Pure & Pure Aqua Foods Private Limited

The symbol of purity

The symbol of purity

Chapter 1

1.1 Introduction Organizational studies involve careful study about how people inside the organization interact with one another and how they can be made better to communicate their concerns.. Basically it involves the study of individual as well as group interaction inside an organization. There are many factors that come into play when people interact with each other not just as individuals but as a team as well. So we can safely say that aim to understand these important factors and model on them. The reader can able to gain insight into various management styles, various types of communication used within an organization (such as using old or conventional methods, new methods using internet and emails), work ethics, cultural diversity, types of technology used and also politics, because no organization can work in the complete isolation as they are living in a global village. Organizational studies traces it roots to the advent of scientific management which aroused in the 1890s. The height of the scientific management movement was highlighted by Taylorism. After the First World War got over, it began to focus on how human interaction and psychology affects organizations. The Second World War led to a rationalistic approach in understanding organizational study. Today, organizational studies have become highly important because people from different backgrounds have to interact with one another. In the current scenario people from diverse cultures, backgrounds and even educational levels have come together to form a team. In fact, it is not uncommon to see people with different cultural and ethnic backgrounds interact with one another and can help to better understand human interaction in such situations.

1.2 Industrial profile An introduction to the packaged drinking water industry The domestic packaged water industry is highly fragmented and local with more than 1,000 players. The bottled water industry in India is regulated by Bureau of India Standards (BIS) by providing ISI mark. All Indian packaged water manufacturers have to mandatorily obtain the ISI mark from BIS for manufacturing and sale of packaged drinking water or natural mineral water. In India, there are two categories of packaged water as recognized by BIS: 1. Packaged natural mineral water (PNMW): This is regulated under IS: 13428 and is drawn from a natural source. It should meet the composition standard defined under IS: 13428 and must be bottled without altering the natural composition of water. Some brands under this category are, Evian, Qua, Himalayan, etc. 2. Packaged drinking water (PDW): This is regulated under IS: 14543 and is ordinary water treated to meet the regulatory standards. In this case, any of the processes of filtration/disinfection listed under the IS: 14543 can be used for changing the composition of water before bottling. Some popular brands are, Kinley, Aquafina, Bailey, etc. Major growth drivers Demand for packaged drinking water is being driven by

Higher disposable income Increased preference for hygiene Improved affordability Easier availability of packaged drinking water Shortage of safe drinking water

Major players While in the past, Bisleri virtually dominated the organized packaged drinking water industry, today it is competing against multiple local and international players. Some other major players in the branded packaged drinking water industry today are Parle (Bailey), Coca Cola (Kinley), PepsiCo India (Aquafina), Tata (Himalayan), etc.

Types of industry This kind of company are comes under the small scale industries. Water purification industry because it is a developing company. But they are going towards to the large level by their activity of their strategy. Each and every activity is governing by the central government because of the safety measure in the food production. Particularly it is sensitively governed by the FSSAI (Food Safety Standard authority of India) it is a bill of the government regarding to the safety through the food products. HISTORY OF MINERAL WATER The tradition of bottled water and mineral water is not very old. Even in western countries the practice of bottled drinking water started in 1950s. The trend of having mineral water gained grounds in the market. Since ancient time people have used water from mineral springs, especially hot springs, for bathing due to its supposed therapeutic value for rheumatism, arthritis, skin diseases, and various other ailments. Depending on the temperature of the water, the location, the a l t i t u d e , a n d the climate at the spring, it can be used to cure different ailments. T h i s started the trend of using mineral water for drinking purpose to exploit the therapeutic value of the water. This trend started gaining momentum in mid 1970s and since then large quantities of bottled water from mineral springs in France and other European countries are exported every year. The concept of bottled has been quite prevalent in western countries due to greater health consciousness and higher awareness about health and h y g i e n e . T h e i n t e r n a t i o n a l standards regarding bottled water are so stringent that for a particular brand of water to be c e r t i f i e d a s b o t t l e d w a t e r i t h a s t o 5

g e t a p p r o v a l s o n f o u r l e v e l s : f e d e r a l , s t a t e , t r a d e association and individual company levels.

Benefits of the industry Water everywhere, not a CLEAN drop to drink! Who would have thought that there will be a day when sanitation of available water would be more of a concern than availability of water itself? Hygiene is of great concern to everyone today, and this is evident with the surging rise in the consumption of packaged/bottled water. India has 16 percent of the world's population, 2.5 percent of the land mass and 4 percent of the world's water resources. These limited water resources are depleting rapidly while the demands on them are increasing. Drinking water supplies in many parts of India are intermittent. Transmission and distribution networks for water are generally old and badly maintained, and as a result, are deteriorating. India is one of the biggest and most attractive water markets in the world. The boom time for Indian bottled water industry is to continue- more so because the economics are sound, the bottom line is fat and the Indian government hardly cares for what happens to the nation's water resources. Corporate control over water and water distribution in India is growing rapidly: the packaged water business is worth $250 million, and it's growing at a huge 40-50% annually. Around 1,200 bottling plants and 100 brands of packaged water across the country are battling over the market, overdrawing groundwater, and robbing local communities of their water resources and livelihoods. Most multinational (MNC) companies view India as the next big market with a lot of potential and growth possibility. Several MNCs are waiting in the wings to expand a $ 287 billion global water market into India. There is a huge market being exploited by the packaged water industry, and it's growing at 40% per annum. With over a thousand bottled water producers, the Indian bottled water industry is big by even international standards. There are more than 200 brands, nearly 80 per cent of which are local. Most of the small-scale producers sell non-branded products and serve small markets. In fact, making bottled water is today a cottage industry in the country. There is investment worthy mid-cap companies in this segment. From being confined to the uppermost echelons of society, packaged water has now become a commonplace commodity and almost a necessity in metros. After 6

