INTERNSHIP TRAINING REPORT ON

Is se sasta aur accha kahin nahi !

PROMOTIONAL ACTIVITIES & ITS EFFECT ON CUSTOMER PURCHASE

Submitted in Partial Fulfillment of the Requirements of

INTERNATIONAL INSTITUTE OF BUSINESS STUDIES

For the Award of

Master Degree in Business Administration Submitted By:BINOD KUMAR BHARTI

Reg No: 821240130

EXTERNAL GUIDE: INTERNAL GUIDE:

Mr.Sujanya.R-Area Manager(HR) Mr.Vasanth Kumar Gowda-Sr.Executive(HR) Mr.Manjunatn(DM)

Prof. Narayana Prasad Prof.N.S.R.Murthy

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Opp. K.H.B Main Road, R.T. Nagar Post, Bangalore -560032. 2008-2010

ACKNOWLEDGEMENT
I express my profound gratitude to the almighty my Parents & brother for providing me support, inspiration and encouragement th roughout this study. I express my heart-felt gratitude to Mr.Vasant Kumar(HR) Mr.Manjunath(DM) for the ample support, valuable guidance and encouragement that has enable me to accomplish the Project. I whole heartedly express my gratitude to Mr. Narayana Prasad , N.S.R.Murthy, faculty of IIBS for providing me an opportunity to, IIBS who has guided me thorough this project work and helping me t o accomplish the report successfully. I am indeed thankful to Nanjundi (Team Leader), Suresh, Rani, Gayathri, Shanth Kr. (Fashion Dep.) & take this opportunity to express my gratitude for the sustained support I have received from them. I also owe my sincere thanks to all Departmental Heads and Employees of the division who supported me by providing information and guidance without which the project would have not been completed successfully.

Binod Kumar Bharti

INTERNATIONAL INSTITUTE OF BUSINESS STUDIES

DECLARATION I hereby declare the internship training report entitled

PROMOTIONAL ACTIVITIES & ITS EFFECT ON CUSTOMER PURCHASE

Was carried out by

Binod Kumar Bharti During for a period of 4th Jan 2010 to Feb 28th 2010. under the guidance of Mr.Vasanth Kr. (HR). and Prof. Narayana Prasad Prof. N.S.R.Murthy I assure that this report has not formed a basis for the award of any other Degree/Diploma by Punjab Technical University or any other university. BANGALORE: DATE:
BINOD KUMAR BHARTI

INTERNATIONAL INSTITUTE OF BUSINESS STUDIES

CONTENTS

INDUSTRY PROFILE:
Indian Retail Industry is standing at its point of inflexion, waiting for the boom to take place. The inception of the retail industry dates back to times where retail stores were found in the village fairs, Melas or in the weekly markets. These stores were highly unorganized. The maturity of the retail sector took place with establishment of the retail stores in the locality for convenience. With the government intervention the retail industry in India took a new shape. Outlets for Public Distribution System, Co operation stores and Khadi stores were set up. These retail stores demanded low investments for its establishment. India has become synonymous with retail boom. After seeing the monopoly of Indian retailers, the market is all set to welcome retailers fro m Gulf countries who are making their way to invest in the country.

RETAIL SPACE:
Retailers in India are the most aggressive in Asia in expanding their businesses, thus creating a huge demand for real estate. Their preferred means of expansion is to increase the number of outlets in a city, and also expand to other regions, revealed the Jones Lang LaSalle third annual Retailer Sentiment Survey-Asia. Driven by changing lifestyles, strong inco me growth and favorable demographic patterns, Indian retail is expanding at a rapid pace. The country may have 410 new shopping centers by 2012. Mall space, from a meager one million square feet in 2002, is expected to touch million square feet by end of 40 square feet by end of 2007 and an estimated 60 million square feet by end of 2008.

