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Nature of service
Category Degree of Tradability Service directed Towards Degree of Merchantability Option Embodied Service Pure Service Individuals Things High Medium Low Degree of Merchantability in Pantaloons is high Service in Pantaloons is directed towards Individual Pantaloons Degree of Tradability in Pantaloons is Pure Service & embodied service
Service marketing Mix analysis of the company Services are produced and consumed simultaneously. Customers want intangible services Nature of the service
Product:
The Company is present across several lines of business which have various formats (stores) Plywood, The Dollar Store (JV)
Fashion Pantaloons, Central, aLL, Brand Factory, Blue Sky, Top 10, Fashion Station, Big Bazaar, Lee Cooper (JV) General Merchandise Big Bazaar, Shoe Factory, Navras, Electronics Bazaar, Furniture Bazaar, KB'S FAIR PRICE, Food Rite Electronics eZone, Electronic Bazzaar, Koryo , Sensei, STAPLES (JV) Home Improvement Home Town, Home Town Express Furniture Collection i, Furniture Bazaar, Home Bazaar E-tailing (online shopping) Books and music Depot Leisure and entertainment Bowling Co., F123, TGIF (Thank God it's Friday!) Wellness Star & Sitara, Tulsi Telecom and IT Gen M, M Bazaar, M-Port, ConvergeM, Future Axiom, T 24, One Mobile (in alliance with TATA Teleservices) Consumer durables Koryo, Sensei, IPAQ Service E Care, H Care, Design & Service Malls Central (Bangalore, Hyderabad, Pune, Mumbai,Kochi, Vadodara, Gurgaon, Indore, Ahmedabad, Thane, Surat) Investment and savings Insurance: ULIP, Pension, Endowment, etc.
Price
Pantaloons India has brought a whole new revolution when it comes to pricing strategy through big bazaar and food bazaar. Pantaloons offers affordable price to branded garments. More than 70% of sales at pantaloons consist of price labels like John Miller, HNY etc. They offer different types of price like seasonal price, discount price, bundle price.
Place
The company operates over 12 million sq. ft of retail space. They have over 1000 stores across 71 cities in India and 65 in rural cities. They are planning to have 3000 new store by 2011. They are targeting tier2 and tier3 cities which has huge unleashed potential
Promotion
The use television, magazines, newspaper etc. They have giant ventures and alliances with many companies to promote the brand. To gain customer loyalty pantaloons launched following loyalty programs. Green card Kids bank Gift vouchers Weekend adventure programs To promote the product they use Bollywood film stars, regional film star and models.
People
At the senior management level the group hired high profile executive from popular organization. They provide training to the freshers. To motivate employees they provide rewards and incentive.
Process
Pantaloons retail has implemented SAP in keeping pace with the technology They are in a process setting up a SAP consultancy software
Physical Evidence
They assign their services at the top most level The employees are properly groomed They choose the best location
Support Process
Customer Actions