witnessing historic growth in recent years, it has become an Rs 3,000-crore industry, one that is slated to only post healthy growth rates to become an Rs 10,000-crore business in just three years, the bulk water industry, or water in 12-, 20- and 25-litre packages, has also witnessed a parallel growth of Rs 700-1,000 crore. Basically, the market can be divided into two segments the retail consumer market where the pack sizes are 500 ml, one liter, 1.2/1.5/2-litre and five-liter, and the household and institutional market, where the pack size is usually are 20- or 25-litre. The Bureau of Indian Standards (BIS) is the governing authority on all quality and production regulations related to natural mineral water as well as packaged drinking water. The all-India market for packaged water is between $145 million (Rs. 8 billion) and $21 million (Rs. 10 billion) and is growing at the rate of nearly 40 per cent per annum. Even though it accounts for only 5 percent of the total beverage market in India, branded bottled water is the fastest growing industry in the beverage sector. While the single largest share in the mineral water market might still belong to an Indian brand -- Parle's $52 million (Rs. 2.5 billion) Bisleri brand has a 40 percent share -- multinational corporations are not far behind. Nestle and Danone are vying to purchase Bisleri, and Pepsi's Aquafina and Coke's Kinley brands have been extremely successful in edging out many of the small and medium players to buy-outs and exclusive licensing deals. In less than two years since its launch, Aquafina has cornered 11 percent of the market and Kinley has almost a third of the market. News reports indicate that other MNCs like Unilever are also eying the market. DEMAND OF WATER WOULD NEVER GO DOWN & WATER WOULD NEVER BE OUT OF BUSINESS Types of industrial classification On the basis of the material used, the packaging industry can be broadly classified as: rigid and flexible. Rigid packaging involves the use of glass, tin, aluminum, wood and plastic. Flexible packaging involves the use of lightweight, durable and flexible materials like plastic films, paper and aluminum foils. In 2010, rigid packaging accounted for about 76 per cent of the total packaging industry and flexible packaging accounted for the balance.

Industry and market structure The Indian packaging industry is estimated to be about Rs 860 billion (2010). The industry is highly fragmented and local. This is a low-capital, technology-intensive business and hence attracts a large number of small players. It includes both organized large players (both Indian and international) having pan-India presence and unorganized small and medium size players with local presence. The organized segment typically caters to major FMCG and pharmaceutical companies who are conscious about quality and the ability to produce different types of packaging products enabling them to target a larger market. Flexible packaging is the largest segment contributing about 33 per cent of the total industry. Growth Drivers As the economy grows driven by increased industrial production and international trade, it generates demand for the packaging industry. Moreover, with increasing population, rising income levels, changing food habits and increased penetration of organized retail, preference for branded products is also expanding. Growing preference for branded foods is also a major catalyst for the growth of packaging industry. In addition, other factors like rise in the number of nuclear families, rural marketing and growth from end-user industries also fuel the packaging industrys demand growth. Industry Review & Outlook Indias packaging industry has grown at a healthy 15 per cent CAGR over the last 3 years. While rigid packaging has grown at a little over 14 per cent, flexible packaging has grown faster at approximately 17 per cent over the past 5 years. Recent trends show, flexible packaging is gaining share, owing to its better properties and advantages. Rural marketing, which promotes smaller sachets, is one of the key drivers of 8

flexible packaging. Additionally, 8-10 per cent of the flexible packaging products are exported. This kind of industries is able to bring more than 6 to 10% of increase in the GDP Policy initiatives In India our government is keep on stepping for the eliminating the plastic covers (pouch water packets) in order to provide goodness for the end users meanwhile eco & ozone friendly to the environment. The government and the companies are in the process to achieve the target to establishing the cushion to the health of the customers. The government is preparing for the new initiatives in this field because the 3 rd world war is going to taken place on account of the water scarcity. Thats why the government making a good focuses to this kind of the products. Future ahead This kind of companies activity are making the economy as a well being by creating a good GDP and the operation regarding to the filtration and purifications will make the good. Now the board related to the water purification companies is willing to innovating the new container instead of the water packet (pouch). As the economy grows driven by increased industrial production and international trade, it generates demand for the packaging industry. Moreover, with increasing population, rising income levels, changing food habits and increased penetration of organized retail, preference for branded products is also expanding.

1.3 company profile History of the company Pure & Pure Pvt., Ltd is a firm serving water service system from past 13 years of provides pure and safe drinking water. A warm welcome to the "Pure & Pure Pvt., Ltd" family of health and hygienic. It is the first company in trichy which get the certification of ISO 22000:2005 Mr.K.Sundram Naidu started the concern in 1999. The initials workers in the concern merely 12. And it was gradually increased to the present workforce group with 170. The concern has been smoothly update their machinery in modernized over the year and at present of the machinery in production department has been modernized. Vision: Every since our inception, we have made all possible endeavors to adhere to the following set of principles: > No client's complaints > Optimum client's satisfaction > Complete serviceability for our set of service. Mission: > Provide quality drinking water > Retaining the leading position in the market. > Become a pioneer to our revelries product.

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Company Philosophy: The company is aiming to well customer care at affordable changes. To provide continued customer satisfaction by maintaining value driven and positive work attitude employees in the purified drinking water service. Company will earn our customers enthusiasm through continues improvement driven by the integrity, team work, and innovation of Pure and Pure Pvt., Ltd. COMPANY STAKEHOLDERS Corporate Governance Bankers - Industrial Development Bank of India (IDBI) Trichy 1. Creditors - Secured loan & unsecured loan in an nationalized bank. Customers - For whom we are running the business - Real asset of our company. Suppliers - Naveen water supply, Ajith plastics Pondicherry. Shareholders - Family members shares. Community - Public Relation & supply chain. Trade and technology supply directly to the dealers to customers Government - Tax cessions, subsidies on chemicals & electricity. Employees - Companies wow factor for sparkling in the mind of customers and market Professional Expertise support and back-up We make all-out and strenuous efforts to achieve specialization in almost all spheres of water treatment and to provide absolutely top class systems with phenomenal efficiency, by concentration on our critical core market of people who demand clean, totally treated and purified water. As such we are continuing with our effort to focus on this clear and straight forward goal. In order to further acquire more and more proficiency in achievement of the above mentioned desired goals, we have been widening pure association with leading 11

manufacturers, technologists and supplier in the field of water treatment. With this end in view, we have direct selling arrangements worth reputed manufacturers, especially those engaged in industrial markets with a wide range of innovative quality products and we have been extensively using their products and components in the water treatment plants we design. Company product and service Our company had succeeded in winning the hearts of Trichy peoples by our quality and service. We take this opportunity for thanking our customers who gave us the No. 1 position. Ultra modern ionized methods like UV treated water is treated by seven methods and it has been tested by experts of quality control in lab then it has been sent as products for sale. In our products we add some minerals which are less in their composition in order to complete quality before sales. Everything about Andover is unique, from its contemporary eye catching design to the clarity of its bottle, till the last drop. Because we believe Andover bottle should have only one life, therefore 10-liters introduction marked a new era in the bulk water usage by allowing drinkers keep hygiene bulk water without bothering themselves much about refilling. Our ideal range of product consists of iron plant, mineral water plant, and reverse water plant and water purifier. Aqua treat industry has faultless record of transparency and honesty. We are engaged in the business of production and transaction of heavy water plant products. We are engaged in the business of production and transaction of heavy water plant products. We proffer matchless range of products only at reasonable price. Pure and Pure Aqua water is an "ISO 22000:2005 certified company. As a paramount leader in the domestic market, Aqua Treat manufactures and maintains some of the outstanding range of products.