FOOD RETAIL:
Food dominates the shopping basket in India. The US $6.1 billion Indian foods industry, which forms 44 percent of the entire FMCG sales, is growing at 9 percent and has set the growth agenda for modern trade formats. The prospect for growth of the branded segment is huge, as nearly 60 percent of average Indian grocery basket still comprises non-branded items. Of the 12 million retail outlets (which is the largest in the world), over a 5 million sell food related products. Some of large players in this market are Kishore Biyanis Food Bazaar, Mukesh Ambanis Reliance Fresh, Godrej Agrovet, Aditya Birla Groups More and the TATA Group (which acquired 70 percent stake in Innovative foods from the Amalgam Group) among others.

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The Mobile Revolution:

The retail market for mobile phones-handset, accessories and airtime- is already an over US $17.33 billion market growing at the year ended(and 600 million by 2011), Many players have been chalking out aggressive plans: Spice Group plans to invest US $123.8 million in the next 2 years in its teleco m retail venture. HotSpot Retail Essar Group plans to invest US $278.56-334.24 million over the next three years in its telecom retail venture. Hypermarket Chains like Subhiksha have started exclusive stores for mobile retail- Subhiksha Mobile and Big Bazaar with Mobile Bazaar.

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KIDS RETAIL:
When it comes to Indian children, retailers are busy bonding- and branding. Monalisa, the Versace of kids, is coming to Indian. Global lifestyle brand Nautia is bringing Nautica Kids. International brand Zapp tied up with Raymond to foray into kids appearel. Disney launched exclusive chains which stock character-based stationery. Pantaloons joint venture with Gini & Jony will set-up a retail chain to market kids appearel. y Swiss kidswear brand Milou is collaborating with Tirupur-based Sreeja Hosieries. y Turner International India Pvt Ltd, with Launch Cartoon Network Townsville and Planet. POGO- two theme parks designed around its channels- In the National Capital Region.
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COMPANY PROFILE:
Pantaloon Retail (India) Limited, is Indias leading retailer that operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. Headquartered in Mumbai (Bombay), the company operates over 12 million square feet of retail space, has over 1000 stores across 71 cities in India and employs over 35,000 people. The companys leading formats include Pantaloons, a chain of fashion outlets, Big Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain, blends the look, touch and feel of Indian bazaars with aspects of modern retail like choice, convenience and quality and Central, a chain of seamless destination malls.

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Some of its other formats include Brand Factory, Blue Sky, all, Top 10 and Star and
Sitara. The company also operates an online portal, futurebazaar.com. Future Value Retail Limited is a wholly owned subsidiary of Pantaloon Retail (India) Limited. This entity has been created keeping in mind the growth and the current size of the companys value retail business, led by its format divisions, Big Bazaar and Food Bazaar.

The company operates 121 Big Bazaar stores, 170 Food Bazaar stores, among other formats, in over 71 cities across the country, covering an operational retail space of over 6 million square feet. As a focussed entity driving the growth of the group's value retail business, Future Value Retail Limited will continue to deliver more value to its customers, supply partners, stakeholders and communities across the country and shape the growth of modern retail in India.

A subsidiary company, Home Solutions Retail (India) Limited, operates Home Town, a large-format ho me solutions store, Collection i, selling home furniture products and eZone focussed on catering to the consumer electronics segment.

Future Group
Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one of Indias leading business houses with multiple businesses spanning across the consumptio n space. While retail forms the core business activity of Future Group, group subsidiaries are present in consumer finance, capital, insurance, leisure and entertainment, brand development, retail real estate development, retail media and logistics. Led by its flagship enterprise, Pantaloon Retail, the group operates over 12 million square feet of retail space in 71 cities and towns and 65 rural locations across India. Headquartered in Mumbai (Bombay), Pantaloon Retail employs around 30,000 people and is listed on the Indian stock exchanges. The company follows a multi-format retail strategy that captures almost the entire consumption basket of Indian customers. In the lifestyle segment, the group operates Pantaloons, a fashion retail chain and Central, a chain of seamless malls. In the value segment, its marquee brand, Big Bazaar is a hypermarket format that combines the look, touch and feel of Indian bazaars with the choice and convenience of modern retail.

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In 2008, Big Bazaar opened its 100 th store, marking the fastest ever organic expansion of a hypermarket. The first set of Big Bazaar stores opened in 2001 in Kolkata, Hyderabad and Bangalore. Other group companies include, Future Generali, the groups insurance venture in partnership with Italys Generali Group, Future Brands, a brand development and IPR company, Future Logistics, providing logistics and distribution solutions to group companies and business partners and Future Media, a retail media initiative. The groups flagship company, Pantaloon Retail was awarded the International Retailer of the Year 2007, by the US-based National Retail Federation, the largest retail trade association and the Emerging Market Retailer of the Year 2007 at the World Retail Congress in Barcelona.

VISION
Our Vision is to emerge as the best and the most profitable retailer in INDIA.

MISSION
We share the vision and the belief that by improving our performance through innovative spirit and dedication, we shall serve customers and stakeholders satisfactorily. We shall be the trend setter in fashion and offer a fair deal to all our customers. The company shall strive to be the INDIAN retailing CONGLOMERATE, an efficient and low cost operator with a commitment to QUALITY. Our positive attitude arising from our devotion, sincerity and united determination shall be the driving force to make us globally COMPETITIVE.

Core-Ideology
To provide to the ordinary what the rich can afford.

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Core Value Indianess:

Confidence in ourselves.

Leadership: To be a leader, both in thought and business. Respect and Humility: To respect every individual and be humble in our
conduct.

Introspection: Leading to purposeful thinking. Openness: To be open and respective to new ideas, knowledge and information. Valuing and nurturing Relationship: To build long term relationships. Simplicity and Positivity: Simplicity and positivity in our thought, business
and action.

Adaptability: To be flexible and adaptable, to meet challenges. Flow: To respect and understand the universal laws of Nature.

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Major milestones:
1987 company incorporated as Manz W ear Pvt.ltd. launch of Pantaloons trouser, Indias first formal trouser brand. 1991 1992 launch of BARE, the Indian jeans brand. Initial public offer (IPO) was made in the month of May.

1994 The Pantaloon Shoppe - exclusive menswear store in franchise format launched across the Nation. The company starts the distribution of branded garments through multi- brand retail outlets across the Nation. 1995 1997 2001 2002 John Miller - Formal shirts brand launched. Pantaloon- Indias family store launched in Kolkata.
Big Bazar, Is se sasta aur accha kahi nahin

Food Bazar, the supermarket chain is launched.

2004 Central- Shop, Eat, Celebrate in the Heart of our CityIndias first seamless mall is launched in Bangalore. 2005 Fashion Station- the popular fashion chain is launched all.

2006 Future capital Holdings, the companys financial arm launches real estate funds Kshitij and Horizon and private equity fund in division. Plans forays into insurance and consumer credit. 2007 Introduction of Wednesday Bazar especially for women.

1st Jan2010 Future value Retail value ltd.

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Major operations of Big Bazar Logistics

   
GRN (Good Receipt No.) Vendor Scheduling Stock Keeping Space management

 Stock receiving
 STO/RSTO  PO (Purchase order no.)
CSD (customer Service Department)

   

Exchange counter Handling customer quarries and issues Announcement Gift Wrapping

Operation

       

Department Hygiene Cleanliness Parking Cash till management Profile Protection Management SOP Trolly Management Damage and Shrinkage control

Merchandise

      

MPM (merchandise Presentation manual) FPP (First price point) Core Core Fashion Deals Signage Pattern wise size Display

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Atmospherics:
Can be described as an environment that stimulates the perceptual and emotional responses of the customers through t.

