Professional Documents
Culture Documents
By WorldOne Research
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Contents
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Objective and Methodology
• The objective of this research is to investigate whether or not there is a gap between
generations of legal and white collar professionals in terms of technology in the
workplace.
• WorldOne has utilized a CAWI methodology for this project.
• The survey was scripted to be web friendly. This ensures respondents self-complete
the survey via the Internet.
• The survey took place between July 22nd and August 8th, 2008.
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Sampling and Quotas
• The data was weighted on gender to ensure the proper representation of the legal
and white collar professions.
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Key Findings: White Collar Professions
Everyone in the White Collar workforce uses and values technology in the workplace. However,
new ways in which technology is being used at work (especially among the youngest workers) is
creating challenges that may not be good for business.
• All ages and levels of workers in the white collar workplace use technology and software at their jobs, with almost
100% penetration of the most important forms of hardware and software:
– 100% use either a laptop or desktop or both
– 100% use e-mail and calendar programs
– 94% use an Internet browser
• Additionally, all ages and levels of white collar workers agree that new technology and software applications have
made it easier to:
– Get up-to-the-minute information (95% agree)
– Perform research (94% agree)
– Improve productivity (90%)
– Manage information (87%)
• Finally, 88% of white collar workers think that devices, such as laptops, PDAs and mobile phones, make people
significantly more productive.
• The most junior workers (Gen Y - aged under 28) and even Gen X workers (aged 29-43) use a far wider range of
software and programs on the Internet at work than the most senior workers (Boomers – aged 44 to 60):
– Only 35% of Boomers say they use music playing software at work versus 60% of Xers and 58% of Yers.
– Twice as many Gen Y workers use video playing programs at work (51%) compared to Boomers (25%).
– 49% of Gen Y use photo editing programs at work versus 28% of Boomers.
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Key Findings: White Collar Professions
Some of this use of technology at work appears to include programs and software that
may be used more for personal tasks. And this is even more pronounced among the
younger generation. Thus:
• Almost three times as many Gen Y workers (39%) report using gaming programs at work than
Boomers (14%).
• 62% of Gen Y reports accessing a social networking site from work; versus only 14% of Boomers.
• 47% of Gen Y access Internet bulletin boards and forums from work - versus 27% of Boomers
• 44% of Gen Y access multimedia sharing web sites from work - versus 24% of Boomers.
Additionally, Gen Y workers multi-task at even higher levels than the other generations
as evidenced by the amount of hours in each work day that they report accessing
various devices and programs. And this is especially the case for programs and web
sites that may not be strictly work-related.
• Gen Y workers report spending an average of 17.4 hours in a work day using a PC, a PDA and a
mobile phone, whereas, Boomers report spending just 9.7 hours a work day using the same
devices.
• Gen Y workers report spending an average of 20.5 hours a work day using e-mail programs,
Internet browsers, instant messaging programs and Microsoft Office programs, while Boomers
only report spending 11.9 work hours using the same programs.
• Gen Y workers report spending an average of 10.6 hours of every work day accessing social
networking web sites, news web sites, blogs, Internet forums and multimedia sharing web sites,
versus 5.6 hours reported by Boomers.
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Key Findings: White Collar Professions
And the younger generation is the group most seriously concerned that the unrestricted use of
software, hardware and the Internet at work may not be good for their own workplace productivity.
This is especially so for Internet web sites that blur the boundaries between their personal and
professional lives.
• Thus, 32% of Boomers think the Internet can decrease workplace productivity, where as, 50% of Gen Y workers
think this is the case.
• 22% of Gen Y say that social networking web sites decrease their productivity at work, versus 0% of Boomers and
7% of Gen X.
• 22% of Gen Y say that multimedia sharing web sites decrease their productivity at work, versus only 3% of
Boomers and 7% of Xers.
• 15% of Yers think Blogs decrease their workplace productivity ,versus only 1% of Boomers and 4% of Gen Xers.
• 53% of Gen Yers agree that personal devices, such as Blackberries and mobile phones, encourage too much
multi-tasking.
Additionally, there are divergent ideas about what is and is not an appropriate use of technology
and software in the white collar workplace. This divergence could contribute to in-office tensions
and even harm teamwork and productivity.
• While a over two thirds (68%) of all Boomers agree that PDAs and mobile phones contribute to a decline in proper
workplace etiquette, less than half (46%) of Gen Y workers think so.
• While over two thirds of Boomer workers think the use of a laptop or PDA during in-person meetings is
“distracting” (68%), less than half (49%) of Gen Y workers think so.
• While only 17% of Boomers think using laptops or PDAs during in-person meetings is “efficient,” over one third
(35%) of Gen Y think it is.
