Advertising and Public Relations

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Single Answer Question In a crisis, in management team, every person must be capable of working under extreme :Correct Answer Pressure Your Answer Pressure Select The Blank Question It is difficult task as it is peoples actions that builds or destroys ________ of an organization. Correct Answer Reputation Your Answer Image Multiple Choice Multiple Answer Question In Egyptian era the Governments have always engaged in what is known as :Correct Answer Public Information , Public Relations , Public Affairs Your Answer Public Information , Public Relations , Public Comunicators Select The Blank Question Public ________ is stronger than legal right or miltary might. Correct Answer Opinion Your Answer Opinion Match The Following

Question Correct Answer Your Answer Stories newworthy Pyramid Date Heading Date of Birth Copy Pyramid newworthy Accuracy Life blood Year of coperation Multiple Choice Multiple Answer Question The invitation format should also cover :Correct Answer Why , How , What Your Answer Why , How , What Multiple Choice Multiple Answer Question The feature story is valuable publicity tool and an idea vehicle for helping people understand :Correct Answer How to choose , Buy , Use product or service Your Answer How to choose , Buy , Use product or service Select The Blank Question The copywriter is responsible for writing the copy of the advertisment in terms of ________ Correct Answer Words Your Answer Words

Multiple Choice Single Answer Question Advertising contributes to Correct Answer Profits Your Answer Increase in sales Multiple Choice Single Answer Question Advertsment actually grew up after the Correct Answer Second World war. Your Answer Second World war. Multiple Choice Single Answer Question A brand is a valuable :Correct Answer Assest Your Answer Name Select The Blank Question The ________ revolution led to number of inventions that had an impact on communications. Correct Answer Industrial Your Answer Industrial Multiple Choice Single Answer Question Advertisments in those days were laid out like our present day Correct Answer Classified advertisment Your Answer Classified advertisment

Multiple Choice Multiple Answer Question Business magzines are categorised into the following : Correct Answer Trade Publications , Industrial Magzines , Professional Magzines Your Answer Trade Publications , Industrial Magzines , Professional Magzines Multiple Choice Single Answer Question If press conference does not have the purpose it will result in loss of :Correct Answer Credibility Your Answer Credibility True/False Question Over all 60 cities were selected for nation wide press conference in J AND J case. Correct Answer False Your Answer False True/False Question Tests were made on 9 million recalled capsules of J AND J Correct Answer False Your Answer False Multiple Choice Single Answer Question If any of your media contacts express a strong wish not to be reminded make a note of that and honour their :Correct Answer Preferences Your Answer

Preferences Multiple Choice Multiple Answer Question While releasing the press release check for the Correct Answer Headline , Double spaced , Avoided passive voice Your Answer Headline , Double spaced , Avoided passive voice True/False Question FYI stands for For Your Information Correct Answer True Your Answer True True/False Question Erik Thovaldson named the island as greenland. Correct Answer True Your Answer True Select The Blank Question J AND J also campaigns with the ________ . Correct Answer Government Your Answer Government Multiple Choice Single Answer Question The typed lines should be kept :Correct Answer 50 to 60 characters long Your Answer 50 to 60 characters long

True/False Question In Television advertising the sequence followed is Middle, End, Beginning Correct Answer False Your Answer False Multiple Choice Multiple Answer Question A some what humorous detour on the road of Public Relation history lies in :Correct Answer Exaggerations , Real Estate promotion Your Answer Exaggerations , Real Estate promotion True/False Question Unfortunately statistics prove that more often it is the female employees who get harassed by their male counterparts. Correct Answer True Your Answer True True/False Question The first advertisinment on A AND F pears bought a picture tilted "bubbles" was launched in 1886. Correct Answer True Your Answer True Select The Blank Question Johnson AND Johnson shampoo for kids is an example of ________. Correct Answer Demographic Your Answer

Demographic Multiple Choice Single Answer Question Advertising is any paid form of non personal presentation and promotion of ideas, goods, services by an Correct Answer Identified sponsor Your Answer Identified sponsor Multiple Choice Single Answer Question To become a good and well known Public Relation practitioner, one should develop numerous :Correct Answer Skills Your Answer Skills Multiple Choice Multiple Answer Question A PR practitioner have access to a lot of information and are constantly in touch with news sources related to :Correct Answer Technology Advancements , Social Changes Your Answer Technology Advancements , Social Changes Select The Blank Question Testimony means actual user share their________ in the form of an ad. Correct Answer Experience Your Answer Experience Multiple Choice Multiple Answer Question These are Traditional Service Brands Correct Answer

Food World , Cox AND Kings , FedEx Your Answer Food World , Cox AND Kings , FedEx Multiple Choice Single Answer Question Erik Thorvaldson discovered an uninhabited of ice and snow in North :Correct Answer Atlantic Your Answer Atlantic Multiple Choice Multiple Answer Question Media relations are very important this is largely due to the vast number of :Correct Answer Publications , Television AND Radio Channels , Websites Your Answer Publications , Television AND Radio Channels , Websites Multiple Choice Multiple Answer Question People forget mistakes than brow beaten by Correct Answer Cunning , Manipulative , Explanations Your Answer Cunning , Manipulative , Explanations True/False Question India is the hope of free world. Correct Answer False Your Answer False Multiple Choice Single Answer Question Marketing objectives are referred in terms of : Correct Answer Sales

