Digital Photography

Workshop 1

Session
Learning Outcomes Marking Assessment Resources 1st Assignment

Digital Photography
DPHOT HEMIS Code U20192
ABSTRACT This course introduces the underlying principles of digital photography. Students will learn how digital cameras work and how to create digital images, appreciate experimental, abstract and traditional photographic techniques and learn how to display, compress and store photographs on a variety of platforms. AIM 1. To enable students to appreciate the fundamental principles, the technical resources and the creative potential of digital photography. LEARNING OUTCOMES On successful completion of this unit, students should be able to: 1. Demonstrate an understanding and appreciation of the application of Digital Photography as an integral element within design 2. Understand the physical technology and methods responsible for creating digital images 3. Identify how digital photography benefits the industry and aids the print process Hand In Date: April 25th by 3pm ASSESSMENT PATTERN Coursework (100%) The students will produce an evaluative, working journal and a presentation of photographs. The work will be unsupervised and tutor assessed. You must choose and present your work with close attention to the relationship/theme. There will be a series of assignments which all relate to the unit aims and generate content for your final body of work. Students MUST select core subjects from the 18 listed in the handbookt. Students will then produce photographs from their selected core subject areas. (a max of 30 photographs) Delivery 1. 2. A working journal (blog or sketchbook) A presentation of final images either printed, exhibition or online.

Learning Outcomes Hand In April 25th by 3pm 100% Coursework Working Journal + Presentation of Photographs Professional Presentation of 30 final photographs

Students are expected to produce a portfolio of photographic work and associated journal of process experiments, image plans, drawings, written and visual material, demonstrating both thematic and technical research and experimentation in technique, format and media. This needs to be completed either in a blog or a sketchbook format. Completed photographic prints and online showcases should be executed with high regard to presentation and photographic convention and wherever appropriate work should be fully edited and presented in a professional manner.

Digital Photography
DPHOT HEMIS Code U20192
ABSTRACT This course introduces the underlying principles of digital photography. Students will learn how digital cameras work and how to create digital images, appreciate experimental, abstract and traditional photographic techniques and learn how to display, compress and store photographs on a variety of platforms. AIM 1. To enable students to appreciate the fundamental principles, the technical resources and the creative potential of digital photography. LEARNING OUTCOMES On successful completion of this unit, students should be able to: 1. Demonstrate an understanding and appreciation of the application of Digital Photography as an integral element within design 2. Understand the physical technology and methods responsible for creating digital images 3. Identify how digital photography benefits the industry and aids the print process Hand In Date: April 25th by 3pm

ASSESSMENT PATTERN Coursework (100%) The students will produce an evaluative, working journal and a presentation of photographs. The work will be unsupervised and tutor assessed. You must choose and present your work with close attention to the relationship/theme. There will be a series of assignments which all relate to the unit aims and generate content for your final body of work. Students MUST select core subjects from the 18 listed in the handbookt. Students will then produce photographs from their selected core subject areas. (a max of 30 photographs) Delivery 1. 2. A working journal (blog or sketchbook) A presentation of final images either printed, exhibition or online.

Students are expected to produce a portfolio of photographic work and associated journal of process experiments, image plans, drawings, written and visual material, demonstrating both thematic and technical research and experimentation in technique, format and media. This needs to be completed either in a blog or a sketchbook format. Completed photographic prints and online showcases should be executed with high regard to presentation and photographic convention and wherever appropriate work should be fully edited and presented in a professional manner.

Digital photographic imaging flow Chart

URBAN MOTION MUSIC / GIG DIGITAL DARKROOM NIGHT LIGHT CANDID PORTRAIT SEASIDE WEATHER LANDSCAPE / CITYSCAPE COMMERCIAL NATURE ARCHITECTURE FASHION / CULTURE ABSTRACT HUMAN FORM SELF - INITIATED
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FINAL OUTCOME 30 PHOTOGRAPHS PROFESSIONAL PRESENTATION SUPPORTING JOURNAL

YOU WILL BE SET ASSIGNMENTS THROUGHOUT THE MODULE TO BUILD UP YOUR CONFIDENCE AND GET YOU TAKING PHOTOS THESE CAN ALSO THEN BE USED AS PART OF YOUR FINAL PIECES OF WORK.

DIGITAL PHOTOGRAPHIC IMAGING ASSESSMENT 2013/14

NAME -

How you are marked

Assignments - Have these all been completed to a professional standard?

Magazine Publication | Interview | Techniques | Promotion (40%)
References / URLS / Credits for inspiration / Research / Production & Processes.

