1) Management is both art & science 2) Functions of management-PODSCORB 3) Principles of management 4) Span of management refers to 5) The communication network

in which all subordinates under a supervisor communicate thorugh 6) Grapevine communication 7) Double win strategy 8) Focus group 9) Post testing technique of advertisement,PLC.marketing mix, 5p,7p,market segmentation

10) Q1.Which of the following are target customer? a) structure b) factors c) future customer d) suppliers and producers e) none of these 11) Marketing is a mixture of mixturethis statement is related toa) product planning b) price determination c) cost d) saving e) marketing mix 12) Which of the following is the starting point of marketing? a) market b) production place c) buyers house d) sellers house e) all of these
13) .which of the following customers are main customers of a bank? a) customer b) employee c) society d) all of these e) none of these 14) .For customer oriented comoany,customer satisfaction isa) target b) marketing tool c) enterprise of profit d) both 1 and 2 e) all of these 15) Q6.what is true about patent right? a) cant be transferred b) can be transferred c) utility meets to an end d) all of these e) none of these

16) Q7.promotion mix contains a) advertisement b) personnel sale c) sales promotion d) publicity e) all of these 17) Q8.which of the following is not a work of marketing? a) grading b) packaging c) pricing d) standardisation e) accounting 18) Q9.putting the goods of same characterstics in a specific category is known asa) branding b) standardisation c) labelling d) packaging e) grading 19) Q10.demand consistsa) want or need b) willingness to spend c) resource to purchase d) only 1 and 2 e) all of these 20) Q1. Marketing is not required for one of the following products ________? a)Corporate Loan b)Export Business c)Import Business d)Credit Card Business e)none 21) Q2). Market share analysis helps the track _________? a)Share price movements b)percentage share of business c)pricing strategy for share values d)All of these e)none 22) Q3). Diversification means __________? a)marketing in different countries b)marketing diverse companies c)making new, diverse products d)marketing by diverse sales team e)none 23) Q4) Study of marketing environment means ______________? a)study of companys markets, customers and competitors b)study of economic environment c)study of current trends d)All of these e)none 24) Q5) A Market plan includes __________? a)market objectives b)market research c)pricing strategy d)situation analysis e)All of these

25) Q6) Customization is useful for ______? a) motivating the sales force b) to add variety in marketing c) value added service d) pleasing target customers e) none 26) Q7) Telemarketing campaigns are resorted to ________? a)avoid cold calls b)avoid buyer resistance c)avoid seller inhibitions d)reaching a wider audience e)All the above 27) Q8) Customer Retention means ___________? a) retaining the customers at the Bank for the full day b)quick disposal c)customers dealing with the same bank for long time d)better standards e)All the above 28) Q9) Which is the technique used for effective marketing planning? a)psychological tools for marketing b)goal oriented c)marketing research d)physical distribution e)All the above 29) Q10) Internal Marketing means _________? a) Selling to oneself b) Selling to the employees c) Selling of samples d) Selling to foreign markets e)none 30) Q11) Marketing in Banks is required for _________? a)Getting new customers b)Retaining existing customers c)Lending d)Accepting of deposits e)All of these 31) Q12) Advertisements are required for __________? a)Boosting the production levels b)Motivating the employees c)Boosting the sales d)All of these e)none 32) Q13) For effective selling, salesman should be which of the following ______? a)pushy b)aggressive c)timid

d)talkative e)Calm 33) Q14) Customer Loyalty means _________? a)shifting of customers from one bank to another b)customers banking with one bank exclusively c)customers returning lost items d)customers giving gifts to banks e)none of these

34)
Q15) Which is the Four Cs of marketing? a)customer, cost, communication, convenience b)corporate, cost, communication, convenience c)consumer, cost, communication, convenience d)competition, cost, communication, convenience e)none 35) Q1) Marketing in banks is defined as ? a) Negotiable Instrument Act b) RBI Act c) Banking Regulation Act d) Companies Act e) None of these 36) Q2) Marketing in Banks is ? a) A one Day Function b) A One Man Function c) A One off Affair d) All of these e) None of these 37) Q3) Effective Marketing Helps in ? a) Boosting the purchases b) Boosting the sales c) Diversified Business d) Realization of Dreams e) All of these 38) Q4) A Buyer`s Market means ? a) buyers are also sellers b) sellers are also buyers c) there are not sellers d) demand exceeds supply e) supply exceeds demand 39) Q5) The sequence of sales process is a) a call, a lead, presentation, sale b) a lead, a call, presentation, sale c) presentation, sale, lead, call d) presentation, lead, sale, call e) sale, call, lead, presentation 40) Q6) A presentation means a) Display of products b) explaining the utility of products

