Rockwool Again Convicted of Deceptive and Unfair Marketing The Court in Denmark judged that two articles in a newsletter

from Rockwool were unfair and deceptive. These described the fire hazard of expanded polystyrene ( EPS) were unnecessarily frightening and simplistic. Rockwool has been ordered to remove the newsletter and publish a correcting message. It is already the third time that Rockwool has been convicted. Maaseik, Belgium, Netherlands, May 31, 2013 -- Rockwool again convicted of decep tive and unfair marketing related to fire safety Press Release, Maaseik, Belgium , May 30th 2013 'Insulation of foamed plastic is (...) known to be extremely fla mmable'. 'Foam Insulation develops a very suffocating smoke, and once there's a fire in the material burns the house completely down.' So wrote Rockwool Interna tional in two articles in a newsletter sent out to investors and other stakehold ers in 2011. The Maritime and newsletter from ne (EPS) plastic ool now has been ge. Commercial Court in Denmark judged that these two articles in a Rockwool, which described the fire hazard of expanded polystyre insulation were unnecessarily frightening and simplistic. Rockw ordered to remove the newsletter and publish a correcting messa

The case was brought before the court by the EPS Section of the trade associatio n of Plastics Industry in Denmark in Denmark. The Maritime and Commercial Court judges concluded that the impression of the two articles was misleading and unfa ir. It is already the third time in the past couple of years that Rockwool has b een convicted of applying deceptive and unfair marketing practices. In 2011 Rock wool was convicted of similar behaviour in the Netherlands and in the UK and to be misleading and fail objectively to compare one or more materials with relevant, verifiable and representative features . EPS foam has been widely used in Europe for many decades and is holding a market share of around 30% of the European insulation market. It is recognised and app reciated as being economical, with good insulation and mechanical properties, mo isture resistant whilst being easy and safe to handle for the installer. Buildin gs are designed, with the use of EPS as insulation, to comply with all fire safe ty regulations and recommendations, thus helping to ensure as well the energy ef ficiency as the fire safety of the buildings and their inhabitants. The court ordered Rockwool to pay the costs of the trial. Because the EPS indust ry was not able to prove the amount of the actual loss, the request of 130.000 in compensation was refused. Rockwool disagrees with the judgment, but accepts it, says communications director Lars Wodschow. Jos Verstegen is president of EUMEPS Construction, the European trade associatio n of producers of EPS insulation. He says to the decision: "It is with great satisfaction that we have received the ruling from the Danish Court. It is a clear indication that unfair competition must be stopped. We now have a court order that confirms Rockwool International has violated the rules o f fair marketing practice by discrediting EPS insulation. We hope this verdict c onvinces Rockwool to apply fair marketing practices all over Europe from now on. " Additional information is available for download at: www.eumeps.org/news_4722.ht ml?psid=8d1fa359bade8f1f4fdee7299e472321 Contact: E. Meuwissen EUMEPS

Weertersteenweg 158 B-3680 Maaseik Belgium, Netherlands +32-89-756131 info@eumeps.org http://www.eumeps.org/