Blog / Sketchbook - Is the Production / Ideas Process clear? (20%)

Screengrabs (video and/or still) / Idea Process / Behind the scenes / Planning / Editing / Subject Analysis & Feedback / Software Use. Use of blog /sketchbook to present the above effectively.

Presentation / Evaluation - Is the final presentation of photographs

suitable for display as a showcase? Have you evaluated your final photographs? (40%)
Presentation Quality of work / Relevance / Advertising - online & offline / Display options and professional presentation of work / Flow Evaluation Have you described your subjects processes clearly and concisely ? Have you considered and examined the merits and problems of the subjects? Have you evaluated your subject matter, equipment and editing? What you would do differently?

OVERALL MARK FEEDBACK

Claire Sambrook / Gary Bown 2013

NAME -

Assignments - Have these all been completed to a professional standard?

Magazine Publication | Interview | Techniques | Promotion (40%)
References / URLS / Credits for inspiration / Research / Production & Processes.

Blog / Sketchbook - Is the Production / Ideas Process clear? (20%)

Screengrabs (video and/or still) / Idea Process / Behind the scenes / Planning / Editing / Subject Analysis & Feedback / Software Use. Use of blog /sketchbook to present the above effectively.

Presentation / Evaluation - Is the final presentation of photographs

suitable for display as a showcase? Have you evaluated your final photographs? (40%)
Presentation Quality of work / Relevance / Advertising - online & offline / Display options and professional presentation of work / Flow Evaluation Have you described your subjects processes clearly and concisely ? Have you considered and examined the merits and problems of the subjects? Have you evaluated your subject matter, equipment and editing? What you would do differently?

OVERALL MARK FEEDBACK

at this stage in the module explore your camera, lens, composition, settings, locations, core subjects, keep sketchbook / blog up-to-date, take many photographs, explore more, techniques, software, editing, research, thinking and planning ahead. Assignment 1 - groups sorted / ideas / skills / roles

DIGITAL PHOTOGRAPHY

HANDBOOK
AVAILABLE AS A PDF TO DOWNLOAD / PRINT VIEW ON MOODLE AND ON MODULE BLOG

DPHOT

HANDBOOK
Unit

2013/14

HAND-IN Friday 25th April by 3pm

This handbook provides essential information on the tutorial tasks, blog, tips and helpful guides for the Digital Imaging

Unit Blog

http://dphot.tumblr.com/

Flickr Group http://www.ickr.com/groups/phot/

Core Subjects - help sheets

SUBJECT EXAMPLE
Close-up, portray character in environment, lines on face/ abstract, movement, candid, head and shoulders

TIPS
The!3 general types of portrait photography are: close-ups or facial shots, upper body shots, or environmental portraits (where you focus on the subject and the surrounding environment that gives the subject character).! Some of the best portraits are where the subjects look completely comfortable like their not looking at a camera.! When people try to smile or make a certain kind of face for the camera it usually SUBJECT EXAMPLE doesn't seem very genuine.! The trick is to capture the image when the subject(s) aren't necessarily focused on the camera.! The main purpose of portrait photography is to capture the essence of the subject(s). ! Commercial Photography made or licensed for the purpose of selling a product, Laughter and expressions are sometimes key with this core service or idea where ne-art subject. Close-ups might work well to convey a feeling ofphotography a is created as an end playful nature in itself. Product pack shots, high street photography - weddings, portraits, fashion, travel etc Many people take shots looking out to sea so why not turn around at the seashore and look for interesting opportuniNature Taken outdoors and devoted to ties. One common problem with landscape beach photo-displaying natural elements such as wildlife, plants, and graphs is that while they might capture a beautiful scene landscapes, they close-ups of natural scenes and actually have no point of interest and can as a result be textures. rather empty and boring. When taking a shot look for a point of interest or focal point that will give those looking at your photo a place for their eye to rest. Perhaps its a pattern in the sand, a set of footprints, the crashing of waves over a rock, a pier etc. Also look for the little things that tell the story of going to the beach like shoes at the waters edge, sand castles, sunglasses, etc. Architecture In and outside a building structure Lastly protect your camera against the salt..it will kill it! or environment. Old and new, modern and traditional, small or large scale. Bridges, doors, Try to capture the atmosphere as much as possible. A forest windows. Industrial, Ruins. early morning - mist - could work better as black and white to capture the atmosphere. A close up of a wave and splashes of sea water could convey a storm? When it rains you will probably have to use either a longer Fashion Trends, culture, clothes - think in the shutter speed or a wider aperture because the clouds tend to broadest sense. What is also block out direct sunlight. considered fashionable? Experiment with having something in the foreground and use this as your basis to frame the shot. Doing this adds scale to the overall image. Abstract Real subjects, sharp focused and un-manipulated except for normal Timing and opportunity play an important part. darkroom adjustments such as contrast, exposure and dodging and burning. Angles, texture, macro, reections, shadows, mirrors, glass. Has no rules. Human Form Photographer Greg Gorman specialises in Human form. I dissected each persons face individually with different techniques, such as lighting, camera angle, the focal range of various lenses. You can always hang a light over someones head and get an image that looks like the person. To me, the more interesting images are ones that leave something to the imagination.

