CANNES In 1954, a group of worldwide cinema screen advertising contractors gathered together in Venice to celebrate advertising films.

That year, 130 delegates saw 187 film entries from 14 countries compete to win a trophy based on The Lion of Piazza San Marcos in the then host city. Sixty years later, Cannes Lions still celebrates the very best in creative communications from around the world. This year, we are celebrating our landmark anniversary and plans are already afoot to make sure that the event in June is the biggest and best in our already stellar history. 1954 Inspired by the International Film Festival, which had been staged in Cannes since the late 1940s, a group of worldwide cinema screen advertising contractors (SAWA) felt that the makers of advertising films should receive similar recognition as their colleagues in the feature film industry. In order to promote the cinema medium, SAWA established the International Advertising Film Festival. The first Festival took place in Venice in September 1954 with 187 film entries from 14 countries competing. The Lion of Piazza San Marcos in Venice was the inspiration for the Lion trophy. The second Festival was held in Monte Carlo and then in Cannes in 1956.After that, the Festival took place alternately between Venice and Cannes. The films in the competition were split into two categories: TV and Cinema. They were judged according to technical craft. There were, for example, categories for commercials of different lengths, live action and animation.

LION 1954

1967 The TV and cinema ads were split into product or service categories. This structure has been constantly updated to accommodate new products, services and marketing trends

1983
The split between cinema ads and TV ads was abandoned to become film only Film Lions.

1984 The city of Cannes in the South of France became the Festival's permanent home. 1990 Up until the first Gulf War in 1990, the worldwide advertising industry was prosperous. This is probably why the Festival maintained its original format of a film-only competition. In response to the advertising crisis at the time of the war, the Festival added value to the event by complementing the showcase of all Film entries with a developing programme of high-profile seminars organized by some of the biggest names in the industry, making Cannes Lions a unique learning experience.

1992 The International Advertising Film Festival became known as the International Advertising Festival. This change came about as the organisers broadened the event to reflect the multimedia approach of advertising campaigns, which incorporated both audio-visual and printed media. The Press & Outdoor Lions competition was therefore added. In the same year, the Young Creative Registration Package was introduced. 1995 The Young Creatives Print Competition was included in the Festival programme. Teams from different countries worldwide were given 24 hours to produce an ad for a charity or non-profit organization 1998 Online communications (websites, interactive campaigns and online advertising) were added to the event and the Cyber Lions were born 1999 The Media Lions were launched, allowing media planners to join the Festival with their own competition celebrating creative use of media. The Young Creatives Cyber Competition was launched. 2002 The Direct Lions competition was added to honor creative direct marketing solutions. 2003 The Roger Hatchuel Lions Academy was introduced, aimed at providing one-week training and education to the best students who already study advertising, marketing, communications and design - an investment by Cannes Lions in the future of the industry

2004 Emap Communications, the international B2B publisher and events organizer, acquired the Festival in the summer of 2004. 2005 Two new competitions were added: Radio Lions, aiming to raise the profile of radio creativity and Titanium Lions, honoring campaigns which achieve creative excellence across a range of communications and media channels, celebrating communication with risk and innovation. An idea so unique, new and pure that it cannot be labeled in a conventional way. In the same year two new awards were introduced: Direct Agency of the Year and Interactive Agency of the Year. These new awards honor the top scoring agencies in the Direct and Cyber Lions competitions. 2006 The new Promo Lions competition, awarding creative excellence in the areas of sales promotion, including retail marketing, environmental design and in-store advertising, was added as well as the introduction of a separate Outdoor Lions Jury. Due to the incredible growth and success of Media Lions, Media Agency of the Year was added and the Media Lion trophy made way for Gold, Silver and Bronze Lions. Further innovations in 2006 included the Young Creatives Film Competition, complementing the existing Print and Cyber competitions, with the ads being filmed on mobile devices. As well as the successful seminar programme, presented by industry keynote speakers covering a wide range of topics, half-day Workshops were added to allow for a more interactive learning experience in smaller groups. 2007 As the Festival continued to evolve to reflect what was happening in the advertising industry, further changes and additions were introduced in 2007: The Content Showcase is a dedicated exhibition area where content creators and providers across all media platforms can display their

