NATIONAL INSTITUTE OF FASHION TECHNOLOGY,HYDERABAD

STRATEGIC MANAGEMENGT ASSIGNMENT

ON SWOT ANALYSIS

SUBMITTED TO: Mr.GHS PRASAD SUBMITTED BY: ASRA KHALIQ

CONTENTS 1. COMPANY PROFILE 2. VISION,MISSION,AWARDS 3. SWOT ANALYSIS

COMPANY PROFILE
INTRODUCTION Shahi Export House stands steeped in time. The company started its operations way back in 1974. But its ideas and views are what make it young. A modern outlook to business and faith in technology has ensured it weathered many a storm. Established in Delhi, Shahi stands vertically integrated as one of the largest manufacturers and exporters in India offering readymade garments for ladies, men and children. A claim only some distinguished few can make in the hugely competitive arena of garment exports.

The company is among the most brilliant jewels of an industry that spins multi-colored dreams in their entire splendor in the mind's eye. In a mercurial world where what's hot today is what's not tomorrow, it is propelled only by vision and worth. It takes more than grit and determination to stand one's ground here. And only one company has what it takes to prove to be the leader, Shahi Export House.

Besides the dynamic and professional leadership of the promoters, Shahi is mainly recognized for its excellence in quality, product range, service and reliability.

ABOUT THE COMPANY

Strong foundation laid by a visionary - Mrs. Sarala Ahuja in Delhi. The company begun its operations with 250 associates and today around 65000 in 1974 with headquarters

associates form the business. Its Corporate office is located in Faridabad, New Delhi Shahi operates in the Woven, Knits and the Home Furnishing markets. The expansion of the company has been massive. It has grown about 200 times in last 37 years

Master of Business Administration 1.7.3 SHAHIS PRODUCTION CAPACITY

Shahi has 36 state of art manufacturing facilities and over 24000 machines The total production capacity is 7 million pieces per month (both woven & knits) The company has largest capacity of Embroidery in Asia i.e., 90 Multi-head Computerized Embroidery Machines having capacity of 40 billion stitches per month It also has 100 front loading

washing machines with a capacity of over 50 tons of garments per day In all the washing and embroidery facilities of Shahi exports is the best in Apparel

Sector of India The factories of the company are equipped with State-ofthe-art fabric processing,

dyeing and printing plants

VISION Be the global best in bringing delight to human life by weaving dreams of fashion and feelings of comfort

MISSION

Be the most preferred employer in the industry Be a learning organization to improve and excel Be the most preferred Competitive Global supplier of Apparel

AWARDS

President of India Award Awards from AEPC (New Delhi) Supplier of the year award from Wal-Mart

Canara Bank Award Industrial Architectural Building Award Woman Entrepreneur Award Health and safety award by Govt. of Haryana Award for the best Crche in the Garment Industry

QUALITY CONTROL Shahi has a fabric division that handles knitting, processing, and inspection .Fabrics are sent to in-house testing facilities to ensure that they adhere to STM standards. The Laboratory is equipped with a Data color Computer Color Matching System coupled with a Data color automatic Dispenser to ameliorate human error as well as a Mathis Padder with Dryer and Steamer and a replica pilot plant of bulk dyeing machines. The lab to bulk co-relation is maintained above 95%. The lab has data color infra-red dyeing equipment for exhaust dyeing. The color management group handles the product shade sorting and color related defects like listing and end-to-end problem detection. It is equipped with various machines that check tensile strength, tear strength, abrasion resistance, pilling resistance, shrinkage, fabric drape, fastness to various agencies (washing, crocking, perspiration, etc)

QUALITY POLICY We are an organization of noble culture with competent human resources, multi product expertise and continual process improvement, committed to delight customers by consistently delivering high quality products on time

PRODUCT MIX Mens Shirts and T-shirts High Fashion Ladies Tops Men's and Ladies - Bottoms Kids Wear and Home Furnishing

BUYERS Old Navy (GAP Inc.), Abercrombie & Fitch, Bleu, Wal-Mart, H & M, Target Stores, JC Pennys, Mexx (Liz Claiborne), American eagle, Ralph Lauren, AEO, JCP, CSI, Columbia, Benetton, Tommy (PVH), Kohls, Decathlon, Adidas, Espirit.