 Visual Communications  Fragrance  Lighting  Colors  Music

Store Security:
 Customer Theft  Employee Theft  Supplier Pilferage

Credit Management:
Almost all retailers have started to accept credit cards or credit purchases. However retailer should be very cautious while handling credit or credit cards, as many of these can be stolen or fictitious cards. Some of the precautionary measures Tallying the signature of the card holder on the credit slip with that on the credit card. Checking the authenticity of the individual carrying the card Seeking the approval from finance provider if the sale through credit card is over a certain amount. Sending all the credit card sale documents for immediate processing.

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Visual Merchandising: Techniques of V M for its stores are

 Idea oriented presentation  Style or item oriented presentation  Color presentation  Price lining  Vertical merchandising  Tonnage merchandising  Frontal presentation  Size presentation

ORGANIZATION STRUCTURE HIERARCHY

Following are organizational hierarchy in Big Bazaar
1. STORE MANAGER

This is the highest position in the store. He is the father and head of the family. He is the decision maker for the store. The store manager is the responsible for both the top line responsibility is sales and the bottom line responsibility is profit.
Role of Store Manager involves

Ensuring smooth operations of the store. Making plans to ensure highest profit for the store. Proper execution of plans. Deciding on offer/deals for clearance of products. Conducting meeting for proper communication flow

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2. ASSISTANT STORE MANAGER

There are three ASMs in the store. Each ASM looks after 1 to 2 department of the store. The main function of the ASM is to assist the SM in his targets and help achieve him the same.
3. DEPARTMENT MANAGER

This designation is present for both functional departments as well as the store department. A definite sales target is set for each department and it is responsibility of each DM to achieve the same. The DMs of the functional department are responsibility of the smooth operation of their respective departments.
4. ASSISTANT DEPARTMENT MANAGER

As the name suggests, the main role of the ADMs is to assist the DMs in their work. There are 8 ADMs in the store.
5. TEAM LEADER

Sometimes department is divided into sections and there are different teams appointed to look after these sections. Team leaders are the heads of such teams.
6. TEAM MEMBERS

These comprise of almost 80% of total staff. They are the actual customer facing members and their key role is to provide best service to the customer. Pleasing personality, good communication skills and overall product knowledge are the main requirement for this post.

FUNCTIONAL DEPARTMENT

The store operations are divided into various operations which are carried out by the respective functional departments. 1. Human Resource Department (HR). 2. Logistic Department.

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3. Commerce Department. 4. LT Department. 5. I.T Department. 6. Maintenance and Facility Department. 7. Administration Department. 8. Visual Merchandising Department (VM).

1) Human Resource Department.

Human resource development deals with the following: 1. Manpower recruitment. 2. Manpower Training and development. 3. Maintaining personal record of employees.

4. Deciding salaries and wages. 5. Employee welfare.

Manpower Recruitment:
Recruitment for the position of team members, team leaders and sometimes even Assistant Department Managers is done at the store by HR head, Store Manager and Assistant Store Manager. However for recruitment of higher posts like Department Manager, the selection is done at zonal office.

Manpower Training and Development.

The main idea behind this program is to develop knowledge, skill and attitude required by an individual to perform adequately a given task.

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This training program has been successfully improving the performance of the employee and which in turn has enhanced the organization al performance. Various training programs along with the written test at each of the training levels have been designed. They are cashiering training, group philosophy, training on retail business, values, sales trainee, policies, product knowledge etc

Maintaining Employee Records.

The personal information of each employee is maintained in the SAP. Information related to leaves, provident fund, gratuity, employee state insurance, bonus, salary, personal loan etc, is maintained by the HR department.

Deciding Salary and Wages

The salary is finalized considering the following factors:  Current salary level.  Qualification and Experience.  Level at which the job is offered.  Existing salary levels in the organization.  Market trends. Various leaves are available to the employees like casual leave, sick leave, earned leave, maternity leave, all purpose leave, paid holiday, compensatory off and week off. Any changes in the salary are made on the basis of appraisal and overall rating of the employees.

