CHAPTER 1

Company Head Office / Quarters:

Nerolac House Post Box-16322, Ganpatrao Kadam Mrg LowerParel, Mumbai, Maharashtra-400013 Phone : 91-022-24934001/24992500 Fax : 91-022-24919439 E-mail : investor@nerolac.com Web : http://www.nerolac.com Registrars: Sharepro Services India P Ltd Samhita Complex Plot No 13 AB Saki Naka Andheri(E) Mumbai-400072 KANSAI NEROLAC PAINTS LTD IS A NATIONAL COMPANY AND ITS OFICES ARE LOCATED IN: NEW DELHI ASSAM TAMIL NADU ANDHRA PRADESH PUNJAB UTTAR PRADESH HARYANA KERALA RAJASTHAN GUJARAT MADHYA PRADESH GOA MAHARASHTRA KARNATAKA UTTARANCHAL CHHATISGARH JHARKHAND ORISSA HIMACHAL PRADESH JAMMU & KASHMIR WEST BENGAL CHANDIGARH

 BIHAR.

EXECUTIVE SUMMARY
Kansai Nerolac Paints Ltd is a subsidiary of Japan based Kansai Paint Company Limited, which is one of the top 10 coating companies in the world. The tie up between these two companies helps in gaining a technological edge which results in innovations and coming up with products that meet customer need gaps. In this project, I have tried to develop knowledge about the paint industry in India. Kansai Nerolac is Indias second largest paint company and its main competitors are Asian paints, Berger, ICI, Jenson & Nicholson, DuPont etc. The study covers going to the market and dealing with various dealers in Gurgaon, Rewari, Farukhnagar, Dharuhera and Badshahpur. Also the potential of various Body shops situated in Gurgaon was ascertained by knowing the amount of purchases being made by them each month on account of paint consumption and the daler from which they were purchasing. Also, in between Nerolac came out with a new product offeringLotus Touch for which market visits were made to various dealers to promote it by providing them with shade cards, banners, posters etc. At the end recommendations have been provided, that follow from the findings of my study as well as from secondary data findings.

COMPANY PROFILE
ABOUT THE COMPANY Kansai Nerolac has been a cherished name in millions of households across the length and breadth of India. The company manufactures a diversified range of products for every service. It is the second largest coating company in India and the market leader in automotive and powder coating. Nerolac paints as it is popularly known is an established brand in decorative paints. When KANSAI PAINT COMPANY JAPAN a major paint manufacturer came to India they chose GOODLASS NEROLAC Paints Ltd. as their equity partner due to Nerolacs equity and innovative product offerings. Now Goodlass Paints Limited is known as KANSAI NEROLAC PAINTS LIMITED, offering the Japanese expertise along with the trust for which has been known for the years. KNPL with headquarters in Mumbai was established in 1920. With 90 years of strong presence in the paint industry, KNPL offers a comprehensive range of products, both in industrial and decorative businesses. Over the years, company has enjoyed market leadership in industrial and powder coatings with a clear dominance in automobile segment and good standing in architectural coating business. Decorative segment comprises of products like primers and topcoats for both Interiors and Exteriors. Industrial segment comprises of products like primers, topcoats, clear coats, thinners and powder coatings. KNPL operates through 70 sales locations, over 11000 dealers and 5 factories. The manufacturing operations are extended across the country with state of the art factories located in Bawal in Haryana, Lote in Maharashtra, Jainpur in UP, Chennai in Tamil Nadu, and a new one at Hosur in Tamil Nadu. The total strength of employees is over 2000, spread across the corporate office, manufacturing plants, divisional and area offices. KNPL is a professionally managed company with a young and vibrant team. Several people related initiatives like Talent Management Process, Competency framework, Operator development, have been implemented for developing the People as future managers and leaders in the organization. The organization has always been at the forefront in introducing new products and technologies in the paint industry. Several initiatives have been taken in eliminating use of hazardous materials in paints and making the products environment friendly through the Lead Free Campaigns and launch of Eco Friendly products. In fact, KNPL has been the pioneer in introducing Lead Free paint. With wide diversity related to multi plant and multi-location presence in India, KNPL has a set of corporate values across the organization and is committed to the Environmental, Health, Social, Ethical causes.