Your Answer Sales Select The Blank Question During the test revealed in J AND J case, it was found that ________ capsules contained Cyanide. Correct Answer 75 Your Answer 75 Multiple Choice Multiple Answer Question Knowledge of group attitudes and beliefs helps the communicator to tailor message that are :Correct Answer Salient , Answer a felt need , Logical course of action Your Answer Salient , Answer a felt need , Logical course of action Select The Blank Question Samples of new safety packaging were ________ Correct Answer Distributed Your Answer Distributed Multiple Choice Single Answer Question The term "Publics" means these are all those :Correct Answer People on whom the success or failuer depends Your Answer People on whom the success or failuer depends Select The Blank Question In the DAGMAR model it is based on the premise that there are series of ________ steps through which a brand must climb.

Correct Answer Mental Your Answer Mental Multiple Choice Multiple Answer Question Choosing a city for press conference depends upon the level you are working with :Correct Answer National , Regional , Business Your Answer National , Regional , Business Select The Blank Question Apple computers made their campaign in the year ________ which people were dying to see. Correct Answer 1984 Your Answer 1984 True/False Question A fact sheet runs into a single page Correct Answer False Your Answer True Match The Following Question Correct Answer Your Answer Advertising in eighties saw Address to specific consumers Address to specific consumers The Beginning of Advertising Exchange of goods Exchange of goods

Invention of the printing press Johann Gutenberg Johann Gutenberg Advertsing of 1660 For toothpaste For toothpaste LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Single Answer Question By which sign the end of your release is marked ande which is repeated several times? Correct Answer #### Your Answer **** Multiple Choice Multiple Answer Question Newspaper advertising has the following advantages : Correct Answer Market Penetration , Selectivity , Audience Involvement Your Answer Market Penetration , Selectivity , Audience Involvement Select The Blank Question In the DAGMAR model it is based on the premise that there are series of ________ steps through which a brand must climb. Correct Answer Mental Your Answer Six Multiple Choice Single Answer Question A crisis by its very nature comes :-

Correct Answer Unannounced Your Answer Unannounced True/False Question The HRD departement reports to the agency Management. Correct Answer False Your Answer False True/False Question GEC is an Organizational Brand Correct Answer True Your Answer False Multiple Choice Multiple Answer Question The feature story is valuable publicity tool and an idea vehicle for helping people understand :Correct Answer How to choose , Buy , Use product or service Your Answer How to choose , Use product or service , The material Multiple Choice Multiple Answer Question Advertising primarily reaches out to customer through :Correct Answer Print , Radio AND TV , Internet Your Answer Print , Radio AND TV , Internet Select The Blank Question

Apple computers made their campaign in the year ________ which people were dying to see. Correct Answer 1984 Your Answer 1984 Multiple Choice Single Answer Question The PR practitioner has to understand and be skilled in the usage and application of all :Correct Answer Communication Media Your Answer Communication Media Select The Blank Question Sometimes female employees have to travel ________ Correct Answer Outstation Your Answer Outstation True/False Question A journalist is a observer. Correct Answer True Your Answer True Multiple Choice Single Answer Question People get involved with issues or pay attention to message that appeal to their psychic or :Correct Answer Economic needs Your Answer Economic needs

Multiple Choice Single Answer Question Advertsment actually grew up after the Correct Answer Second World war. Your Answer Second World war. True/False Question The art director and the copy writer work together as a team. Correct Answer True Your Answer True Match The Following Question Correct Answer Your Answer Relationship Symmetrical Model Geometic Model Publicity Press Agentry Model Press Agentry Model Information Public Information Model Public Information Model Advocacy Asymmetrical Model Asymmetrical Model Multiple Choice Multiple Answer Question These are Traditional Service Brands Correct Answer Food World , Cox AND Kings , FedEx Your Answer

Cox AND Kings , FedEx , Food World True/False Question Corporate success depends on a workforce. Correct Answer False Your Answer True Multiple Choice Multiple Answer Question The liability coverage takes care of :Correct Answer Loss of property , Medical Condition , Internal Harrasment in the organization Your Answer Loss of property , Medical Condition , Internal Harrasment in the organization Multiple Choice Single Answer Question People are prone to forgive :Correct Answer Mistakes Your Answer Mistakes Match The Following Question Correct Answer Your Answer Advertising in eighties saw Address to specific consumers Exchange of goods The Beginning of Advertising Exchange of goods USA Invention of the printing press Johann Gutenberg Johann Gutenberg Advertsing of 1660