Employee Welfare
Every organization conducts welfare activities for its employees. The welfare activities in Big Bazaar are unique by themselves:  Award to staff that help in pointing pilferage.

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 Culture activities to provide scope for their hidden talents.  Long term service awards.  Birthday celebrations.  Extra benefits for night shift employees.

 2) LOGISTICS DEPARTMENT The inventory levels of the store have to be maintained to avoid any stock outs. Logistics department is mainly concerned with the stock management in the store. They maintain supply flow of required stock. The focus of logistics department in on removing inefficient in fulfilling customer demand in real time.

Role of logistics department

 Safe and reliable transport in as much low price as possible.  Maintain contact with distribution teams (trucks, trains) and track where the material is.  Partnership with transportation firm so that cost and transportation can be shared does not occupy the whole truck space.  Merchandise received from the central warehouse or vendors are taken to the store after undergoing the inward process. The excess merchandise displayed on the floor gets sold out. It refers to the effective and cautious way of moving the merchandise from store warehouse to respective section inside the store where they have to be displayed and sold to the customers.

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PRODUCT PROFILE:

Ground Floor:-

Food Bazar Fruits & Vegetables Bakery Items Crockery Dal, Rice, Atta, Rave, Oils, Masala items Dry fruits Ready meals Breakfast cereals Soft drinks Cosmetics Herbal Confectionery

Non-Food Dept
Cash Counter Announcement Dep. Detergents, phenyl Dish wash, tissue papers, scratch, Soap, tooth paste, shampoo, Deodorants, body spray. Talcum powder. Perfumes

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Level 1 Stainless Steel Utensils Plastics Generel Books Childern Stationary Office Stationary Games VCD's & DVD's

   

NBD (New Business Development)

      

Gift items Car & Motor Cycle Covers Bed sheet, towel, curtain, Quilt, pillow Bags, trolley bags Saints & Perfumes Home Decor

Toys and sports Dept

 i)Soft Toys  ii)Hard Toys

Home Line

   

Bed Sheets,Pillows,Bed Spreads Towels,Yellow dust Carpets,Cushion Covers Chair Bags

Footwear Bazar

 Shooes, slippers

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LEVEL 2

Clothes Dept

        

1 .Ladies sarees 2. Girls Dress Materials 3. Kids Wear Ladies Accessories Mens Formals & Casuals Wears Mens Accessories Belts Fabrics Jewelery Baby cares Diapers

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Cities where stores are located:

Agra, Ahmedabad, Allahabad, Ambala, Asansol, Bangalore, Mysore, Hubli, Bhubaneshwar, Chennai, Coimbatore, Palakkad, Kolkata, Delhi, Durgapur, Gajiabad, Gurgaon, Hyderabad, Indore, Lucknow, Kanpur, Man galore, Mumbai, Nagpur, Nasik, Panipath, Pune, Rajko t Surat, Thane, Thiruvananthpuram & Vishakapatnam .

Awards and Achievements

2009 CNBC Awaaz Consumer Awards 2009
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Most Preferred Multi Product Chain - Big Bazaar Most Preferred Multi Brand Food & Beverage Chain - Big Bazaar

Images Fashion Forum 2009

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Most Admired Fashion Group Of The Year - Future Group Most Admired Private Label - Pantaloons, the lifestyle format Critics Choice For Pioneering Effort In Retail Concept Creation Central

Coca-Cola Golden Spoon Awards 2009

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Most Admired Food & Grocery Retailer Of The Year Most Admired Food Court Most Admired Food Professional

2008
Indian Retail Forum Awards 2008
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Most Admired Retail Company of the year - Future Group Retail Face of the Year - Kishore Biyani Best Retailer Of The Year ( Hypermarket) - Big Bazaar

Future Group was awarded the Most Admired Retail Company of the year by the Indian Retail Forum at a glittering ceremony organised in Mumbai. Mr Kishore Biyani also won Retail Face of the Year. India Retail Forum (IRF) is a platform for intellectual insights and information exchange for the retail business in the Indian subcontinent.