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Mineral water We are one amongst foremost Mineral Water Bottling plant manufactures and suppliers; offering commendable mineral water plant. Our unique range of mineral water plant is widely appreciated for its flawless filtration of contaminated water. We proffer only that mineral water plant which is entirely free from bacteria and virus attack. Dangerous ingredients can be easily detached with help of our mineral water plant. Durable, reliable and trustworthy are some salient features of our world class minerals water plant. We proffer exclusive and steadfast range of peerless products at reasonable price. Pure and Pure Aqua Food-Andavar is committed to quality Our quality control team makes sure that each of the 1-million per day bottles produces daily are consistent in appearance, taste, color, smell, feel and purity. Andavar is an expert More than 16-years of water bottling experience Andavar is premium Equipped with up-to-date machinery to extract and extract and release water, assuring you get pure and clean drinking water at all times. Andavar is hygienic Andaver fills water right at that source thus reducing possibilities of water contamination.

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Service It also enjoys a wide range of products in PET bottles making it more accessible at all outlets like: hospital, schools, supermarkets, restaurants, reports, etc., modern life we live. In this concept Andavar's purity and naturalness and represented by pure water droplets that come together to form the Andavar bottle, convey the "goodness" of Andavar. The concept, allover design and natural feel of Andavar clearly communicated that it is "good for you" because it emphasizes the major attributes of Andavar, which are "naturalness" and "purity" Nature Born Water Today, ultimate nature and purity seem to be unattainable due to the pollution levels and modern life we live, in this concept Andavars purity and naturalness and represented by pure water droplets that come together to from the Andavar bottle, conveying the Goodness of Andavar. The concept overall design and natural feel of Andavar clearly communicates that it is Good for you, because it emphasizes the major attributes of Andavar, which are Naturalness and Purity Water Purifier We are amongst primary water purifier manufacturers and drinking water purifier suppliers, offering impeccable range of water purifier. Our water purifier proffers unadulterated water, rich of adequate amount of oxygen, at honest price. We have state of the art equipment to ensure hygienic water for out honored clients. We offer unique water purifier at best price only. These water purifiers are easy to operate which make our clients more comfortable. We only proffer safe products because clients satisfaction is our top most priority. Andavar Company offers a no charge delivery service for all your bottled water needs. The company delivery calendar. On your scheduled day we will only replace the Today ultimate nature and purity seen and to be un attainable due to the pollution levels and the

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empties that are left out or what you have previously requested. There is no minimum amount per delivery and it is not necessary for anyone to be home on those days. This campaign communication water benefits that people are not quite familiar with it. Use subtle yet powerful lines displayed on a screen speaking directly to view. Rival information Major competitors of Andavar packaged drinking water are other companies who are producing various products. The following are the various competitors. Uma mineral water Trichy. Kasi mineral water, Trichy. Kalyani aqua, Trichy Nile packaged drinking water. Sprinkle mineral water

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Uma mineral water. It is the first mineral water in trichy, nature of the concern is sole trading they are using only 2 process. They are RO process and UV treatment.

Basic of difference Nature Registration Certification Regulation Scale of production Water resource

Pure & Pure P Ltd., Water purification Reg., under Indian Company Act 1956 Certificated by ISI, ISO, FSSAI Company is regulated by the BIS Large scale (2,40,000 liters per day) Bore wells & lorry water

Uma mineral Water purification Registration free business Dont have any certification No any regulations. Small scale (1,00,000 liters per day) Mere bore wells

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Kasi mineral water It is one of the SSI (Small Scale Industry) in trichy. Having the position status of competitor for the Pure & Pure Aqua Foods P Ltd.

Basic of difference Nature Registration Certification Regulation Scale of production Water resource

Pure & Pure P Ltd., Kasi mineral Water purification Water purification Reg., under Indian Registration free business Company Act 1956 Certificated by ISI, ISO, ISO certification FSSAI Company is regulated by No any regulations. the BIS Large scale (2,40,000 Small scale (1,30,000

liters per day) Bore wells & lorry water

liters per day) Mere bore wells

Kalyani aqua 17

This is a concern comes under the SSI in trichy. Providing a small scale of production cases.

Basic of difference Nature Registration Certification Regulation Scale of production Water resource

Pure & Pure P Ltd., Water purification Reg., under Indian Company Act 1956 Certificated by ISI, ISO, FSSAI Company is regulated by the BIS Large scale (2,40,000 liters per day) Bore wells & lorry water

Kalyani packeged mineral water Water purification Registration free business Dont have any certification No any regulations. Small scale (50,000 liters per day) Mere bore wells

Nile packaged drinking water

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We all know the status of the Nile packaged drinking water products. It is also one of the best product chain in the market. But the product is marketed in the local only. But not rest of the city.

Basic of difference Nature Registration Certification Regulation Scale of production Water resource

Pure & Pure P Ltd., Water purification Reg., under Indian Company Act 1956 Certificated by ISI, ISO, FSSAI Company is regulated by the BIS Large scale (2,40,000 liters per day) Bore wells & lorry water

Nile packaged drinking water Water purification Registration free business Dont have any certification No any regulations. Small scale (1,80,000 liters per day) Tankers & bore wells

Sprinkle water 19

Sprinkle water is the branch of the nile packaged drinking water. They are the followers of Pure & Pure Aqua Foods P Ltd.,

Basic of difference Nature Registration Certification Regulation Scale of production Water resource

Pure & Pure P Ltd., Water purification Reg., under Indian Company Act 1956 Certificated by ISI, ISO, FSSAI Company is regulated by the BIS Large scale (2,40,000 liters per day) Bore wells & lorry water

Sprinkle water Water purification Registration free business ISI certification No any regulations. Small scale (1,00,000 liters per day) Mere bore wells

Suppliers The pouch films are consumed from Ajithkumar plastics P Ltd in pondicherri The cans are purchasing from M\s Rafiq & co in Thirupur The pet bottles plastics are purchasing from the M\s Jayakumar corporation in Theni The source of extra waters are purchase from Amman water supply Trichy