For toothpaste For toothpaste Multiple Choice Single Answer Question If any of your media contacts express a strong wish not to be reminded make a note of that and honour their :Correct Answer Preferences Your Answer Preferences Multiple Choice Multiple Answer Question When a mistake is been committed :Correct Answer Do not lie , Do not try to cover up things , Do not pretend to be right Your Answer Do not lie , Do not try to cover up things , Do not pretend to be right True/False Question FYI stands for For Your Information Correct Answer True Your Answer True Multiple Choice Multiple Answer Question One can interact with PRO at the :Correct Answer Railway Station , Government Offices , Press Your Answer Railway Station , Government Offices , Press True/False Question After three and half years another death occurred the vicitm was 60 years old woman from New York

Correct Answer False Your Answer False True/False Question Very often the presence of a well known celebrity can liven up a routine company function Correct Answer True Your Answer True Select The Blank Question During the test revealed in J AND J case, it was found that ________ capsules contained Cyanide. Correct Answer 75 Your Answer 45 Multiple Choice Single Answer Question The rule in a crisis is that you cannot be handicapped by a lack of :Correct Answer Infrastructure Your Answer Professional people Multiple Choice Single Answer Question Press releases are called :Correct Answer Publicity Program Your Answer Publicity Program Multiple Choice Multiple Answer

Question What should the feature story highlight? Correct Answer Unkown facet , Product , Cause Your Answer Unkown facet , Product , Cause Multiple Choice Multiple Answer Question The filler items should be in paragraph form with :Correct Answer Typed , Typed on single page , Double Spaced margin Your Answer Double Spaced margin , Typed , Typed on single page Select The Blank Question In green land ice melts for only a few________. Correct Answer Months Your Answer Days Select The Blank Question "People working with you" this means offering them Salary, Promotions ________, and Training opportunities to motivate them. Correct Answer Perks Your Answer Perks True/False Question The most important information is down the air. Correct Answer False Your Answer False

Multiple Choice Multiple Answer Question The invitation format should also cover :Correct Answer Why , How , What Your Answer Why , What , Whose Multiple Choice Multiple Answer Question SWOT stands for Correct Answer Strengths AND Weakness , Opportunities , Threats Your Answer Strengths AND Weakness , Opportunities , Threats Select The Blank Question It is very difficult to attribute a rise of sales due to ________ Correct Answer Advertising Your Answer Advertising Multiple Choice Single Answer Question Crisis means an unexpected development that often frightens the :Correct Answer Public Your Answer Customer Select The Blank Question The advantage of outdoor advertising is that, message is available for ________ hours. Correct Answer 24 Your Answer 24

Multiple Choice Single Answer Question The modern day advertising has its roots in Correct Answer USA Your Answer USA Multiple Choice Multiple Answer Question The functions of an advertising agency are Correct Answer Account Management , Planning, Creativity,Production , Media and Agency Management Your Answer Account Management , Planning, Creativity,Production , Media and Agency Management Select The Blank Question In Retentive stage the product reaches its________ stage. Correct Answer Maturity Your Answer Decline Select The Blank Question If you do the right think you have to make sure that people ________ about it. Correct Answer Hear Your Answer Hear Multiple Choice Single Answer Question All the releases should start with a :Correct Answer Heading

Your Answer Heading True/False Question The advertising plan basically focuses on Target, Message AND Media Correct Answer True Your Answer True Select The Blank Question Fillers are material used to fill in the empty at the ________ minute. Correct Answer Last Your Answer Last

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Select The Blank Question Cities where the local press usually gives a favourable ________ for press conference. Correct Answer Coverage Your Answer Coverage True/False Question Public relations does not have a strong industry association to guide its growth in a controlled manner. Correct Answer True Your Answer

False Multiple Choice Single Answer Question Reputations are not built overnight they are the sum of cumulative actions over a period of :Correct Answer Time Your Answer Time True/False Question During the press conference it is advisible to only communicate the news it should be one way communication. Correct Answer False Your Answer False Multiple Choice Single Answer Question The Bryan-McKinley presidential campaign was first to mount an all out effort of public opinion in :Correct Answer 1896 Your Answer 1875 Multiple Choice Multiple Answer Question The functions of an advertising agency are Correct Answer Account Management , Planning, Creativity,Production , Media and Agency Management Your Answer Planning, Creativity,Production , Media and Agency Management , After sales AND Services Management Multiple Choice Multiple Answer

Question What should the feature story highlight? Correct Answer Unkown facet , Product , Cause Your Answer Unkown facet , Product , Cause True/False Question Research shows that 70% of buying decisions are made in store. Correct Answer True Your Answer True True/False Question The Body Copy consists of the main text. Correct Answer True Your Answer True Select The Blank Question The observers are paid to watch and ________ Correct Answer Write Your Answer Write Multiple Choice Single Answer Question A crisis by its very nature comes :Correct Answer Unannounced Your Answer Unannounced Select The Blank