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The forum presents the business of retail in the region to a global audience, with the express aim of facilitating understanding about and encouraging investment in this massive marketplace. Big Bazaar, the value format of Future Group bagged the Best Retailer Of The Year(Hypermarket).
The INDIASTAR Award 2008 Food Bazaar: Best Packaging Innovation

Food Bazaar bagged the INDIASTAR Award for Best Packaging Innovation in India, for its private label brand Fresh And Pure Chakki Atta. INDIASTAR Award is a biennial event which aims to promote and encourage excellence in packaging design, innovation and technology. The contest was established in 1972 and is considered as the most popular and premier event for Indias packaging fraternity. This year there were around 357 entries and the participants had to submit a sample of their designs for selection. With this award, Pantaloon Retail (India) Limited becomes the first Indian Retailer to win the prestigious INDIASTAR Award.
Retail Asia Pacific 500 Top Awards 2008
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Gold Winner - Top Retailer 2008 Asia Pacific

Retail Asia Publishing Pte, the institutor of these awards, aims to set a platform that appraise, raises and recognizes the development and growth of retailing throughout the Asia Pacific region.

Coca-Cola Golden Spoon Awards 2008

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Most Admired Food & Grocery Retail Visionary of the Year: Kishore Biyani Most Admired Food & Grocery Retailer of the Year Supermarkets: Food Bazaar Most Admired Food & Grocery Retailer of the Year - Hypermarkets: Big Bazaar

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y y

Most Admired Retailer of the Year - Dynamic Growth in Network Expansion across Food, Beverages & Grocery: Future Group Most Admired Food & Grocery Retailer of the Year - Consumer's Choice: Big Bazaar

The Coca-Cola Golden Spoon Awards 2008, were given away for the first time as a culmination of the Food Forum India 2008 a two day convention, which saw the participation of leading brands, retailers & retail support organizations from across the globe. The awards were presented to honour enterprise, innovation and achievement in the food retailing business as a benchmark of excellence.

The Reid & Taylor Awards For Retail Excellence 2008

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Retail Leadership Award: Kishore Biyani Retail Best Employer of the Year: Future Group Retailer of The Year: Home Products and Office Improvements: HomeTown

The Reid & Taylor Awards for Retail Excellence are an important feature of the Asia Retail Congress, Asias single most important global platform to promote world-class retail practices. These awards are aimed at honouring the best, in the Asian Retail scenario. India played host to Asia Retail Congress 2008.
2007 Images Retail Awards

Most Admired Retail Face of the Year: Kishore Biyani Most admired retailer of the year: Large format, multi product store: Big Bazaar Most admired retailer of the year: Food and Grocery: Food Bazaar Most admired retailer of the year: Home & office improvement: HomeTown

Most admired Retail Company of the year: Pantaloon Retail (India) Ltd.

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Images Retail Forum followed strict international benchmarks in deciding the top honours for Images Retail Awards 07, with IRIS as knowledge partner and global consulting firm AT Kearney as the Process Approver.

National Retail Federation Awards

International Retailer for the Year 2007 Pantaloon Retail (India) Ltd
y

The National Retail Federation is the worlds largest retail trade association with over 1.4 million members in the US and across the world. Some of the past winners of the award include Metro AG (Germany), Carrefour (France), Zara (Spain), Boticario (Brazil) and Ito Yokado (Japan). The award was presented at the Retails Big Show held in January 2007 in New York.

World Retail Congress Awards

Emerging Market Retailer of the Year 2007 Pantaloon Retail (India) Ltd
y

The inaugural World Retail Congress held in Barcelona, Spain in March 2007 attracted over one thousand retail professionals fro m over sixty countries. The awards were decided by a multinational Grand Jury. Winners in other categories included Inditex, Mall of Emirates, Marks & Spencer and IKEA.

