Cloud - The New Era in IT

April 12, 2012 Online VMware Forum
1 Confidential
Thomas Duffy
Director Enterprise Sales West Area

VMware, Inc.
2 Confidential
GOOD MORNING VMWARE ONLINE FORUM ATTENDEES
Thank You Platinum Sponsors
This Mornings Agenda
A New Era in IT So What?

Rick Jackson, CMO, VMware, Inc.
Business Technology: The Next 8 Years

David K. Johnson, Sr. Analyst, Forrester Research Mitch Cullins, Associate Director, IT Systems,
Case Study: Bridgepoint Education
Bridgepoint Education David Ogletree, Director of Quality Assurance, Bridgepoint Education

5
6 Confidential
Rick Jackson Chief Marketing Officer, VMware
7 Confidential
A New Era in IT So What?
Rick Jackson, Chief Marketing Officer, VMware
Cloud The New Era in IT
Our Past Signals Our Future
Cloud Web PC / Client-Server
Mainframe
Mainframe Era
Centralized IT model Users not empowered
PC / Client-Server
Mainframe

Introduction of Mini-Computer
Cost reduction broadens usage But still
Centralized IT model Users not empowered
PC / Client-Server Mini-Computer
Mainframe

PC / Client-Server
Further cost reductions creates explosion of usage De-centralized IT
Users become empowered
PC / Client-Server
Disruptive Technology = New Era
Shift in Architecture
Shift in Usage Patterns
Shift in IT Approach

Shift in Architecture
Shift in Usage Patterns
Shift in IT Approach
Cloud
The Shifting Landscape

Work Style
Applications
Devices
Delivery Architectures
An Architecture for Ubiquitous Service Delivery
Operating System Centric Multiple operating environments Pillars of isolation Complex operational management
Operating System Centric Cloud Centric One platform for every app Homogeneous management
On-demand, scale-up scale-out

On-premise, Off-premise
Management
Ops Mgmt Configuration & Compliance Disaster Recovery
Cloud Infrastructure
Service Catalog & Self-Service Policy-Based Automation & Provisioning Software Defined Storage Software Defined Network Software Defined Security
Extensibility
Process Integration Hybrid Cloud Computing
Resource Optimization with Virtualization
Management
vCenter Operations
Cloud Infrastructure
VMware Service Manager vCloud Director
Extensibility
vCenter Orchestrator vCloud Connector
vCenter Configuration Manager

vCenter Site Recovery Mgr
VSA
vXLAN
vShield Security
vSphere
Any and All Applications
An Explosion of VMs Requires New Approach

WW Installed Physical and Logical Servers
Physical Server Installed Base (Millions) Logical Server Installed Base (Millions)
Millions Installed Servers
80
60
VMs decoupling from HW
40
20
0 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13
Source: IDC, Game Changing Virtual Technology : The Evolution of Virtualization and the Cloud, 2011
Automation in the Cloud Era
Automation in the Cloud Era
Script Based
Manually built and managed Hidden complexity Change relies on individual expertise
Policy Based
Define specific policies that drive process automation Intelligent platform responsible for carrying out policy enforcement
Result = Cost & Complexity
Eliminate steps vs. automate them
Result = Reduced Cost & Complexity with Scale
vCenter Operations: Automation for the Cloud Era
80 MM VMs by 2014
Purpose built to manage explosion of virtual machines, and drive down opex!
vCloud Global Consistent Service Delivery

Netherlands Canada Chicago Newark Beltsville Houston San Jose Chantilly France Benelux Malaysia Hong Kong Philippines Austria United Kingdom Denmark Finland Germany Russia China Japan
Singapore
Florence, KY
Dallas Indianapolis
Australia
96 providers 20 countries
Brazil
New Zealand
and over 80 more!
The Changing Landscape of Applications

New, Modern Frameworks
New Application Types
Data Intensive
Deployed on Virtual and Cloud Infrastructure
A Shift in Applications From Macro to Micro
Requires a New Platform Model
BuildTestRunOperateIterate in the Cloud
Open PaaS for All The Right Reasons
.js
Language/Framework Interface
Private Clouds
Data Services
Public Clouds
Messaging Services
VMware Clouds Micro Clouds
Other Services
An Architecture for Ubiquitous Service Consumption
An Architecture for Ubiquitous Service Consumption
Time to Reach 100M Shipments Per Year

21 Years 15 Years 4 Years
1978 First PC shipped
1999
2009 First mainstream tablets
1996 First smartphone shipped
2011
2013 (projected)
Device? Or Experience?
Device? Or Experience?
VMware Mobility Platform for the Post-PC Era