c) a gift d) display of communication skills e) All of these 41) Q7) A lead means a) a buyer b) a seller c) a company intending to sell ts products d) a prospective buyer e) a disinterested buyer 42) Q8) Benchmark means ? a) Products line up on bench b) salesman sitting on a bench c) set standards d) marks on a bench e) None of these 43) Q9) Customisation means a) customers personal account b) customers selling goods c) special products for each customer d) better relations e) All of these 44) Q10) Customer retention means ? a) Retaining the customar at the bank for the full day b) quick disposal c) customer dealing with the same bank for a long time d) better standards e) all of these 45) Q11) Value added service means? a) giving full value for money b) better value for better price c) costlier service d) additional service e) all of these 46) What does POS means in marketing? -Point of Sales 47) Q13) Niche market means ? a) a free market b) a social market c) equity market d) capital market e) a specified market for the target group 48) Q14) A market plan is ? a) Company`s prospectus b) same as memorandum of association c) a document for marketing strategies d) business goals e) action plan for better production

49)
Q15) HNI in marketing means-High Networth Individual 50) Q1) Marketing decisions are very critical because a) Helps in achievement of markeing objective b) Success of enterprise depends on it c) Purchase depends on it d) All the activities depend on it e) Only a and b 51) Q2) Which of the following is a type of decision? a) Major b) Minor c) Routine d) Rare e) All of the Above 52) Q3) Marketing should be resorted to a) Only among rich persons b) Only among Poor c) Only in Crowded areas d) Depends on Product e) Depends on bank 53) Q4) Public relation is? a) Part of customer service b) Part of marketing c) Part of image building d) All of the above e) None of the above 54) Q5) Relationship marketing means? a) selling to relatives b) Selling by relatives c) After sales service d) Ceoss selling e) All of these 55) Q6) Closing the sales means? a) Close down marketing functions b) Stop selling c) Successful completion of call d) All of these e) None of these 56)

Q7) Market survey means? a) Market research b) Market plan c) Market strategies d) Market monitering e) All of above 57) Q8) Promotion of marketing means?

a) Passing an exam b) Elevation from one grade to another c) Selling the products through various means d) Selling the product in specific area e) None of the above 58) Q10) Short term planning focusses on? a) Functional Plans b) Long term objectives c) Specific oals d) Both a and c e) All a, b and c 59) Q11) Increase in sales result? a) Increase in Profit b) Increase in competition c) Increase in fraud d) None of the Above e) All of the Above 60) Q12) Direct mail advertising is suitable for? a) Share broker b) Hotel c) Doctor d) Manufacturer e) Serviceman 61) Q13) What are the effects of advertising on society? a) Employment Opportunity b) Increase in standard of living c) Encouragent of healthy competition d) Educational e) All of the above 62) Q14) Which business strategy seems to be good for long run? a) To increase sales b) To give more profit c) To increase price d) To increase profit margin e) None of the above

63)
Q15) A distinctive product can be sold at? a) Discount b) Higher price c) Simple price d) Premium e) Rational rates 64) Q1) Marketing Planning helps to minimise future uncertainties because? a) Future is uncertain b) Future is bright c) Future is Dark d) Future is vast 65)

Q2) Which factor is/are responsible for Effective Market Segmentation? a) Measurability b) Easy Accessibility c) Sustainability d) All of the above 66) Q3) Sales stands for : a) Marketing the Goods b) Transfer of Goods & Services for Consideration c) Sale of Prodiuct d) Production of revenue 67) Q4) Which method is useful for forecasting of a new product? a) Social Test b) Market Test c) Product Test d) License Test 68) Q5) . helps in process of Production a) Production Facilities and Equipments * b) Material c) Supplies d) Raw material 69) Q6) In Online Marketing, there is : a) No exchange b) Exchange c) Guarantee d) None of the Above 70) Q7) Modern method of marketing includes? a) Publicity on Net b) Advertise on net c) Soliciting business through e-mail d) All of the Above 71) Q8) Good public relations indicate ? a) Improved Marketing Skills b) Improved Brand Image c) Improved Customer Service d) All of the Above 72) Q9) Outsourcing means service rendered by ? a) Outside agencies b) Other departments of the company c) employees other than sales person d) Marketing Department 73)

Q10) Target markets for home loans is? a) All Builders b) All housing Socities c) Agriculturists d) All of the Above