CORE SUBJECTS
SUBJECT
Urban

Portrait

TIPS
Work to the client brief and understand the audience that you are pitching to. For this unit you could look at images of the city (postcard task or tourism department of the council). It is important to always make sure that the product that you are selling is visible and of the highest quality.

EXAMPLE
city, decay, street, industrial, bridges, city people, Blur, panning, freezing. Motion can also be implied in a picture by the use of dynamic composition - for example using powerful diagonal elements in the frame, or showing people or objects leaving from an edge of the frame, perhaps even cut off by it. Sense of movement, passion, singer and mic, capture energy and mix of lights, crowd shots, instruments. Backstage.

TIPS
Always carry your camera, shoot from the hip, turn off sounds - be quiet, get dirty
At Play Leisure activities, sport, playing with animals, children, beach games, running, jumping

Motion

The technical aspects of shooting motion are easy: a fast shutter speed (or the action or sports setting) will Seaside freeze motion, a slow one will introduce motion blur. Dont be afraid to experiment with extreme cropping or split into 3 sections.

Sand, sea, close-up, landscapes, splashes, waves, bucket and spade, amusements,

Music/Gig

The low lighting environment of a live gig presents several problems to be overcome, the most troublesome being exposure and focus. Film speed 400 and f2.8 will give you a good overall shot. Unless you are familiar with the band then you cannot determine what the lighting will do. Take a spare battery and shoot as much as possible. Also take a small torch to check settings etc. Experient with slow shutter speeds to make the lighting streak. Remember to save your work as a photoshop le (psd). Be subtle and dont be afraid to use as many layers, colours and styles as possible. www.computerarts.co.uk is great for ideas.
Weather Snow, wind, rain, sun, storms, sunsets/sunrises, the effects of weather on a building, erosion, melting ice-cream, water on a window, puddles and reections, sun rays after a storm and through trees. Skies, mountains, valleys, trees, rivers, and forests. A landscape is a section or portion of scenery as seen from a single viewpoint. Scenery is the subject of a landscape image. Typically, people and animals are not shown in a landscape, unless they are relatively small in the image and have been included in the composition to show scale. Normally 3 styles of Landscape representational, impressionistic and abstract. Cityscape is the same as landscape but includes all the features of an urban setting.

Photographing Nature Requires Attention Whether youre photographing wildlife, plants or a wondrous sunset, be aware of your surroundings. Follow these tips to capture the best opportunities for nature photos: Be aware of all of your senses: your ear may hear something that your eyes have missed. Maintain perspective: when changing locations, check out where you have just been so you know where to travel next to get another amazing shot. Pay attention to your surroundings: look up and down, as well as side to side. Study your subjects habits: know how to anticipate an upcoming photo opportunity or when to ee. Be careful of your angles. Look at the shadows at every angle - this can help with the mood/texture and also add depth. Slow lm speed, large depth of eld, slow shutter = tripod essential or nd a sturdy and straight wall. Look at abstract, BOLD shapes that pop out. Use a mirror to reect light and also add a new perspective. Look at unique settings to showcase the model and the clothes etc. Dont confuse this with Glamour Photography. From the early days to the present Fashion Photographers were/are always the risk-takers and experiment constantly with light, subject and colour. Use colours/non and patterns to create an images. Let the viewer be intrigued as to the subject. Use your imagination

Digital Darkroom

Pushing the limits using photoshop etc, change the entire look of an image, extreme cropping, masking and montage. Stitching various images together to make one nal shot. Taking layers from several images to make one. Car headlights, architecture lighting, ash outdoors/portrait, action shots with ash, the moon, cityscape,long exposure, lasers, copper

Night Light

A tripod and slow shutter speed to capture headlights. Cityscape Or you could rest the camera on a wall for the long exposure. Experiment with your camera ash settings and take shots of portraits with car headlights in the background. Painting with light - use a torch and slow shutter speed to capture the effects. Technical equipment successfully employed for candid photography is typically lightweight, small and unobtrusive rather than big and intimidating. Timing is so important with Candid photography so always be on the look out for an opportunity and carry a small camera with you. Be sensitive to your subject. In some countries people will shy away from the camera as they feel you are taking their soul away by capturing their image. Dont use ash!