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Customers Normally the product is current towards the business concerns, hospitals, hotels, schools, colleges, are some of the concerns or the customers are the loyal customers and the people who have the good knowledge about the health are also the loyal customers of the products. Current market position of the company market Now the company is doping the marketing through the producer to dealers to customers. The products are surrounded in the all over the Trichy and the range of the Trichy. Now the company is planning throughout the Tamilnadu. All the activities regarding to the establishing the operations such as the fund procurement and the market dealers procurement are under the process Government regulations The BIS gives certification on permission for taking the water via bore well within 1,00,000 liters per day. The products should not keep directly in sunlight area. The package container of the product should be 85% transparency. The filling point of the product should be centralized with air conditions The staffs who are present near by the filling point, they should wear the hand glouse and the head caps

Administrators of the company Chairman Sir k. Sundaramnaidu Managing director Sir N. Kannan Board of director Smt. K. Shamala, Sir S. Sridharan, Sri D. Muthuselvan. 21

Auditor Sir R. Balasubramanian Plant engineer Sir R. Sugumar Quality control manager Smt. N.Nirmala Media partner Suryan FM & Rainbow FM. Press partner Dhinakaran.

Address profile of the company Pure & Pure Aqua Foods Private Limited 39-B, Sanjeevi Nagar, Chennai By-pass Road, Tiruchirappalli 620 002. 22

Tamilnadu, India Tel. 0431-2730402, 2730452, Helpline no., +91 9443145768 Website: www.andavar.in

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Chapter - 2

2.1 Aim and Objectives of the study 1. TO STUDY THE CORE FUNCTIONS OF THE COMPANY Objectives of the study

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To understand the day to day activities of an organization. To observe how management theories are applied and practiced in real business environment. To learn the functions of all departments. To understand the organization and department structure. To understand role and responsibilities of key persons in the organization. To have a general idea on the basic business operations of an organization. To experience the organizational processes at various levels. Statement of the problem The basic problem of the research is to procuring the knowledge in the specified organizational activity in a systematic observation. Limitation of the study Time allotted for the study is limited. The investigator could not gather all the details regarding the production process an most of the process are technical in nature. The study is largely based on secondary data. Did not get enough time to communicate with all the employees in the organization. As the primary sources are based on interaction with the employs chance of bias cannot be fully estimated. Source of data The organizational study is completely based on the secondary data. Which means the data are already exist but not made for your own purpose. You can able to make the data by the observing the activities in the organization. And the reference guidance of the stakeholders.

Types of research

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The organizational study is instrument free operation. Completely based on the empirical system of research at which the activities are observed without using any instrumentation. Objectives of Department of Production The production operation in this company is endless process, the process will never get it end at any cost because of the customers requirement and the market demand. The production manager should take the necessary steps to bring the low cost of production. Meanwhile they should be in the track to add the extra benefits in the product at the low cost of production. Objectives of Department of Finance Obviously the finance is the life blood of the every organization and its activities. The finance manager should take steps to generate the fund flow in the organization in the low rate of interest. Meanwhile they should prefer for the activity regarding to the engineering the finance through the external stakeholders of the company. Objectives of Department of Human Resource Management Human resource management is the professional discipline of an organization. In this department the HR manager is playing a vital role in the managing the human resource and their satisfaction. Objectives of Department of Marketing The aim and objectives of the marketing department is to make their product in the market in liquidity. That they should bring their product to the market where their rivals are getting place.

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2.2 TO STUDY THE 7S FRAME WORK OF THE ORGANIZATION Strategy In general, strategy can be termed as a plan for achieving success, the combination of decisions & activities to achieve the goals. Strategy is the path we choose. Strategy not only fits in organizations context but also to individuals. Everyone need to identify what they want to achieve and the how to make it possible in every aspects. Mc Kinseys 7s models McKinsey 7S framework is considered as one of the major landmarks made in Strategic Management. The McKinsey 7S model was named after a consulting company, McKinsey &Co., which has conducted applied research in business and industry. (Paschal & Athos, 1981; Peters & Waterman, 1982). All of the authors worked as consultants at McKinsey and Company; in the 1980s, they used the model to analyze more than 50 large organizations. The McKinsey 7S Framework was created as a recognizable and easily remembered model in business. General Usage Mode The 7S model can be used in a wide variety of situations where an alignment perspective is useful in pure and pure aqua private limited, for example:

Improve the performance of an organization Examine the likely outcome of future changes within an organization Align departments and processes during a merger or acquisition Determine how best to implement a proposed strategy

7S model is so generic, which can be used to align project teams and issues related to departments also. The seven elements of Mc Kinseys 7s Model 27

The basic premise of the model is that there are seven interdependent internal aspects of an organization(which the authors term "levers") that need to be aligned if it is to be successful. They are Structure, Strategy, Systems, Skills, Style, Staff and Shared Values ( it is called as 7S as all begin with the letter "S") These 7S are categorized as either hard or soft elements: Hard Elements Structure Strategy Systems Soft Elements Shared Values Skills Staff Style

Hard elements are feasible and easy to define or identify in an organization as they are normally well documented and seen in the form of tangible objects or reports such as strategy statements, corporate plans, organizational charts and other documents, & the management can directly influence them. Soft elements, on the other hand, can be more difficult to comprehend, and are less tangible and more influenced by culture. However, these soft elements are as important as the hard elements if the organization is going to be successful.

The study is to based on the formulations of the organization subjected to the 7s of the pure and pure aqua private limited. 28

STRATEGY is defined as the skeleton of the organization or the organizational chart. STRUCTURE describes the plan or course of action in allocating resources to achieve identified goals over time. SYSTEM are the routine processes and procedures followed within the organization. SHARED VALUD aspect, originally termed super ordinate goals, refers to the significant meanings or guiding concepts that organizational members share. STAFF are described in terms of personnel categories within the organization. SKILLS refers to the capabilities of the staff within the organization as a whole. STYLE is the way in which key managers behave in achieving organizational goals is considered; this aspect is thought to encompass the cultural style of the organization

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Chapter 3

McKinsey 7-S Model frame work of the company 30

STRATEGY Pure and pure aqua foods private limit considers their strategy as a way to achieve competitive advantage. That is they are wanted to make mute their rivals.

The following are some of the strategy which the company viewing for their core strategy Low cost strategy Economic production Economy delivery Product differentiation Innovation in sales

Low cost of strategy

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The company is in the position to make their operational activities in the safe manner from the cost condolence by making their cost of production in less meanwhile in quality manner.

Economy of production The company didnt make any voluntary of production. But the company is supported to mere JIT (just in time) concept. In order to make the elimination of wastage of the product by expiries date and the ride from the IT, BIS, ISO, ISI.