74) Q11) Which of the following is not a work of marketing? a) Grading b) Packaging c) Pricing d) Accounting 75) Q12) Which of the following is essential for sales agreement? a) Buyer b) Seller c) Agreement d) None of the Above 76) Q13) Demand consist of? a) Want or need b) Willingness to spend c) Resource to purchase d) All of the Above 77) Q14) Which of the following is not a product of bank? a) Demat Account b) Bank Building c) Auto Loan d) Home Loan 78) Q1) All the market efforts starts with the discovery of? a) Product b) Needs & wants of consumers c) Corruption d) Valid Crime Case e) All of the Above 79) Q2) What type of relation is there between company and suppliers? a) Direct b) Indirect c) Multilevel d) Social e) Private 80) Q3) Accumalating goods at one place in huge quantity is called? a) Concentration b) Dispersion c) Equalisation d) Specialisation e) Accumulation 81) Q4) What decision is taken under Planning? a) What to do? b) When to do? c) How to do? d) Why to do? e) All of the above 82) Q5) If an enterprise want to be successful in its marketing efforts, it must? a) Maintain product quality b) Offer reasonable prices of product c) Offer low quality product d) Do not spent money on advertising e) Both 1 and 2 83) Q6) Decision making is a process of? a) Dispersion b) Discrete c) Continuity

d) Observation e) Halt 84) Q7) The aim of packaging is? a) To make product attractive b) To make product distinctive c) To make product safe against storage d) To make product safe against transportation e) Both 3 and 4 85) Q8) PLC stands for? a) Product Life Cycle b) Product Labelling Cycle c) Promotion Life Cycle d) Promotion Labelling Cycle e) None of the above 86) Q9) . is the king of market? a) Consumer b) Distributer c) Retailer d) Producer e) None of the Above 87) Q10) Which of the following is not a base for market segmentation? a) Education b) Martial Status c) Age d) Raw material e) Occupation 88) Q11) Which of the following are stakeholders of the organisation? a) Customers b) Employees c) Suppliers d) All of the above e) None of the above 89) Q12) Indirect trade is a medium by which goods are transferred through? a) Wholesaler b) Retailer c) Agent d) All of the above e) None of the above 90) Q13) Which of the following represent sandwich marketing? a) Buses b) Trains c) Advocates d) Doctors e) Jokers 91) Q14) Which of the following is part of advertising copy? a) Title b) Subtitle c) Card Box d) Name of Product e) 1 2 and 4 92) Q15) How many parts agriculture marketing has? a) 2 b) 4 c) 6 d) 8 e) 5 93) Q1) What type of relation producer has with customers in older days? a) Indirect b) Direct c) Simple d) Complex

94) Q2) Now a days producer has .. relation with customers? a) Indirect b) Direct c) Simple d) Complex 95) Q3) Marketing is being treated as? a) Science b) Science & Arts c) Arts d) Mathematics 96)

Q4) Marketing is an art because? a) It has body of rules b) It has body of principles c) Standardisation & Market information d) All of the above 97) Q5) Which view states business as economic institutions? a) Traditional b) Classical c) Modern d) Ultra Modern 98) Q6) For a short term gain company can insist on? a) One time sales b) Several Sales Pattern c) Long term planing d) Single channel marketing 99) Q7) Which is one of the parts of marketing process? a) Concentration b) Dispersion c) Equalisation d) All of the above 100)

Q8) Exchange of goods and services is called? a) Barter System b) Money Value c) Parity Value d) Credit System 101) Q9) A sound marketing program cannot produce desired results. if it is not? a) Existed b) Implemented properly c) Assisted by elder person d) Planned properly 102) Q10) In case of new product, a marketing program helps? a) In making the product familier

b) In popularizing the product c) In customising the product d) Both (a) and (b) 103) Q11) The group of all the productsproduced by an enterprise is called? a) Product Fix b) Product Mix c) Product Allocation d) Product Distribution 104) Q12) Which of the following concepts are being included in factors relating to marketing? a) Product planning & Publicity b) Brand Policy c) Packing Policy d) All of the above 105) Q13) Decision making is a process of? a) Dispersion b) Discrete c) Continuity d) Observation 106) Q14) Marketing in banks is? a) a one-day function b) a one-man function c) a one-off affair d) None of the above 107) Q15) Niche market means? a) A specified market for the market group b) A free market c) A social Market d) Equity market 108) Q1) Firstly business must find out what a) Consumer want b) market demand c) Product Create d) Competitor Supplies e) All of the Above 109) Q2) Marketing starts and ends with? a) Consumer b) Market c) Product d) Taxes e) MRP 110) Q3) What are the decisions included in Product Planning & Development? a) What to produce b) how to pack the product c) Price Fixing d) Size e) All of the above

111) Q4) What is the risk involved in the business? a) Natural Risk b) Competitive Risk c) Human Risk d) Political Risk e) All of the Above 112) Q5) A producer who wants to carry his own marketing research, he face the problem of? a) Qualified People b) Trained Researchers c) Infrastucture d) Govt Obligations e) (a) and (b) 113)