VISION, MISSION STATEMENT

VISION: KNP is gaining from the positive changes triggered by the fast growing economy in India. The India Shining story is likely to continue in the years to come. Conscious of our responsibility towards the society, we stand committed to invest in neighborhood communities, more and more and improve the quality of life and inculcate a sense of well being amongst the people, settled around. The corporate vision of CSR goes like this, To behave fairly and responsibly contributing to sustainable economic development and improving the quality of life in the neighborhood, in the process maximizing stakeholders value. Accountable for impact on stakeholders- workforce, their family, the local community and society at large. Improving the quality of life of neighborhood in ways good for development for impact on stakeholders- workforce, their family, the local community and the society at large

MISSION STATEMENT: To contribute positively to the development of society, by acting as a good neighbor, considerate of others, playing the role of a good corporate citizen with passion and compassion.

ABOUT KANSAI PAINTS JAPAN Kansai Paints Company Japan is the parent company of Kansai Nerolac Paints, which is the number one paint company in Japan and it holds69.27% equity of KNPL. It is a global leader in innovation and is known best for its product innovation, research and development and sensitivity towards environment. Kansai commands a leadership position in providing state- of the- art solutions in dcor and in industrial applications in South East Asia, parts of Africa, Europe and America. One of the top 10 paint companies in the world. Sales of US$ 2.5 billion (Rs. 10000 Crores) year. It has 39 Joint Ventures, Subsidiaries and Licensees around the world. The biggest strength of Kansai of course is its unmistakable belief in innovation through R&D.

KANSAI NEROLAC RANGE ARCHITECTURAL PAINTS

EXTERIOR USE EXCEL EXTERIOR TEXTURE EXCEL I EVERLAST (Self Cleaning) EXCEL TOTAL (All in One) EXCEL TILE GUARD (Roof Protection) SURAKSHA ADVANCED (AntiFungal Formula) SURAKSHA PLUS (Superior Color Retention) NEROLAC SURAKSHA (Superior Protection) NEROTEX MATT (Texturised Matt)

INTERIOR USE IMPRESSIONS 24 CARAT (Premium Luxury Emulsion) IMPRESSIONS METTALIC FINISH (Wall Emulsion) IMPRESSION DISNEY (Wall Emulsion) IMPRESSIONS MARBLE FINISH (Wall Emulsion) NEROLAC PEARL LUSTRE FINISH (Solvent Based) NEROLAC BEAUTY GOLD(Premium Finish) NEROLAC BEAUTY SILVER (Silky Finish)

ORGANISATION STRUCTURE OF THE COMPANY

Board of Directors
Dr. Jamshed Jiji Irani Mr.Devendra Motilal Kothari Mr.Harishchandra Meghraj Bharuka Mr.Susim Mukul Datta Mr. Hiroshi Ishino Mr. Pradip Panalal Shah Mr. Noel Tata Mr. Pravin Digambar Chaudhari Mr. Yoshikazu Takahashi Mr. H. Nishibayashi Chairman Vice -Chairman Managing Director Director Director Director Director Wholetime Director Director Director

Management Committee Members

Name of the Person Mr. H.M. Bharuka MR. Pravin Chaudhari Mr. Shrikant Dikhale Mr. Anuj Jain Mr. Mahesh Mehrotra Mr. Hitoashi Nishibayashi Mr. P.D. Pai Mr. Jason Gonsalves Mr. Sudhir Rane Designation Managing Director Director Vice President - HR Vice President - Marketing (Decorative) Vice President - Technical Director Supply Chain & Auto Marketing Vice President - Finance Vice President - Corporate Planning & IT Vice President Automotive Coatings

AREA SALES MANAGERS

NAME OF THE PERSON Shyam poddar Pankaj chopra Subrata das Himanshu maniar AREA Mumbai New delhi Kolkata Ahmedabad DESIGNATION Packaging and containers Consumer goods Consumer goods Construction

Varun sarin

New delhi

Consumer goods

MARKET SHARE OF KANSAI NEROLAC PAINTS LTD

BSE: 500165 | NSE: KANSAINER | ISIN: INE531A01016 Market Cap: [Rs.Cr.] 4,375 | Face Value: [Rs.] 10 Industry: Paints / Varnishes