Question More and more people began to read newspaper and ________ Correct Answer Magzine Your Answer Magzine Multiple Choice Multiple Answer Question The spokesperson should have following skills :Correct Answer Convincing AND Inspiring , Good Orator , Able to address gathering Your Answer Convincing AND Inspiring , Good Orator , Able to address gathering Multiple Choice Single Answer Question The corporate identity of an organisation is sum of all :Correct Answer Visual cues Your Answer Social workforce True/False Question Internet is part of electronic media Correct Answer False Your Answer False Multiple Choice Single Answer Question The process of identifying and advertising to a group of prime prospect is called as Correct Answer Target Marketing Your Answer Target Marketing

True/False Question Very often the presence of a well known celebrity can liven up a routine company function Correct Answer True Your Answer True Multiple Choice Single Answer Question A Public Relation professional who counted over 500 different definitions for PR was known as :Correct Answer Rex Harlow Your Answer Dennis Martin Multiple Choice Single Answer Question Public information came into the exsitence at the time of ancient egyptians which are :Correct Answer 5000 years ago Your Answer 5000 years ago Multiple Choice Multiple Answer Question Adams legacy also inculded :Correct Answer Newspaper essays , Speeches , Parades Your Answer Newspaper essays , Speeches , Posters Multiple Choice Single Answer Question Public Relation practitioners play a dual role, they are advisiors as well as :Correct Answer Counsellors

Your Answer Counsellors Select The Blank Question If you do the right think you have to make sure that people ________ about it. Correct Answer Hear Your Answer Hear Select The Blank Question If you have a website include the ________ in your heading. Correct Answer URL Your Answer URL True/False Question The advertising plan basically focuses on Target, Message AND Media Correct Answer True Your Answer True Select The Blank Question Skilful media relations involves treading the fine line between catering for the ________. Correct Answer Organization Your Answer Organization Multiple Choice Multiple Answer Question The Creative services department includes Correct Answer

Creative Director , Art Director , Copy Writer Your Answer Creative Director , Art Director , Copy Writer Multiple Choice Multiple Answer Question Research planning includes Correct Answer Designing a questionnaire , Data Collection , Tabulation, Analysis and Results Your Answer Designing a questionnaire , Data Collection , Tabulation, Analysis and Results Multiple Choice Single Answer Question People are good at :Correct Answer Reacting Your Answer Reacting Multiple Choice Multiple Answer Question Culture means Correct Answer Values , Perception , Beliefs Your Answer Values , Perception , Beliefs Select The Blank Question The advantage of outdoor advertising is that, message is available for ________ hours. Correct Answer 24 Your Answer 24 True/False Question In the style always use a passive voice

Correct Answer False Your Answer True Multiple Choice Single Answer Question The Body Copy is also called as Correct Answer Main Text Your Answer Text Multiple Choice Single Answer Question In every organisation there are requirements for the management to communicate with different audiences this sort of communication is called as :Correct Answer One to many communication Your Answer Public Speech Multiple Choice Multiple Answer Question The financial information can be reached by the way of :Correct Answer Annual General Report , Minutes of AGM , Quaterly Reports Your Answer Annual General Report , Quaterly Reports , Share Prices Match The Following Question Correct Answer Your Answer Promoting AND Elaborating events Boston Massacre Pamphlet Public Relation Startegies Publications Publications

Persuasive communication Western Social Newspaper Harvard Pamphlet Western Social Select The Blank Question Organisations use a variety of spokespersons depending upon the ________and the audience. Correct Answer Message Your Answer Message Multiple Choice Multiple Answer Question In advertsement collateral material refers to Correct Answer Brochures , Video Tapes , Product Leaflets Your Answer Insertions , Brochures , Product Leaflets Select The Blank Question The video tele conference of J AND J was of ________ minutes. Correct Answer 90 Your Answer 90 True/False Question The print media consists of newspaper and magzines. Correct Answer True Your Answer True

True/False Question Day by day the crime rate is controlled through out the world. Correct Answer False Your Answer False Match The Following Question Correct Answer Your Answer Invitations Reporter Editor, Journalist Photographs Invitation TV Crew Media Events Press Conference Technicians Reminder calls Editor, Journalist Press Conference Multiple Choice Multiple Answer Question The catcholic Church reponded with its own counter reformation by means of :Correct Answer Speeches , Books , Pamphlets Your Answer Speeches , Books , Pamphlets Multiple Choice Multiple Answer Question Researching, conducting and evaluating on a continual basis are program of action. These are done to achieve public understanding, these may also include :Correct Answer Marketing , Financial fund raising , Employee Community

Your Answer Marketing , Financial fund raising , Employee Community Multiple Choice Multiple Answer Question There are three type of situtations in which you can paln an interview with a journalist these are :Correct Answer Proactive , Reactive , Crisis Your Answer Proactive , Reactive , Crisis Select The Blank Question In print media rates depends upon the size, Colour and ________ Correct Answer Position Your Answer Position Select The Blank Question Traditionally the PR program is divided into ________. Correct Answer Internal AND External programs Your Answer Internal AND External programs Multiple Choice Single Answer Question Advertisers describe consumer audience through Correct Answer Demographics Your Answer Phsycological Select The Blank Question Tapping groups attitudes is called as ________. Correct Answer

