Study of Consumer Opinions Regarding "Big Bazaar - Nayi India Ka Naya Bazaar"

STUDY OF CONSUMER OPINIONS REGARDING BIG BAZAAR NAYI INDIA KA NAYA BAZAAR
Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot
ACKNOWLEDGEMENT
We extend our special gratitude to our beloved Dean and Co-ordinator Dr. Sandhir Sharma for inspiring us to take up this project.
We are highly indebted to our mentors, Mr. Inderpreet Singh and Mr. Abhinav Dhawan for their guidance and constant supervision as well as for providing necessary information regarding the project & also for their support in completing the project.
We have taken efforts in this project. However, it would not have been possible without the kind support and help of many individuals.
METHODOLOGY
This research was conducted over a 17 days period i.e. 21st November to 7th December in the last quarter of 2012 by our Research Team.
Sources of information include:-
PRIMARY NATURE
SURVEY METHOD
STRUCTURED QUESTIONS
Every effort is made to provide accurate information. The information provided is best available on the day the data was gathered.
CONTENT
Acknowledgement Methodology
1. 2. 3. 4.
Introduction Objectives of the survey Findings Detailed analysis Footfall according to age and gender. purpose of visit in the mall footfall according to the location visitors accompanied by alone family friends
frequency of visit awareness about monthly bachat bazaar Wednesday bazaar
Rating of FBB apparels Opinion about fashion at Big Bazaar Medium of offer communication Opinion about Big Bazaar on different parameters. Opinion about big bazaar on different parameters (location wise) 5. Visitors perception about Big Bazaar(BB analysis) 6. Observations 7. Recommendations
INTRODUCTION
Big bazaar is a retail industry:RETAIL: The word retail refers to the sale of goods and services from individuals or businesses to the end user.
RETAIL
ORGANISED SECTOR
UNORGANISED SECTOR
Therefore, big bazaar is the organised sector i.e. organized retailing, in India, refers to trading activities undertaken by licensed retailers, that is, those who are registered for sales tax, income tax, etc. These include the publicly traded supermarkets, corporate-backed hypermarkets and retail chains, and also the privately owned large retail businesses.
Big bazaar is a kind of hypermarket:Big bazaar is a kind of hypermarket .i.e. hypermarket provides s variety and huge volume of exclusive merchandise at low margins. The operating cost is comparatively less than other retail formats.
OBJECTIVES OF THE SURVEY
To know how frequently the customer visit in big bazaar & reasons of visit.
To study the customer awareness & preferences about the FBB apparels.
To study the perception of visitors regarding Big Bazaar.
FINDINGS
1. The sample size of the visitors in Big Bazaar is 841, out of which 500 are males and 341 are females. 2. According to the survey, we found that the visitors from the age group of 26-30 are more and followed by 18-25 and 31-35. 3. Number of people visiting to Big Bazaar is from Zirakpur followed by Chandigarh and panchkula. 4. Out of three catchments of Chandigarh region 52.52% of people belong to secondary catchment. 5. On similar basis out of three catchments of panchkula region 54.96% of footfall is from primary catchment. 6. People from other regions such as rajpura, bannur, nahan, derabassi, baddi, ambala etc. also visited Big Bazaar and the percentage is 11.65 % (out of sample size 841). 7. It is good to know that 559 visitors out of 841 are exclusively coming for big bazaar followed by shopping in mall i.e. 21.04%. 8. Even if people are coming for watching movie, eating out and shopping in the mall also visit Big Bazaar. 9. Big Bazaar is treated as the family destination for shopping. Number of people coming to Big Bazaar with family is 72.89%. Followed by people coming to Big Bazaar with friends is 16.65%. 10. 32.10% of the footfall to the Big Bazaar is on weekly basis whereas 29.01% of footfall is on monthly basis. 11. We have found that many people like to come in offer days and festival season. 12. 58.15% people are not aware Wednesday Bazaar. 13. Yes 27.35% of the people are aware of Monthly Bachat Bazaar. 14. Out of 741 respondents, 342 responded that fashion @ Big Bazaar falls under the category of Affordable Fashion. 15. 12.55% of the respondents feel that fbb apparels are of good quality. This show that Big Bazaar has to work on the quality of the quality of Big Bazaar. 16. Newspaper is the most preferred medium by the visitors for receiving information of offers. 17. Moreover, 165 males preferred newspaper as the communication medium in comparison to 116 females. 18. FBB apparels are rated on three parameters: Quality: 296 respondents say that quality is good. Price: Large no. of respondents, i.e., 294 people feels prices are good whereas 273 say it is average. Style: 303 respondents rate style as good. 19. 537 out of 841 respondents agree on the statement that prices at Big Bazaar are competitive. 20. 70.39% of the visitors agree that good quality products are available in Big Bazaar. 21. 49.70% & 19.99% of the footfall agree & strongly agree respectively that whatever they plan before coming to Big Bazaar, they always get those products.
22. 33.88% say that Big Bazaar staff is helpful and knowledgeable. 23. 55.64% are happy with the billing system of Big Bazaar. 24. 101 respondents out of 841 are not satisfied with billing of Big Bazaar 25. 549 respondents that makes to 65.27% agree on the statement that the product display and offer communication is simple and easy to understand.
DETAILED ANALYSIS
FOOT FALL ACCORDING TO AGE AND GENDER