Q6) What are the causes of high marketing cost? a) Advertisements Charges b) Packing Expense c) Trademark Charges d) Transportation Cost e) All of the Above 114) Q7) What is the main function performed by the marketing management? a) Planning b) Organising c) Directing d) Motivating e) All of the Above 115) Q8) All the marketing activities lead to? a) Selling b) Market c) Product d) Demand e) Supply 116) Q9) A Firm trying to take leadership in competitive market should have? a) Follower Firm b) Leader Firm c) Supporter Firm d) Valuer Firm e) Single Firm 117) Q10) What are the major goals of marketing organisations? a) Desired Financial Results b) Disposition Toward Change c) Desired place in the industry d) Competitive Posture e) All of the Above 118) 11) A better repair and replacement policy tend to increase ? a) Company`s Goodwill b) Company`s Share

c) Company`s Production d) Company`s Behaviour e) Company`s Performance 119) Q12) Aftersale service are mostly affected by? a) Need of Dealer b) Consumer`s Behaviour c) Company-Supplier Relation d) Customer-Supplier Relation e) None of the Above 120) Q13) Trademark can be used by? a) Only 1 manufacturer b) All manufacturers c) 7 Manufacturers d) 3 Manufacturers e) All manufacturers of same products 121) Q14) Acts related to trademarks came into existence in? a) 1958 b) 1959 c) 1962 d) 1970 e) 1990 122) 15) Marketing of standard goods is ..? a) Very Difficuilt b) Easy c) Difficuilt d) Not Possible e) Very Easy 123) Q1) Digital Marketing means : a) Selling with calculators b) Marketing of digital instrument c) Marketing through Internet and telephones d) Export Finance 124)

Q2) Market research is needed? a) For extra service charges b) For levi of VAT c) For good customer service d) For effective selling 125)

Q3) In Marketing terms attitude can best be defined as a a) Rude behaviour of sales person b) Rude behaviour of consumer c) Mental state of consumer d) Ego of Marketing executive 126)

Q4) Gate keepers a) Use the products b) Report on product performance

c) Control the flow of information d) Issue challan for Discharge of products 127)

Q5) A call means a) Shout out to somebody b) Profession or business c) Visiting Prospective customers d) After sales service 128)

Q6) E-marketing is same as a) Virtual Marketing b) Digital Marketing c) Real time marketing d) All of the above 129)

Q7) Lead generation means a) Tips for selling tactics b) Tips for better production c) Generating leeders d) Likely sources for prospective clients 130)

Q8) CRM is a) Consume resource manager b) Current Report Manager c) Customer relationship management d) Cross relationship management 131)

Q9) CRM is a) A pre sales activity b) An ongoing daily activity c) A tool for lead generation d) All of the above 132)

Q10) Marketing Channel means a) Delivery period b) Delivery time c) Delivery place d) All of these 133) Q1) Which of the following is not a component of total quality marketing programme a) Quality must be perceived by coustomers b) Quality necessary but may not be sufficient c) Quality can always be improved d) Quality drive can save a poor product 134) Q2) A COMPANY MARKET ENVIRONMENT CONSIST OF: a) Micro environment b) Macro environment c) Both (a) and (b) d) segregation

135) Q3) a troubled business is. in opportunities and . in threats a) Low, high b) High, low c) High, high d) Low,Low 136) Q4) Mass media usually has greatest impact at the.. state of new task buying a) Awareness b) Interest c) Trial d) Adoption 137) Q5) A competitor who reacts only to certain types of attacks and not other is a . . competitor a) Tiger b) Stochastic c) Selective d) Laid back 138) Q6) When the seller engages in the mass production and mass promotion of one product for all buyers is called: a) Target marketing b) Product marketing c) Popular marketing d) Mass marketing 139) Q7) The major benefit of an undifferentiated marketing is: a) Cost economics b) Less competiton c) Greater profit d) all of these 140) Q8) Mobile phone in india are in the.. stage of product life cycle: a) Introduction b) Growth c) Maturity d) Decline 141) Q9) Slow penetration strategy consist of launching the new product at a .. price and ..level of promotion a) Low, high b) High, low c) High, high d) Low,Low 142) Q10) promotional expenditure to sales ratio is generally high at .. stage of product life cycle: a) Introduction b) Growth c) Maturity d) Decline 143) Which of the following is Not usually defined as an element of marketing? a) Product b) People c) Place d) Profit * 144) Q2) Which of the following is the best definition of value? a) A technical measure of company`s selling price relative to production cost. b) A measure of mark up charged by companies c) The lowest prices available to customers d) The best ratio of benefits to costs available to buyers *

