Public Relation department The main aim of PR department is to create a relation between internal as well as the external public.

The internal PR department only deals with the relation with the internal publics. Their internal publics include 1. Employees 2. Share Holders 3. Investors 4. Bankers

Their external publics include 1. customers 2. Financial Community 3. Government What according to you doesnt come under PR? ANS- Misunderstanding and ignorance as to the nature of PR has led to it being confused with other disciplines and activities. It is appropriate at this point to clarify certain distinctions: a. Public Relations is not free advertising

1. Advertising emphasizes selling whereas public relations are informative, educational and creates understanding through knowledge. 2. Public Relation is not free. It is time consuming and therefore costs in terms of management time and expertise. 3. Editorial space and broadcasting time are unbiased and therefore have more credibility than advertisements. 4. Every organization necessarily has PR. 5. Public Relations involve communications with many groups and audiences, not just consumers.

b. Public Relations is not propaganda

Propaganda is designed to indoctrinate in order to attract followers. It does not necessarily call for an ethical content, so facts are often distorted or falsified for self-interest. PR on the other hand, seeks to persuade by securing the willing acceptance of attitudes and ideas. c. PR is not the same as publicity Publicity is a result of information being made known. The result may be uncontrollable and either good or bad. Public relations are concerned with the behavior of the organization, product or individual that leads to publicity. It will seek to control behavior if this is possible, in such a way that publicity is good. Sometimes the actions or events that lead to adverse publicity are outside the control of the organization. The role of public relations in such circumstances is to mitigate the effect of possible adverse publicity. What kind of media is used for creating Public relations? ANS- our work of media is outsourced to Perfect relations. They have very strategic media relations. These relations are as follows Media relations Our unbeatable strength is our network of media contacts that span the country and the globe. We constantly strengthen and expand our media relations to maximize media coverage for our clients. Media monitoring Our team works around the clock to report breaking news about clients and their respective industries from every region of the country. They track the career paths of members of the media to communicate quickly and efficiently. Communication training skills We help our clients handle the media in a professional way. By advising company leadership and spokespersons who must face media professionals, we help our clients relay their message confidently and clearly. The results of our training methods have sharpened client skills in public interaction, speeches, and presentations. Seminars & conferences We provide speaking opportunities for trainers, consultants, educators and thought leaders. Additionally, we position corporate leads as guest speakers to

maximize the impact of a talk in their particular areas of expertise. Writing / editorial support Precursors to public relations are found in publicists who specialized in promoting circuses, theatrical performances, and other public spectacles. In the United States, where public relations has its origins, many early PR practices were developed in support of the expansive power of the railroads. In fact, many scholars believe that the first appearance of the term "public relations" appeared in the 1897 Year Book of Railway Literature. What do you mean by Public? A group of similar individuals, an assortment of persons having the same interest, problems, circumstances, goals. Public is a varied creature. Public has a multitude of wants and desires. Public has it own likes and dislikes- sometimes even strong likes and dislikes. Employees make for a public; and the employers another public. Employees desire, sometimes demand, more wages and related employment benefits; while the employers expect- generally as matter of right increased production and loyalty. Other members of the public are dealers, wholesalers, brokers, investors. Each of these groups is a public of sorts and tries to attract a distinct audience with its varied tools and techniques. Thus a public is any group of people who share a common interest. What do you mean by Relations? A relation is the outcome of mutual understanding derived from the process of sharing of the Common Interest. Human wants create the need to establish relations with each other .The respective wants of two individuals will profoundly affect their relationship. To understand any relationship, therefore, one must understand the wants of those involved. What are Public Relations? An organizations reputation, profitability, and even its continued existence can depend on the degree to which its targeted publics support its goals and policies. Public Relation is a management function that involves monitoring and evaluating public attitudes and maintaining mutual relations and understanding between an organization and its public. Public could

include shareholders, government, consumers, employees and the media. It is the act of getting along with people we constantly come in touch with. PRO ensures internal unity in the company by maintaining a clear communications network between the management and employees. Its first objective is to improve channels of communication and to establish new ways of setting up a two-way flow of information and understanding. Public relations as a separate career option has came into existence when lots of private or government companies and institution felt the need to market their product, service and facilities. Public image is important to all organizations and prominent personalities. The role of public relation specialist becomes pertinent in crisis situations when the correct and timely transmission of information can help save the face of the organization. Public relations is broadly practiced for product publicity, corporate publicity, to have better relations with the government, to publish corporate publications like newsletter, bulletins, magazines for employees etc. This unit group includes specialists in public relations and communications who develop and implement communication and promotion strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations, and for performers, athletes, writers and other talented individuals. They are employed by consulting firms, corporations, associations, government, social agencies, museums, galleries, public interest groups, and cultural and other organizations, or they may be self-employed.