• While only 28% of Boomers think that blogging about work-related issues is acceptable, 41% of Gen Y do.
• While almost half of Gen Y workers (47%) think it’s acceptable to befriend a client on a social networking site, only
24% of Boomers do.
• While only 38% of Boomers think it’s appropriate to befriend a colleague on a social networking site, over three
quarters 76% of Gen Y workers do.
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Key Findings: Legal Profession
Everyone in the Legal workforce uses and values technology in the workplace. However, the new
ways in which technology is being used at work (especially among the young legal professionals) is
creating challenges that may not be good for business.
• About 7 in 10 (71%) legal professionals agree that their profession is maximizing on the use of available
technology and software. There is nearly 100% penetration of the most important forms of hardware and
software:
– 100% use either a laptop or desktop or both
– 93% use e-mail and calendar programs
– 99% use an Internet browser
• Additionally, all ages and levels of legal professionals agree that new technology and software applications have
made it easier to:
– Get up-to-the-minute information (95% agree)
– Perform research (95% agree)
– Improve productivity (95%)
– Manage information (90%)
• Finally, 90% of legal workers think that devices, such as laptops, PDAs and mobile phones, make people
significantly more productive.
• Junior legal professionals Gen Y (aged under 28) and Gen X (aged 29-43) use a far wider range of software and
programs on the Internet at work than the most senior workers (Boomers – aged 44 to 60):
– Only 35% of Boomers say they use music playing software at work versus 63% of Xers.
– Gen X workers use video playing programs at work (46%) compared to Boomers (24%).
– 45% of Gen Y use photo editing programs at work versus 25% of Boomers and 21% of Xers.
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Key Findings: Legal Profession
Some of this use of technology at work appears to include programs and software that
may be used more for personal tasks. And this is even more pronounced among the
younger generation of legal professionals:
• Almost two times as many Gen X (26%) or Y workers (29%) report using gaming programs at
work than Boomers (15%).
• 55% of Gen Y and 40% of Gen X report accessing a social networking site from work, versus
only 13% of Boomers.
• 36% of Gen X access Internet bulletin boards and forums from work, versus 22% of Boomers
• 39% of Gen X access multimedia sharing web sites from work, versus 25% of Boomers.
Additionally, Gen Y workers multi-task at even higher levels than the other generations
within the legal profession as evidenced by the amount of hours in each work day that
they report accessing various devices and software programs. As it relates to web
based applications, Gen X and Y multi-task at the same level and higher than Boomers.
• Gen Y legal professionals report spending an average of 20.2 hours in a work day using a PC, a
PDA and a mobile phone, whereas, Boomers report spending just 8.7 hours Gen X spend 11.12
hours in a work day using the same devices.
• Gen Y legal professionals report spending an average of 22.91 hours a work day using e-mail
programs, Internet browsers, instant messaging programs and Microsoft Office programs, while
Boomers and Xers only report spending 10.28 and 14.36 work hours using the same programs.
• Gen Y and Gen X legal professionals report spending an average of 8.52 and 8.09 hours of every
work day accessing social networking web sites, news web sites, blogs, Internet forums and
multimedia sharing web sites, versus 4.78 hours reported by Boomers.
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Key Findings: Legal Profession
And the younger generation (Gen X and Y) within the legal profession are more seriously concerned
than Boomers that the unrestricted use of some Internet based applications at work may not be
good for their own workplace productivity.
• Thus, 29% of Boomers think the Internet can decrease workplace productivity, where as, 56% of Gen X and 59%
of Gen Y workers think this is the case.
• 30% of Gen Y say that social networking web sites decrease their productivity at work, versus 2% of Boomers and
9% of Gen X.
• 9% of Gen X say that multimedia sharing web sites decrease their productivity at work, versus only 2% of
Boomers.
• 9% of Yers think Blogs decrease their workplace productivity ,versus only 2% of Boomers.
Additionally, there are divergent ideas about what is and is not an appropriate use of technology
and software in the legal profession. This divergence could contribute to in-office tensions and
even harm teamwork and productivity.
• All generations within the legal profession agree that PDAs and mobile phones contribute to a decline in proper
workplace etiquette (Boomers=63%, Gen Y=73% and Gen Y= 57)
• However they differ in that Boomers and Gen X legal professionals think the use of a laptop or PDA during in-
person meetings is “distracting” (75% for both generations), whereas 44% of Gen Y legal professionals think so.
Moreover, Gen Y legal professionals are using these types of devices more frequently than the older generations
within the courtroom (74% vs. 23% Boomers and 48% Gen X).
• While only 23% of Boomers and 29% of Xers think using laptops or PDAs during in-person meetings is “efficient,”
nearly half (47%) of Gen Y think it is.