145) Q3) The type of product that results from applying human and mechanical efforts to people or object is? a) A service * b) A good c) An idea d) A concept 146) Q4) All of the following are marketing management tasks except a) Marketing Planning b) Organizing Market Activities c) Co-ordinating Market Activities d) Project Development & Analysis * 147) Q5) American Express implements a program of calling its current cardholders to find out what, if any changes they would like to see in the services provided. The firm is exhibiting characteristics associated with which of of the following? a) Production b) Sales c) Marketing * d) Social 148) Q6) The marketing mixes of organizations that market services include Product, Price, Promotion, Place and: a) Packaging b) Premiums c) People * d) Purchasing 149) Q7) A value chain marketing is? a) An operator of discount stores with many branches b) A factory outlet store c) A process by which goods gain value as they pass through different levels of intermediaries * d) A process by which company target value conscious costumers 150) Q8) Many marketers view Political Forces as? a) Easily Ignored b) Easily Influenced c) Simple to ignore d) Beyond their control 151) Q9) Retail employees typically use ____________ terminals to process sales transactions. A.) sales processing B.) transaction point C.) automatic teller D.) point of sale

152) Q10) Two components of marketing strategy are : a) Marketing objective and promotion b) Marketing mix and marketing objectives c) Target market and marketing mix * d) Target markets and promotions 153) Q11) Polaroid is aiming its cool cam camera at teenagers. Teenagers are polaroid`s? a) Audience b) Target Audience c) Segmentation d) Target Market * 154) Q12) The cost of marketing activities account for what proportion of consumer spending on goods and services? a) One half * b) One third

c) One fourth d) One fifth 155) Q13) The Marketing concept is a is a philosophy that states that an organisationshould try to satisfy customer`s needs and at the same time? a) Increase market share b) Increase sales c) Achieve the organisation`s goal * d) None of the above 156) Q14) To effectively monitor changes in marketing environment marketers must engage in? a) Use of marketing concept b) Environmental scanning and analysis * c) Information collection d) Marketing research 157) Q15) Cross Selling means a) Identifying customer needs b) Matching the products to customer needs c) Convincing the customers of product benefits d) Responding to questions and objections of customers e) All of these 158) Q.1) Which of the following is known as the 5th P of the marketing? a.) Profit b.) Production c.) Publicity d.) Packaging 159) Q.2) The Analysis of potential markets, estimation of sales volume,introduction of new products, modification of existing products and weeding out of unprofitable products is known as.. a.) Product Planning b.) Product Line c.) Product Differentiation d.) None of these 160) Q.3) The market environment where companies compete is not a.) Static b.) Dynamic c.) Fast Changing d.) Stable 161) Q.4) If a firm wants to understand weakness of its product or service, which type of customers will serve the purpose? a.) The customers of competitors b.) The customers who never purchased the product c.) The customers who are purchasing the product currently d.) The customers who were purchasing the product but not purchasing currently 162) Q.5) The variables that describe the customers in terms of their own particular characteristics are known as.. a.) Behavioral b.) Geographic c.) Descriptors d.) Demographic 163) Q.6) The Concept of Segmentation is based on the understanding that customers are a.) Same b.) Homogeneous c.) Heterogeneous d.) None of these 164) Q.7) A brand fixes the product price below the competition level in order to obtain large share of market and to make the product popular.This pricing policy is knwon as..

a.) Lining b.) Penetration c.) Variable Price d.) None of these 165) Q.8) A multinational company launches a new model with a high price. After some months company cut the price. This pricing is known as. a.) Keep Out Pricing b.) Penetration Pricing c.) Preemptive Pricing d.) Skimming the Cream Pricing

166) Q.10) A good salesman must have wide knowledge of.. a.) Customers b.) Product c.) Self d.) All of the above 167) Q.11) Closing the sale means.. a.) Closing the Business b.) Finalizing the deal c.) Moving to other customer d.) None of these 168) Q.12) The phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated is known as.. a.) Grading effect b.) Positioning c.) Standardization d.) Decoy Effect 169) Q.13) A want becomes a demand only when it is backed by the a.) Ability to purchase b.) Necessity to buy c.) Desire to buy d.) Utility of the product 170) Q.14) Which of the following products are called new-to-world products when a firm introduces a new product category? a.) Classically innovative products b.) New entrants c.) Line extensions d.) None of these 171) Q.15) What is the most common view of pricing? a.) popularize the product b.) recover costs c.) capture large market share d.) decrease competition 172) Q.16) The legal contract in which producer and the intermediary agree to each stake holders rights and duties is known as. a.) Partnership b.) Salesmanship c.) Franchise d.) None of these 173) Q.17) The terms Micro Economics and Macro Economics were coined by.. a.) Ragner Nurkse b.) Ragner Frisch

c.) J M Keynes d.) Alfred Marshal 174) Q.18) The activity that provide incentives to sales force to achieve objective is known as.. a.) Motivation b.) Sales Promotion c.) Customer Relationship d.) None of these 175) Q.19) To identify the competitors of its product or service, a company conduct.. a.) Demographic Analysis b.) Geographic Analysis c.) Behavioral Analysis d.) Market Structure Analysis 176) The SWOT analysis considers which of the following? a.) firms business only b.) both firm and competitors business c.) competitors business only d.) None of these 177) Which of the following statements is correct? a) Marketing is the term used to refer only to the sales function within a firm b) Marketing managers usually don't get involved in production or distribution decisions c) Marketing is an activity that considers only the needs of the organization, not the needs of society as a whole d) Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large Ans: d 178) The term marketing refers to: a) New product concepts and improvements b) Advertising and promotion activities c) A philosophy that stresses customer value and satisfaction d) Planning sales campaigns Ans: c 179) In the history of marketing, when did the production period end?

