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The crude price, which has historically been a result of the supply-demand balance, will increasingly be an input: we expect the medium term oil price to reach a level where it dampens demand, which is likely to be somewhere between $100 & $150 as seen in 2008. OPEC as the producer of much of the new supply will dictate prices more than ever, and will strive to achieve a level which rewards the member countries without restricting global economic growth. We envisage a world in which the average annual oil price moves up $5-$10 per year until it reaches this level.