Channeling Your Answer Channeling Multiple Choice Multiple Answer Question In DAGMAR model the different stages are: Correct Answer Awareness , Comprehension , Conviction Your Answer Awareness , Comprehension , Conviction True/False Question Tests were made on 9 million recalled capsules of J AND J Correct Answer False Your Answer False Select The Blank Question Story-board corresponds to the layout which is illustrated ________ Correct Answer Frame by Frame Your Answer Frame by Frame Select The Blank Question The copywriter is responsible for writing the copy of the advertisment in terms of ________ Correct Answer Words Your Answer Words Multiple Choice Single Answer Question A number of agencies are now focusing on :

Correct Answer Research Your Answer Consumers True/False Question The market share fell from 37 % to 23%. Correct Answer False Your Answer False Multiple Choice Single Answer Question Those who work for the organization are called as :Correct Answer Internal Public Your Answer Internal Public Multiple Choice Single Answer Question The following "firsts" were observed during the period :Correct Answer 1900-1921 Your Answer 1900-1921 Multiple Choice Single Answer Question Advertising that is delivered directly to the consumer by mail refers to Correct Answer Direct Mail Your Answer Direct Mail Multiple Choice Multiple Answer Question Media relations are very important this is largely due to the vast number of :-

Correct Answer Publications , Television AND Radio Channels , Websites Your Answer Television AND Radio Channels , Websites , Advertisements Multiple Choice Single Answer Question The spokesperson should be :Correct Answer People friendly Your Answer Smart AND Intellegent Select The Blank Question The internal publication which was a 4 page news letter was called as ________. Correct Answer Update Your Answer Update Multiple Choice Multiple Answer Question While releasing the press release check for the Correct Answer Headline , Double spaced , Avoided passive voice Your Answer Headline , Double spaced , Written in a perfect square Multiple Choice Single Answer Question Invitations for press conferences should be always :Correct Answer Typed Your Answer Typed True/False Question

In the style always use a passive voice Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Pope Urban II used communication systems which involved :Correct Answer Writing , Word of Mouth , Slogans AND Symbols Your Answer Writing , Word of Mouth , Slogans AND Symbols Multiple Choice Multiple Answer Question The Creative services department includes Correct Answer Creative Director , Art Director , Copy Writer Your Answer Creative Director , Art Director , Copy Writer Multiple Choice Single Answer Question A crisis often gathers momentum with great :Correct Answer Rapidity Your Answer Speed Multiple Choice Multiple Answer Question Knowledge of group attitudes and beliefs helps the communicator to tailor message that are :Correct Answer Salient , Answer a felt need , Logical course of action Your Answer Salient , Answer a felt need , Logical course of action True/False

Question In all press conferences there is a demonstration of the product. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question The catcholic Church reponded with its own counter reformation by means of :Correct Answer Speeches , Books , Pamphlets Your Answer Hoardings , Books , Pamphlets Match The Following Question Correct Answer Your Answer Motivation Monetary, Emotional Return Monetary, Emotional Return External Public Media, Suppliers, Trade Associations Media, Suppliers, Trade Associations Advertisement To inform Potential buyers To inform Potential buyers Maintaining Relationships Long term associations Long term associations Select The Blank Question Cities where the local press usually gives a favourable ________ for press conference. Correct Answer Coverage Your Answer Chance

True/False Question Over all 60 cities were selected for nation wide press conference in J AND J case. Correct Answer False Your Answer False True/False Question Abraham Maslow was a great Philosopher. Correct Answer False Your Answer True True/False Question The better informed employees are likely to spread damaging misinformation. Correct Answer False Your Answer True Multiple Choice Single Answer Question A successful advertisment works when it fulfills desire and Correct Answer Need Your Answer Need Select The Blank Question Do not choose a location just because it has network affiliated stations since the networks often do not use material from their affiliates except for ________ and major crimes. Correct Answer

Disasters Your Answer Disasters Select The Blank Question The The release should end with ' -30-' or ________ Correct Answer "****" Your Answer "****" Multiple Choice Single Answer Question Advertsment actually grew up after the Correct Answer Second World War Your Answer First World War Match The Following Question Correct Answer Your Answer Media Strategy Determine Geographic spread Determine Geographic spread Print Media Newspapers AND Magazines Newspapers AND Magazines Electronic Media Redio, Television Redio, Television Media Objective Target Audience, Reach AND Frequency Target Audience, Reach AND Frequency True/False Question Unfortunately statistics prove that more often it is the female employees who

get harassed by their male counterparts. Correct Answer True Your Answer True Select The Blank Question In communication process the source ________ the messages. Correct Answer Encodes Your Answer Encodes Multiple Choice Single Answer Question Reputations are not built overnight they are the sum of cumulative actions over a period of :Correct Answer Time Your Answer Time Multiple Choice Multiple Answer Question Expert communicators use a number of devices such as :Correct Answer Drama , Statistics , Examples Your Answer Statistics , Examples , Shows Multiple Choice Multiple Answer Question In nineteenth century food processing industry began famous and reputed names which came into lime light were Correct Answer Nestles , Cadburys , Kellogs Your Answer Nestles , Cadburys , Kellogs

Multiple Choice Multiple Answer Question Business magzines are categorised into the following : Correct Answer Trade Publications , Industrial Magzines , Professional Magzines Your Answer Trade Publications , Industrial Magzines , Professional Magzines Select The Blank Question You may work within a ________ constrained by policies and procedures. Correct Answer Hierarchy Your Answer Hierarchy Multiple Choice Multiple Answer Question The most persuasive messages are :Correct Answer Direct , Simply expressed , Contains one primary data Your Answer Direct , Simply expressed , Contains one primary data Select The Blank Question The advocacy model was built during the middle of ________ century. Correct Answer 20th Your Answer 18th Select The Blank Question If you have a website include the ________ in your heading. Correct Answer URL Your Answer URL

Multiple Choice Multiple Answer Question A number of activities at the community level that are practised are :Correct Answer Providing Summer jobs for youth , Practicing environment protection drives , Cleaning up the neighbourhood Your Answer Providing Summer jobs for youth , Practicing environment protection drives , Cleaning up the neighbourhood Multiple Choice Single Answer Question Media agencies handles: Correct Answer Media Planning AND Buying Your Answer Media Planning AND Buying True/False Question Day by day the crime rate is controlled through out the world. Correct Answer False Your Answer False True/False Question The spokesperson should be Verbose. Correct Answer False Your Answer False Multiple Choice Single Answer Question Check for the passage ways, door ways, and elevators large enough to accommodate :Correct Answer Bulky equipment

Your Answer Bulky equipment

Select The Blank Question As world becomes a ________ place, where news travel with great speed. Correct Answer Smaller Your Answer Tiny Multiple Choice Single Answer Question Press releases are called :Correct Answer Publicity Program Your Answer Publicity Program Multiple Choice Single Answer Question Crisis communication staff needs to be throughly trained to work together as a :Correct Answer Team Your Answer Good communicator Select The Blank Question The copywriter is responsible for writing the copy of the advertisment in terms of ________ Correct Answer Words Your Answer Words Select The Blank Question

Fillers are material used to fill in the empty at the ________ minute. Correct Answer Last Your Answer Last Multiple Choice Single Answer Question The advertising agency plays a key role in: Correct Answer Creating advertising Your Answer Creating advertising Select The Blank Question All large companies develop a ________ identity manual Correct Answer Corporate Your Answer Corporate Multiple Choice Single Answer Question In a corporate identity if the building is constructed of granite and glass it sends out signals of :Correct Answer Prosperity AND Competence Your Answer Prosperity AND Competence Match The Following Question Correct Answer Your Answer 1982 America America Audio Philadelphia

Philadelphia Recovery Campaign New York Texas Situation Chicago New York True/False Question Influencer acts as a consultant. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question There are three type of situtations in which you can paln an interview with a journalist these are :Correct Answer Proactive , Reactive , Crisis Your Answer Proactive , Reactive , Informal True/False Question Internet is part of electronic media Correct Answer False Your Answer False True/False Question The journalist can publish whatever he wants. Correct Answer False Your Answer False

Multiple Choice Single Answer Question Persuasion is used to change or neutralise hostile :Correct Answer Opinion Your Answer Opinion Multiple Choice Single Answer Question Marketing objectives are referred in terms of : Correct Answer Sales Your Answer Sales Multiple Choice Single Answer Question The modern day advertising has its roots in Correct Answer USA Your Answer USA Multiple Choice Multiple Answer Question The most persuasive messages are :Correct Answer Direct , Simply expressed , Contains one primary data Your Answer Direct , Simply expressed , Contains one primary data Multiple Choice Single Answer Question A corporate identity is very important part of the Company image and Correct Answer Communications Your Answer Communications

Multiple Choice Multiple Answer Question The filler items should be in paragraph form with :Correct Answer Double Spaced margin , Typed , Typed on single page Your Answer Typed , Typed on single page , Double Spaced margin Select The Blank Question Firestone used to sell millions of tyres at the rate of ________. Correct Answer 50$ Your Answer 50$ True/False Question FYI stands for For Your Information Correct Answer True Your Answer False Match The Following Question Correct Answer Your Answer Advertising in eighties saw Address to specific consumers Address to specific consumers The Beginning of Advertising Exchange of goods USA Invention of the printing press Johann Gutenberg Johann Gutenberg Advertsing of 1660 For toothpaste

For toothpaste Multiple Choice Single Answer Question If any of your media contacts express a strong wish not to be reminded make a note of that and honour their :Correct Answer Preferences Your Answer Crew Multiple Choice Multiple Answer Question The spokesperson should have following skills :Correct Answer Convincing AND Inspiring , Good Orator , Able to address gathering Your Answer Convincing AND Inspiring , Good Orator , Able to address gathering True/False Question Research shows that 70% of buying decisions are made in store. Correct Answer True Your Answer True Multiple Choice Single Answer Question Crisis means an unexpected development that often frightens the :Correct Answer Public Your Answer Share Holder True/False Question Good companies always speaks first and performs later. Correct Answer False

Your Answer False Select The Blank Question The production department is responsible for ________ the creative concepts. Correct Answer Translating Your Answer Translating Select The Blank Question "We very much prefer to see the ________ before they are released", says an editor of an Popular Indian Computer Publication. Correct Answer Product Your Answer Product Multiple Choice Single Answer Question The following "firsts" were observed during the period :Correct Answer 1900-1921 Your Answer 1899-1925 True/False Question In the style always use a passive voice Correct Answer False Your Answer False Select The Blank Question Apple computers made their campaign in the year ________ which people were dying to see.