a) In the late 1800s b) In the early 1900s c) In the 1920s d) After the end of the Second World War Ans: c 180) A marketing philosophy summarized by the phrase "a good product will sell itself" is characteristic of the _________ period. a) Production b) Sales c) Marketing d) Relationship Ans: a 181) Which of the following factors contributed to the transition from the production period to the sales period? a) Increased consumer demand b) More sophisticated production techniques c) Increase in urbanization Ans: b 182) An organisation with a ______ orientation assumes that customers will resist purchasing products not deemed essential. The job of marketers is to overcome this resistance through personal selling and advertising. a) Production b) Marketing c) Relationship d) Sales Ans: d

183) In the relationship marketing firms focus on __________ relationships with __________. a) Short term; customers and suppliers b) Long term; customers and suppliers c) Short term; customers d) Long term; customers Ans: b 184) Political campaigns are generally examples of: a) Cause marketing b) Organization marketing c) Event marketing d) Person marketing Ans: d 185) The Coca Cola organisation is an official sponsor of the Olympics. The firm is engaging in: a) Place marketing b) Event marketing c) Person marketing d) Organization marketing Ans: b 186) Today's marketers need... a) Neither creativity nor critical thinking skills b) Both creativity and critical thinking skills c) Critical thinking skills but not creativity d) Creativity but not critical thinking skills Ans: b 187) Which of the following is NOT an element of the marketing mix? a) Distribution

b) Product c) Target market d) Pricing Ans: c 188) The term "marketing mix" describes: a) A composite analysis of all environmental factors inside and outside the firm b) A series of business decisions that aid in selling a product c) The relationship between a firm's marketing strengths and its business weaknesses d) A blending of four strategic elements to satisfy specific target markets Ans: d 189) Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of: a) Pricing b) Distribution c) Product development d) Promotion Ans: d 190) The way in which the product is delivered to meet the customers' needs refers to: a) New product concepts and improvements b) Selling c) Advertising and promotion activities d) Place or distribution activities Ans: d 191) The key term in the American Marketing Association's definition of marketing is: a) Process b) Customers c) Stakeholders

d) Value Ans: d 192) A critical marketing perspective is the process of determining: a) The value of a product, person, or idea b) How places compete with each other c) The worth and impact of marketing activities d) Which type of promotional strategy works best Ans: c 193) When customer expectations regarding product quality, service quality, and value-based price are met or exceeded, _____ is created. a) Customer satisfaction b) Planning excellence c) A quality rift d) A value line Ans: a 194) A market orientation recognizes that: a) Price is the most important variable for customers b) What the customer thinks he or she is buying is what is important c) Selling and marketing are essentially the same thing d) Sales depend predominantly on an aggressive sales force Ans: b 195) Four competing philosophies strongly influence the role of marketing and marketing activities within an organization. Which if the following is NOT a marketing management philosophy? a) Customer orientation b) Profitability orientation c) Marketing orientation

d) Competitor orientation Ans: b 196) In order for exchange to occur: a) A complex societal system must be involved b) Organized marketing activities must also occur c) A profit-oriented organization must be involved d) Each party must have something of value to the other party Ans: a 197) Q.1) What is the full form of MIS? a.) Market Information System b.) Management Information System c.) Market Informing System d.) Marketing Informing System 198) Q.2) What is the objective of MIS? a.) to provide inputs for marketing channels b.) to improve marketing decisions c.) to sort and analyze information d.) all of the above 199) Q.3)Which of the following statement is false? a.) MIS is a part of marketing research b.) Marketing research focuses on past and present information c.) MIS handles both external and internal data d.) MIS is oriented towards future 200) Q.4)Actions of consumers in the marketing place and the underlying motives for these action are known as a.) Consumer Motives b.) Consumer Action c.) Consumer Behavior d.) Consumer Emotions 201) Q.5) What is Morph Marketing? a.) transforming services into products b.) transforming product into services c.) transforming feedback into services d.) transforming services into feedback 202) Q.6) A market has a large number of seller and buyers so that no single seller or buyer can influence the price. This type of competition is known as? a.) Monopolistic b.) Perfect c.) Elastic d.) Inelastic 203) Q.7) Youngistan Advertising Campaign of Pepsi is an example of _______ marketing. a.) Mass b.) Micro c.) Target d.) Customized

