Sergio Bentez Universidad Autonoma de Tamaulipas

Organizational culture: new trend of resource management to competitiveness

Organizational culture is one of the pillars to support those organizations that want to be competitive. Therefore, the central point around which the present work is the study of organizational culture as a competitive advantage in a social context of Venezuelan organizations.

Organizational culture is one of the pillars to support those organizations that want to be competitive. Therefore, the central point around which the present work is the study of organizational culture as a competitive advantage in a social context of Venezuelan organizations.

In addition, to study organizational change as a cornerstone of continuous improvement of organizations, it was also considered important to study the importance of human resource management in the advancement of technology. Cause this that drives organizations to change their culture.

In addition, to study organizational change as a cornerstone of continuous improvement of organizations, it was also considered important to study the importance of human resource management in the advancement of technology. Cause this that drives organizations to change their culture.

Organizations is the expression of a cultural reality, they are called to live in a world of constant change, both socially and economically and technological, or, conversely, as a body, enclosed within its limits formal.

Organizations is the expression of a cultural reality, they are called to live in a world of constant change, both socially and economically and technological, or, conversely, as a body, enclosed within its limits formal.

In both cases, this cultural reality reflects a set of values, beliefs, ideas, feelings and desires of a In both cases, this cultural reality reflects a set community institution. of values, beliefs, ideas, feelings and desires of a community institution. Certainly, organizational culture provides a frame of reference to members of the organization and Certainly, organizational culture provides a gives guidelines about how people should behave frame of reference to members of the in it. In many cases the culture is so clear that you organization and gives guidelines about how can see the changes people's behavior at the time people should behave in it. In many cases the that crosses the doors of the business. culture is so clear that you can see the changes people's behavior at the time that crosses the doors of the business.

From a general point of view, one could say that organizations committed to the success are open to constant learning. This involves generating conditions for maintaining a continuous learning and frame as the key asset of the organization.

From a general point of view, one could say that organizations committed to the success are open to constant learning. This involves generating conditions for maintaining a continuous learning and frame as the key asset of the organization.

Today organizations need to design more flexible Today organizations need to design more structures to change and that this change occurs flexible structures to change and that this as a result of learning of its members. change occurs as a result of learning of its members. This involves creating conditions to promote high performance teams, understanding team learning This involves creating conditions to promote involves generating more value to the work and high performance teams, understanding team adaptability to change with a broad vision learning involves generating more value to towards innovation. the work and adaptability to change with a broad vision towards innovation. Although, there have been many efforts have failed transformation Although, there have been many efforts have failed transformation in both public and private institutions, it is also true that the lack of planning and leadership in in both public and private institutions, it is these organizations has resulted in deterioration also true that the lack of planning and Guedez functions (1997) maintains, among other leadership in these organizations has resulted things, a concern urgent: how to exercise in deterioration Guedez functions (1997) managerial commitment I really encourage maintains, among other things, a concern change and creativity?. urgent: how to exercise managerial commitment I really encourage change and creativity?. One might speak of two complementary areas of action. The first is associated with the exercise of a style in which, in addition to managing work, One might speak of two complementary areas also manages the brain and heart. For its part, the of action. The first is associated with the second is related to the establishment of exercise of a style in which, in addition to favorable organizational conditions. managing work, also manages the brain and heart. For its part, the second is related to the establishment of favorable organizational Through processes of organizational conditions. transformation, some managers have avoided cyclical aspects such as organizational culture, has been interpreted very superficially the leader's Through processes of organizational role in a process of change, it has ignored the transformation, some managers have avoided important and strategic is the fact that: no a cyclical aspects such as organizational culture, shared vision, never generate enough energy and has been interpreted very superficially the meaning to mobilize the organization and its

leader's role in a process of change, it has ignored the important and strategic is the fact that: no a shared vision, never generate enough energy and meaning to mobilize the organization and its human resources in the process of change.

human resources in the process of change.

The focus of organizations for the success is the quality of their leaders in full freedom in the sense of their emancipation, possessing a high level of capabilities, allowing you to visually manage change proactively. Cordeiro (1996) argues that the emphasis on costs, customers, chaos and competitiveness are factors over which human asset management is guiding their decisions and actions in a comprehensive and strategic, so adding The new management schemes reflect the way value in a systematic and continuous the organization thinks and operates, demanding processes of the organization. among other things: a worker with the knowledge to develop and achieve business objectives, a flexible to the changes introduced by the The new management schemes reflect the organization, a flat structure, agile, reduced to way the organization thinks and operates, the minimum expression that creates a work demanding among other things: a worker environment that satisfies those involved in the with the knowledge to develop and achieve execution of organizational objectives, a reward business objectives, a flexible to the changes system based on the effectiveness of the process introduced by the organization, a flat where success is shared and risk, and a working structure, agile, reduced to the minimum participatory actions of the organization. expression that creates a work environment that satisfies those involved in the execution of organizational objectives, a reward system Certainly Venezuelan organizations do not escape based on the effectiveness of the process this reality of change with the adoption of new where success is shared and risk, and a technologies (Quality Management, Process working participatory actions of the Reengineering, Benchmarking, Outsourcing, etc.) organization. have seen excellent results. Such is the case of the oil industry to compete in international markets. Certainly Venezuelan organizations do not escape this reality of change with the adoption of new technologies (Quality Much must keep learning, maintaining an Management, Process Reengineering, ongoing search for best practices to be the best. Benchmarking, Outsourcing, etc.) have seen This work is based on documentary research, excellent results. Such is the case of the oil problem analysis with the aim of increasing industry to compete in international markets. knowledge, based on the contributions of the different sources books and documentaries screened for development. Much must keep learning, maintaining an

The focus of organizations for the success is the quality of their leaders in full freedom in the sense of their emancipation, possessing a high level of capabilities, allowing you to visually manage change proactively. Cordeiro (1996) argues that the emphasis on costs, customers, chaos and competitiveness are factors over which human asset management is guiding their decisions and actions in a comprehensive and strategic, so adding value in a systematic and continuous processes of the organization.