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Explain the need and importance of Integrated Product-Development Teams (IPT). Suggest a composition and structure of an IPT, for the development and product ionizing a Windmill, undertaken by a Medium Scale Industry. (20) What are the possible Organization Structures suitable for different product types? Explain the salient features of a Matrix Organization. Sketch a Matrix Organization Structure for an Industry planning to invest in Agricultural Tractors, Earth Moving Excavators. (20) What is meant by Resonance and its effect on the Fatigue Life of Products? How would you take care of this phenomenon in assuring specified Design Life of your products. Give at least two examples, where creep growth is an important attribute in Products being developed. (20) Describe briefly with a sketch the STL method of rapid prototyping of products. What are the possible areas of application in Product Design? List down all other rapid prototyping methods which are suitable for plastics, paper and metal alloys? (20) Explain the importance of Stiffness considerations in the Design of engineering parts, with examples. What are the main issues to be considered in the Product Design to take care of the issues involved in Design for Manufacture (DFM) and Design for Assembly (DFA)? (20) Taking the example of a Battery Operated Mini-Refrigerator for passenger cars, discuss the road map to arrive at the final specifications, starting from getting the customers voice. Highlight the significance and the critical issues involved in establishing Metrics and Benchmark Information (20) In a bulleted format, list down the sequential tasks involved in launching an all-weather camera based rear-view mirror, with a display unit on the dashboard of passenger cars. Assuming that Customers feedback is already available, start with concept genera tion, selection, testing and end with communication to both target audience and the product development team. (20) Write Short Notes on any Five of the following: Modularity in Design Design for Six Sigma Market Pull and Technology Push Products Cost Model for New Products to be launched Investment Casting and Centrifugal Casting Technologies Patenting and IP Issues in Product Development Rapid Prototyping of Products Stiffness Considerations in Structural Design (20)

What are the possible Organization Structures suitable for different product types? Explain the salient features of a Matrix Organization. Sketch a Matrix Organization Structure for an Industry planning to invest in Earth Moving Excavators and Wear Testing Machines. (20) Outline all the steps involved a Product Planning Process. Explain these steps with reference to a new product such as a Small Piston Engine Powered Bicycle to be launched and marketed in 15 months. (20)

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11 What is meant by Resonance and its effect on the Fatigue Life of Products? How would you take care of this phenomenon in assuring specified Design Life of products. Give at least three examples, where creep growth is an important attribute in Products being developed. (20) 12 What are the investment patterns, costs and revenues involved in any product development program? Explain the concepts involved in any economic analysis wrt resource allocation and project planning and monitoring (20)