SIMPLIFY MANAGE CONNECT
Desktop Service
Universal Services Manager

App Catalog Service Users, Apps, Data Policies
End Users
Data Service
Secure Universal Access
VMware Mobility Platform for the Post-PC Era

SIMPLIFY MANAGE CONNECT
Horizon Mobile App View
Desktop Service
Horizon Application Manager App Catalog Service
Universal Services Manager

Horizon
End Users
Users, Apps, Data Policies
Horizon Project Octopus Data Service Secure Universal Access
Changing Work Styles
Changing Work Styles
A Different Perspective Required
A Different IT Approach Required
IaaS PaaS SaaS
A Different IT Approach Required
IaaS
Private Cloud
PaaS
SaaS
VMware Accelerating the New Era of IT
Empowered, Secure Mobile Workforce
Faster Time-to-Market for Modern Applications
A More Flexible, Scalable, Efficient Infrastructure for All Apps

Existing Datacenters
Public Cloud Services
Let Us Point the Way
VMware Accelerate Services Business Transformation thru IT Transformation
Strategic Solution Blueprints
Benchmark and Value Modeling
Operational Maturity Modeling
Strategy and Adoption Plans
Cloud The New Era in IT
Thank You Platinum Sponsors
47
David K. Johnson Senior Analyst Forrester Research
48 Confidential
2012 Forrester Research, Inc. Reproduction Prohibited
Business Technology: The Next 8 Years

David K. Johnson, Senior Analyst, Forrester Research
2009 2012 Forrester Research, Inc. Reproduction Prohibited
What does an analyst firm do?
We do a lot of research Were independent

About 70% of Forresters revenue comes from non-vendors
We give honest advice based on what we learn

We help IT clients define their IT strategy We help vendors define their product strategy
Wayback Machine: What Happened in 1998?
Microsoft Windows 98 Was Released. Duh. The Denver Broncos Won the Superbowl Google Was Founded Apple Unveiled the iMac Viagra Was Approved by the FDA
AndI bought my first copy of VMware Workstation
AndThe Denver Broncos Won the Superbowl
Agenda
The Big Picture The Empowered Era Where the Rubber Meets the Road
What IT Organizations Are Doing About it

What it Means for Your Career
Business Technology 2020
By 2020.
45%
China Exceeds U.S. GDP

Developing Economies Will Require Different Business Models

Energy
Disrupted Markets Accelerated Change

The opportunity for you is to

Get out of the datacenter and get embedded in the business Get educated on the trends Back the platforms and vendors you think are going to win Create value, kill complexity
Agenda

IaaS Data Deep Dive What it Means for Your Career
January 2011 BT 2020: ITs Future In The Empowered Era
Each Technology Generation Brings Broader Impact And Empowerment
Heavy Reliance on Internal Resources
Increasing Reliance on External Resources
Three Forces Of Change Will Have A Dramatic Impact On The Business-IT Relationship
Agenda

Where the Rubber is Meeting the Road Now

Employee work habits are changing incredibly fast Centralized IT is too underfunded to stay ahead Reactive IT becomes a bottleneck The business employees find their own solutions elsewhere IT increasingly becomes a curator and brokerage for external services
OK, so what employee habits are changing?

How Much are Individual Contributors Spending?
$1252.60
Source: Forrsights Workforce Employee Survey, Q4 2011
How Much are Their VPs Spending?
$1092.20
How Many Are Turning to SaaS?
26%
Why Are They Doing it??
42% say its something they already use personally 39% say their company doesnt offer an alternative 27% say its better than what the company provides

What Would Their Companies Do If They Knew?
48%
Said their companies would be unhappy, or would make them stop using it
Career-Focused HEROes are Forcing Change
Agenda

IT Is Not Stupid. How Are Most Reacting?