SAMPLE SIZE: 841 MALES 127 116 115 FEMALES
94
99
60
59 51 35 38 32 16
18-25
26-30
31-35
36-40
41-50
>50
INTERPRETATION:
The study found that the sample size of the visitors is 841, out of which 500 are males and 341 are females. It is interpreted that 26-30 is the magnificent age group among all, which shows that 127 are males and 99 are females. Therefore, according to the above data males are dominating females.
PURPOSE OF VISIT TO THE MALL

SAMPLE SIZE: 841
6% 7%
Watching Movie 21% Eating out Shopping Big Bazaar 66%
INTERPRETATION:
The study found that 66% of the sample size of visitors specially visited Big Bazaar. Some of them who came for shopping in mall, watching movie and eating out also visited Big Bazaar to buy the products. Therefore, according to the data the preference was given to Big Bazaar.
FOOT FALL ACCORDING TO LOCATION

SAMPLE SIZE: 841 350 300 250 200 150 100 50 0 TOTAL PERCENTAGE
Zirakpur 288 34.24%
Chandigarh 238 28.29%
Mohali 86 10.27%
Panchkula 131 15.55%
Others 98 11.65%
INTERPRETATION:
The Study found that most of the visitors are from ZIRAKPUR followed by Chandigarh, Panchkula, Others, Mohali respectively. 11.65 % of the people from other regions such as rajpura, banur, nahan, derabassi, baddi, ambala, etc. also visited Big Bazaar.
Therefore, more of the residents of zirakpur came to the mall.
VISITORS ACCOMPAINED BYSAMPLE SIZE: 841
Friends 17%
Alone 10%
Family 73%
INTERPRETATION:
The study found that most of the visitors came with their families followed by friends and most of them came alone. 73% of them came with their families. Therefore, the number depicts that people prefer coming with their families in the mall.
FREQUENCY OF VISITSAMPLE SIZE: 841
More Than Month 27%
Days Before 12%
Week Before 32% Month Ago 29%
INTERPRETATION:
The study found that 32% of the visitors came to the Big Bazaar week before, followed by 29% of them who visited month ago, 27% of them took more than a month and 12% of them came days before. 32% of the visitors came to Big Bazaar a week before. Therefore, it is found that the people who visited Big Bazaar last week, this means most of them came in Wednesday Bazaar.
WEDNESDAY BAZAAR
SAMPLE SIZE: 841
YES 42%
NO 58%
INTERPRETATION:
The study found that 58% of the people who came in Big Bazaar were not aware of Wednesday Bazaar. And 42% of them knew about the Wednesday Bazaar, which means most of them are those who visited a week before.
Monthly Bachat Bazaar

