ASSIGNMENT BRIEF

QUALIFICATION: B.TECH HNC BUSINESS UNIT NO AND TITLE: UNIT 4- MARKETING PRINCIPLES STUDENT NAME: ________NITHESHDATTA.J________________________ ASSESSOR NAME: SWATI RAGHUPATRUNI DATE ISSUED: ___________DEADLINE:__________SUBMITTED ON_______ ASSIGNMENT TITLE: _MARKETING DRIFT______________________________ HIGHER NATIONAL CERTIFICATE IN BUSINESS GAYATRI VIDYA PARISHAD

MARKETING DRIFT

Student declaration I certify that the work submitted for this assignment is my own and research sources are fully acknowledged.

NITHESHDATTA.J Student signature MARKETING DRIFT

23.6.13 Date

ABSTRACT: The new initiatives that were initiated by the company have resulted in the profits of

the company. But all these profits are stagnant from over last two years. So it is our duty to concentrate to increase the profits of the company. It is high time to concentrate on the profits by taking some steps in the development of the business to business marketing (B2B). In this report we are going to discuss about the difference between marketing to business and marketing. We will also discuss about the differences between domestic and international marketing.

INTRODUCTION: Products can be classified into goods and services. These can be offered to the consumers by two strategies 1. B2C (business to customers) 2. B2B (business to business) In B2C marketing strategy customer is given more importance and its main aim is customer satisfaction. Business markets involve sales and purchases of goods and services to various businesses, governments and market intermediaries to provide the finished product which is generally then re-sold to an end user. In contrast, consumer markets involve the purchase and sale of goods and services to consumers for their own use rather than for resale. OBJECTIVES: DIFFERENCE IN MARKETING PRODUCTS AND SERVICES TO BUSINESS RATHER THAN CONSUMERS DIFFERENCES OF INTERNATIONAL AND DOMESTIC MARKETING ALTERNATIVES AND ADVICE

RESEARCH METHODOLOGY: The process used to collect the information and data for the purpose of making decisions. This methodology includes the historical data, surveys.

DIFFERENCE IN MARKETING PRODUCTS AND SERVICES TO BUSINESS RATHER THAN CONSUMERS: There are large differences between marketing products and services to business and consumers. If we first consider consumers it is responsibility of the company to provide customer satisfaction. The laptop company should come up with new strategies to attract the customers as we know that they are heart and soul of marketing. In business we should maintain healthy relationship with the whole sellers, retailers so as to run their business and we should provide them more profits on our good so that they will prefer our product.

DIFFERENCES OF INTERNATIONAL AND DOMESTIC MARKETING: A domestic market is a financial market. Its trades are aimed toward

a single market. In domestic trading, a firm faces only one set of competitive, economic, and market issues and essentially must deal with only one set of customers, although the company may have several segments in a market. There are certain limitations when competing in domestic markets, which make the company to expand. The main reasons why a business would decide to expand abroad are down to a limited market size and limited growth within the domestic market. International marketing is simply the application of marketing principles to more than one country. The difference between these two types of marketing is in 1. International marketing is facing a more complex market environment. Domestic marketing is conducted within the country and so faced corresponding structure of the market environment is relatively simple, which consists of those factors that are more familiar to companies the local political, economic, legal, cultural.

2. Marketing in international marketing is more difficult when compared to domestic marketing.

3. International marketing is facing more diverse selection of marketing programs than domestic marketing.

These are the main differences between international and domestic marketing that any company should understand. The laptop companies have an opportunity to emerge as a multinational company by following international strategy.

ALTERNATIVES AND ADVICE: This laptop company should come up with the innovative products to enter into the international market and get settled as a good company. There is a need for the company to come up with different strategies in different places as the same strategy does not work everywhere