• While only 27% of Boomers think that blogging about work-related issues is acceptable, 40% of Gen X and 52%
of Gen Y do.
• And in terms of new technology compromising confidentiality and security within the legal profession, nearly all
(98%) of Boomers agree, whereas, 66% of Xers and 79% of Gen Y agree with this statement.
• While Gen Y and Gen Y legal professionals (48% and 40%) think it’s acceptable to befriend a client on a social
networking site, only 20% of Boomers do.
• While only 35% of Boomers and 64% of Xers think it’s appropriate to befriend a colleague on a social networking
site, 91% of Gen Y workers do.
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Technology Overall
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Q14i. There is a clear generation gap at my workplace
when it comes to adopting and using new technology and
applications
A clear majority (57%) of professionals agree that a generation gap exists in their
workplace. There is minimal difference between the two sectors.
51%
57%
69%
:Significantly higher than other generations :Significantly lower than other generations
39%
43% 46%
38%
47% 44%
:Significantly higher than other generations :Significantly lower than other generations
:Significantly higher than baby boomers :Significantly lower than other generations
66%
73%
78% 79%
:Significantly higher than other generations :Significantly lower than other generations
65%
71% 70%
87%
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Q7. Which of the following do you use?
Over 6 in 10 professionals use both a desktop and a laptop computer. Among those using
only one type of device, desktops outweigh laptops by almost three to one. Boomers,
particularly in the Legal Sector, are significantly more likely to solely use desktops.
Boomers are significantly more likely to use only a desktop computer than their younger
colleagues.
:Significantly higher than other generations :Significantly lower than other generations
Professionals claim over seven hours daily PC use - longer than combined use of other
devices. Perceptions of PDA and/or cell phone use are also relatively high while other
devices are significantly less used.
Perhaps partly a reflection of their seniority, Boomers cite significantly less time using all
devices except personal computers. Gen Y claims to be the heaviest device users overall.
White Collar
Total Legal Sector Baby Boomer Gen X Gen Y
Sector
A personal
7.6 7.0 8.0
computer 7.0 7.8 8.5
A PDA, blackberry
or another smart 1.9 2.1 1.7
phone 1.1 1.7 4.0
A mobile phone 2.5 2.3 2.7 1.6 2.5 4.9
A fax machine 1.1 1.4 0.9 0.5 1.0 2.6
Typewriter 0.5 0.7 0.4 0.1 0.4 1.4
Pager 0.7 0.8 0.6 0.2 0.6 1.8
:Significantly higher than the other sector/generation :Significantly lower than other generations
46%
:Significantly higher than the other sector :Significantly lower than other generations
Base size: Baby Boomers = 100
Gen X = 100
Gen Y= 50 24
Q14. How strongly do you agree or disagree with the following
statements about new technology, tools, websites and software at
work? Percentage ‘Agree’
While new technology tools are overwhelmingly perceived to enhance productivity and
communications, there is also a perceived “downside”. Negativity is focused chiefly upon a
perception of “never switching off” (confirmed by approximately 7 in 10 respondents) and by an
apparent replacement of personal contact with colleagues (cited by 6 in 10).
In addition, more than half (55%) fear new technology encourages “too much” multi-tasking, a figure
highest among Legal Sector Gen Y (62%). Nevertheless, the overall patterns of both positive and
negative perception are relatively consistent across all sub-groups.
White Collar
Total Legal Sector Baby Boomer Gen X Gen Y
Sector
:Significantly higher than the other sector :Significantly lower than other generations
Base size: Total =700 Baby Boomers = 275
Legal Professionals = 250 Gen X = 275
White Collar Professionals=450 Gen Y = 150
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Q15. Using a laptop or PDA (e.g. Blackberry) during in-
person meetings maybe considered as…
Percentage ‘Agree’
Approximately two-thirds of respondents agree that using technology tools during a meeting
is both impolite and distracting. Legal Gen Y professionals are least likely to concur with
this hypothesis (46%), while their Gen X colleagues are most likely to agree (three-quarters
citing distracting and 83% impolite). Boomers are also more likely to be hostile, particularly in
the Legal Sector.
Only around a quarter feel that in-meeting use of these tools makes people more efficient and
productive or is unavoidable with only one in 5 citing the tools as essential.
Overall, legal professionals are more inclined to agree that technology tools are
impolite/distracting in meetings yet more likely to find them efficient and unavoidable.
White Collar
Total Legal Sector Baby Boomer Gen X Gen Y
Sector
Impolite 66% 72% 62% 67% 68% 57%
Distracting 63% 70% 59% 68% 64% 49%
Productive 27% 27% 28% 20% 33% 35%
None of these 2% 2% 2% 2% 2% 3%
:Significantly higher than the other sector/generation :Significantly lower than other generations
Base size: Total =700 Baby Boomers = 275
Legal Professionals = 250 Gen X = 275
White Collar Professionals=450 Gen Y = 150
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Software Usage and It’s Effect on
Workplace Productivity
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Q9. During an average workday, how many hours would you
estimate that you spend using each of the following applications?