SAMPLE SIZE: 841
YES 27%
NO 73%
INTERPRETATION:
The study found that 73% of the people who came in Big Bazaar were not aware of Monthly Bachat Bazaar. And 27% of them knew about Monthly Bachat Bazaar, which means most of them are those who visited a month ago or more than a month ago. It means that these 27% of them came into monthly offers.
FBB APPARELS
SAMPLE SIZE: 841 Excellent 3%
Quality
Poor 6%
Very Good 11%
Average 36% Good 44%
INTERPRETATION: The study found that on the likert scale the ratings given to FBB apparels by the visitors on the basis
of quality were good.
44% of the visitors said good about the FBB apparels followed by 36% of them who said average in
the case of apparels, whereas 11% of them said very well followed by 6% who said poor and 3%who said excellent.
Therefore, it was interpreted that most of them who came to Big Bazaar did shopping in the food
section while others purchased FBB apparels.
SAMPLE SIZE : 841 Excellent 2% Very Good 6% Poor 7%
Price
Good 44%
Average 41%
INTERPRETATION: The study found that on the likert scale the rating given to FBB apparels by the visitors on the basis of
price was good.
About 44% of them said good about the price followed by 41% of them who said average, then poor,
very good and excellent respectively.
Therefore, it has been interpreted that the visitors somewhat rate price of FBB apparels somewhat
good and somewhat average.
SAMPLE SIZE: 841
Style
Very Good 10% Poor 9%
Excellent 3%
INTERPRETATION:
Style is the most important factor in everyone life when it comes to dressing. Everyone wants to look better than the other in this advanced & westernised world. The study found that style of fbb apparels are rated in the category of good and average. 45% of the people feel that style of fbb apparels is good whereas 33% say it is average. Visitors to the Big Bazaar feel that more of style in the party wear clothes can be added to the fbb apparels. So, Big Bazaar can work on this suggestion to attract more customers.
SAMPLE SIZE : 841 350
300
242 250 200 150 100 42 50 0 Poor 47 57
273 220
296 294
303
73 41
70 17 13
18
Average Quality
Good Price
Very Good Style
Excellent
INTERPRETATION:
The FBB apparels when rated on three parameters, it is found that majority of people rate it in the category of good followed by the response of average. 296, 294 & 303 respondents said that FBB apparels are good on the parameters of quality, price and style respectively. 242, 273 & 220 responses were average in regards to quality, price and style.
OPINION REGARDING FASHION @ BIG BAZAAR

SAMPLE SIZE: 841
Latest fashion 14% Clothes For all your needs and entire Family 27%
Quality apparel 13%
Affordable fashion 46%
INTERPRETATION:
The study found that the visitors have different opinions about the FBB apparels in Big Bazaar. About 46% of the people think that the fashion at Big Bazaar is an affordable fashion followed by clothes available for their and family needs, latest fashion and quality apparel respectively. Accordingly and through the view point of people , the fashion at Big Bazaar is an affordable fashion
COMMUNICATION OF THE OFFERS

