Freedonia Focus Reports

US Collection

Porcelain Tile:
United States

Highlights

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April 2013

Industry Overview
Decorative Tile Demand Trends | Product Segmentation | Market Segmentation
Application Overview | Environmental and Regulatory Issues | Competitive Materials

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Demand Forecasts
Market Environment | Product Forecasts | Market Forecasts

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Resources

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Industry Structure
Industry Composition | Industry Leaders | Additional Companies Cited
www.freedoniafocus.com

Porcelain Tile: United States

ABOUT THIS REPORT

Scope & Method

This report forecasts US porcelain tile demand in square feet and US dollars at the
manufacturers level to 2017. Total demand in square feet is segmented by product in
terms of:

glazed
unglazed.

Porcelain tiles are defined here to include tiles used as decorative surfacing material.
Roofing tiles are not included in the scope of this report, as these tiles have protective
and structural qualities.
Total demand is also segmented in square feet by market as follows:

residential improvement and repair (I&R)

new residential construction
nonresidential I&R
new nonresidential construction
nonbuilding construction and transport equipment.

To illustrate historical trends, total decorative tile demand in square feet is provided in
an annual series from 2002 to 2012, while porcelain tile demand and the various
segments are reported at five-year intervals for 2007 and 2012. Forecasts emanate
from the identification and analysis of pertinent statistical relationships and other
historical trends/events as well as their expected progression/impact over the forecast
period. Changes in quantities between reported years of a given total or segment are
typically provided in terms of five-year compound annual growth rates (CAGRs). For the
sake of brevity, forecasts are generally stated in smoothed CAGR-based descriptions to
the forecast year, such as demand is projected to rise 3.2% annually through 2017.
The result of any particular year over that period, however, may exhibit volatility and
depart from a smoothed, long-term trend, as historical data typically illustrate.
Key macroeconomic indicators are also provided at five-year intervals with CAGRs for
the years corresponding to other reported figures. Other various topics, including
profiles of pertinent leading suppliers, are covered in this report. A full outline of report
items by page is available in the Table of Contents.

Sources
Porcelain Tile: United States is based on Decorative Tile, a comprehensive industry
study published by The Freedonia Group in April 2013. Reported findings represent the
synthesis and analysis of data from various primary, secondary, macroeconomic, and
demographic sources including:

2013 by The Freedonia Group, Inc.

Porcelain Tile: United States

firms participating in the industry

government/public agencies
national, regional, and international non-governmental organizations
trade associations and their publications
the business and trade press
The Freedonia Group Consensus Forecasts dated February 2013
the findings of other industry studies by The Freedonia Group.

Specific sources and additional resources are listed in the Resources section of this
publication for reference and to facilitate further research.

Industry Codes
The topic of this report is related to the following industry codes:
NAICS/SCIAN 2007
North American Industry Classification System
327120
327122

SIC
Standard Industry Codes

Clay Building Material and Refractories 3251

Mfg
Ceramic Wall and Floor Tile Mfg
3253

Brick and Structural Clay Tile (except

slumped brick)
Ceramic Wall and Floor Tile

Copyright & Licensing

The full report is protected by copyright laws of the United States of America and
international treaties. The entire contents of the publication are copyrighted by The
Freedonia Group, Inc.

2013 by The Freedonia Group, Inc.

Porcelain Tile: United States

Table of Contents
Section

Page

Highlights....................................................................................................................................................... 1
Industry Overview ......................................................................................................................................... 2
Decorative Tile Demand Trends .............................................................................................................. 2
Chart 1 | United States: Decorative Tile Demand Trends, 2002-2012 ............................................... 3
Product Segmentation ............................................................................................................................. 4
Chart 2 | United States: Porcelain Tile Demand by Product, 2012 .................................................... 4
Glazed................................................................................................................................................. 4
Unglazed. ............................................................................................................................................ 5
Market Segmentation ............................................................................................................................... 6
Chart 3 | United States: Porcelain Tile Demand by Market, 2012 ...................................................... 6
Residential Improvement & Repair. .................................................................................................... 6
New Residential Construction. ........................................................................................................... 7
Nonresidential Improvement & Repair................................................................................................ 7
New Nonresidential Construction. ...................................................................................................... 8
Nonbuilding Construction & Transport Equipment. ............................................................................ 8
Application Overview ............................................................................................................................... 9
Chart 4 | United States: Porcelain Tile Demand by Application, 2012 ............................................... 9
Environmental & Regulatory Issues ....................................................................................................... 10
Competitive Materials ............................................................................................................................ 11
Demand Forecasts ...................................................................................................................................... 12
Market Environment ............................................................................................................................... 12
Table 1 | United States: Key Indicators for Porcelain Tile Demand (billion 2005 dollars) ................ 12
Product Forecasts .................................................................................................................................. 13
Table 2 | United States: Porcelain Tile Demand by Product (million square feet) ........................... 13
Glazed............................................................................................................................................... 13
Unglazed. .......................................................................................................................................... 14
Market Forecasts ................................................................................................................................... 15
Table 3 | United States: Porcelain Tile Demand by Market (million square feet) ............................. 15
Residential Improvement & Repair. .................................................................................................. 15
New Residential Construction. ......................................................................................................... 15
Nonresidential Improvement & Repair.............................................................................................. 16
New Nonresidential Construction. .................................................................................................... 16
Nonbuilding Construction & Transport Equipment. .......................................................................... 16
Industry Structure ........................................................................................................................................ 17
Industry Composition ............................................................................................................................. 17
Industry Leaders .................................................................................................................................... 18
Mohawk Industries Incorporated ...................................................................................................... 18
Crossville Incorporated ..................................................................................................................... 19
Panariagroup Industrie Ceramiche SpA ........................................................................................... 20
Additional Companies Cited................................................................................................................... 21
Resources ................................................................................................................................................... 22
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2013 by The Freedonia Group, Inc.