Economy delivery The delivery of the end product is on the basic of the customers orders and requirements and wants. The company will not accept the order from the customers which the lead time having lesser than 10 days Promotion difference and development in sales The company is aim to defect their rivals product in the market in order to make their product to most popularity. So, they make their sales in the innovation manner subjecting to the activity of price strategy and the place. Various business units In this company there is an single functional unit is getting operation is getting track. Neer to this company there is an another company that is ANDAVAR PLUS is a unit which is also controled by the blood relation of the PURE AND PURE AQUA FOODS Pvt Ltd. But in managerial level there is no any realation beteween the ANDAVAR PLUS and THE PURE AND PURE AQUA FOODS Pvt Ltd.,

Vision:

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Every since our inception, we have made all possible endeavors to adhere to the following set of principles: > No client's complaints > Optimum client's satisfaction > Complete serviceability for our set of service. Mission: > Provide quality drinking water > Retaining the leading position in the market. > Become a pioneer to our revelries product.

Rival information Major competitors of Andavar packaged drinking water are other companies who are producing various products. The following are the various competitors. Uma mineral water Trichy. Kasi mineral water, Trichy. Kalyani aqua, Trichy Nile packaged drinking water. Sprinkle mineral water

customers

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Normally the product is current towards the business concerns, hospitals, hotels, schools, colleges, are some of the concerns or the customers are the loyal customers and the people who have the good knowledge about the health are also the loyal customers of the products. Resource allocation Resource allocation based on financial, physical, human technology. While implementing strategies, the scare resources are allocation through of a firm need to be allocated carefully according to a plan. In this resource allocation situation one can adopt a top-down or bottom-up approach. The aim of the resource allocation in an organization is particularly challenging because most large companies are active not in one line of business but in several. In addition, beneath the surface of most organizations are three types of core process. 1. Customer relationship process 2. Product innovation process 3. Infrastructure or operational process The ways of resource allocations in the Pure & Pure Aqua Foods P Ltd., are as follows Strategic budget & Capital budget

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STRUCTURE Pure and pure aqua foods private limit considers their structure as a way in which task and people are specialized and divided and authority is distributed. There are 4 main structures they are as follows: Functional structure Divisional structures Matrix structure Network structure

Are the basic structure in the 7s structure. In our company the management are follow the functional structure in the organization The uniqueness of the functional structure is the operations are not deviated from the view of the administrators in order to achieve the full concentration in the all levels of operations and the activities. The following are the merits of the structure: Clarity Economics scale within function Specialization Coordination In-depth skill development Suitability

Various business units In this company there several departments are working in towars the vision and mission of the organization. But there is no any additional business units within its. All the activities are related with the purification of the water.

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The communication The communication in this company is purely an Decenterilization. There is an un-interrupted flow of information and mutual understanding between the delegator and the delegatee. In the organization the communication between the peer to peer is quite free. Because there is no any abministration put any cut for the flow of communication in the organization. In this organization the share value have been classifies under the following types Formal communication transmission Informal communication transmission

Formal communication transmission is nothing but the transmission of the message a or news in the systematic manner like circular, notice etc. Informal communication transmission is refers to all the communication transmission throughout the organization which helped without the systematic way of approach Decentralization Decenterilization in this company refers to disposal of authority to the lowest kevel of the organization. It canbe viewed as an expansion of delegation. Thus it is concerned with decenterilisation of decision making authority to the lowest levels in management hierarchy

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SYSTEM The purer and pure aqua foods private limited considering their system as formal process and procedures to manage the organization. Whoever can able to directing the organization through their view of knowledge? But every activity is not faceable to the organizational activity and the structure. The company having the following system as follows... Performance appraisal Reward system Planning Budgeting Resource allocation.

Performance appraisal The company follows the system of performance valuation of the work force in order to make them motivation and the activity of the relation between the effective working people and the non effective working people. The management made the performance appraisal by the utilization of the trend full activity of Management by Objective (MBO)

Reward system Reward is the gratuity which is offered for the employee who is performing well in his job. The reward system in the Pure and Pure Aqua Food P Ltd. is completely based on the financial reward. That is the company provides the interest free loan up to Rs. 10000 for wagers and 50000 for salary holders.

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Financial system of Planning Planning (also called forethought) is the process of thinking about and organizing the activities required to achieve a desired goal. Planning involves the creation and maintenance of a plan. As such, planning is a fundamental property of intelligent behavior. This thought process is essential to the creation and refinement of a plan, or integration of planning it with other plans; that is, it combines forecasting of developments with the preparation of scenarios of how to react to them. An important, albeit often ignored aspect of planning, is the relationship it holds with forecasting. Forecasting can be described as predicting what the future will look like, whereas planning predicts what the future should look like.

Budget A budget is a quantitative expression of a plan for a defined period of time. It may include planned sales volumes and revenues, resource quantities, costs and expenses, assets, liabilities and cash flows. It expresses strategic plans of business units, organizations, activities or events in measurable terms. Our company is budgeting for all kind of the activities which related to the finance. Strategic budget Before the formulation of a budget Before the divisional head Before allocating funds Interactive influences Internal exercise External influences Internal capabilities Joint budgeting efforts

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Capital budgeting Long term investments Maximizing the long term profitability Various techniques Internal rate of return Pay-back period Pay-back profitability Discounted cash flow Net present value Accounting rate of return

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STAFF Andavar packaged drinking water company is planned their staffing strategy as the people, and their back ground and competencies. The staffing strategy in the organization is belonged to the recruitment, selection, and training and employee development. Recruitment procedure The organization will not advertise their wants regarding to the workforce, the recruitment is completely based on the voluntary process. That is the peoples who are having the qualities for working in the organization they can submitted their resume in the organization. They will call them based on the organization wants of the workforce Selection The selection process is the activity of the discovering the potential people in the organization. It may provide the negative thought of the recruiter. Training Training is the process of the building the knowledge of the people towards their job description. Development The development of the employees is nothing but the educate the empolyees towards the trendful activities

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Details of staff in the pure & pure p ltd., Managers Accounts Productions Quality Bottle making section Can maintenance Pouch section Can filling section Loading Distribution Directors Chairman Auditor Quality control Total 7 3 20 5 27 10 (ladies only) 16 5 20 35 4 1 1 7 161

Duties Duties of the every staffs in the organization is leads to bringing the satisfaction of the customers and running a tension free flow of business.

