Greater San Diego Gay Travel Campaign 2012-13

Strategic Partnership Benefits

We invite Alaska Airlines to join the GSDBA as a partner in our 2012-13 campaign to make San Diego a top-tier LGBT tourist destination. Alaska Airlines will be recognized throughout our entire campaign - including print, online, social media, and event presence - within prominent LGBT communities along the West Coast. Key partnership benefits include: Logo inclusion of Alaska Airlines in all promotional activities related to the widely advertised Trip to San Diego contest, with a total reach of 2,191,788 impressions. Every contest entry will include an opt-in e-mail capture for Alaska Airlines. Dedicated e-mail promotion in the San Diego market. Guaranteed exclusivity as the official airline partner of the GSDBA. First right of refusal for future years. Partner recognition in San Diego across all GSDBA media.

Campaign Overview
Dates: November 2012 December 2013 Locations: San Francisco, Los Angeles, Long Beach, San Diego, Orange County, Palm Springs, Portland, Seattle Media Elements: E-mail, social media, online/website, magazine(s), LGBT events The GSDBA is committed to increasing LGBT travel to our year round warm weather destination. In order to do this, we have pinpointed LGBT travel to San Diego as an untapped area with potential for expansive growth. Since LGBT travelers spent $65 billion in 2010 on travel within the United States alone, we are confident that the Greater San Diego Gay Travel (GSDGT) Campaign will provide Alaska Airlines with valuable reach and exposure.

Partnership Benefits
Media
Trip to San Diego Campaign:
Online Print Southern California Logo inclusion on geo-targeted advertising on 15 highly trafficked LGBT specific websites GSDGT social media blasts promoting the travel contest 10 per month for 14 months Featured ad on GSDGT.com 14 months Logo inclusion on advertising on IGLTA.org - TBD Logo inclusion on print advertising The Rage Monthly Magazine 14 issues with circulation of 8,092 Portland Quarterly 6 issues with a circulation of 22,000 1,000,500 28,000 14,000 TBD $3,748 $280 $262 TBD

Description

Reach

Value

113,288

$393

Portland

132,000

$317

Seattle Events

Seattle Gay News 26 issues with a circulation of 40,000 Logo inclusion on banners and Alaska Airlines promotional materials featured at festival booths San Francisco Pride Festival San Diego Pride Festival Long Beach Pride Festival Los Angeles Pride Festival Palm Springs Pride Festival Portland Pride Festival Seattle Pride Festival

1,040,000

$2,496

Southern California Portland Seattle

500,000 55,000 80,000 40,000 15,000 TBD 110,000

$7,840 $862 $1,254 $627 $235 TBD $1,725

San Diego Exposure and Promotion Opportunities:

Featured at, and in all promotion of, one GSDBA mixer with exhibit and e-mail sign up opportunities 4 dedicated e-mail blasts promoting Alaska Airlines to all 2,500 GSDBA members and followers 10 GSDBA social media blasts per month for 14 months 900 current followers 2 inserts in the GSDBA magazine Full page feature article in the GSDBA magazine Logo exposure in the 2014 GSDBA Directory Mailing labels for one time use

22,000 10,000 126,000 2,000 1,000 25,000 800

$500 $688 $1,260 $400 $350 $468 $175

Total Reach: 2,378,588 Total Value: $23,874

Requested Partnership Investment 10 roundtrip tickets at Media Value of $1,500 each:

$15,000

Details of Investment Request

Trip to San Diego promoted along the West Coast 2 tickets Trips to Pride Festivals promoted in San Diego 2 tickets Tickets for GSDBA to promote at Pride Festivals 6 tickets

About the GSDBA

GSDBA is the largest specialty chamber in San Diego County with over 850 members and the second largest LGBT chamber in the nation. Founded in 1979, GSDBA continues to support small businesses in San Diego while advocating for mainstream acceptance of diversity. In 2006 the Greater San Diego Business Association (GSDBA) was named Chamber of the Year by the National Gay & Lesbian Chamber of Commerce (NGLCC). The award recognizes GSDBAs stature as a leader in the lesbian, gay, bisexual and transgender business movement in the United States.

GSDBAs Corporate Sponsors include: