Course No 301 302 303 304 305 306 307 308 S No E1 E2 E3 E4 E5 E6 E7 E8 E9 E - 10

BBM COURSE III Year (2012-2013 0nwards) Course Periods/ week International Business 4 Management Information Systems 4 Production and Operations Management 4 Costing & Management Accounting 4 Entrepreneurship 4 Elective: I ( E-1 to E-10 ) 4 Elective: II ( E-1 to E-10 ) Project Work & Viva Voce Electives: 306-307 Management of Industrial Relation Human Resource Planning Banking Services Financial Services Marketing Research Sales Management System Analysis & Design Enterprise Resource Planning Hotel Front Office Management Hotel House Keeping 301 INTERNATIONAL BUSINESS 4 2

Total Marks 100 100 100 100 100 100 100 50

Unit-I International Business:- Concept, Evaluation, Drivers, Approaches, Goals- Globalization- Multinational Corporations Social responsibilities Ethics. Unit-II International Business Environment:- Social and Cultural Variances Political, Technological Legal Economic Scenario Foreign direct investments. Unit-III Global strategic Management:- Process Entry strategy Strategic Alliances - Organization structure and Design. Unit-IV International Accounting - Financial Management Foreign trade International HRM Global marketing WTO IMF.
References: 1. Charles W.L.Hill and Arun K. Jain : International Business (McGraw Hill) 2. P. Subba Rao: International Business Management (Himalaya Publishers) 3. K. Aswathappa: International Business (McGraw Hill) 4. Anand K. Sundaram and I. Stewart Black: The International Business Environment (Prentice Hall)

--------------------------------------------------------------------------------------------------------------------

302-MANAGEMENT INFORMATION SYSTEMS Unit- I Role of information systems in organizations Models of Decision Making Types of information systems in organization Hierarchical information systems Information systems planning. Unit-II Functional information systems Marketing information systems - Financial information system Human Resources Information system Manufacturing/Operations information System.

Unit III Introduction to system building methods SDLC Prototyping Application software, and user development Applications and advantages of each method. Unit-IV Support Systems: DSS, Expert systems, Data mining, Data ware housing, OLAP Applications and merits -Information systems control: Visages, Antivirus packages Systems Audit - safety and security for systems. References: 1. Kenneth C. Laudon and Jane P. Laudon: Management Information Systems (Pearson Education) 2. James A.O Brien: Management Information Systems (McGraw Hill). 3. Uma G. Gupta: Management Information Systems-A Managerial Perspective (Galgotia publications) ----------------------------------------------------------------------------------------------------------------------------------303-PRODUCTION AND OPERATIONS MANAGEMENT (OM) Unit-I Concept and significance of OM-Goals and key decision areas Systems approach Contemporary challenges and operations strategies Project management Techniques: Grants Chart, CPM, & PERT Net Works Simple problems. Unit-II Process design Influencing factors Types Choosing the right design Capacity planning Economies of scale Economies of scope Location Significance Techniques: Cost benefit analysis Layout Types (Product process, Fixed position and cellular) Simple problems in line balancing. Unit-III Services operations planning & scheduling Quasi Manufacturing Customer as participants service Customer as product service Production planning and control An over view Scheduling techniques Sequence rutes Johnsons rules Line of balance. Unit-IV Inventory management Techniques ABC analysis Eoq MRP- Just in time Simple problems on EOQ work study Procedures Work measurement techniques Simple problems as standard time determinations. References: 1.M.Norman Gaither and Greg Frazier: Operation Management (Thamson Asia). 2.K. Aswathappa and K. Friher Bhett: Production/Operations Management (Himalaya). 3. Alan Muhlemann, Sudhir, Katyayani: Production/Operations Management (Pearson Education). 4. SNChary: Production/ Operations Management (TataMC Graw Hill). -----------------------------------------------------------------------------------------------------------------------------------304-COST AND MANAGEMENT ACCOUNTING Unit-I Cost Accounting: Meaning, Scope, Objectives - Elements of Cost - Material, Labour and Overheads and their allocation and apportionment-Preparation of Cost Sheet Tender. Unit-II Cost Ascertainment: Unit Costing-Job, Batch and Contract costing-Operating costing-Process costing-Interprocess profits, and Joint and by-products - Marginal costing: Break even analysis-Cost volume profit analysis, P/V ratio, Margin of safety, Break even chart. Unit-III Management Accounting: Meaning, Nature and Scope- Comparison of Management accounting and cost accounting-Standard costing. Unit-IV Budget: Meaning, Types of budget and Budgetary control-Preparation of fixed and flexible, Cash, Sales, Production, Materials and Master Budgets-Variance of analysis, Material, Labour and Overhead Variances. References: 1. S.P.Jain&K.L.Narang: Principles and Practice of Cost Accounting, (Kalyani Publishers, New Delhi).

2. M.Y.Khan & P.K. Jain: Cost and Management Accounting, (Tata McGraw Hill Publishing House, New Delhi). 3. Manmohan & Goyal: Principles of Management Accounting, (Sahitya Bhavan, Agra). 4. RK Sharma, Shashi K Gupta: Management Accounting Principles & Practice (Kalyani Publishers, New Delhi). 5. Maheshwari S.N: Cost and Management Accounting (Sultan Chand & Sons, New Delhi). -----------------------------------------------------------------------------------------------------------------------------------305- ENTREPRENEURSHIP Unit-I Entrepreneurship - concept of entrepreneur Characteristics of Entrepreneur Functions of Entrepreneur Ethics and social responsibility of Entrepreneur Role of Entrepreneurship in Economic Development Entrepreneurship Development Programes (EDP) in INDIA. Unit-II Small Scale Industry Definition of SSI Role of SSI units in Indian Economy Problems faced by SSI in India Steps to start small scale enterprise. Unit-III Institutional Finance support to entrepreneurship development Industry Development Bank India (IDBI) Industrial Financial Corporation of India (IFCI) Unit Trust of India State Finance Corporation (SFC) State Industrial Development Bank of India (SIDBI) Other commercial Banks Unit-IV Institutional support to entrepreneurship development - Small Industries Development Organization (SIDO) National Small Industries Corporation Ltd (NSIC) Small Scale Industry Board (SSIB) Medium Small Micro Enterprises (MSME) National Industrial Medium Small Enterprises (NIMSE) District Industrial Corporation (DIC), Industrial Estates - Project Management- Finance, Marketing, Human resource management Project report preparation- SWOT analysis. Reference: 1. Khanka S S: Entrepreneurial Development (S CHAND and Company Limited, Ramnagar, New Delhi). 2. Cynthia L. Greene: Entrepreneurship (Cengage Learning INDIA Edition). 3. Vasant Desai: The Dynamic of Entrepreneurial Development and Management (Himalaya Publishing House).
----------------------------------------------------------------------------------------------------------------------------------------------

E- 1: MANAGEMENT OF INDUSTRIAL RELATION Unit I Industrial Relations: Concept, Significance, Emerging socio economic scenario Industrial relations system Role of Government and Machinery for labour administration Role of employer - Role of employees and unions Industrial relation department Role of industrial relation officer. Unit-II Industrial Disputes Causes, Types, Consequences Prevention and settlement methods Role of bipartite bodies Methods: Negotiation, Conciliation, Arbitration, Adjudication Collective Bargaining: Methods Problems and issues Productive bargaining Gain Sharing. Unit-III Trade Unions: Role Position I India Employee Discipline Grievance Management Code of conduct Process of domestic enquiry. Unit- IV Participative management Objectives Methods joint management councils Works committees Worker directors Worker Education and Empowerment.

References: 1. Arun Monappa: Industrial Relations (Tata Mcgraw Hill Company, Ltd) 2. Varma Pramod: Management of Industrial Relations (Oxford and IBH Publishing Company Ltd) 3. Punekar: Labour welfare Trade Unionism and Industrial Relations (Himalaya Publishing House) 4. Subba Rao P: Human Resource & Management & Industrial Relations (Himalaya) 5. Venkata Rathnam C.S: Industrial Relations (Oxford) ---------------------------------------------------------------------------------------------------------------------------------