Responsibilities All the staffs in the orgainzation is liable to achive their specified gools of them. 41

Responsibilities to optimum utilization of the resource. Responsibilities to make safe and secure the property of the company Responsibilities to maintain the securacy of the business at any cost Responsiblities to separate their work as their own Qualification As a manager he \ she should have the qualification of self esteem and the self confidence solving any kind of problems in the organization. As an educational qualification every managers are request to submitte their M.Com and MBA degree. As an accountant he \ she should have the qualification of M.Com, As a quality control department heads and assistence ther should be demand for the Micro Biology and Chemistry. Because their role in the organization is a DNA. Rest of them there needs for education qualification is not necessary. Because rest of the things are a things which is liable to done by anyone.

STYLE

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Leadership style of the top management and overall operating style of organization. Impact norms followed by people how they work and interact with each other and customers.

Style of the management Leadership style in the organization purely Democratic. There is an cordinal between the managers \ leaders and the staff peoples. Core belife and norms In this company the core belives and norms are made as their own based on their convinence and nature of the business. The operation are going based on the culture of the company. The culture of the company is obviously professionla desipline.

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SHARED VALUE Core value of the business Core value and share value of guiding principle of what is important. It helps focus attention and provides a broader sense of purpose. Share value is nothing but the communication link between the sender and the receiver of the message or idea or suggestion etc., share value in the organization refers to the transformation of the messages between the peoples in order to give a complex free flow in the organization. The share value is playing a yard stick role in the Pure & Pure Aqua Food P Ltd., The share value strategy brings a restricted free flow of work Fundamental principle of the companies business There are several basic principles are followed in this kind of companies are followed. Thus the principle are given by the statutory board like the BIS ISI & ISO. And they have their own code of ethics for their operations and the management of the business. The BIS gives certification on permission for taking the water via bore well within 1,00,000 liters per day. The products should not keep directly in sunlight area. The package container of the product should be 85% transparency. The filling point of the product should be centralized with air conditions The staffs that are present near by the filling point, they should wear the hand glouse and the head caps

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Unique forms of the purification company This kind of companies are offers the premium level of the purified mineral less water. Meanwhile it have the threat on the government rules and regulation regarding to the eliminating the plastic things for the packages. It will be a flexible for continue the business. So, every purification company should come front for making the alternatives for the product packages. Regarding to strategy the company is in the position to make the production without the any barriers from the workers and the machineries. Because the company have the good form of care on their employees and the workforce of them. Whether the company is going to the renew the strategies, then they will able to retain and make more than the standard level of the production and the market oriented activities.

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SKILL MANAGEMENT Skills management is nothing but the controlling, directing, organizing and planning the skills of the organizations personnel. Distinctive capabilities of personnel or of the organization as a whole. Skills requires for employees As a manager he \ she should have the skill of self-esteem and the selfconfidence for solving any kind of problems if occurs in the organization. As an educational qualification every managers are request to submit their M.Com and MBA degree. As a quality control department heads and assistance there should be demand for the Micro Biology and Chemistry. Because their role in the organization is a DNA. Rest of them there needs for education qualification is not necessary. Because rest of the things are a things which is liable to done by anyone. Core competency Generally the core competency is the unique features in the core value of the business. The diamond of the Pure and Pure Aqua Foods private Limited is they are in the comfortable position to providing the quality of water with the low cost of production. Training Training is the process of the building the knowledge of the people towards their job description. Development The development of the employees is nothing but the educate the employees towards the trunkful activities

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Chapter 4

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Core Functions of the Company Human Resource Department structure Objectives of Human Resource Management: The satisfaction of the society. Identifying the need for training and performing training programs Effective utilization of manpower and materials in productive work. Satisfaction of personal objectives of members of the organization Functions of HR department: Manpower planning Anticipation of the work force requirement for the organizational activities in future. Training Recruitment and selection Industrial relations Training is the process of building the personnels knowledge towards the nature of the job Major responsibilities of the HR manager: To maintain and develop HR policies Provide active support in the selection of Recruitment agencies which meet the corporate standard. To develop the HR business plan. Ensure appropriate communication at all staff in the organization. To facilitate development of staff with special focus on Line Management

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WORK FORCE POPULATION IN THE PURE & PURE P Ltd.,

Managers Accounts Productions Quality Bottle making section Can maintenance Pouch section Can filling section Loading Distribution Directors Chairman Auditor Quality control Total

7 3 20 5 27 10 (ladies only) 16 5 20 35 4 1 1 7 161

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Workers level Workers leave are marked in 3 ways. They are. A absent B Medical leave P Permission PAY STRUCTURE OF THE REMUNERATIONS SALARIES WAGES TO THE WORK FORCE OF THE COMPANY

Basic pay + ESI + PF + Annual increment + DA

Annual increment AI is eligible for an employee those who submit their attendance of 240 days per year. Provided fund

PF has been reserved on the basic pay is 12% p.a.

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Administrators remuneration 11% on the net profit pay to the CEO & Managing Director 5% on NP paid to the directors (per head 5%) 5% pay to the managers 3% pay to part time director

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Accounts department structure Functions of Account and Finance Department: To prepare Cash Flow and Fund Flow Statements To prepare quarterly financial reports Supervise internal audit costing, budgeting and other internal control System To analyze and evaluate various trends such as net worth ratio, debt equity ratio and current ratio To estimate the value of fixed assets, current assets and liabilities To prepare final accounts and this should be submitted to top management for approval

Objectives of Finance Department: To ensure regular and adequate supply of funds to the concern. To ensure adequate returns to the shareholders which will depend upon the earning capacity, market price of the share, expectations of the shareholders? To ensure optimum funds utilization. Once the funds are procured, they should be utilized in maximum possible way at least cost. To ensure safety on investment. Maximization of profit of the firm Wage disbursement. Budget preparation

Responsibilities of the Finance Manager

Utilization and control of funds planning the quantum and patter of fund requirement procuring the required amount of funds and allocating the funds Verification of accounts Preparation of budget financial planning

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Working capital of the company 20,00,000 per month is the rotating capital for the operational activities in the organization. The working capital is in the physic of the following Primary book Source of finance Equity Loan from IDBI Cash book & Bank book Cash Inventories Account receivables

Fixed asset The net amount of the fixed asset is to the amount of Rs. 1cr., Which included the following: Vehicles Plant and machinery Generator Buildings Computers Tank

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Auditing Auditor Sir Baladubramanium is appointed by the central government for the period of one year, after a year there is no any issue regarding to the auditing. So the company is maintaining him as their auditor.

