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PLANNING

Planning is a process that begins with objectives, defined strategies, policies and detailed plan in order to achieve them. Strategic plans and tactical plans are two different type of planning. Strategic planning is a broad long-term plan developed by the top management as a guide for major policy setting whereas tactical plan is a short and intermediate term plan developed to implement a strategy. There are two main types of tactical plans which is single used-plan and standing plan. i. Single-Use Plans A single-use plan in a business environment refers to plans developed for a one-time project or event that has one specific goal or objective. The length of a single-use plan differs greatly depending on the project in question, as a single event plan may only last one day while a single project may last weeks or months. Single-use plans consist of budgets, programs and a description of the employees who will be contributing to the single-use plan in question. ii. Standing Plans Standing plans are often policies, procedures and rules developed to ensure the internal operations of a given business are operating smoothly. Standing plans are often developed once and then modified to suit the business' needs as required. Examples of standing plans include policies for employee interaction, procedures for reporting internal issues in the company and regulations in terms of what is allowable and what is prohibited in the business. FLYLEAF BOOKSTORE

Strategy and Implementation (long-term planning)


Flyleaf's competitive edge will be the lower prices we will charge our customers and the dominant selection above what our used bookstore rivals can offer. This is based on management's industry knowledge, greater capitalization and excellent location. One of the most critical element of Flyleaf's success will be its marketing and advertising. In order to capture attention and sales our company will use prominent signs at the store locations, billboards, media bites on local news, and radio advertisements to capture customers. We expect a much higher average growth of between 10%-15% growth over the next five years with growth then tapering off to the industry average of 2.5% from year to year. These figures may seem very high, but considering the level of initial sales and the growth possibilities, management actually considers this to be conservative. 1) Open new branch of bookstore Flyleafs bookstore currently has 13outlets in Malaysia such as Pasir Mas, Kota Bharu, Tanah Merah, Machang, Jeli, Kok Lanas, Jerteh, setiu, Kuala Terengganu, Dungun, Kuantan, Jerantut dan Raub.

1) Competitive Edge The company's competitive edge will be the lower prices we will charge our customers and the larger selection we can offer: through our large store, buyback/trade program, and leveraging management excellent supplier contacts. As stated before, in the bookstore industry, low cost and dominate selection are the two success criteria. We plan to create these advantages in a new, comforting environment that will retain customers. 2) Marketing Strategy One of the most critical elements of Flyleaf Book's success will be its marketing and advertising. In order to capture attention and sales our company will use prominent signs at the store locations, billboards, media bites on local news, and radio advertisements to capture customers.

3) Sales Strategy Since our store will be a stand alone facility, there is little in the way to directly influence how we close the sale other than to have an attractive storefront with our low prices and excellent selection. We believe this in itself is its own seller. One critical procedure we will be establishing is to insure top customer service and reliability and that our store always has enough inventory of all our products. We will be using industry data on inventory for bookstore chains to assist us. Sales Forecast Based on a 10% mark-up, our forecasted sales will increase by an average of 4.5% from year to year. The target profit margin was defined as an average net profit of all merchandise. As retained earnings increase, a debt retirement fund will be established to encourage early repayment, thus relieving interest expense. Also, a cash basis for purchases will be used to avoid incurring liabilities. SHORT-TERM PLANNING 1) Setting up and starting an online internet bookstore With aims of where bookstore comes to you, we are planning to introduce new identity as Flyleaf Online or create a website. It is part of our commitment to embark on greater challenges by offering wider selection of titles in order to meet the growing demand and expectations from the market and particularly the Internet community. In other word, We are planning to served customer from different parts of the country with an extensive collection of book titles across various topics and categories supported with easy-to-search function for online browsing.

2) Make and introduce new product In order to increase the range of books on offer and introducing non-books items, we are planning to make our own products. Stationeries like foolscap paper, pen, exercise books, accessories and others are among the new products will be introduce. . ORGANIZING Organizing can be defined as what task to be done, who will do them and how those task will be managed and coordinated.

.Flyleaf Books have developed several planning in order to survive and expand.

1.2 Keys to Success(PLANNING)


In order to survive and expand, Flyleaf Books must keep the following issues in mind:

We must attain a high level of visibility through the media, billboards, and other advertising. We must establish rigid procedures for cost control and incentives for maintaining tight control in order to become THE low-cost leader in used books. In order to continually attract customers, we must be able to keep the maximum amount of inventory available and achieve a high level of customer service.

ORGANIZING Organizing is the function of management which follows planning. It is a function in which the synchronization and combination of human, physical and financial resources takes place. All the three resources are important to get results. FLYLEAFS BOOKSTORE Inventory control
Build and Manage Inventory.

Interior design and layout We are looking forward in create interior design and layout of bookstore in order to display books at a comfortable eye level. Customer relation (work ethics)

I
When you design your bookstore shelves to display books at a comfortable eye level, and you create signs and maps, you are helping customers to be able to find the books they want on their own. If they can find the book they are looking for, this allows for you and your employees to concentrate on selling books and making recommendations, instead of having to locate books for customers. Layout also can induce comfort--people come to bookstores to relax, browse and check out the latest books. The more you make them comfortable, the more prone they are to buying and coming back

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