (maximum 10 participants) 4-hours of classroom training (maximum 10 participants)

Course Maintenance Training

RS18000

Compliance Training (for TEACH Act, Fair Use, and RS9000 ADA) Course Writing and Instructional Design Training Media Techniques Training Learning Objects Maintenance Training RS18000

RS9000

RS9000

9.0 Advertising Strategy Summary

Advertising will be exercised with a media mix, which will consist of: Print Media:

Print Media will be used in the form of news papers of various languages. Print media will be mainly used with a purpose of communicating and complimenting our sales promotion schemes to pursue and gives us visibility. Audio-visuals:

Television as a media will be used to inform the qualities and benefits of orange juice and give us visibility and build the brand image with the customers. The combinations of TV channels will be used at different intervals. The channels will be selected keeping in mind our target i.e. the lady of the house channels showing good TRP ratings for their soaps; the influencers i.e. her offspring music, movie channels, cartoons, etc. Audio:

Radio will be a key element in our media mix as it is cost effective and will cover our catering cities precisely. Under the brand name we will be running contests, sponsoring programme, etc. This will help us reach out to our target audience and the influencers

. Outdoor:

Outdoor communication will be done to help us get the visibility i.e. with the help of Hoardings, which will be placed at areas that are prone to traffic jams and at toll Stations. Railway stations in Karachi and Rawalpindi will be a good target area for such print media as it also has maximum visibility because majority people travel daily by trains to work. In respect of this media the company will be very selective. Posters:

Posters will be created by the company during the events and will be carrying the company logo, brand name and the picture and the tag line. Public Relation:

The company will be a part of events and/or will also be organizing its own events. The events will be chosen on the core values of community relation and whole family participation. The company will be a part of children and youth involving events like college/ school festivals, meets, etc and only use these as a platform to getting closer to their influencers and sample their product at a concession or commission basis.

10. Web Plan Summary

The HUMS website will help familiarize potential students with the universitys unique approach to instructional design and e-learning content development. The website will establish HUMS as a sophisticated yet approachable instructional design group with over past years of collective experience in educational new media development.

Website Marketing Strategy

Through sample learning objects and case studies, the website will showcase the type of detail-oriented instructional design that HUMS provides. These examples will demonstrate how the university can leverage new media capabilities to create richer learning experiences. The work samples and promotional copy will help students make the connection between engaging content and effective instruction, while emphasizing the universitys ability to identify and meet learning goals. In addition to introducing prospective students to the university, the website will provide supplementary information for those already familiar with HUMS, its products, and its services. Through a password-protected client extranet, the website will serve existing students as a means to track project progress and to investigate new opportunities for

curriculum development. Message boards in this portion of the site will offer a convenient location where students can exchange ideas with teachers, subject matter experts. Additional web-based advertising will be pursued as needed to improve university visibility and to generate interest in university services.

Development Requirements
The development of the HUMS website will be the responsibility of the Chief Creative Officer. Tasks necessary for the completion of the site include:

Domain name registration Purchase of Web hosting plan Development of site look and feel Backend programming and database integration for student extranet

11. Management Summary

HUMS University Management system is designed to automate the entire operations of a modern university. It allows multi-divisional, multi-department system handling which includes activities such as admissions, curriculum management, course and faculty scheduling, fee collection, library,

examinations, career, hostel and transportation.

Product Highlights:

Manage multiple colleges comprising of multiple departments Period-wise course catalogue permits to maintain different catalogue Merit based admission activities Organized management involved in scheduling program & syllabus details

Maintain student grades in GPA and traditional methods Define multiple fee policies for different programs/courses Supports sponsors and installments in fee management Automatic reminder and alerts via application, SMS and email

University Management Student memo & feedback

Define and manage various programs and courses offered by the institutions

Manage separate syllabus for various courses Supports flexible semester system Issue certificates based on requests Supports templates for admission, exam, fees and grading techniques Discussion forum for students and faculties Maintain different schedules for courses being conducted at various departments

Admission Online application form

Application issue and receipts Supports admission assessment and approvals Follow-ups for admissions Admission payments based on University policy Maintain Student personal information, demographic information, sponsor details, health information and academic history with documents uploading

Academic Extensive course registration with bulk registration option

Add/Drop/Withdraw requests GPA calculator Flexible program change and credit transfer facility Provision for faculty to record attendance

Syllabus coverage tracking Student assignments with tracking Activity enrollment and attendance Maintain exams with attendance and registration as optional Provision to print students hall ticket Maintain student grades in GPA and traditional methods Supports resit exams Supports probation and suspension Advisor meetings Leave application and approvals for students

Fee Collection Fine structure, installment details and financial aid definitions

Program instance wise Bulk invoice generation Flexible multi currency fee payment option Flexible fee payment mode via cash, credit cards and cheques Fully integrated with accounts module Financial aid request and maintain sponsor details Automatic fine calculation PDC tracking and fee waiving facility Record and maintain fee details of students with provision to view reports