Audit

Internal audit

External audit

Internal audit The process of systematic in depth evaluation of the book of accounts inside the company is called internal audit. This will handing by the accountants. External audit External audit is nothing but the statutory audit. Most probably it will take place at the yearly once. The following are the external audit:

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Statutory audit Statutory audit is the audit which makes the systematic evaluation of the book of accounts of the company for the central government (Ministry of corporate affairs) requirement in order to verify the financial position and the financial genuineness of the company. This audit should conducted within the 15 months of incorporation. If the company is fails to submit the statutory audit report, then the company may liable to repay their certificate of incorporation. The report on statutory audit should be submit to their shareholders within the 1 month of the statutory auditing is getting end. This audit is generally manipulated by the statutory auditor who is appointed by the Central government (Comptroller of Audit General) CAG. Accounting General Audit This kind of audit is not mandatory for the Private limited company. But if there is any issue regarding to the audit report it may possible to taken place in the name of petition by the membership or any stakeholders of the company. This kind of audit should be manipulated by the personnel of CAG. Sales tax audit Sales tax audit is the word which is self-explanatory. It is the audit which is taken for the sales tax calculation and the payment of the VAT to the appropriate rate without the any fraudulent of the file returning. Income tax audit It is mandatory for every firm which are running for the profitability in nature. Income tax is a tax which contains all the additional tax regarding to the company and the financial activities and operation of the company.

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Cost a/c audit This audit is the made for the purpose of calculating the cost of production for a product. Basically it is done my cost work accountants. The current scenario of the cost account in this company is as follows. S. No., 1 2 3 4 5 6 7 8 9 10 11 12 Particular Bottle Cap Label Croton Batch No., P Tape Handle Water Labor Total Admin Per bottle 300 ml 2.23 0.32 0.16 0.29 0.05 0.02 0 0.25 0.21 3.53 0.10 3.63 40 nos 8.00 500 ml 2.67 0.32 0.17 0.52 0.05 0.02 0 0.35 0.21 4.31 0.10 4.43 24 nos 10.00 1 let Bottle 3.76 0.32 0.29 1.15 0.05 0.02 0 0.50 0.24 6.33 0.10 6.43 12 nos 14.00 2 let Bottle 3.76 0.32 0.29 1.31 0.05 0.02 0 0.75 0.24 6.74 0.10 6.84 12 nos 20.00 20 lit can 5.98 0.32 0.30 2.70 0.05 0.02 0 1 0.96 11.68 0.10 11.78 9 nos 25.00

Per box qty MRP rate

Process regarding to the production The water is processed with multi stage purification processes such as sand filter, activated carbon filter, micron filter, Reverse Osmosis, ultra violet, and ozonization. 56

In this kind of the filtration company is making the quality of mineral less water to their customer. In order to maintain a good reputation among the customer and the rivals and their product. The process regarding to the filtration in our company is completely based on the world class level of production and the operation using the updated technological machinery and the quality of work force. The local rivalry products are not up to the level with comparing of our purification process is identification. Yet the company doesnt face any issues regarding to the purification and the filtration process of the mineral less water by any board of authority and the Government. The soul of the production process is in the hands of quality control department. This department is completely based on the two basic through test using the micro biological test and the chemistry test of the sampling of the production water. If there is any issues regarding to the production failures, the quality control department should liable for it. In this department the personnel are making four kind of tests such as 1 hour test, 4 our test. Weakley test, monthly test and yearly test. But the company is not supposed to do the yearly test because the components which is utilizing for the yearly test is highly concentrated one. They will use only the powerful acids like HCL, HSO4. So, the company is concentrate on the workers safety they dont do the test like that. In this company the production is completely sentenced as the Bottle neck production because the production is liable to reshape as the producers requirements. Normally our company will not making any stock level at the storage place. Because of the income tax problem. The production is based on the JIT (Just In Time). The production is only on the base of the requirement of the dealers. The production process in this company is completely online basic. That is nothing but the workerless operations. The workers are not involved in the production process. The entire operations are done without the usability of the human work force of the company.

Factors of production 57

The following are the factors of production for the Andavar packaged drinking water. Land Whatever the production may be the entrepreneur or a company should present their attention while choosing their plant location. Obviously the land for the production for the production plant is situated near the raw material (water) and the very near to the transportation. The land is situated near the River Cauvery at Sanjeevi Nagar. The feature of the plant location is the depth bore well of the is not necessary. In that are the company bore well can able to take a good degree of water from 80 100 feet itself. So the cost regarding to the effective pump sets are not necessary. The BIS advice to take the water up to 1, 00,000 liters per day. This company also take like this amount. The extra water is purchase from the Amman water supply Trichy. Labor First of all the company is paying their attention to their toils. They peoples are well known that the development of the company is obviously in the hands of the toils. They receive the order from customers, before they are asking the suggestion from the toils. Based on their suggestion of the work force the production is going to be finalized. In this company there is no quantity of toils instead of that they have quality of toils. Land Labor Capital Organization

Capital The essence of every company activities. It requires around Rs. 1 core for starting the business. Excluding the working capital.

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Organization Pure & Pure Pvt., Ltd is a firm serving water service system from past 13 years of provides pure and safe drinking water. A warm welcome to the "Pure & Pure Pvt., Ltd" family of health and hygienic. It is the first company in trichy which get the certification of ISO 22000:2005 Mr.K.Sundram Naidu started the concern in 1999. The initials workers in the concern merely 12. And it was gradually increased to the present workforce group with 170. The concern has been smoothly update their machinery in modernized over the year and at present of the machinery in production department has been modernized. The organization follows all the rules and regulations of the ISO, ISI, FSSC, BIS & the appropriate governments regulations.

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SAND FILTER

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Figure 1.A

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The sand filter is nothing but the activity regarding to the elimination of load of suspended solids in the raw water. This is the 1st process of the water treatment. Figure 1.A shows the sand filters physic. This process will remove the unwanted particles in the raw water. And the figure 1.B showing the internal content of the sand filter. It consists of levels of stones. It will make elimination of the raw water for the production. The amount of the sand filter in this company is Rs. 2, 50,000 at the period of 2005. Now it s market value is May up to 8, 00,000

ACTIVATED CARBON FILTER

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Figure 1.B This is the second process of the water treatment. This filter removes most of the organic contamination and pesticide residual form the water. It also controls taste and odor of the water. The activated carbon filter has the internal function of operation of the carbon. This operation will give taste and the better purification of the water. The cost of the activated carbon filter is up to Rs. 75,000 * 2= 1, 50,000. The company has 2 activated carbon filters.