E-2: HUMAN RESOURCE PLANNING Unit I Human Resource Planning: Significance Objectives and Functions HRP Strategies Activities. Unit-II Strategic Human Resource Planning: Models, Process, Analysis, Inventory, Forecast. Unit-III Human Resource Planning: Recruitment and Selection, Placement, induction Training, Socialization - HRP Polices: Retrenchment, Retention, Redeployment, Transfer, Promotion, job Rotation, Exit Strategy. Unit IV Career Planning & Development Succession Planning Potential appraisal development. Unit-V Human Resource Utilization Indices, Testing HR Information System HR Accounting and Audit. References: 1. DK Bhattacharya: Human Resource Planning (Excel) 2. Udaiprakesh and T.V. Rao: Human Resource System (Oxford) 3. Srivarsava MP: Human Resource Planning (Institute of Royal Resource) -----------------------------------------------------------------------------------------------------------------------------------E-3: BANKING SERVICES The objective of this paper is to expose the students practically to the banking services. Unit-I Types of Accounts: Current Account, Savings Account, Recurring Account, Service Changes, Minimum Balance, Interest on Balance. Deposits: Tenure, Rate of Interest, Norms for deposits, TDS, Insurance for deposits. Unit-II Loans: Education loans, Housing loans, Priority sector loans, Loans to SMEs, Eligibility, rate of interest, Documents, Processing fees, Subsidies, Repayment norms, Bankers guarantee and LOC, Bill discounting, Factoring, appraisal procedure. Unit-III Interest Rates: Repo rate, Reverse repo rate, Base rate, Fixed vs Floating rate, CRR, SLR, MIBOR, Interest rates for different sectors, Monetary policy, effect of inflation, Interest rates and credit rating. Unit-IV Payments: Cheque book, Internet banking, Mobile banking, ATM, Debit and Credit cards, Kisan card, Point of sale machine, Payment instructions, Electronic clearing, NEFT, RTGS, Service charges - Other Services: Core banking, any branch banking, Payments through ATM, Financial inclusion, Locker facility, Norms and Charges, Loan syndication, Reverse mortgage. Reference: The related information shall be collected by the students from the banks nearest to them. 1. Bhole LM: Financial Markets and Institutions (Tata Mc Graw Hill, Delhi) 2. Khan MY: Indian Financial System (Tata Mc Graw Hill, Delhi)

------------------------------------------------------------------------------------------------------------------------E-4: FINANCIAL SERVICES Unit-I Financial Services Industry: Nature and importance of Financial Services to the economy. Unit-II Leasing: Types of leasing, Evaluating lease option-Hire purchasing: Definition, evaluation, consumer credit. Unit-III Merchant Banking-Non banking financial companies EBI regulation, Stock broking services, Portfolio management services. Unit IV Credit rating Procedure, benefits, venture capital, credit default swaps, Mortgage guarantee schemeSecuritization - Factoring Scope, types, benefits-Insurance services-Special purpose vehicles 4

Reference: Text book: M Y Khan: Financial Services (TATA Mc GrawHill). -----------------------------------------------------------------------------------------------------------------------------------E-5: MARKETING RESEARCH Unit-I Marketing Research-The Nature and Scope Role of Marketing Research Organizations doing Marketing Research and Organization of Marketing Research Department Alternative approaches to Marketing intelligence. Unit-II Research Designs: Exploratory Research Objectives and Methods Descriptive Research Objectives and Methods Causal Designs Concept of Causality - Experimentation: Laboratory and Field Experiments Experimental Designs: True Experimental Designs Quasi Experimental Designs Experimentation in Marketing Research Types of Test Markets Data collection - Secondary data Primary data Design of Data Collection Forms. Unit III Attitude Measurement Scales of Measurement: Nominal, Ordinal, Interval and Ratio Scales Self Report Attitude Scales: Equal Appearing Interval Scales Summated Rating Scales Semantic Differential Scales Stapel Scale. Unit-IV Rating Scales: Graphic, Itemized, Comparative Scales - Sample Design Types of sampling plans - Non probability samples Sample size determination. Unit-V Preliminary steps of Data Analysis: Editing, Coding, Tabulation Contingency Tables and Chi-square Analysis One-way Tabulation and Cross tabulation Hypothesis testing Examination of Differences Kolmogorov Smirnov test Simple Regression & Correlation and Multiple Regression Analysis. Reference: 1. Glbert A. Churchill, Jr and Down lacobucci: Marketing Research Methodological Foundation (Thomson) 2. Donald S Tull and Del I Hawkins: Marketing Research Measurement and Methods (MC Millan) 3. David J Luch et al: Marketing Research (Prentice Hall) 4. Robert A Peterson: Marketing Research (Business) E-6: SALES MANAGEMENT Unit-I Selling as a career: qualities of a good salesman, Recruitment of a salesman in the organization-product, knowledge-planned selling, Approach pre-approach-meeting objectives closing the sale-scales call. Customer Psychology-Buying motives of our customer-Effective speaking consumer product Vs industrial products selling-trade relations-Sales personnel recruitment, selection, training, remuneration. Unit-II Role of selling in a planned economy Sales organization-branch set up-sales-territories-role of communication in selling. Coverage plans-sales forecasting, sales quotas incentives-role of whole sellers, retailers-trade margins, discount and price structure. Selling costs-sales motivation and leadership. Unit-III Objectives of consumer sales promotion schemes & situations in which they launched Direct premiums (Branded packs, price rebates, quantity deals, sampling, etc), criteria for judging the success or failure of sales promotion schemes What sales promotion can achieve and its limitations Consumer contests, Interim Action Premiums (Coupon, Offers, etc), self-liquidating premium Survey of gift scheme window display Types of dealer promotion schemes, wholesale and retail trade (Discount and Bonus incentives for the trade sales promotion and industrial products-merchandising and display-Sales Aids and Dealers Aids. Unit-IV Review of selling system, sales cost control, sales force evaluation and control Marketing channels Behavioral process in marketing channels, designing channels, channels of distribution & promotion, physical distribution factor affecting channel choice. Reference: 1. Still R. Richard, Cundiff W.Edward & Govoni AP Norman: Sales management decisions, strategies and cases Prentice Hall of India (p) Ltd; New Delhi, 2001; Eastern Economy Edition 5th Edition. 5