Mean Summary Hours Per Day
Most professionals claim they spend a significant number of hours each day using an
email/calendar program, an Internet browser and Microsoft Office. In contrast, instant
messaging programs are significantly less used (“never” by a clear majority of Baby Boomers).
Browsing is widely utilized across sectors and segments, but Microsoft Office is of greater
significance within the Legal Sector, while other professionals are notably heavier users of
instant messaging programs.
Boomers spend less time on all these applications, especially in comparison to Gen Y.
An instant messaging
program (e.g. AIM, 1.9 1.3 2.2 1.0 2.3 3.1
MSN Messenger, ICQ)
:Significantly higher than the other sector :Significantly lower than other generations
The White Collar segment makes greater use of all programs, particularly photo editing and
movie making.
White Collar
Total Legal Sector Baby Boomer Gen X Gen Y
Sector
:Significantly higher than the other sector/generation :Significantly lower than other generations
:Significantly higher than other sector :Significantly lower than other sector
:Significantly higher than other generations :Significantly lower than other generations
Boomers appear notably more concerned about information overload than generation X.
38%
47% 44%
:Significantly higher than other generations :Significantly lower than other generations
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Q12. How many times do you access the following
sites during a typical workday?- Percentage of zero
access
A majority report zero access to information databases (53%), net forums (62%), multimedia
sharing (64%), social networking (68%) and blogs (70%) in a typical working day. Conversely,
only a minority do not use search-engines (6%), personal email (11%) and news sites (21%).
Almost two-thirds use search engines 5 or more times per day, while around 1 in 6 access
information databases as regularly.
Boomers report using all types of databases less often, a trend prevalent across the technology
tools spectrum.
White Collar
Total Legal Sector Baby Boomer Gen X Gen Y
Sector
A search engine 6% 5% 6% 7% 4% 5%
:Significantly higher than the other sector/generations :Significantly lower than other generations
Base size: Total =700 Baby Boomers = 275
Legal Professionals = 250 Gen X = 275
White Collar Professionals=450 Gen Y = 150
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Q12. How many times do you access the following
sites during a typical workday?- Mean Summary
Hours Per Day
Information databases are accessed significantly more by Legal professionals (60% use vs. only
28% in the White Collar segment). Boomers tend to use these databases less often, as well as
search engines, social networking sites, blogs and multimedia sharing sites.
White Collar
Total Legal Sector Baby Boomer Gen X Gen Y
Sector
:Significantly higher than the other sector/generations :Significantly lower than other generations
White Collar
Total Legal Sector Baby Boomer Gen X Gen Y
Sector
An Internet information 28% 38% 35%
33% 55% 20%
database
A search engine 70% 76% 66% 69% 72% 67%
Your personal email account 37% 39% 36% 41% 34% 35%
:Significantly higher than the other sector :Significantly lower than other generations
70% 68%
72%
65%
71% 72%
39% 37%
43%
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Q14f. PDAs and mobile phones contribute to the
decline of proper workplace etiquette
About 6 in 10 agree that PDAs and mobile phones have led to a decline of proper etiquette
in the workplace. Both sets of Boomers and Legal Gen Y are more inclined to accept this
position, with White Collar Boomers particularly likely to feel strongly.
60% 59%
62%
47%
57%
69%
:Significantly higher than other generations :Significantly lower than other generations
Base size: Baby Boomers = 275
Gen X = 275
Gen Y= 150
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Q16. How acceptable do you feel each of the
’
following is?
Percentage ‘Very/Somewhat Acceptable
Most of these activities are considered at least somewhat acceptable by a clear majority. Using multimedia formats for presentations and web
research of clients or candidates are overwhelmingly acceptable, with 7 in 10 supporting online radio listening and messaging clients. All but
two of the remaining activities are also acceptable to a majority, including (unsurprisingly?) non-work related surfing. Only two activities are not
ideal by most including, conducting ‘blogs’ about work related issues and befriending clients on social networking sites.
In general, Legal Professionals are relatively more likely to consider many of these activities acceptable, while Baby Boomers tend to consider
them less acceptable vs. other segments (presumably a reflection of more senior positions).
:Significantly higher than the other sector :Significantly lower than other generations
Base size: Total =700 Baby Boomers = 275
Legal Professionals = 250 Gen X = 275
White Collar Professionals=450 Gen Y = 150
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Appendix
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Q3. Which of the following best describes the sector
in which you are currently employed? – Total