BRAND INFORMATION Shahi Exports have always aimed at delivering the best quality products to its buyers. This is the reason that Shahi deals with a list of many recognized and world famous buyers.

STRATEGIC ADVANTAGES OF EXPORTS AND IMPORTS

International trade is the most common term applied everywhere and its two major modes are imports and exports. They are the most widespread methods of conducting trade at an international level. Imports and exports are very essential for any economy to flourish and increase the national income by contributing significantly to the GDP. Usually, imports are often done in order to avail goods which are not available in the domestic country or which are less expensive elsewhere. On the other hand, exports are a way to encourage sales in the international marketplace by selling products and also to be benefited by the opportunities to increase profits. Imports and exports act as a channel in building up an economys prosperity, infrastructure and economic growth. They also facilitate to make available better quality goods and services to the consumers or masses of the country.

STRATEGIC ADVANTAGES OF EXPORTS AND IMPORTS

International trade is the most common term applied everywhere and its two major modes are imports and exports. They are the most widespread methods of conducting trade at an international level. Imports and exports are very essential for any economy to flourish and increase the national income by contributing significantly to the GDP. Usually, imports are often done in order to avail goods which are not available in the domestic country or which are less expensive elsewhere. On the other hand, exports are a way to encourage sales in the international marketplace by selling products and also to be benefited by the opportunities to increase profits. Imports and exports act as a channel in building up an economys prosperity, infrastructure and economic growth. They also facilitate to make available better quality goods and services to the consumers or masses of the country.

INTRODUCTION SWOT analysis is a useful method of summaries all the information generated during the export planning. SWOT stands for strengths, weakness, opportunities and threats, which helps to isolate the strong and week areas within an export strategy. SWOT also indicates the future opportunities or threats that may exist in the chosen markets and is instrumental in strategy formulation and selection. To apply your own SWOT analysis, start by creating a heading for each category Strengths, Weaknesses, Opportunities, and Threats. Under each of these, write a list of five relevant aspects of your business and external market environment. Strengths and weaknesses apply to internal aspects of your business; opportunities and threats relate to external research. Your final analysis should help you develop short and long term business goals and action plans, and help guide your market selection process. Environmental factors internal to the company can be classified as strengths or weaknesses, and those external to the company can be classified as opportunities or threats. STRENGTHS Business strengths are its resources and capabilities that can be used as a basis for developing a competitive-advantage. Examples of such strengths include:

Patents Strong brand names. Good reputation among customers. Cost advantages from proprietary know-how. Exclusive access to high grade natural resources. Favorable access to distribution networks.

WEAKNESS The absence of certain strengths may be viewed as a weakness. For example, each of the following may be considered weaknesses:

Lack of patent protection. A weak brand name. Poor reputation among customers. High cost structure. Lack of access to the best natural resources. Lack of access to key distribution channels.

OPPORTUNITIES The external environmental analysis may reveal certain new opportunities for profit and growth. Some examples of such opportunities include:

An unfulfilled customer need. Arrival of new technologies. Loosening of regulations. Removal of international trade barriers.

THREATS Changes in the external environmental also may present threats to the firm. Some examples of such threats include:

Shifts in consumer tastes away from the firm's products Emergence of substitute products. New regulations. Increased trade barriers

SUCCESFUL SWOT ANALYSIS Simple rules for successful SWOT analysis:

Be realistic about the strengths and weaknesses of the organization. Analysis should distinguish between where the organization is today, and where it could be in the future. Be specific. Always analyse in relation to your competition i.e. better than or worse than your competition. Keep your SWOT short and simple.

A SWOT analysis can be very subjective, and is an excellent tool for indicating the negative factors first in order to turn them into positive factors.

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