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Asian Paints

Company Overview Asian Paints is an Indian chemicals company which manufactures a wide range of paints for decorative and industrial use. The companys range of products includes decorative paints, ancillaries like primers, fillers and stainers, industrial coatings and paints for automobiles. The decorative paints have a range of interior wall paints, exterior wall paints, wood and metal surface paints. Protective coatings, floor coating and road marking paints constitute the range of industrial use paints. They have paints for external body coating and plastic coating in the automobile category. Total employee strength : 4937 Headquarters : Mumbai, India Manufacturing Plants : 24 (India & 16 other countries)

Management Team Managing Director & CEO : Mr. KBS Anand Non-Executive Chairman : Mr. Ashwin Choksi Non-Executive Vice-Chairman : Mr Ashwin Dani

Business Overview Decorative Paints The broad categories under the decorative paint include: 1. Exterior Wall Paints Apex Ultima Apex Weatherproof Apex Stretch Apex Dholpur Tex Duracast Swirltex Duracast Fine Tex 2. Interior Wall Paints i. Distempers Tractor Acrylic Distemper Tractor Synthetic Distemper Utsav Acrylic Distemper Utsav Synthetic Distemper ii. Emulsions Royale Luxury Emulsion Premium Emulsion Tractor Emulsion Shyne Luxury Emulsion Interior Wall Finish-Lustre

Royale Glitter iii. Texture Royale Play Royale Play Dune Royale Play Safari Royale Play Metallics Royale Play Stucco 3. Metal Surfaces Premium Semi-gloss Enamel Apcolite Premium Satin Enamel Apcolite Premium Gloss Enamel Utsav Enamel 4. Wood Surfaces i. Clear Finish PU Exterior Matt PU Interior Glossy PU Interior Matt Melamyne Glossy Melamyne Matt Melamyne Gold Clear Glossy ii. Opaque Finish PU Palette Glossy PU Palette Satin Melamyne Palette Glossy Melamyne Palette Satin PU Palette Metallics iii. Enamels Premium Semi-gloss Enamel Apcolite Premium Satin Enamel Apcolite Premium Gloss Enamel Utsav Enamel Ancillaries Decoprime Wall Primer WT Decoprime Wall Primer ST Wood Primer Exterior Wall Primer Acrylic Wall Putty Exterior Wall Putty Metal Primer Knifing Paste Filler Red Oxide Oil Primer Pu Thinner Wood Stains Thinner Melamyne Brushing

NC Sanding Sealers Royale Play Tools NC Wood Filler Apcolite Synthetic Primer, Surfacer & Brushing Filler Exterior Sealer Utsav Floor Colour Utsav Primer (ST) Utsav Primer (WT) Utsav Metal Primer Red Oxide Industrial Use Paints 1. Protective Coatings Acrylic Coatings Chlorinated Rubber Coating Conventional Coatings Epoxy Coatings Glass Flake Coatings Heat Resistant Coatings Inorganic Zinc Silicate Coatings Polysiloxane Coating Polyurethane Coatings Rapid Cure Coating Rust Tolerant Coating Tankliners 2. Road Marking Paints Apcomark Thermoline Apcotrak Apcotrak IS Apcotrak WBR Apcotrak SB 3. APICL Apcoshield Hawcoplast 4. Phthalic Anhydride Automobile Paints (Asian PPG) Bilux Deltron GRS Enza Aspa Nexa Autocolor Aquabase Plus International Brands 1. Berger-Middle East and Carribean 2. Scib-Egypt

3. Apco-South Pacific 4. Taubmans-South Pacific

Marketing Campaigns 1. Apex Ultima http://www.youtube.com/watch?v=3UprZimTprI Segment : Urban consumers Target : Upper middle class families Position : Long lasting and beautiful exterior paint 2. Asian Paints Tractor Emulsions http://www.youtube.com/watch?v=woyVdzGh18o Segment : Urban consumers Target : Middle class families Position : Ye sirf dikhta mehenga hai 50 % more wall coverage area than normal distemper, with almost same price 3. Asian Paints Royale Play http://www.youtube.com/watch?v=DLeNM7lywzA , http://www.youtube.com/watch?feature=fvwp&v=f90qJCru-Vo&NR=1 Segment : Discerning urban consumers Target : Upper middle class Position : Turn your wall into a masterpiece Fancy textures and designs inspired from nature Invites the consumer to engage in the painting process Wall by wall rather than room by room; generally 1 wall per room 4. Promoting asianpaints.com http://www.youtube.com/watch?v=uji3r8m4cNM&feature=endscreen&NR=1 A funny way to convey the message effectively, that now you can easily choose your paints online Providing online assistance to consumers Ask Aparna chat online with company expert Paint calculator helps the consumer calculate expenses online Competitors-Asian Paints has over 40% market share in India Berger Paints (19%) Kansai Nerolac (20%) Akzo Nobel (Dulux) (12%) Shalimar Paints Jenson & Nicholson Bombay Paints Ltd

Financials (2011-12) S.No. METRIC 1 Sales Turnover 2 Market Capitalisation 3 Operating Profit 4 Gross Profit 5 Net Profit 6 Dividend 7 EPS VALUE(cr) 10778 31056 1493.2 4752 958.4 292.56 99.9

Awards and Recognitions Asian Paints ranked 13th amongst the top paint companies in the world by Coatings World - Top Companies Report 2012 (July 2012 Issue) In Feb 2012, Asian Paints wins the Asian Centre for Corporate Governance & Sustainability awards for the BEST GOVERNED COMPANY in 2011 Asian Paints included in Asia's Fab 50 List by Forbes Asia Magazine (Sept 2011 Issue) Asian Paints receives the Best Audit Committee Award from the Asian Centre for Corporate Governance & Sustainability (Feb 2011) Awarded the "Sword of Honour" by the British Safety Council for all the paint plants in India. This award is considered as the pinnacle of achievement in safety across the world Forbes Global magazine, USA ranked Asian Paints amongst the 200 'Best Small Companies of the world' in 2002 and 2003 and amongst the top 200 'Under a Billion Firms' of Asia in 2005.

Recent News/Events 2nd August 2012 : Reuters Market Eye - Nomura downgrades Asian Paints to "neutral" from "buy" and cut its target price to 3,455 rupees from 3,500 rupees, citing concerns about slowing volume growth, the possibility of price cuts and an increase in A&P spending over the next few quarters. 20th July 2012: NEW DELHI: Asian Paints Ltd today reported a 9.3 per cent rise in consolidated net profit at Rs 288.38 crore for the first quarter ended June 30. Asian Paints said in a filing to the BSE that it had posted a net profit of Rs 263.66 crore in the corresponding period last year.

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