MICRON FILTER

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Figure 1.C A low pressure membrane pressure that removes dissolved organic macro molecules, viruses, progeny enzymes etc. In the local the Pure & Pure P Ltd., only using this kind of the filtration. The cost of the micron filter is up to Rs.3,70,000 at the period of 2005. Now its market value is nearly to 9,00,000. The uniqueness of this flirtation is it will kills all kind of the micron membrane. In other words it will kill all the living organs of the water. And make it in pure & cure.

RO PROCESS

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Figure 1.D Reveres Osmosis process is having the core function of the salt recovery, color

clarification and bacteria elimination. It completely eliminates the unwanted salts from the water. It helps to keep the waters TDS in the consistency manner to bring the taste for the water. The cost of the RO processing machine is Rs. 20,00,000/- at the period of 2005. Now the market price is raised up to 55,00,000/-

ULTRA VIOLET 65

Figure 1.E Ultra Violet is a core process is situated in the purification process of water. In simple words it have the uniqueness of scanning the water for the filtration. This process scanning the water for eliminating the unwanted and intangible microns and minerals in the water and make it in pure and cure consistency. Water is exposed to UV light of wavelength of 245 nanometers (nm). A dosage of 16000 Microwatt/Esq. At 40 C for effective disinfection. It cost up to Rs.76,000. But at now the market value is Rs. 1,20,000

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OZONISATION

Figure 1.F This is the strongest oxidizer and disinfection agent which acts on board spectrum of mycological organisms. This brings the water into a consequence of the ph value and theTDS (Total Dissolved Salt). The appropriate ph value is 6.5 to 8.5 the TDS is maintained as 500 ml. 67 chemical processes. It is the correct value of a drinking water. Salt in the water should not lesser than 500 ml to 750. In this company

TANK Tank is the main equipment in the water purification companies. The government and the BIS provides guidance for maintaining the tank in only ever silver materials. Except ever silver ware any material should not used for storing the production water.

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Figure 1.G Figure 1.H shows the sample of the production water tank. The BIS gives a special regulation for maintaining the tank in the water purification plants. It is mandatory one of the purification process. The tank should not get any rested. It should not be empty at any cost. The tank should be clean every 3 months with the effective appropriate chemicals.

Marketing Marketing is one of the most dynamic fields with in the management sector. The main duties of the marketing department in an organization are analysis the marker. The customer is judging whole business is not determined by the producer, but the customer, Marketing is concerned with the people and activities involved in the flow of goods and service from the producer to customer. Structure The marketing structure in the organization is quite difference between the all others departments. Because whatever the product and the operational service in the organization is getting market value by the help of marketing process. It may include the process from the prior to the production and get ends with getting the customer satisfaction by their product and sales. Volume of sales In this company the net sales per month is nearly to Rs. 90,00,000 to 1,00,00,000/- it is not a fixed amount of the sale volume. But the value is liable to flexible due to the climatically change and the preference of the customers in the market concern with the other substitute products. At the time of rainy time the sale volume will comes down. The industry will face lot of trebles in that time. Thats why the people are

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not willing to buy the water at the rainy season. Still now some of the people are not come forward to buy the drinking water for money. place The company is situated in the correct place for procuring the main raw material that is water. There is merely 1\2 Km is the gap between the river Cauvery and the Pure & Pure Aqua Foods Private Limited. So, there is no any barrier regarding to the place section for the company to make the marketing process. And the company is nearly situated by the Heart of the Trichy City. There is only 1 Km is the gap between the city and the company. So, it will make easy for the dealers to create a restriction free for supply the products to various districts. Rivals Major competitors of Andavar packaged drinking water are other companies who are producing various products. The following are the various competitors. Uma mineral water Trichy. Kasi mineral water, Trichy. Kalyani aqua, Trichy Nile packaged drinking water. Sprinkle mineral water.

Issues involved in thepresent senario in the marketing of the andavar water packages The competitor for this business is huge. Because the requirement of finance for starting the business is too low with comparing of other business operations. Meanwhile the regulations form the government and other appropriate boards are very high on the safety and purity measure of the products. The profit margin should be in the possible responsibilities. It should not extended the standard rate which is fixed by the regulations 70

and the authority. The company should take necessary steps for acquiring the sales promotions facilities directly to the customers and the distributors in direct or indirect way of approach.

Distribution channels The product of Andavar packaged drinking water are distributed through the dealers only. The following are the particulars regarding to the dealers in the separation by the area. The distribution channel of the Pure & Pure Aqua Food Private Limited producer to dealers to customer.

Producer

Dealer

Customer
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SWOT Analysis Strength: Reputation of the company. 15 years of experience. Professional management. Latest technologies Sound financial position. Better customer satisfaction. Meanwhile the avilability of raw material is quit easy to acqure. Weakness: Raw material of production has close relationship with raw materials prices. The company faces risk when there are market fluctuations in raw material rate and due to strict regulations relating to the utilizing the raw material such as water sucking. Opportunities: Growth in the water purification industry. The company can convert the waste water into a new by-product as 0 TDS water and boost profitability. The location and the infra structures can increase the demand for types which can lead to the increase in demand of raw materials.

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Threats: Increase in the tight regulations from the government and the board of regulations. Volatile trade union. Dismantle of plastic things

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Chapter-5

5.1 findings Company providing the first priority to their work force. It have the only aim to make absent of the rivalry products in the market It has to improve the sales promotion techniques because there is no proper advertisement and any other promotional activity for sales. It has to improve the package style because there is no innovation. It should give focus to the brand awareness. It should take the steps for developing the standard of living of the employees in the working environment It should eliminate the core competency on the production Firm in the position of providing the products in the competitively lower then other. Concern should built their concentration on the government steps which is taken regarding to the purification water production

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5.2 conclusion There is a huge complexion in the market in these fields. So, the company should take the necessary steps to spend money for the safety measure. It should have attracted more customers in the surroundings and in the distances. It has good supply chain and availability of staff and team. Profit margin of the retailers by selling of andavar products more then the other brands of the packaged drinking water company in the market. Andavar should give new offer to retailer as well dealers so that they would ready to keep stock of it stocks.

Regarding the finance the strategies is being mute. Its strategies is not up to the level. Company should come front for bring the opportunities for engineering the finance flow inside the organization. There is no any barriers in the share value. Because the communication between the people in the company is quit good. There is no any structural basic for making communication from top to bottom to pass the message between the employees.

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5.3 Bibliography Exploring Corporate Strategy -Gerry Johnson -kevan scholes Strategic Management and Business Policy -Dr. Dharma Bir Sing Strategic Management -N. Chandrasekaran www.managementparadise.com www.wikipedia.com www.answer.com www.andavar.co.in

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