Hewitt Best Employers 2007

Best Employers in India (Rank 14th) Pantaloon Retail (India) Ltd

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Leading human resources consultancy, Hewitt Associates conducts an annual survey of the best employers in India, as part of its global initiative. It is based on CEO interview, People Practices Inventory and Employee Opinion Surveys. Pantaloon Retail becam e the only retailer to feature among the twenty-five best employers in India.
PC World Indian Website Awards

Best Indian Website In The Shopping Category - Futurebazaar.com

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PC World, a leading consumer technology magazine selected the best Indian websites in various categories based on use of technology for delivering solutions, information being presented in an intuitive and concise manner and overall experience aided by design.
Readers Digest Trusted Brands Platinum Awards Trusted Brands Platinum Award (Supermarket Category) Big Bazaar
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The Readers Digest awards are based on surveys done among consumers by independent research agency, Nielsen Media Research. This is the second consecutive time Big Bazaar has won this award.

2006 Retail Asia Pacific Top 500 Awards

Asia Pacific Best of the Best Retailers Pantaloon Retail (India) Ltd Best Retailer in India Pantaloon Retail (India) Ltd
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The Retail Asia publication in association with EuroMonitor and KPMG honours the best retailers in 14 countries across the Asia Pacific region. The awards were presented in Singapore in October, 2006.

Asiamoney Awards Best Managed Company in India (Mid-cap) Pantaloon retail (India) Ltd.

The Asiamoney publication conducts a poll among fund manages and investors and does a quantitative analysis of financial performance to select best managed companies in Asian countries. Ernst & Young Entrepreneur of the Year Award- Ernst & Young Entrepreneur of the Year (Services) Kishore Biyani

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CNBC Indian Business Leaders Awards

The First Generation Entrepreneur of the Year Kishore Biyani

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Organized by CNBC-TV18, the twelve awardees in various categories are decided by a high profile jury, along with research partners - The University of Chicago Graduate School of Business, Development Dimensions International (DDI) and AC Neilson ORG MARG.

Lakshmipat Singhania IIM Lucknow National Leadership Awards

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Young Business Leader Kishore Biyani

The award recognizes and honors individuals who have contributed consistently to the betterment of our country through their pursuit of excellence. The awards were presented in New Delhi by the Prime Minister Dr. Manmohan Singh in December, 2006. Images Retail Awards Best Value Retail Store Big Bazaar Best Retail Destination Big Bazaar Best Food & Grocery Store Food Bazaar Retail Face of the Year Kishore Biyani The Images Retail Awards are decided through a nationwide consumer & industry poll and no minations followed by performance assessment by team of analysts and jury.

Readers Digest Awards Platinum Trusted Brand Award - Big Bazaar The Readers Digest awards are based on surveys done among consumers by independent research agency, Nielsen Media Research.

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CNBC Awaaz Consumer Awards

Most Preferred Large Food & Grocery Supermarket Big Bazaar

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Conducted in association with AC Nielsen-ORG Marg across 21 major cities, nearly 10,000 consumers were asked to choose their most preferred brands.

Reid & Taylor Awards for Retail Excellence

Retail Entrepreneur of the Year Kishore Biyani

2005 Images Retail Awards 2005
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PRIL- Most Admired Retailer of the Year Food Bazaar- Retailer of the Year(Food and Grocery) Big Bazaar-Retailer of the Year(Value Retailing) Central-Retail Launch of the Year

Voted by Business Today magazine as one of the

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Top 20 Companies in India to watch in 2005 Indias most investor-friendly companies in the top 75 Indias Biggest wealth creators in the top 100

DAKS London

PRIL- Brand Builder of the Year

2004 Images Retail Awards 2004
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PRIL- Most Admired Retailer of the Year Food Bazaar- Retailer of the Year(Food and Grocery) Big Bazaar-Retailer of the Year(Value Retailing) Central-Retail Launch of the Year

