Professional Documents
Culture Documents
There is no such thing as information only; you need to persuade your audience and your stakeholders that your information is worth listening to, that its accurate and that it matters to them. This requires the winning combination of the right content and the right delivery; the message and the messenger. There is a strict code of conduct and order of doing things to ensure you maximize your effectiveness and seize the opportunity. So here we go with an easy to remember system and phrase to help you take the steps in the right order 1. The Rules 2. Prepared Goals 3. Command Attention 4. with Passion 5. from You
When you put The Rules into action it becomes extremely apparent that there is a whole host of questions that you need to ask yourself before you get anywhere near putting pen to paper, or fingers to keyboard. Failure to ask yourself these questions will drastically reduce your chances of success, so lets set ourselves up to succeed.
Who is going to be in your audience and what is their level of expertise? Who has the power to sign-off or block your proposal? Who is an expert advisor? Who is a potential user of your idea? Who is a supporter? Who is an opposer? Who is undecided? Who has zero knowledge? When you consider those questions it becomes inconceivable to think that you can ever walk blindly into a presentation and expect to win your audience over without considering their needs and requirements. Once you know the answer to those questions, to the best degree that is realistically possible, you can start to produce your message.
What are you going to be talking about? and the one that many people forget is Why are you talking about it? i.e What relevance does it have on your audience? Why should it matter to them? Whats in it for them? Remember that its not about what you want to say to your audience, its what they need to hear from you.
3: Goals
Be 100% crystal clear about what it is that you want your audience to do. Ask yourself these questions When the audience leaves after my presentation How do I want people to feel? What do I want them to do? How do I want them to act? What do I want people to think? What do I want them to specifically remember? If you dont consider these questions then you are in the dark and your audience will also be in the dark, so make sure you shed plenty of light. People cannot see the path if you dont light the way. Team Taxila