2. Verma & Agarwal: Sales Management. 3. Acharya & Field: Sales Management. 4. Chunawalla: Sales Management. ----------------------------------------------------------------------------------------------------------------------------------E-7: SYSTEM ANALYSIS AND DESIGN Unit-I Systems concepts and the information systems environment: The system concept, definition, characteristics of a system, elements of a system, types of system - The role of system analyst Definition, preparing career as a system analyst: interpersonal skills, technical skills, system analysis and design skills, multifaceted role of system analyst, analyst user interface, the place of analyst in the MIS organization. Unit-II Process modeling The tools for structured analysis, DFD, data dictionary, decision trees, structured English, decision tables - computer aided system engineering (CASE) - A CASE tool frame work - Architecture, benefits. Feasibility and Cost benefit analysis Feasibility consideration steps in feasibility analysis, feasibility report, cost benefit analysis, categories, data analysis - Procedure for cost benefit determination The system proposal. Unit-III System design: Strategies for system design, Introduction to structured design, information engineering, prototyping JAD, RAD, object oriented design, structured design - Logical and physical design, structured design - Form driven methodology - Major development activities, personnel allocation, audit considerations processing control and data validations, audit trail and documentation control. Unit-IV Input/Output and user interface design: Methods and issues for data capture and input: data capture, Data entry, data input, modern input methods, batch versus on-line inputs, internal controls for inputs - GUI controls for input design - Principles and guidelines for output design - Types of outputs, media and formats, system user issues for output design. Unit-V Installation & System Testing: Testing, different methods, nature of test data, test data test plan, activity networks for system testing - System conversion Methods of conversion user training methods, post implementation review. Reference: 1. Elias M. Awad: Systems Analysis and Design. 2. Whitten: Analysis and Design Methods. 3. I.T. Harszkiewyez: Introduction to SAD. -----------------------------------------------------------------------------------------------------------------------------------E-8: ENTERPRISE RESOURCE PLANNING Unit-I Introduction to ERP: BPR Vs ERP, Evolution, benefits and limitations of EEP, Phases of ERP and other enterprise applications. Unit-II ERP Related Techniques: Open source and wireless technologies - Supply chain management ERP II and Gap Analysis, ERP in Small and Medium Enterprises. Unit-III ERP Modules: Finance, Materials Management, Marketing and HR - ERP issues in Indian markets and in different counties. Unit-IV ERP implementation life cycle Future trends - ERP products: SAP, Microsoft, people soft and oracle and their impact on enterprise applications. ERP Applications - Success/Failure Factors of ERP Implementation - Implementation Strategies. Reference: 1. Alexis Leon: Enterprises Resource Planning (Tata MCGraw Hill) 2. Vivod Kumar Garg and NK. Venkaita Krishnan: ERP. Concepts & Practices (Prentice Hall) 3. Sai Kumar ML: Enterprise Recourses Planning (Institute of Public Enterprises) 4. Rahul V. Altekar: Enterprise Resource Planning (Prentice Hall) -------------------------------------------------------------------------------------------------------------------------------