SAMPLE SIZE: 841
Radio 11%
SMS / EMAIL 22% Outdoors. 4% Banners 7%
News Paper 31%
T.V. 25%
INTERPRETATION: The study found that the most convenient method chosen by the visitors for Big Bazaar offers is
newspaper Ad.
Therefore, about 31% of them chose newspaper ad followed by 25% who said television then 22%
who said messages and emails then banners and outdoors respectively
Hence, it has been interpreted that there are more readers of local newspaper through which the
offers can be communicated.
CUSTOMER OPINIONS ABOUT BIG BAZAAR ON DIFFERENT PARAMETERS.
COMPETITIVE PRICES
SAMPLE SIZE: 841 1% 6% 8% Strongly Disagree Disagree 21% Netiher Agree nor disagree
Agree
64% Strongly Agree
INTERPRETATION: The study found that the prices at Big Bazaar are competitive in comparison to the other retail store
such as easy day, more and other departmental stores, etc.
About 64% of the visitors agreed that the prices of Big Bazaar are competitive followed by 21% of
those who were neutral about it while 8% of them disagreed and so on.
Therefore, it has been interpreted that the prices of Big Bazaar are competitive.
QUALITY OF PRODUCTS
SAMPLE SIZE: 841 1% 11% 3% 15% Disagree Netiher Agree nor disagree Strongly Disagree
Agree
Strongly Agree
70%
INTEREPRETATION: The study found about the quality of the products available in Big Bazaar. About 70% of the visitors agreed that there is good quality products in Big Bazaar followed by 15% of
them who gave the neutral reply then about 11% of them strongly disagreed and so on.
Therefore, it has been interpreted that the availability of the products in Big Bazaar is good.
AVALIBILITY OF THE PRODUCT SAMPLE SIZE: 841 1% 10% 20% Disagree 19% Netiher Agree nor disagree Agree Strongly Agree Strongly Disagree
50%
INTERPRETATION:
The study found that the availability of the product is there in Big Bazaar. About 50% of them agreed that they got the products whatever they have come to take followed by 20% of them who strongly agreed then 19% of them disagreed and 10% strongly disagreed. Therefore most of them agreed to the point that each and every product is easily available in Big Bazaar.
STAFF HELPFUL AND KNOWLEDGABLE

SAMPLE SIZE: 841 0% 14% 23% Strongly Disagree
Disagree
Netiher Agree nor disagree Agree 55% Strongly Agree
8%
INTERPRETATION: The study found about the opinion of visitors regarding the Big Bazaar staff-if they are helpful and
knowledgeable.
55% of people agreed that the staffs helpful and knowledgeable and only 14 % strongly agree to this
statement.
It has been interpreted that the Big Bazaar staff is helpful but they do not have the exact knowledge
of the product.
PROCESS OF BILLING IS ACCURATE

SAMPLE SIZE: 841
Series1
468
145 101 34 87
Strongly Disagree
Disagree
Netiher Agree nor disagree
Agree
Strongly Agree
INTERPRETATION:
468 people agree that process of billing is quick and accurate but at the same time 101 people disagree to this statement. Lot of complaints have been received regarding the billing process at Big Bazaar. About 6 people had not replied to this statement because they were first time visitors.
PRODUCT DISPLAY AND OFFER COMMUNICATION IS SIMPLE AND EASY TO UNDERSTAND

SAMPLE SIZE: 841
0% 14% 23% Disagree Netiher Agree nor disagree Agree 55% Strongly Agree Strongly Disagree
8%
INTERPRETATION: The study found that the product display and offer communication is simple and easy to understand. About 55% of the visitors agree that the product display and the offers communicated are easily
understandable to the visitors in Big Bazaar followed by 23% of them who disagree then 14% of them strongly disagree and 8% of them gave a neutral answer. Therefore , it has been interpreted that the products display is understandable but navigation is required in some sections
OPINION ABOUT BIG BAZAAR ON DIFFERENT PARAMETERS (LOCATION WISE.)
Competitivness of prices
Zirakpur Chd. Mohali Panchkula 198 Others
137
86 56 23 10 8 Disagree 9 62 51 26 14 18 14 14 10 9 Agree Strongly Agree 65
16 4 2
Strongly disagree
Neither agree nor disagree
INTERPRETATION:
Out of 841, 537 people agree on the statement that prices in Big Bazaar are competitive. The classification of 537 people according to different locations: Cities Zirakpur Chandigarh Mohali Panchkula Others No. of Respondents 198 137 51 86 65
All the respondents from different locations strongly agree to the above statement fall and the range of response fall into the category of 5-16.
Availability of quality products

Zirakpur Chd. Mohali 202 Panchkula 162 Others
95 61 39 41 3 1 0 3 1 11 11 1 2 1 21 72
33 10
11 Agree
23
14 10 13
Strongly Disagree
Disagree
Neither Agree nor disagree
Strongly Agree
INTERPRETATION:
592 people & 93 people from various locations agree and strongly agree to the above statement respectively. In this statement also, the majority of footfall from Zirakpur agree & strongly agree with the fact that quality products are available at Big Bazaar. (i.e. 202 & 33 resp.) 39 people from Zirakpur & 41 people from Chandigarh are neutral in response to this statement.
Always get the product persons come to buy

115
57 44 34 21 13 12 12
63 52 55 42
31
22 21
1 Disagree Neither agree nor disagree Agree Strongly Agree
Strongly Disagree
INTERPRETATION:
Very few numbers of respondents strongly disagree to this statement. 152 respondents from Zirakpur & 115 people from Chandigarh feels that always get the product you come to buy. According to this question, Big Bazaar should target the people coming from Zirakpur so that all their requirements are taken care of.
Staff Behaviour Helpful & knowledgeable

Zirakpur Chd. Mohali Panchkula Others
192
130
74 55 11 19 7 12 5 26 23 4 15 11 Agree 59
58 63 20 25 23
Strongly Disagree
Disagree
Strongly Agree
INTERPRETATION:
There is a mix response of people regarding the staff of Big Bazaar. It is visible that 192 people from Zirakpur followed by 130 people from Chandigarh agree to this statement. Moreover, 58 people from Zirakpur & 63 people from Chandigarh strongly agree that Big Bazaar staff is helpful and knowledgeable. People from Mohali, Panchkula & other locations have a very close response in relation to the parameter of Strongly Agree for Big Bazaar statement.
Process of BillingQuick & Accurate

121
72 57 45 30 7 10 3 17 7 7 4 Disagree 5 6 33 30 13 15 5 Agree Strongly Agree 61 45 45 21 19
Strongly Disagree
Neither agree nor disagree
INTERPRETATION:
No. of people who disagree regarding this statement: Cities Zirakpur Chandigarh Mohali Panchkula Others No. of Respondents 45 30 4 17 5
Out of the people who agree to above statement, 157 people from Zirakpur feels billing process at Big Bazaar is quick & accurate. People are not really happy with the billing process during offer days and festival season.
Understability of Product Display & offer communication