Correct Answer 1984 Your Answer 1985 Multiple Choice Multiple Answer Question Culture means Correct Answer Values , Perception , Beliefs Your Answer Values , Perception , Beliefs Multiple Choice Multiple Answer Question Choosing a city for press conference depends upon the level you are working with :Correct Answer National , Regional , Business Your Answer National , Regional , Business Multiple Choice Single Answer Question Check for the passage ways, door ways, and elevators large enough to accommodate :Correct Answer Bulky equipment Your Answer Bulky equipment Multiple Choice Multiple Answer Question Research planning includes Correct Answer Designing a questionnaire , Data Collection , Tabulation, Analysis and Results Your Answer Designing a territory , Data Collection , Tabulation, Analysis and Results Multiple Choice Multiple Answer

Question Knowledge of group attitudes and beliefs helps the communicator to tailor message that are :Correct Answer Salient , Answer a felt need , Logical course of action Your Answer Salient , Answer a felt need , Analysing the facts True/False Question In all press conferences there is a demonstration of the product. Correct Answer False Your Answer False True/False Question India is the hope of free world. Correct Answer False Your Answer True Multiple Choice Multiple Answer Question A number of activities at the community level that are practised are :Correct Answer Providing Summer jobs for youth , Practicing environment protection drives , Cleaning up the neighbourhood Your Answer Practicing environment protection drives , Cleaning up the neighbourhood , Organising Blood Camps Multiple Choice Multiple Answer Question People forget mistakes than brow beaten by Correct Answer Cunning , Manipulative , Explanations Your Answer

Cunning , Manipulative , Explanations Select The Blank Question For testing the advertisement, adveretisers uses ________ Correct Answer Focus Groups Your Answer Target Audience Multiple Choice Single Answer Question Marketing plan starts with: Correct Answer Situation Analysis Your Answer SWOT Analysis Select The Blank Question You may work within a ________ constrained by policies and procedures. Correct Answer Hierarchy Your Answer Hierarchy Select The Blank Question Tapping groups attitudes is called as ________. Correct Answer Channeling Your Answer Communicators Multiple Choice Multiple Answer Question The lesson learnt from Tylenol case was :Correct Answer Open Communication policy , Adhering to companys policy regarding customer safety , Establishment of Media control

Your Answer Open Communication policy , Adhering to companys policy regarding customer safety , Establishment of Media control Multiple Choice Single Answer Question Advertisments in those days were laid out like our present day Correct Answer Classified advertisment Your Answer Classified advertisement

Multiple Choice Single Answer Question All good companies have a manual of :Correct Answer Operations Your Answer Operations True/False Question Internet is part of electronic media Correct Answer False Your Answer True True/False Question Good companies always speaks first and performs later. Correct Answer False Your Answer False Multiple Choice Single Answer Question The term "Publics" means these are all those :-

Correct Answer People on whom the success or failuer depends Your Answer People on whom the success or failuer depends Select The Blank Question In print media rates depends upon the size, Colour and ________ Correct Answer Position Your Answer Number of words in the ad. Select The Blank Question For holding a press conference invitations are to be sent and ________ has to be selected. Correct Answer Venue Your Answer Venue Select The Blank Question The words in your headings will usually be for ________ release Correct Answer Immediate Your Answer Immediate True/False Question J and J offered a reward of $200,000 for capturing the perpetrators. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question

The lesson learnt from Tylenol case was :Correct Answer Open Communication policy , Adhering to companys policy regarding customer safety , Establishment of Media control Your Answer Open Communication policy , Adhering to companys policy regarding customer safety , Establishment of Media control Multiple Choice Multiple Answer Question A PR practitioner have access to a lot of information and are constantly in touch with news sources related to :Correct Answer Technology Advancements , Social Changes Your Answer Social Changes , Financial Changes , Political Changes Multiple Choice Single Answer Question A PR should always have a track of :Correct Answer Bottlenecks Your Answer Quality of communication exchange Multiple Choice Single Answer Question Advertising research is an :Correct Answer Information Tool Your Answer Information Tool Multiple Choice Single Answer Question Advertisment copy consists of the body copy, Slogans and Correct Answer Head Line Your Answer Head Line