Few Firms Are Ready To Operate A Private Cloud

What are your firms plans to implement the following server virtualization management capabilities?
Expanding/ upgrading implementation Planning to implement in the next 12 months Implement a "virtual first" policy for new server deployments Use live migration of virtual machines as a standard practice Booting all virtual machines from networked storage Resource tracking of virtual machine usage by account to track which users drive usage Policy-based automation of virtual machine allocation for routine adjustments, without human review
Implemented, not expanding
37% 27% 21% 10% 8% 14% 12% 23% 10%
24% 13%
10% Many of You
8% 6% 11% Cloud requirements
Self-service portal for end users such as developers 5% 3% 12% to deploy, manage, and remove virtual machines Chargeback to business user based on actual virtual 4% 2% 8% machine usage in a period
Base: 804 North American and European IT decision makers at firms which are using x86 server virtualization
Source: Forrsights Hardware Survey, Q3 2011
IT is beginning to take charge of procurement of cloud services

Today, which of the following describes your firms strategy/approach around the use of software-, infrastructure-, or business-process-as-a-service offerings? By the end of 2012, which of the following will describe your firms strategy/approach around the use of public software-, infrastructure-, or business-process-as-a-service offerings? We have no formal [cloud] strategy/approach We are executing on a formal [cloud] migration plan We see unsanctioned [cloud] buying by business outside IT
45%
44%
75%
14% 17%
47%
24%
8%
9%
2011
2012
2011
2012
2011
2012
Base: 1,031 IT services decision-makers

Source: Forrsights Software Survey, Q3 2011
Very large enterprises are using more cloud services than SMBs
What are your firms plans to adopt the following software technologies? (Respondents who selected Implementing, not expanding or Expanding/upgrading implementation)
40% 35%
SaaS IaaS
30% 25%
20% 15%
PaaS
10% 5%
0%
IaaS 20 to 99 (N = 197) 18% 13% 27% 100 to 499 (N = 535) 13% 8% 28% 500 to 999 (N = 342) 13% 7% 27% 1,000 to 4,999 (N = 468) 15% 11% 33% 5,000 to 19,999 (N = 333) 17% 8% 31% 20,000 or more (N = 323) 28% 20% 37%
PaaS
SaaS
Base: Software decision-makers with 20+ employees

Source: Forrsights Software Survey, Q4 2011
And large enterprise consumption is growing faster

What are your firms plans to adopt the following software technologies (SaaS)? (Respondents who selected Currently using, Implementing, not expanding, or Expanding/upgrading implementation)
LE SaaS adoption SMB

14%
7% 3%
Base: 450 to 1,124 software decision-makers

Source: Forrsights Software Survey, Q4 2009, 2010, 2011
Cloud adoption accelerates in 2012

What are your firms plans to adopt the following software technologies? (Respondents who selected implementing, not expanding, expanding/upgrading implementation, planning to implement in the next 12 months, or planning to implement in a year or more)
60%
SaaS
By the end of 2012, 45% of all companies will be using SaaS (60% in 2013!).
50%
40%
IaaS PaaS
30% 20%
10%
0%
2009 (Actual) IaaS 9% 5% 21% 2010 (Actual) 14% 8% 25% 2011 (Actual) 17% 11% 30%
PaaS
SaaS
2012 2013+ (Planning to (Planning to implement in the next implement in a year or 12 months) more) 29% 41% 19% 32% 45% 60%
Base: 1,900 to 2,438 software decision-makers

Source: Forrsights Software Survey, Q4 2009, 2010, 2011
May 2010 Top Priority For Cloud Planning: Integrate Cloud Computing Into Existing Architecture Strategies
Three Major Categories Of Cloud Computing
Cloud IaaS Provider Shares - Enterprise

Which vendor(s) does your firm [currently use/plan to use] for pay-per-use hosting of virtual servers? (Enterprise respondents who selected planning or implemented IaaS)
Amazon Web Services EC2 Rackspace Microsoft Dell Google App Engine HP (including EDS) IBM salesforce.coms VMforce Verizon Business AT&T Synaptic Hosting or Compute Orange Business Systems 5% 4% 9% 8% 13% 13% 12% 12% 18% 33%

Cloud IaaS Provider Shares - SMB

Which vendor(s) does your firm [currently use/plan to use] for pay-per-use hosting of virtual servers? (SMB respondents who selected planning or implemented IaaS)
Amazon Web Services EC2 Rackspace Microsoft Dell Google App Engine HP (including EDS) IBM salesforce.coms VMforce Verizon Business AT&T Synaptic Hosting or Compute 5% 4% 13% 13% 12% 12% 18% 33%
9%
8%
Orange Business Systems

Agenda

So My Questions For You Are
How are you planning to compete? Who is your next customer?
Forresters Advice: Go Get Embedded in the BusinessSoon

Transition Your Skills From Infrastructure
To Application Domain Expertise Choose CarefullyPick a Winner