Zirakpur Chd. Mohali Panchkula Others
200
147
88 64 50 14 13 7 20 15 8 52 60 30 29 4 5 Agree Strongly agree 21
Strongly Disagree
Disagree
INTERPRETATION: Mostly people agree & strongly agree to the statement saying that the product display & offer communication is simple & easy to understand. 60 people out of 192 belonging to Chandigarh region strongly agree to this statement. 200 people from Zirakpur & 147 people from Chandigarh agree to this statement.
VISITORS PERCEPTION ABOUT BIG BAZAAR
PEOPLE VISITED BIG BAZAAR
People Visit to BIG BAZAAR (559)
MALE
327
FEMALE 232
EXPLANATION:
It has been analysed that the sample size of the visitors who visited Big Bazaar specifically was 559.Out of them 327 were male and 232 were female. Therefore, It has been seen that the number of people who visited Big Bazaar were male.
Visitors Visit to Big Bazaar (According to Locality)
EXPLANATION:
If the data is analysed according to the footfall of Big Bazaar, it is shown that majority of the footfall of BB is from Zirakpur location followed by Chandigarh, Panchkula, Mohali and others respectively. So, the Big Bazaar is in a good position because it is able to target the population of its locality which shows that in coming years BB will prosper and more of population living in Zirakpur will visit it.
Visitor's Visit BIG BAZAAR (According to Age Groups)
160 140 120 100 80 60
40
20 0 No. Of Respondents 18 - 25 118 26-30 154 31-35 117 36-40 71 41-50 63 < 50 37
EXPLANATION:
Maximum number of people coming to Big Bazaar is from the age group 26-30 followed by the 18-25 and 31-35 age group. Moreover, it is observed that the kids and the elderly members of the family are also accompanied by the buyers and they are also the potential customers of Big Bazaar.
MALE (According to Different Age Groups)
SAMPLE SIZE: 559
No. Of Males
18 - 25 26-30 31-35
7%
36-40
41-50
< 50
10%
19%
14%
27%
23%
EXPLANATION:
Males of the age group 26-30 are more inclined towards the visit to the Big Bazaar that is 27% followed by 23% of people belonging to the age group 31-35. So it can be interpreted that more of young population are the visitor of Big Bazaar.
FEMALE (According to Different Age Groups)
SAMPLE SIZE: 559
No. Of Females
18 - 25 26-30 31-35 36-40 41-50 < 50
6% 12% 24%
11%
18%
29%
EXPLANATION: As we have seen in the case of males, in the same way 29% of females belonging to the age group 26-30 visit to Big Bazaar followed by the females belonging to the age group 18-25 and only 6% of the females from the age group more than 50 come to Big Bazaar.
63 Alone 419 Family

77 Friends
EXPLANATION:
Out of the 559 people visiting to the Big Bazaar, data shows that majority visitors are accompanied by their families. Very few visitors visit alone or with their friends
FBB APPARELS RATING:

SAMPLE SIZE: 559
QUALITY
Excellent 3% Poor 6%
Very Good 11%
Average 36%
Good 44%
EXPLANATION:
Out of 559 visitors of Big Bazaar, the quality is being rated as good and average by 44% and 36% of respondents respectively. Only 3% feels that quality is excellent.
SAMPLE SIZE: 559 Very Good 5% Excellent 1%
PRICE
Poor 25%
Good 37%
Average 32%
EXPLANATION:
25% of the Big Bazaar visitors feel that the prices of FBB apparels are poor and 37% responded the prices to be good and 32% as average.
SAMPLE SIZE: 559
Excellent 2%
STYLE
Poor 9%
Very Good 12%
EXPLANATION:
44% of the respondents of Big Bazaar have the opinion that the style and clothing section is good and 33% felt that it was average.
FASHION @ BIG BAZAAR
Latest 71
Affordable 232
Quality 61
Clothes For needs 136
EXPLANATION:
Fashion at Big Bazaar is characterised under different categories. Hence, it has been found through study that the fashion at Big Bazaar is the affordable fashion.
_ Days Before 13%
More Than Ago 25%

Week Before 34% Month Ago 28%
BIG BAZAAR
_Days Before 71
Week Before 191
Month Ago 157
More than a Month 141
Monthly Bachat Bazaar:

SAMPLE SIZE: 559
Yes 28%
No 72%
Wednesday Bazaar:
Yes 43%
No 57%
Communicate Our Offers :

SAMPLE SIZE: 559
Radio 11%
SMS/E-Mail 22% Others 4% Banner 5%
News Paper 32%
T.V. 26%
Prices at Big Bazaar are competitive:

strongly agree Strongly disagree 6% 1% Disagree 7%
neutral 20%
Agree 66%
Availability good quality products:

SAMPLE SIZE: 559
Strongly disagree 1% Strongly agree 11%
Disagree 6%
Neutral 13%
Agree 69%
Always get the product you come to buy :

Strongly disagree 1% Disagree 9%
Strongly agree 21%
Neutral 18%
Agree 51%
Big bazaar Staff:

SAMPLE SIZE: 559 Strongly disagree Disagree 0% 6%
Neutral 7% Strongly agree 25%
Agree 62%
Billing Process:
Strongly disagree 4%
Strongly agree 18%
Disagree 12% Neutral 9%
Agree 57%
Product Display and offer Communication:

SAMPLE SIZE: 559
Strongly disagree Disagree Neutral 0% 6% 6%
Strongly agree 24%
Agree 64%
Observations
1. Big bazaar is place where we get everything at one doorstep. 2. More of Males are still dominating the process of shopping in the families as seen from the survey of the Big Bazaar. 3. Big Bazaar is able to attract large population from Zirakpur whose all areas are included in primary catchment. 4. People prefer to visit to Big Bazaar with their families or friends. 5. There is a need to make people aware of Wednesday Bazaar & Monthly Bachhat Bazaar. 6. Big Bazaar has to work on the quality, style & price of FBB apparels. 7. People mostly come to Big Bazaar for the purchase of food products or clothes. 8. It is noticed that the number of customers coming to purchase other products like electronic, home fashion, cosmetics, etc. is very less. 9. The staff members are not very well informed about the product in various sections. Even if they know about the product in the section they are appointed, they dont have information about the products of other section. Moreover, they are not aware of the technical terms. 10. The customers say that they have to call the staff member to ask for help, they dont come by themselves. 11. Branded products like Samsung, LG, Haier, IFB, Philips, etc. should be included in the electronic section. 12. People dont like Korean products in the electronic section. 13. Bills are not straight they are difficult to understand because of the coding used. 14. All the billing counters are not opened every day. So, people face problems and lot of rush is created around opened counters and it consumes lot of time of buyers. 15. Very less people visit this section. Even if they visit, it is just to have a look not actual purchasing. Style also required. 16. Because of the hectic schedule of todays life people are available with less time. so that is why they prefer going to a place where they can get everything under one roof 17. Offers are not valid till the last day of the offer period.
Recommendations
1) Big Bazaar must look forward to maintain the current quality of services provided to its customers as its far better than its competitors 2) In the long run, it is recommended to move towards the wholesale concept as it is appreciated more by each and every segment of the consumers. 3) High-end brands can be included in the product line, esp. at FBB, as availability of low level brands may diminish the quality-wise image of Big Bazaar. To establish as a best service provider, Big Bazaar can collaborate with high-end brand names. 4) To improve the variety and quality of FBB apparels, collaboration with fashion-designers is advised. However, for a cost advantage and for the sake of CSR, tri-city based designers, recently passed out students of designing institutions, etc. can be given a chance to join and serve for Big Bazaar. 5) Majority of consumers faced problems at the billing section. It is advised to minimize the technical errors and the human errors at billing section. 6) The number of billing counters must be increased especially at weekends and in the festival season. This will directly help in reducing the human error at the billing counters. 7) It was observed that a 'Saturday Bazaar' or 'Weekend Bazaar' would get an equal or perhaps a far better response than the Wednesday Bazaar. So, it is recommended to organize a 'Saturday Bazaar' for more footfall, esp. for the working segment. It can also be done to establish FBB as a brand name by providing huge discounts on apparels, only on Saturday or weekends. 8) It is recommended to add more variety at electronics section esp. in the mobile phones by introducing more high-end electronics' brands. 9) The sufficient sitting space for customers at different points in the store is required. 10) The staff must be well-trained, congenial, patient, co-operative and helpful to the customers. There were cases of being misguided by the staff, so staff training is the need of the hour. 11) Offer communication must be done in a better and more clear way to the customers. For this, different measures of promotion can be used. One of the way is the use of social networking sites in this technically advanced world. 12) It is highly recommended to make available the staff for dropping the purchased stuff at customer vehicles in the parking area. 13) Customers complain about the hidden prices on offers and manipulative offers which they get to know only at the billing counters. So, it is better not to indulge in such practices as it diminishes the image of Big Bazaar in Customers' mind. 14) For some of the customers, the store was very congested. So, it is recommended to improve the use of space and make the ambiance more congenial for customers. 15) It is advised to change the product display from time to time esp. at FBB section.
16) It is recommended to add sitting space by putting chairs at the eating section and make shopping more comfortable for the customers. 17) It is highly recommended to re-introduce the car accessories at Big Bazaar. 18) Extreme care must be taken while putting price tags on the products. Customers feel betrayed when they get to know the real price of the product at billing counters. 19) A lot of re-work is required to change the general perception of customers about the products with offers available at Big Bazaar. 20) Prices of the products available at Big Bazaar should be matched with the prices of the products in the market. It is seen that prices are high in Big Bazaar in many commodities