Objectives of Public Relations Like other aspects of marketing promotion, public relations are used to address several broad objectives including: Building Product Awareness When introducing a new product or relaunching an existing product, marketers can use a PR element that generates consumer attention and awareness through media placements and special events.

Creating Interest Whether a PR placement is a short product article or is included with other products in round up article, stories in the media can help entice a targeted audience to try the product. For

example, around the holiday season, a special holiday food may be promoted with PR through promotional releases sent to the food media or through special events that sample the product. Providing Information PR can be used to provide customers with more in depth information about products and services. Through articles, collateral materials, newsletters and websites, PR delivers information to customers that can help them gain understanding of the product.

Stimulating Demand A positive article in a newspaper, on a TV news show or mentioned on the Internet, often results in a discernable increase in product sales.

Reinforcing the Brand In many companies the public relations function is also involved with brand reinforcement by maintaining positive relationships with key audiences, and thereby aiding in building a strong image. Today it is ever more important for companies and brands to build a good image. A strong image helps the company build its business and it can help the company in times of crises as well.

What skills should you look for? While the skills and knowledge a PR practitioner needs will vary depending on the nature of the job, all will need the following attributes: Excellent communication and people skills Flexibility, determination, enthusiasm and the ability to cope well under pressure Thoroughness and problem solving skills Ability to think strategically Good presentation skills and confidence Creativity and imagination Excellent time-management skills and the ability to work on more than one project at a time

Main duties of PR Specialists in public relations and communications perform some or all of the following duties: Develop, implement and evaluate communications strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations Gather, research and prepare communications material for internal and external audiences Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes Prepare and deliver educational and publicity programs and informational materials to increase awareness of museums, galleries and other tourist attractions Initiate and maintain contact with the media Arrange interviews and news conferences Act as spokesperson for an organization and answer written and oral inquiries Co-ordinate special publicity events and promotions for internal and external audiences Assist in the preparation of brochures, reports, newsletters and other material Represent and act as an agent for talented individuals or individuals with specific occupational expertise Prepare or oversee preparation of sports, literary, performance or other contracts.

MESSAGE DEVELOPMENT For achieving the desired result, the message should be developed properly and clearly. The appropriate message will have the following three attributes:

1) Clear 2) Correct and 3) Concise Clear: The message is free from ambiguity and it is necessary to ensure that slang phrases / usage are avoided and also the message should be free from perceptional Distortion problems. As far as possible, one should use simple language, simple style, appropriate words and right tone. Correct: The credibility of the message is based on the credibility of the source and also the correctness of the content. It is essential to ensure that the information provided (message) is true, to unbiased and there is a source to verify it. It is essential to avoid content based on rumours, hearsay as well as source of no origin. Concise: Since message dissemination involves time and effort for transmitting as well as receiving or absorbing. Hence message should be crisp enough to give information and at the same time not occupying more time of the receivers valuable time. The content should revolve around the core element of the message; frills and verbose / ornamental language need to be avoided. The effectiveness of the message is depend upon the above three attributes and if even component is missing or negative, the result will also be negative or not as per the expectations.

Role of Communication in PR: The essential basis of all public relations work is the communication process. Communication is the transfer of information from one person to another or, more recently, to equipment which stores or processes news. This process always takes place between four or five factors: The organization or initiator. The communicator. The message. The medium (which may be a newspaper or radio or television or a book or letter). Finally the addressee (the newspaper reader or the viewer of a television set).

The message is transmitted by spoken or written word, or by image, or a combination of these or other media such as music, colour, mimicry, design, and sense of touch. For satisfactory information in certain fields the following points must be observed: The volume of information must be adequate. The density or frequency of the information must be in accordance with practical experience. The information must be clear and readily understandable. The information must be objective. The information must be up-to date; it must be prepared without unnecessary delay, i.e.; immediately or at most only a short time after the event. The information must be aimed at the proper and must make use of the proper media to reach the sector of the public for which it is intended.