The Skys the Limit
Thank you
David K. Johnson
+1 (617) 613-8828 dajohnson@forrester.com www.forrester.com
Mitch Cullins Associate Director, IT Systems & David Ogletree
Director, Assurance
Bridgepoint Education
91 Confidential
Mitch Cullins
Associate Director, IT Systems Bridgepoint Education April 12, 2012 Hyatt, Garden Grove, CA
92 Confidential
By Now, Were All Fans of Virtualization. So What is There to Talk About?
93
Background
Two physical universities Remote students all over the world
Innovative applications hosting classes and discussions

Hosted applications for online textbooks, grading, and more Highest-rated mobile applications among our peers Award-winning development teams
94
A Common Issue
The ProblemA mandate to provide isolated environments for the different phases of the software development lifecycle.
95
A Common Issue
The Problem A mandate to provide isolated environments for the different phases of the software development lifecycle.
The Wants Faster provisioning of (often complex) development environments Consistency across each phase Repeated provisioning of same (or very similar) environments
96
Our Challenge
How do we build isolated Dev., QA, and Stage environments (possibly several), yet incorporate shared/dependent applications, Active Directory, software distribution, antivirus, monitoring tools, etc.?
97
David Ogletree
Director of Quality Assurance Bridgepoint Education
98
Improving the Perception of IT

Velocity
Un-clear Roles and Responsibilities Technology Limitations from Legacy applications Poor Quality Poor Communication and Understanding
99
Why We Chose VMware vCloud Architecture
Allowed us to easily segregate our environments Gave us the capabilities to create Catalog like interface Standardization of systems for Software Development and QA Better communication by standardizing on a common set of terms
100
Architecture Review
101
Architecture Review (Cont.)
102
Goals Achieved
Better perception
Easy to understand interface to order catalog items Understood Service Level Agreements
Better communication
Improved Security and Quality IT Security remediation
103
Contact Info
Mitch Cullins | Associate Director, IT Systems Bridgepoint Education mitch.cullins@bridgepointeducation.com David Ogletree | Director, Quality Assurance Bridgepoint Education David.Ogletree@bridgepointeducation.com
104
Thank You for Attending the Keynote

Visit the VMware and sponsor booths in the Exhibit Hall and view breakout sessions with live Q&A here in the Auditorium.
105

Cloud - The New Era in IT

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April 12, 2012 Online VMware Forum

Director Enterprise Sales West Area

GOOD MORNING VMWARE ONLINE FORUM ATTENDEES

Thank You Platinum Sponsors

This Mornings Agenda

A New Era in IT So What?

Business Technology: The Next 8 Years

Case Study: Bridgepoint Education

Bridgepoint Education David Ogletree, Director of Quality Assurance, Bridgepoint Education

Rick Jackson Chief Marketing Officer, VMware

A New Era in IT So What?

Rick Jackson, Chief Marketing Officer, VMware

Cloud The New Era in IT

Our Past Signals Our Future

Cloud Web PC / Client-Server

Our Past Signals Our Future

Our Past Signals Our Future

Our Past Signals Our Future

Users become empowered

Shift in Usage Patterns

Our Past Signals Our Future

Shift in Usage Patterns

The Shifting Landscape

An Architecture for Ubiquitous Service Delivery

An Architecture for Ubiquitous Service Delivery

An Architecture for Ubiquitous Service Delivery

On-demand, scale-up scale-out

An Architecture for Ubiquitous Service Delivery

Resource Optimization with Virtualization

An Architecture for Ubiquitous Service Delivery

vCenter Configuration Manager

Any and All Applications

An Explosion of VMs Requires New Approach

VMs decoupling from HW

Automation in the Cloud Era

Automation in the Cloud Era

Result = Cost & Complexity

Eliminate steps vs. automate them

Result = Reduced Cost & Complexity with Scale

vCenter Operations: Automation for the Cloud Era

vCloud Global Consistent Service Delivery

and over 80 more!

The Changing Landscape of Applications

New Application Types

Deployed on Virtual and Cloud Infrastructure

A Shift in Applications From Macro to Micro

Requires a New Platform Model

BuildTestRunOperateIterate in the Cloud

Open PaaS for All The Right Reasons

VMware Clouds Micro Clouds

An Architecture for Ubiquitous Service Consumption

An Architecture for Ubiquitous Service Consumption

Time to Reach 100M Shipments Per Year

1978 First PC shipped

2009 First mainstream tablets

1996 First smartphone shipped

VMware Mobility Platform for the Post-PC Era

Universal Services Manager

Secure Universal Access

VMware Mobility Platform for the Post-PC Era

Horizon Application Manager App Catalog Service

Universal Services Manager

Horizon Project Octopus Data Service Secure Universal Access