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STUDY OF CONSUMER OPINIONS REGARDING BIG BAZAAR NAYI INDIA KA NAYA BAZAAR

Sources of information include:-

frequency of visit awareness about monthly bachat bazaar Wednesday bazaar

OBJECTIVES OF THE SURVEY

To study the perception of visitors regarding Big Bazaar.

FOOT FALL ACCORDING TO AGE AND GENDER

PURPOSE OF VISIT TO THE MALL

Watching Movie 21% Eating out Shopping Big Bazaar 66%

FOOT FALL ACCORDING TO LOCATION

Zirakpur 288 34.24%

Chandigarh 238 28.29%

Panchkula 131 15.55%

Therefore, more of the residents of zirakpur came to the mall.

VISITORS ACCOMPAINED BYSAMPLE SIZE: 841

FREQUENCY OF VISITSAMPLE SIZE: 841

More Than Month 27%

Days Before 12%

Week Before 32% Month Ago 29%

Monthly Bachat Bazaar

Very Good 11%

Average 36% Good 44%

SAMPLE SIZE : 841 Excellent 2% Very Good 6% Poor 7%

SAMPLE SIZE: 841

Average 33% Good 45%

SAMPLE SIZE : 841 350

Very Good Style

OPINION REGARDING FASHION @ BIG BAZAAR

Quality apparel 13%

Affordable fashion 46%

COMMUNICATION OF THE OFFERS

News Paper 31%

CUSTOMER OPINIONS ABOUT BIG BAZAAR ON DIFFERENT PARAMETERS.

STAFF HELPFUL AND KNOWLEDGABLE

SAMPLE SIZE: 841 0% 14% 23% Strongly Disagree

PROCESS OF BILLING IS ACCURATE

Netiher Agree nor disagree

PRODUCT DISPLAY AND OFFER COMMUNICATION IS SIMPLE AND EASY TO UNDERSTAND

OPINION ABOUT BIG BAZAAR ON DIFFERENT PARAMETERS (LOCATION WISE.)

86 56 23 10 8 Disagree 9 62 51 26 14 18 14 14 10 9 Agree Strongly Agree 65

Neither agree nor disagree

Availability of quality products

Neither Agree nor disagree

Always get the product persons come to buy

1 Disagree Neither agree nor disagree Agree Strongly Agree

Staff Behaviour Helpful & knowledgeable

Neither Agree nor disagree

Process of BillingQuick & Accurate

72 57 45 30 7 10 3 17 7 7 4 Disagree 5 6 33 30 13 15 5 Agree Strongly Agree 61 45 45 21 19

Neither agree nor disagree

Understability of Product Display & offer communication

88 64 50 14 13 7 20 15 8 52 60 30 29 4 5 Agree Strongly agree 21

Neither Agree nor disagree

VISITORS PERCEPTION ABOUT BIG BAZAAR

PEOPLE VISITED BIG BAZAAR

People Visit to BIG BAZAAR (559)

Visitors Visit to Big Bazaar (According to Locality)

Visitor's Visit BIG BAZAAR (According to Age Groups)

160 140 120 100 80 60

MALE (According to Different Age Groups)

SAMPLE SIZE: 559

FEMALE (According to Different Age Groups)

SAMPLE SIZE: 559

63 Alone 419 Family