Titanium Lions further evolved into Titanium and Integrated Lions, allowing the jury to award Integrated Lions to the best integrated campaigns using three or more different media, as well as awarding the most sought after Titanium Lion honoring breakthrough ideas. Network of the Year was also created to honors the most awarded network worldwide by assessing their agencies' success across all categories. To complement the existing Roger Hatchuel Lions Academy, a Student Delegate Registration Package was introduced enabling business colleges and universities to send their marketing, communications and advertising students to take advantage of the many opportunities the Festival has to offer. 2008 The biggest Festival to date counted more than 10,000 delegates from 85 countries and offered a record number of exhibitions, seminars, workshops and newly introduced master classes - an initiative that saw leading industry figures address Young Lions and Student delegates in intimate one-hour sessions at the Young Lions Zone. A new competition for Design Lions was set up to celebrate the creative use of design to influence consumers and aid the communication of brand and product messages. The brand-new entry section was such a success that Grand Prix, Gold, Silver and Bronze Lions were awarded. Changes to Film Lions were introduced to include categories for films created for transmission on screens other than TV and cinema, such as the internet or mobile phones. Also, as a result of the success of the Promo Lions competition, Gold, Silver and Bronze trophies were awarded from this year. Added to the existing Print, Cyber and Film Young Lions competitions was the Young Lions Media Competition to develop an innovative media strategy within a set budget 2009 The PR Lions category was launched to honors the creative use of reputation management by the building and preservation of trust between individuals, business or organizations and their publics. Gold, Silver and Bronze Lions were awarded in the integrated category instead of a single Integrated Lion. Also, new digitally focused categories were introduced into the Outdoor, Design, Direct, Media and Promo Lions.

Seminars and workshops saw top international keynote speakers including Biz Stone, CoFounder of Twitter; Steve Ballmer, CEO of Microsoft; Kofi Annan, former Secretary General of the UN; writer, director, actor and producer Spike Lee; and Eric Schmidt, Chairman and CEO of Google. 2010 The 2010 Festival took place from Sunday 20 to Saturday 26 June. New initiatives for 2010 included the introduction of Film Craft Lions, an award for Independent Agency of the Year, a Grand Prix For Good, the launch of a new training programme in association with the Berlin School called the Cannes Creative Leadership Programme and much more 2011 In 2011 the Creative Effectiveness Lions launched, aiming to establish a direct correlation between creativity and effectiveness. 2012 In 2012 the Festival launched two new categories, Mobile and Branded Entertainment. 2013 Cannes Lions celebrated its 60th anniversary with an exclusive collaboration with artist Gerald Scarfe.

CANNES 2013

INDIANS AT CANNES AWARD In 2004, Piyush Pandey became the first Asian to be the president of the Cannes jury Cannes Lions 2013: India picks up record 12 Lions in Design with 2 Gold. Taproot Indias won Gold in Design for Farmer Suicide campaign done for The Times of India in Print and Poster Ads sub-category Ogilvy & Mather Gurgaon hit Gold, 2 Silver and 2 Bronze Lions in Design. The agency won the Gold for its Day Light campaign for Phillips Electronics in Design Photography sub-category

CLIO AWARD

The CLIO Awards is the worlds most recognized international awards competition for advertising, design, interactive and communications. CLIO maintains its original commitment to celebrate and reward creative excellence, while continuing to evolve with the industry to acknowledge the most current, breakthrough work. On May 15, 2013, the 54th Annual CLIO Awards will honor the best of the years work with a Winners Gallery and Awards Ceremony at the American Museum of Natural History. The CLIO Awards honors work in a broad range of media types including, but not limited to:

Content & Contact Branded Entertainment & Content

Digital & Mobile Direct Engagement Film Print Design Audio Public Relations Out of Home Innovative Media Integrated Campaign

In addition to honoring specific work, CLIO also bestows its annual Lifetime Achievement Award in recognition of outstanding and ongoing contribution by an individual who leads the industry forward, as well as Network, Agency, Production Company and Advertiser of the Year awards. Honorary CLIO awards will be presented to two individuals in recognition of their distinguished bodies of work and creative contributions to their respective industries. In 2013, CLIO will present its inaugural Brand Icon award to a globally recognized brand that has demonstrated their ability to create impactful connections with consumers while leaving behind meaningful messages. Each year, the CLIO Awards appoints top creatives from around the world to ten distinct CLIO Juries. Juries are comprised of individuals whose own work epitomizes the vanguard in their respective fields, thus ensuring that each juror has a profound understanding of the global markets ever-evolving dynamics and industry innovations.

CLIOs judging process is known for its democratic and nonpolitical approach to recognizing creative excellence. Fewer than 10% of submissions survive the first round to make the CLIO Shortlist, from which juries re-evaluate the work to determine Gold, Silver and Bronze statue winners. Less than 3% of all entries receive a statue, and less than 1% receive the coveted Gold CLIO. Each jury also has the option of awarding CLIOs highest honor, the Grand CLIO, to one truly exceptional piece of work in each medium from the chosen Gold statue winners. Founded by Wallace A. Ross in 1959, the programs name originates in Greek mythology, where CLIO was the muse of history, the recorder of great deeds, the proclaimer and celebrator of accomplishments, and a source of inspiration and genius. Originally conceived to honor American advertising, the CLIO Awards expanded in 1965 to include international work and today receives more than 10,000 entries annually, 65% of which come from outside the US INDIANS AT CLIO Piyush Pandey, Executive Chairman of Ogilvy & Mather India to Receive 2012 CLIO Lifetime Achievement Award. DDB Mudra (bronze under print technique category) and Wah Wah Music (silver for Music-Original in Film Technique category for Nike's 'Parallel Journeys' commercial) from India made it to the awards list of the Clio Awards 2013.

ADDY AWARDS (1960)

The ADDYs are the advertising industry's largest and most representative competition, attracting over 50,000 entries every year in local ADDY competitions. The mission of the ADDY competition is to recognize and reward creative excellence in the art of advertising. Conducted annually by the American Advertising Federation (AAF), the local ADDY Awards is the first of a three-tiered, national competition. Concurrently, all across the country, local entrants vie for recognition as the very best in their markets. At the second tier, local winners compete against other winners in one of 14 District competitions. District winners are then forwarded to the third tier, the National ADDY Awards competition. Entry in your local ADDY competition is the first step toward winning a National ADDY. CATEGORY LIST SALES PROMOTION RADIO

COLLATERAL MATERIAL

TELEVISION

DIRECT MARKETING

INTEGRATED CAMPAIGN

OUT OF HOME

ELEMENT OF ADVERTISING

NON TRADITIONAL ADVERTISNG

DIGITAL CREATIVE TECHNOLOGY

CONSUMER OR TRADE PUBLICATION

NEWS PAPER

DIGITAL MARKETING

THE ONE SHOW AWARDS THE ONE CLUB: The One Club is an American non-profit organization that recognizes & promotes excellence in advertising. One Club Founded in New York in 1961 as The One Club for Art & Copy. It produces four annual awards competitions: One Show, One Show Design, One Show Interactive & One Show Entertainment.

One Show: The One Show, the premiere international advertising award show, sets the industry standard for creative advertising in print, television, radio, outdoor, innovative marketing, integrated branding and branded content. Each year, work is judged by an international jury of award-winning art

directors, copywriters and creative directors. All finalists are published in the annual, "The One Show: Advertising's Best Print, Radio and TV." One Show Design: Honoring excellence in design communications, One Show Design has become one of the most sought-after accolades in areas such as poster design, corporate identity and collateral. It also awards excellence in design in advertising, branding, and other forms of visual communication in a dedicated ceremony. Each year's show features expanded broadcast design and spatial design categories to reflect the changing media landscape. One Show Interactive: One Show Interactive features a unique quarterly entry system. Entries do not need to have "aired" or gone live during the quarter they are entered. Each quarter, entries will be chosen to move on to the final round of judging where Pencil winners will be determined. Quarterly winners are assured placement in the One Show Interactive annual. Each year the eligibility period spans all four quarters. One Show Entertainment: One Show Entertainment honors the outstanding creative achievements by brands in entertainment. It is the longest running award show of its kind to exclusively recognize the intersection between brands and entertainment. It honors work that goes beyond traditional product placement, as well as the strategy and creative thought process that inspires today's riveting brand messages, while producing content that is genuinely entertaining. Every year, work is judged by a diverse jury from the entertainment, production and advertising industries. One Show Awards Category: Websites & Microsites Interactive Advertising Brand Transformation Craft Mobile Application/Sites Online Films & Video Integrated Branding Social Media

One Show Awards & India: McCann World Group India has bagged two Gold's (Collaterals/Posters) and one Silver Pencil (Billboards) for work on Western Union Money Transfer. BBH (Bartle Bogle Hegarty) India won a Bronze at the awards for work on Movies Now under Brand Identity/Logo Design. A third Gold Pencil from India was won by Ogilvy & Mather Gurgaon for work on WWF (World Wildlife fund) India under Public Service/Poster - Series. A total of 81 Pencil winners were announced in 2013, from 20 different countries. Germany is leading the metal count with four Gold, seven Silver and four Bronze metals.

D&AD (Design & Art Direction) AWARDS D&AD celebrates and nurtures outstanding work in design and advertising. Founded by a group of London based designers & art directors - David Bailey, Terence Donovan and Alan Fletcher in 1962. It recognizes brilliant commercial creativity, wherever and however it's produced. Their 24 specialist juries mean that the top people in each specific field judge and award the work according to D&AD's set criteria. And its not just their tough judging standards that set us apart from other award shows. Applicants entry fee provides the funds to their international Education programmes, supporting and developing the future generations of creative talent. The Yellow Pencil is recognized the world over as a symbol of the very highest creative achievement. Last year they added the Slice to honors those who are awarded at Nomination and In Book level. This year, as every year, the D&AD Annual will showcase the best work, providing an invaluable and unrivalled source of creative inspiration. Their is an annual Awards Night, a unique get together of creative talent to celebrate the very best of the best. Award Levels: In Book

The years best creative work. In Book work features in the D&AD Annual.

Nomination

Work that rises above In Book standard and has the potential to win a Pencil. Yellow Pencil (formerly known as a silver award)

Work that is outstanding, rather than merely brilliant, wins a Yellow Pencil. Black Pencil (formerly known as a gold award)

The best of the best, the ultimate award, for work that is truly groundbreaking. Only a handful of Black Pencils are awarded each year. These awards are given in various categories ranging from environmental design to billboard adverts and animation shorts.

D&AD Awards Categories:

Art Direction Book Design

Digital design Direct

Mobile Marketing Outdoor Advertising

Spatial Design TV & Cinema Advertising

Branding

Film Advertising Crafts

Packaging Design

TV & Cinema Communications

Press Advertising Crafts for Design

Product Design

Radio Advertising

Digital Advertising Writing for Advertising

Integrated & Earned Magazine & Media Newspaper Design

Indians at D&AD Awards: Recently, D&AD partners with Kyoorius & International Advertising Association (India Chapter) to launch design awards in India. Kyoorius is a non-profit organization set up by Transasia Fine Papers.

All Kyoorius Award winners from India will get to enter any of their work for the D&AD Awards for free.

EFFIE AWARDS Effie Worldwide: Effie Worldwide stands for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness. Effie Worldwide resources include a Case Studies database of hundreds of effective marketing communications cases worldwide including strategy, ideas and results, the Effie Effectiveness Index ranking effective companies and brands worldwide, the Effie Awards and Collegiate Effie awards programs, Insights, videos and white papers on effective marketing and other key educational and learning tools around sharing insight on the principles of effective advertising and marketing communications. Effie Awards: Effie awards were given yearly by Effie Worldwide, Inc., a nonprofit organization, to honor the most effective marketing communications ideas. Started in U.S in 1968 with mission is to encourage effectiveness among the marketing communications industry through education and recognition. Today, Effie celebrates effectiveness worldwide with the Global Effie, the Euro Effie, the Middle East / North Africa Effie and more than 40 national Effie programs. The award now honors all forms of effective marketing communications and the companies and individuals creating effective work on six continents and over forty countries. In July 2008, the New York AMA assigned its rights in the Effie brand over to a separate non-profit organization, Effie Worldwide, to continue to enhance Effies educational offerings. Effie Effectiveness Index: It identifies and ranks the marketing communications industrys most effective agencies, advertisers, and brands by analyzing finalist and winner data from Effie Worldwide

competitions. It also recognizes the importance of marketing effectiveness by revealing which companies were the most successful at creating ideas that delivered results. Unilever again tops the global Advertiser ranking in 2013 with 276 points. Procter & Gamble, remains in second place, with Coca-Cola rising three places to take third. Consumer packaged goods dominate the top 20, but they are joined by four automotive companies and mobile giants Vodafone and Samsung, with IKEA and Heineken taking joint 19th spot. The highest climbers in the top 20 are Nissan, rising 20 places to 12th, and Samsung, which moved up 31 places to 17th.

Effie Awards Categories: Gold, Silver and Bronze Effie trophies can be awarded in each category at the discretion of the judges.

Retail

Food, Confectionary & Snacks -Sponsored by THE NEWSPAPER WORKS

BeveragesAlcoholic

&

Non-Alcoholic

Healthcare - Sponsored by AFA HEALTHCARE COMMUNICATIONS COUNCIL B2B

Sponsored by BACARDI Consumer Services - Sponsored by TRAPDOOR PRODUCTIONS Travel, Leisure & Media - Sponsored by RADIO NETWORK Most Original Thinking Sponsored by

Small Budget-Sponsored by ADVERTISING STANDARDS BUREAU New Product or Service - Sponsored by EYE

ADSTREAM

Indians at Effie Awards: In 2012, Effie Awards, Effie used four criteria to judge the effectiveness of a campaign. They were: What is the strategic objective, What is the big idea, How the idea has been brought to life and What are the results. It was organized by The Advertising Club, Effie attracted 357 entries in its 12th year from 50 agencies out of which there were 128 shortlists from 27 agencies. Airtel emerges as the top telecom brand at the Effies winning 3 Golds for its 'Har Friend Zaroori Hai, Yaar' campaign and 1 Silver for its 'Baat sirf paison ki nahin hai' campaign. Ogilvy picks agency of the year award with maximum 24 medals. Ogilvy also won the Grand Effie for Cadbury Dairy Milk Kuchh Meetha Ho Jaye & Marico Uncommon Sense Award for Satyamev Jayate campaign for Star India. The Client of the Year award was given to Cadbury India.