True/False Question During the press conference it is advisible to only communicate the news it should be one way communication. Correct Answer False Your Answer True Select The Blank Question It is the PR practitioners task to ________ and enhance the organisations reputation. Correct Answer Protect Your Answer Build Select The Blank Question Planning and Implementation are the efforts done by the organization to influence or ________ public Policy. Correct Answer Change Your Answer Improve Multiple Choice Multiple Answer Question The various types of advertisments are Correct Answer Consumer and Retail , National and International , End product or Industrial Your Answer Consumer and Retail , National and International , End product or Industrial Multiple Choice Multiple Answer Question There are three type of situtations in which you can paln an interview with a journalist these are :-

Correct Answer Proactive , Reactive , Crisis Your Answer Proactive , Reactive , Crisis Multiple Choice Multiple Answer Question Another internal roles of PR are that of :Correct Answer Teaching , Instructing Executives for clear writing , Effective speaking Your Answer Teaching , Instructing Executives for clear writing , Effective speaking Multiple Choice Single Answer Question Everyone has an image, an individual or an organization. The question is, is it bad or Correct Answer Good Your Answer Good Multiple Choice Single Answer Question A press conference should be called when there's a reason for :Correct Answer Two way communication Your Answer News to tell Multiple Choice Single Answer Question If there are pictures with the release, use the phrase with :Correct Answer Art Your Answer Art Multiple Choice Multiple Answer Question

The spokesperson should have following skills :Correct Answer Convincing and Inspiring , Good Orator , Able to address gathering Your Answer Convincing and Inspiring , Good Orator , Able to address gathering Multiple Choice Multiple Answer Question Choosing a city for press conference depends upon the level you are working with :Correct Answer National , Regional , Business Your Answer National , Regional , Global True/False Question Once you have invited the reporters there is no need to remind them. Correct Answer False Your Answer False True/False Question The fundamental democracy that played a major role in the American Campaign Correct Answer True Your Answer True Multiple Choice Multiple Answer Question The design princples can been arranged by different elements viz. Correct Answer Balance , Proportion , Sequence Your Answer Balance , Proportion , Sequence Multiple Choice Single Answer

Question In a corporate identity if the building is constructed of granite and glass it sends out signals of :Correct Answer Prosperity and Competence Your Answer Rich and Famous True/False Question A fact sheet runs into a single page Correct Answer False Your Answer False Multiple Choice Multiple Answer Question The buyers buy for business or non profit motives, these consists of Correct Answer Businesses , Government , Non-Government Organisation Your Answer Businesses , Government , Non-Government Organisation Select The Blank Question Firestone used to sell millions of tyres at the rate of ________. Correct Answer 50$ Your Answer 40$ Select The Blank Question Johnson and Johnson shampoo for kids is an example of ________. Correct Answer Demographic Your Answer Demographic

Match The Following Question Correct Answer Your Answer Speakers on Radio and TV Showcase of Unique abilities Advertising Generating Publicity Good Work of Organization Long term Business Strategy Urgent Information to be communicated Media Community Media Community Invite Speakers Long term Business Strategy Good Work of Organization True/False Question Many companies do not use symbols. Correct Answer True Your Answer False Select The Blank Question Skilful media relations involves treading the fine line between catering for the ________. Correct Answer Organization Your Answer Customers True/False Question The print media consists of newspaper and magzines. Correct Answer True Your Answer

True Multiple Choice Single Answer Question If press conference does not have the purpose it will result in loss of :Correct Answer Credibility Your Answer Credibility Select The Blank Question Public ________ is stronger than legal right or miltary might. Correct Answer Opinion Your Answer Opinion Multiple Choice Single Answer Question The San Diego and Electric company had placed order with certain :Correct Answer Arab companies Your Answer Arab companies Multiple Choice Multiple Answer Question The press kits desgined by Johnson and Johnson included :Correct Answer J and J history , Name of top people , Financial results Your Answer J and J history , Name of top people , Financial results Multiple Choice Single Answer Question While scheduling the press conferences be aware of the :Correct Answer Media Deadlines Your Answer

Media Deadlines Select The Blank Question Organisations use a variety of spokespersons depending upon the ________and the audience. Correct Answer Message Your Answer Message True/False Question In Mumbai there are reporters who specialize in stories relating to the Government. Correct Answer False Your Answer False Match The Following Question Correct Answer Your Answer Clarity of message Audience understands the message Audience understands the message Expert Communicator Mass Media endorsements Mass Media endorsements Manipulation Techniques Illogical reasoning Illogical reasoning Persuasive speaking Partial commitment Partial commitment Multiple Choice Multiple Answer Question A some what humorous detour on the road of Public Relation history lies in :-

Correct Answer Exaggerations , Real Estate promotion Your Answer Exaggerations , Plausible , Uninhabited Multiple Choice Multiple Answer Question The crisis management team should have the ability of :Correct Answer Irregular Hours , No Sleep , Working hours long Your Answer Irregular Hours , Working hours long , to handle situation effectively Select The Blank Question Samples of new safety packaging were ________ Correct Answer Distributed Your Answer Distributed