E-9: HOTEL FRONT OFFICE MANAGEMENT Unit-I Introduction to hotel industry Categorization of Hotels Layout of front office Departmental Coordination Qualities of Front Office Staff Front office salesmanship- Front Officer: Importance of the job, Job description Front office procedures for emergencies. Unit-II Guest Cycles: Reservations Taking a reservation on phone Processing reservation revisions/cancellations Registration Information Reception-Information Services Information services Telecommunications Lobby General Knowledge for a front office professional Registers and Formats maintained in front office operation. Unit-III Front office accounting Handling guest accounts Verification of postings- Handling guest complaints Skills and traits required to handle guests - Foreign exchange Passport VISA Foreign currency Passport and other valid documents VISA Tourist visa, collective visa, other types of visa, landing permits. Unit -IV Night Auditor: Job description, duties & responsibilities, Night auditor reports H.K. discrepancy report & guest history- Night audit-Types of room mates, discount & discounting policy-Maintenance of guest history arrival & departure- Importance of bell desk handling, miscellaneous services Arrival & Departure procedure Procedure at bell desk Control of bell boys and attitude Scanty baggage. Note: Each student should spend a minimum of 30 days in a Hotel/Hotels, whether full days or half days. A dairy and record of observations and activities shall be maintained. This should be submitted at the time of Viva-voce. The Hotel should have a minimum rating of three stars or of similar standing. References: 1. Sudhir Andrews : Hotel Front Office Management. 2. Sudhir Andrews : Hotel Front Office Manual. 3. Kasavn L and Richard M: Management of Front Office Operations. ------------------------------------------------------------------------------------------------------------------------------E-10: HOTEL HOUSE KEEPING Unit-I Hotel: Concept, Classification, Star rating, Departments House keeping department Human Resource Management and Issues house keeping planning process, Procedures and systems. Unit-II House Keeping Inventories - Care and Cleaning of difference surfaces Guest rooms: Types , Contents, Cleaning Cleaning public areas Best control and waste management. Unit-III Internal Environment: Lighting temperature and noise - Linen and laundry operations - Internal designing Internal decoration Flower arrangement - Hotel renovation. Unit-IV House keeping supervisions role and functions House keeping control desk Budgets: Planning, control Purchasing. Note: Each student should spend a minimum of 30 days in a Hotel/Hotels, whether full days or half days. A dairy and record of observations and activities shall be maintained. This should be submitted at the time of Viva-voce. The Hotel should have a minimum rating of three stars or of similar standing.

References: 1. Raghubalan G and Smritee Raghubalan: Hotel House Keeping Operations and Management (2001 Oxford University Press). 2. Sudhir Andrews : Hotel House Keeping Management. 3. Jagmohan Negis & Gaurav Manohar: Hospitality Management, Lakshmi Publications (New Delhi 2012). ------------------------------------------------------------------------------------------------------------------------------------

308- PROJECT WORK & VIVA-VOCE Course 308 consists of class work, project work carried, submission of project report and Viva-voce for all the courses in III year. Syllabus:- Research Objectives of Research Types of Research Project titles Development of project objectives Hypothesis Primary and Secondary Data services Sampling Techniques Sampling size Development and administration of questionnaires and schedules Report writing Project report structure. Note:1. Each student of BBM programme is expected to carry project work on any aspect of business or service in a particular organization or Industry. 2. The student has to carry the project work under the supervision of a Faculty Supervisor. 3. The student has to maintain a field diary of the every day work carried. 4. A synopsis has to be presented in project seminar scheduled for all the students in the department. 5. The project report must be submitted to the Department before the commencement of the III year examinations. 6. The report shall be typed on one side in A4 paper and spiral bound. It shall contain a Certificate from the Faculty Supervisor and Head of the Department. 7. The report shall be presented at the time of project work & Viva-voce. 8. The project report carries 25 marks and Viva-voce 25 marks. Combined marks will be awarded for a Maximum of 50 marks.

--------------

SRI VENKATESWARE UNIVERSITY: TIRUPATI

Course Title

Course No :

Time : 3 Hrs 8

Maximum Marks: 100 Answer All Questions : All Questions Carry Equal Marks:

1. Write short notes on FOUR of the following a. b. c. d. e. f. 2. a. (OR) b.

3.a. (OR) b.

4. a. (OR) b.

5. a. (OR) b.

1. The Syllabus consists of Four Units. The short notes questions shall be spread over all the units. 2. Two essay questions shall be set from each unit as a and b, with the choice of answering one question.