A STUDY ON

MARKETING MIX STRATEGY DONE FOR

USHA MARTIN LTD. TATESILWAI, RANCHI JHARKHAND PROJECT REPORT
SUBMITTED TO UPTU IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE

MASTER OF BUSINESS ADMINISTRATION (MBA)

BY
RAJIV KUMAR MISTRY MBA Under the guidance of

Mr. Arun kumar dey Officer, sales coordination

IIMT COLLEGE
(Affiliated to UPTU) O POCKET GANGANAGAR, MEERUT UP

ACKNOWLEDGEMENT

The management academic curriculum aspires to bring out the best in students and assist them in future and endeavors. It is only a team that the students and the faculty share the accolades for the accomplishment in the respective academic course. We take this opportunity to place on record our grateful thanks and sincere gratitude to Mr. U.P. Sinha (Manager, sales coordination), Mr. A.K. Dey (officer, sales coordination), Mr. Arbind kumar (Manager, HRD) who gave us valuable advice and inputs for our study. Our study could not have been completed if we had not been able to get the reference material from the company. Last but not the least, we could also like to express our thanks to our family member who inspired us to put in our best efforts for the research project report.

RISHIKESH

MANAGEMENT PROFILE

NAME MR. B K JHAWAR MR. PRASHANT JHAWAR MR. RAJEEV JHAWAR DR. P BHATTACHARYA MR. MR. MR. MR. MR. U.V. RAO N JAVERY R.K. AGGARWAL A.K. CHAUDHARY M.S. SABBIAH

DESIGNATION FOUNDER, CHAIRMAN VICE CHAIRMAN MD JOINT MANAGING DIRECTOR DIRECTOR DIRECTOR DIRECTOR DIRECTOR DIRECTOR NOMINATED BY ICICI DIRECTOR NOMINATED BY IDBI DIRECTOR

MR. D.K. MANDAL MR. RAJESH LAL

TITLE
PROJECT REPORT ON MARKETING

MIX STRATEGY FACED BY USHA MARTIN (WIRE ROPES AND SPECIALTY

PRODUCTS DIVISION)

SUBMITTED BY PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF POST GRADUATE MBA

UNDER THE GUIDANCE OF MR. ARUN DEY

SUBMITTED BY: RISHIKESH IIMT COLLEGE, MEERUT, UP

CONTENTS
CERTIFICATES ACKNOWLEDGEMENT

INDEX PAGE NO.

INTRODUCTION COMPANY PROFILE CUSTOMER PROFILE RESEARCH DESIGN MARKETING MIX ANALYSIS AND INTERPRETATION SWOT ANALYSIS DATA ANALYSIS FINDINGS AND CONCLUSION BIBLIOGRAPHY ANNEXTURES 1-4 5 - 22 23 - 27 28 - 32 33 - 48 49 - 71 62 - 64 65 - 71 72 - 73 74 75 -

DECLARATION STUDY OF MARKETING MIX STRATEGY FACED BY USHA MARTIN (WIRE ROPES AND SPECIALTY PRODUCTS DIVISION) Tatesilwai,
I declare that this dissertation entitled Jharkhand. This is the original and bonafide work carried out in partial fulfillment of the requirement of master of business administration(MBA) of Utter Pardesh technical university (UPTU). Further this report has not been previously submitted for any degree or any other university or institute.

RISHIKESH