activities of Human Centered Design

activities
off
H
Human Centered
C t dD Design
i

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activities of Human Centered Design

1 Identify your users and their characteristics

“Know thy user, and you are not thy user”
– Arnie Lundd

Walk in their shoes and climb into their head to

learn and understand their culture, context of use,
aspirations, motivations and behaviors.

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activities of Human Centered Design

2 Identify your usability requirements

Ask yourself:
What will be measured ?
How it will be measured ?
What level of the measure is required ?

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activities of Human Centered Design

3
Record and analyzing your users’ tasks
In the future everyone will be famous for 15
“In
minutes” – Andy Warhol

Choose the right tasks to test.

test Tasks should be
aligned with your project requirements.

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activities of Human Centered Design

4
Understanding your users’ mental models
“All our id
ideas and
d concepts
t are only
l iinternal
t l pictures”
i t ”
- Ludwig Boltzmann

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activities of Human Centered Design

4
This raises a number of issues for design:
•What mental model mightg you
y expect
p the user to have?
•What mental model should they have?
•How should you convey an appropriate mental model to the
user (which may have implications for training)?
•How should you design the interface to reflect the mental
model?
•How do you represent the mental model?

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 activities of Human Centered Design

4
And Finally …
The model must be discussed with representative end
users to ensure that it really does correspond to their
understanding

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activities of Human Centered Design

5 Identify
d f appropriate styles
l , standards,
d d patterns and d guidelines
d l
Before you start to create the user interface, you should create project specific
guidelines for the task. You mayy have to tailor the user interface g
g guidelines, to
cover the areas that are relevant for the type of user interface you will develop.

When knowledge is captured in the form of a guideline, it it’ss known as a

prescriptive theory. Prescriptive theories suggest actions to take that will lead to
desired results. Guidelines aren’t rules to be enforced. They don’t eliminate
creativity and innovation from the design process
process. Instead guidelines are a vital
part of our decision strategy during the design process

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activities of Human Centered Design

6 Design the interface

“A p
picture is worth a thousand words. An
interface is worth a thousand pictures.” – Ben
Shneiderman

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activities of Human Centered Design

7 Prototype the interaction and interface

Design an experiential quality into your
prototypes to convey to end users a
prototypes,
representative experience with the product,
system or space you will develop. Design your
prototypes
t t tto understand,
d t d explore,
l or
communicate what it might be like to engage
with the product, system or space you`re
designing

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activities of Human Centered Design

7 Prototype the interaction and interface

1: Make it quick and dirty
2: It doesn
doesn'tt have to be 3D. It could be virtual
3: You've got to test it with your users
4: Then make changes from user feedback
55: Then move on to p piloting
g

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activities of Human Centered Design

8 Evaluate !

Use the DECIDE method

Determine the goals.

g
Explore the questions.
Choose the evaluation approach and methods.
Identify the practical issues.
issues
Decide how to deal with the ethical issues.
Evaluate, analyze, interpret and present the data.

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activities of Human Centered Design

There you have it … but

not necessarily in that
sequence!
It’ss an iterative process…
It process

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activities of Human Centered Design

1 Identify
Id tif the
th users and
user isn`t you.
d th
their
i characteristics
h t i ti - Know
K thy
th user and
d thy
th

2 Identify the usability requirements (1)What will be measured

(2)How it will be measured (3)What level of the measure is
q
required

3 Recording and analyzing users’ tasks. Every one has 15mins of

fame
fame.

4 Understanding users’ mental models "All our ideas and concepts

are only internal pictures".
pictures"

5 Identify appropriate styles and guidelines

6 Design the interface

7 Prototype the interaction and interface

8 Evaluate .

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activities of Human Centered Design

Who we are?
We are a unique digital agency specialising in user experience research
and human centred design.
We have expertise in web, digital TV and mobile devices supporting you from
initial concepts through prototype to polished design. Our aim is to help you
create enjoyable products,
products engaging services and grow compelling experiences
- making life for your customers just a little bit better.

Get in touch
info@di8it.com
www.di8it.com
+44 (0)7 887 80 75 00
+34 626 94 22 03
Twitter: www.twitter.com/di8it

www.di8it.com | info@di8it.com | @di8it