Reid & Taylor and DLF Awards

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PRIL - Retailer of the year

2003

Indian Express Award

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PRIL Marketing Excellence and Excellence in Brand Building

Indusland Bank (India Brand Summit)

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PRIL - Excellence in Brand Building

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SWOT ANALYSIS STRENGTHS

         High brand-Equity in evolving retail markets. State of art infrastructure of the Big Bazaar outlets. Point of purchase promotions to increase the purchase. Variety of stuff under single roof increasing customer time and available choices. Low price Customer service desk. Advertisement. Large volume of capital investment. Discount.

WEAKNESSES
      Unable to meet store opening targets. Falling of revenue per square feet. Less store space. Unavailability of branded items. Inadequate Stock. Some products are very costly.

OPPORTUNITY
 Organized retail is just 8% of total pie of Indian market.  Evolving consumer preference in recent years.  Huge complexes offer shopping.

THREATS
 Competitors, Global big players planning to foray into the markets.  Government policies are not well-defined in emerging markets like India.  Unorganized retail market of India.

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FINDINGS
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Various service quality factors. Convenience factor Store factor System Customer relationship Efficiency Accessibility There is significant association between Gender and service quality. There is a significant association between Age and store factor, system, efficiency factors. There is significant association between education and store factor. System and efficiency factor. There is a significant association between profession and convenience, system and efficiency factor. There is an association between martial status and convenience, customer relationship factors. There is an association between monthly income and convenience, system, customer relationship. There is an association between household type and system, customer relationship. There is an association between monthly expenditure and convenience, store factor system.

CONCLUSION
This study has basically helped to know the service quality and customer gap between exception and perception and what influence people to shop at big bazaar. Most of the customers are influenced by the offers in Big Bazaar have great offers for there customers that acts as the motivating factor which brings the customers to Big Bazaar. Customers shop more in the food bazaar and the mens wear department in Big Bazaar. Customers feel that Big Bazaar has variety of products available in various departments. Customers feel that shopping with big bazaar is convenient and saves their valuable time. This is due to the proper facility that is available in Big Bazaar.

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The display of products (Kiosk) in Big Bazaar is very good and the customers feel that it is very easy for them to find any product in the store. The ambience is also very good but however it needs to be improved still for better customer satisfaction. Most of the customers are not aware of the Home-Delivery provided by the Big Bazaar. I believe that Big Bazaar has the potential to satisfy its customers and retain them. And it has its brand name to reckon with in the market. The customers are very much satisfied with the retail outlets as these outlets maintain and provide good quality, service, p rice, ambience, display of the products infrastructure. The customers are greeted and respected very well by the employees of the outlets as todays business is driven by consumers and the customer is called as the king in the market.

Objectives
 To study on Pro motional strategies in Big Bazaar.  To create awareness by promoting and motivating them to buy the products in Big Bazaar.  To provide the benefits by creating/building new strategies upon the needs of customers.  To bring an Big Bazaar product into a visual form through media.  To identify the customer emerging needs and their requirements.  To suggest new promoting strategies for the product so that they may implement for promoting the product.  To suggest Big Bazaar employees to achieve the target of selling the products.  To make Big Bazaar to succeed in the market by positioning the brand.  To identify the potential promotional offer.  To determine the factors, that influences customer purchase at Big Bazaar.  To provide valuable suggestions that can inf luence the sale at Big Bazaar.  To know the customer expectation towards Big Bazaar. To ascertain the satisfaction level of customers in Big Bazaar.

INTERNATIONAL INSTITUTE OF BUSINESS STUDIES

COMPETITORS INFORMATION
1. Spencer 2. LifeStyle 3. Gopalan Mall 4. Star Bazaar 5. More 6. Reliance Fresh 7. Vishal Megamart

INTERNATIONAL INSTITUTE OF BUSINESS STUDIES