ALLAMA IQBAL OPEN UNIVERSITY, ISLAMABAD

(Department of Mass Communication)

Course: Mass Media and SocietyII (5762) Programme: M. Phil (Mass Communication) Semester: Autumn, 2012

Dear Student, Kindly read the following instructions carefully before attempting the assignments: Comprehend the textual material given in each chapter of the books carefully and take notes, then write down the answers in your own words. The point wise response will be appreciated. Copying from the book will not be appreciated at all. Examples from your own society and culture will be a positive impression on your examiner. This course carries two assignments. Each assignment carries 100 marks. This package comprises the following materials: 1) Text Book 2) Assignments 1 & 2 3) Assignment Forms (two sets) 4) Schedule for submitting the assignments Note: If you find anything missing from the above mentioned material, kindly inform: Mailing Officer Mailing Section Allama Iqbal Open University, Sector H-8, Islamabad. Best of luck Prof. Dr. Syed Abdul Siraj Course Coordinator

ALLAMA IQBAL OPEN UNIVERSITY, ISLAMABAD

(Department of Mass Communication)
1. PLAGIARISM OR HIRING OF GHOST WRITER(S) FOR SOLVING THE ASSIGNMENT(S) WILL DEBAR THE STUDENT FROM AWARD OF DEGREE/CERTIFICATE, IF FOUND AT ANY STAGE. 2. SUBMITTING ASSIGNMENT(S) BORROWED OR STOLEN FROM OTHER(S) AS ONES OWN WILL BE PENALIZED AS DEFINED IN AIOU PLAGIARISM POLICY. Course: Mass Media and SocietyII (5762) Semester: Autumn, 2012 Level: M. Phil Mass Communication Total Marks: 100

WARNING

ASSIGNMENT No. 1
Note: All questions are compulsory. Q. 1 Critically evaluate mass media in Pakistan in maintaining subjectivity in political news and current affairs programmes. (20) Q. 2 Explain the concept of representation in the modern mass media. Give examples of your own. (20) Q. 3 Critically evaluate media commercialism and professionalism in general and in Pakistan in particular. (20) Q. 4 What are the various social, psychological and ethical effects of breaking news on society? Explain with examples. (20) Q. 5 Critically discus the role of media in representing popular culture. Give examples from Pakistani society. (20)

ASSIGNMENT No. 2
Total Marks: 100 Note: All questions are compulsory and carry equal marks. Q. 1 Explain the issue of gender in Mass Media by highlighting emancipation of female journalists in Pakistani media. (20) Q. 2 What are the various theoretical frameworks of media effects on society. Explain your answer in term of research studies done in this context. (20) Q. 3 What is Disney Universe? Explain the classic Disney Formula and Disney audience survey research studies. Give examples of some miles stone studies. (20) Q. 4 Explain aims, concepts and method of Reappraising Reception with examples from classic studies in this regard and explain how reappraising reception is applicable in Pakistan situation. Explain with examples. (20) 2

Q. 5 As a public sector media, discuss the role of PTV for education, information and entertainment with examples. (20)