Supports fee refund plans Automatically generate fee payment alerts to parents/students before the due dates

Fee outstanding/collection/analysis reports

Scheduling Automatic and manual scheduling of time table

Supports traditional and block scheduling Different period templates for program types Control scheduling using program/course, faculty and room availability Schedules for Room/Faculties/Program/Course/Student Free period search option Flexible reallocation of periods for faculty and students

Career

Campus interviews for alumni and students Jobs and candidate search Schedule interviews and interview results Feedbacks from employer and candidate Job fairs with registration for employers and candidates Counseling request and meeting Maintain meetings with employers

Transport Vehicle detail, Driver detail and transport route detail can be maintained

Students boarding point details covering arrival and departure of school vehicles

Trip schedule for regular trip and for request basis trips Reservation and booking of all official vehicles Break down & Incident log entries for vehicle Manage Fuel consumption details for each vehicle Driver memo and Action taken

Maintenance of vehicle logbook containing comprehensive vehicle, insurance and maintenance details

Hostel

Room Templates to define room properties & services Room booking option for staffs and students Guest check-in and check-out Hostel attendance entry and leave application for Guests Change Room/Bed request for guests Maintain Guest log and visitor log Room Status, Reservation, Check-in, Check-out, maintenance history Guest memo, Complaints and Action taken details Room vacate application for guests

Library User defined classification number for articles (e.g. ISBN, ISSN)

Support MARC-21 format for Article Catalogue Download Catalogue information through Z39.50 Web server Article wise lending and fine policy Member group wise lending and fine policy Article & Member history maintenance Internal & External library lending and transfers OPAC module for members

Human Resource Complete maintenance of Employee history from recruitment to retirement

Systematic recruitment process

Compatibility with advanced time card processing systems like Biometric Recorders/ Swipe / Proximity Card / Impression etc.,

Multiple visa status maintenance with expiry reminder Synchronization of attendance roster Automated leave processing Flexible component based salary processing Settlement and transfer history

12. Financial Summary

Projected Profit and Loss First-year revenue is generated primarily from curriculum and content development services. The first-year gross income goal is RS360,000, which represents a development objective of at least three full MA programs or training programs (10 courses each) or a combination of comparable curricula. It is the intent of the partners that every development project will yield re-usable learning objects that can be subsequently repackaged to meet the needs of additional students. The partners also intend to solicit coownership agreements that allow HUMS to re-license courses and curricula to institutions other than those for which they were first developed. The reusable learning objects and content re-licensure will provide a low-investment revenue stream that will contribute an increasingly large percentage of gross corporate revenue in subsequent years. On the expense side, our staff costs are going to be our main cost. These are, technically, are our product development costs, as all three partners will be directly involved into the development of products for our students. During the first year, we also plan to utilize services of outside consultants and contractors on the product development side. As stated earlier in this document, as our business grows, we plan to add additional staff. We also plan to utilize our CEO's home office for the remaining part of 2004 and move into a new office space in January 2005. Overall, we plan to end our first year of operations with a loss. Subsequent years wil show increasing profitability, as summarized in the table below.

Projected Balance Sheet The table below summarizes our forecasted balance sheet. For the first two years of operations (i.e., until we generate a sufficient cash reserve), receivables represent our main current asset. Our fixed assets should depreciate over 5 years. With manageable liabilities, our accounting net worth should steadily grow over the projected period. Financial Statement Highlights Balance Sheet For the period ended on ($ in thousands) Year2 Year1 Assets Cash and cash equivalents Operating investments, at market Collateral held for securities lending Accounts receivable, net Inventories, prepaid expenses and deferred charges Contributions receivable, net Notes receivable, net Other assets $ 135,447 182,153 62,062 280,708 47,794 57,004 19,566 12,044 $188,264 178,251 103,656 264,513 53,968 45,119 19,561 12,740

Investments held for long-term purposes Property, plant and equipment, net Interest in net assets of foundation Investments in perpetual trusts held by others Total Assets Liabilities

1,393,771 1,349,270 11,653 40,691

1,881,683 1,315,340 16,859 51,324

$3,592,163

$4,131,278

Accounts payable and accrued expenses Advance receipt of sponsored research revenues Deferred revenue Third-party settlements payable, net Securities lending liabilities Accrued pension, postretirement, post employment obligations Long-term debt Asset retirement obligation Refundable Pakistan. Government grants for student loans Capital & net profit 8

$ 259,230 30,454 51,306 62,181 63,390 237,320 643,734 17,326 15,984 2,211,23

$283,092 30,811 53,100 54,022 103,656 191,205 682,974 16,999 15,870 2,699,549

Total Liabilities

$ 3,592,163

$4,131,278