204) Q.8) The research method which involves conduction and compilation of research for the purpose it was intended is known as.. a.) Secondary research b.) Primary research c.) Promotion research d.) Sales research 205) Q.9) The Primary research is also known as.. a.) Desk research b.) Field research c.) Data research d.) None of these 206) Q.10) The research which is conducted for one purpose but often used to support another purpose is termed as.. a.) Primary research b.) Secondary research c.) Promotion research d.) None of these 207) 208) Q.11) Secondary Research is also known as. a.) Field Research b.) Desk Research c.) Material Research d.) Data Research 209) Q.12) Who coined the term 4Ps of Marketing? a.) Philip Kotler b.) E. Jerome McCarthy c.) Neil Borden d.) Peter Cox 210) 211) Q.13) Who said The focus of a business is not profits but customers? a.) Peter Cox b.) Peter Drucker c.) Philip Kotler d.) C K Prahlad 212) Q.14) Marketing Research Information should be sent to individuals in all of the following functional areas expect.. a.) Sales Personnel b.) Product Personnel c.) Marketing Personnel d.) None of these 213) 214) Q.15) What is the actual meaning of the term Prospect? a.) A potential buyer b.) A potential dealer c.) A potential seller d.) A potential product 215) Q.16) A good advertisement should have.. a.) Education Value b.) Retention Value c.) Conviction Value d.) All of these 216) Q.17) Cross selling is. a.) act of selling among established clients b.) selling an additional product to existing customer

c.) selling an additional service to existing customer d.) all of the above 217) Q.18) In banking, what is bancassurance? a.) a bank using the sales channel of an insurance company to sell banking products b.) a bank using the sales channel of a mutual fund company to sell banking products c.) an insurance company using the sales channel of a bank to sell insurance products d.) a mutual fund using the sales channel of a bank to sell mutual fund 218) Q.19) Which of the following is not a demographic variable? a.) Age b.) Income c.) Gender d.) Lifestyle 219) Q.20) Parsimony criterion should always be applied to. a.) Marketing Research b.) Marketing Strategy c.) Market Segmentation d.) Marketing Approach 220) Q.1. The following does not represent a market situation: (A) A bank run dispensary located in its staff quarters (B) A fund raising chairity show for the members of an NGO (C) A meditation camp of a religious organisation conducted for its members (D) A stall distributing kada prasad in a gurudwara. (E) None of these 221) Q.2. The markets are grouped into different types based on the geographical area, location of market palace , product,nature of transaction, and volume of the transaction : In the above statement the following is not correct: (A) Nature of transaction (B) Geographical area (C) Location of marketplace (D) Volume of transaction (E) None of these 222) Q.3. The following offering is not a service : (A) Fixed deposit receipt (B) Postage stamp (C) Gift coupon of a chain store (D) Insurance Policy 223) Q.4. The act of obtaining a desired object from someone by offering something in return is called as a (n). (A) Transaction (B) Exchange (C) Relationship (D) Value 224) Q.5. Economists use the termto refer to a collection of buyers and sellers who transact in a pa rticular product class : (A) Customer (B) Market (C) Experience (D) None of these 225) Q.6. Out of the items mentioned below,is not a product: (A) Lecture by Shri Sudhansu Maharaj (B) Simla (C) Visit to Banks London office (D) None of these

226) Q.7. A product line is a group of related products that function in a similar manner, are sold to the same customer groups, and marketed through the same type of outlets : (A) Group (B) Line (C) Category (D) Market 227) Q.8. Goods that are typically bought by a consumer based on a comparison of suitability, quality, price,and style are called..goods: (A) Industrial (B) Speciality (C) Shopping (D) Convenience 228) Q.9. Out of the following,..is not one of the three levels of a product : (A) Core (B) Augmented (C) Actual (D) Fragmented 229) Q.10. Out of the following,..is not an objective of pricing : (A) Profit (B) Stabilising demand and sales of the product (C) Improvement in product quality (D) Expansion of business 230) Q.11. A bank has a special product for senior citizens which provides cheque book on saving account with customer name on chaque book, free of cost debit card with over draft facility of rs 15,000, a special pouch for holding passbook, cheque book and debit card, facility for withdrawal and deposites at any branch of the bank,free of cost remittances to any branch of the bank, and free of cost remittances to any branch of another bank covered under RTGS facility. Which of the following is the core product in this offering ? (A) Overdraft (B) Remittances (C) Saving account (D) None of these 231) Q.12. Of the following pricing methods,is not based on competitors pricing : (A) English Auction (B) SealedBid Auction (C) Group Pricing (D) None of these 232) Q.13. Of the following pricing strategies,is not ideal for new products : (A) Market-Skimming (B) Discriminatory Pricing (C) Promotional Pricing (D) None of these 233) Q.14.Adiscount is offered by the seller to intermediary who performs functionslike selling, storing and record keeping : (A) Quantity (B) Trade (C) Cash (D) Seasonal 234) Q.15. In market skimming pricing strategy : (A) Initially price is lower and then it is increased (B) Initially price is higher and then it is reduced (C) Intial price is high and is maintained high (D) None of these