Landscape/

Candid

Un-posed and unplanned, immediate and unobtrusive

Get in close and look at obscure angels. Use a macro setting to photograph the texture of the skin and highlight skin tones. Play with shadows on the skin.

Self Initiated

Open

Open

Module Blog

http://dphot.tumblr.com/

BRIEF In groups of 4 form a magazine company, create an identity/brand/mission statement and identify a subject matter in the city to deliver a photo essay in 10 weeks. The outcome must include at least 20 final photographs that act as a narrative for the subject matter. The style of the final images must also include text and be formatted to work as an editorial and presented either online or in printed format. Compete against each other for the best read. Gain sponsorship? Open for business.
1st Assignment - 10 weeks Digital Photography Module 2013/14

Photography Magazine Publication

BRIEF
In groups of 4 form a magazine company, create an identity/ brand/mission statement and identify a subject matter in the city to deliver a photo essay in 10 weeks. The outcome must include at least 20 final photographs that act as a narrative for the subject matter. The style of the final images must also include text and be formatted to work as an editorial and presented either online or in printed format. Magazines could compete against each other for the best read. Gain sponsorship? Open for business. Explore your neighbourhood - shop keepers, workers, transport, the docks, sports, dog walkers, tattoo parlours, coffee shops, music venues or students? - could choose a fine art or illustration student in their studio - photograph the processes. Intense detail required in your subject.

RESEARCH
The weekend Guardian newspaper, Sunday Times, magazines like Local Quarterly, Refueled, Huck Magazine Photographers - Todd Selby, Jason Travis
http://www.huckmagazine.com/ http://www.refueledmagazine.com/current-issue.html http://localmag.us/ http://blog.noplasticsleeves.com/?tag=self-promo http://www.selfpublishbehappy.com/ http://arkitip.com/magazines/ http://www.japancamerahunter.com/2013/06/photography-zines-andbooks/ http://www.stackmagazines.com/featured/we-are-here/ http://www.itsnicethat.com/publications http://www.coolhunting.com/culture/open-book-tbw-books.php http://issuu.com/ http://www.blurb.co.uk/ http://www.magcloud.com/ http://www.newspaperclub.com/ http://www.jasontravisphoto.com/ http://theselby.com/

Explore your neighbourhood - shop keepers, workers, transport, the docks, sports, dog walkers, tattoo parlours, coffee shops, music venues or students? could choose a fine art or illustration student in their studio - photograph the processes. Intense detail required in your subject. TOOLS & SKILLS - Camera, lenses, Editing package like photoshop, gimp, lightroom, design editing - indesign for layout and illustrator - text and vector graphics (logo creation)

OUTCOME - PDF (Printed or Online) TOOLS & SKILLS - Camera, lenses, editing packages like photoshop, gimp, lightroom, design editing - indesign for layout and illustrator - text and vector graphics (logo creation)

Remember to document your role, progress and add this to your blog or sketchbook.

Note : These Assignments are designed to help you during this module. They will help you gain confidence and start to build up a library of photographs to work with for your final hand-in.

In last weeks lecture you were asked to do the following for this session join blog http://dphot.tumblr.com/ get into groups as we will be kicking off the assignment straight away start to think of theme for magazine and pitch your idea to other group members skills - you will ALL be taking photos to form the content of the magazine but you will also need to assign group member to design logo for cover and magazine title, write, design layout (indesign) and all edit your photos for entry.

Worksheet
Theme ideas: Work with All About Tea on Middle Street ask people & photograph: How they drink their tea? In what? Photo set-up in their homes with their cup in hands Illustration students - their work, their studio set-up

Assignment 1
Photography Magazine Publication

WORKSHEET

BRIEF
In groups of 4 form a magazine company, create an identity/brand/mission statement and identify a subject matter in the city to deliver a photo essay in 10 weeks. The outcome must include at least 20 final photographs that act as a narrative for the subject matter. The style of the final images must also include text and be formatted to work as an editorial and presented either online or in printed format. Research formats - start with links provided.
Please fill in this worksheet and gain feedback to progress. Make sure that you add as much information on your assignment as possible.

GROUP DETAILS Member Names

Magazine Title Magazine Theme and Outline (Mission Statement)

Format and costs involved Magazine Printed / Online Size Paper type Cost Screen printing involved?

NEXT WEEK: Seminar Sessions aspex / Old Portsmouth

SKILLS - Assign to members | All group members will provide photos and edit Adobe Indesign Design of layout Adobe Illustrator Design of magazine logo and typography Editor Copy Writer / Proofreader Group Leader gather content, project manage - make sure that all group members are delivering content on time.