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ACKNOWLEDGEMENT
The project report concept in M.B.A. curriculum is of immense utility to the students, project helps to assess the students ability to individually conceive, conceptualize, execute and present a life-like project by making use of the skills acquired during the course of study. My Project could not have been fruitful without the able guidance of Mrs. Manveen Kaur. I extend my deepest gratitude to all the persons who gave me full support during the project. Despite serious constraints of time and recourse, the study was executed with sincerity and commitment. The report is characterized by its straight forward, to the point approach, with bare minimal reproduction of the theory of marketing research. A deliberate effort has been made to introduce novelty in the report.
CERTIFICATE
This is certifying that the project work on BRAND IMAGE OF MARUTI SUZUKI is based on the views of the students. This project is submitted by RAJVEER SINGH SIDHU a student of M.B.A. in G.G.N.I.V.S, LUDHIANA under my supervision.
It is further certified that this is benefited work of the candidate and matter embedded in this project has not been submitted to any other university earlier for the award of nay degree to the best of my knowledge. The data source has been duly acknowledged.
DECLARATION
I, RAJVEER SINGH SIDHU student of G.G.N.I.V.S, LUDHIANA here by state that the Research Report entitled BRAND IMAGE OF MARUTI SUZUKI submitted in partial fulfillment for the requirement of degree of Master of Business Administration. It is the original work done by me and the information provided in the study is authentic to the best of my knowledge. This study report has not been submitted to any other institution or university for the award of any other degree.
PREFACE
This work is essentially the result of final year project, which is mandatory to be undertaken on the partial fulfillment of the M.B.A. course. The topic selected is BRAND IMAGE OF MARUTI SUZUKI
Selecting Ludhiana city, the project was made after analyzing the responses of the students. Despite the best endeavors, the report is not a work of excellence as it is a students research work done with help of the application of theoretical knowledge and concepts.
TABLE OF CONTENTS
Sr. No.
CONTENTS
PAGE NO.
1-
Introduction
1 57
2-
58 59
3-
Review of literature
60 69
4-
Research Methodology
70 73
5-
Limitations of Study
74
6-
75 89
5-
90 92
6-
Bibliography
93
7-
Annexure
94 - 98