235) Q.16. Bank of Mathura is offering 1% higher interest rate on fixed diposite to senior citizens of 60 years and above. It is practising : (A) Promotional pricing (B) Psychological pricing (C) Segmental pricing (D) Product mix pricing 236) Q.17. with.pricing, the products are priced below list price (or even below cost)for a temporary period to create buying urgency : (A) Reference (B) By-product (C) Promotional (D) Market penetration 237) Q.18. Of the following pricing methods,.is not cost-based method. (A) Value pricing (B) Target-return pricing (C) Mark-up Pricing (D) Marginal cost pricing

238) 1. A prospect means a) any customer who walks into the bank b) an employee of the bank c) a customer who is likely to be interested in banks product or service d) a depositor of the bank e) a borrower of the bank 239) 2. A lead means a) a prospect who is more likely to avail of the Banks product b) a political leader c) a religious leader d) a bank chairman e) None of these 240) 3. Innovation means a) Compensation b) inspiration c) additional perquisites d) implementing new ideas or new methods e) None of these 241) 4. A Call means a) calling on friends b) calling on bank employees c) calling on prospective customers d) to make telephone calls e) calling on relatives 242) 5. The Traditional Marketing style involves a) Telemarketing b) Digital Marketing

c) Indirect Marketing d) Direct Marketing e) All of these 243) 6. Modern Method of Marketing include a) Publicity on the net b) Advertisement on the net c) Soliciting business through e-mails d) Tele marketing e) All of these 244) 7. A true marketing requires a) Command and other mindset b) Control Mindset c) Passive mindset d) Active mindset e) None of these 245) 8. Which of the following sentences is true? a) Marketing is not required in a Buyers Market b) Marketing is not required in a Sellerss market c) Marketing is not required due to competition d) Marketing is not required due to liberalization e) Marketing is not required due to globalization 246) 9. For effective marketing the salesmen should have which of these qualities? a) Creativity b) Team spirit c) Motivation d) Effective communication skills e) All of these 247) 10. Market information means a) Knowledge of shops and bazaars b) Knowledge of shopping malls c) Knowledge of customer profile and product mix d) knowledge of various languages e) None of these 248) 11. Market Research is needed for a) checking the market area b) checking the right product to be sold c) making proper marketing decisions d) deciding right time to sell e) All of these 249) 12. Which of the following statement is true a) Marketing makes the company to go into loss due to higher expenses b) Marketing is not required in profit making companies c) Marketing sharpens the minds of the employees

d) Marketing is a time bound seasonal function e) Marketing is a waste of time 250) 13. Marketing plan helps in a) better lead generation b) better systems c) better results d) improved balance sheet e) better customer service 251) 14. If Marketing is done effectively which of the following is not required? 252) a) Advertisement b) Publicity c) Market Research d) Market Segmentation e) None of these

253) 15. Motivation means a) Inspiring employees to perform better b) Better communication skills c) Sales Coaching d) Market Research e) None of these 254) 16. In a Selling Process in todays world? a) Only standard products are sold b) No customization required c) the seller need not have product knowledge d) the seller should aim at customer satisfaction e) only quantum of sales matters 255) 17. Find the true statement a) Marketing is a waste of the employees time b) Marketing is not required in India due to its vast population c) Marketing involves additional work d) Marketing involves team work e) Marketing is not required today due to IT advancement 256) 18. A Target market is a) entire country b) entire city c) entire globe d) that which consists of customers who need the identified product e) all of these 257) 19. Sales forecasting involves a) Sales Planning b) Sales Pricing c) Distribution Channels

d) Consumer tastes e) All of these 258) 20. Which of the following product is being sold under the brand name ZODIAC a) Shirts b) Ties c) Both A and B d) Liberty e) All of these 259) 22. With you all the way is the slogan of a) Vodafone b) SBI c) ICICI d) Raymonds e) All of these 260) 23. Which company used the slogan The complete Man a) DCM b) GRASIM c) RAYMONDS d) VIMAL e) All of these 261) 24. Which brand uses the slogan Made for each other for its cigarettes? a) Cavenders b) Four Square c) Red & White d) Wills e) All of these 262) 25. Cross Selling means a) Identifying customer needs b) matching the products to customer needs c) convincing the customers of product benefits d) responding to questions and objections of customers e) all of these 263)